欧州のギフトカードとインセンティブカードの市場情報と今後の成長ダイナミクス（データブック） - 市場規模と予測、デジタル/eギフトカード別支出分析、小売・法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態 - 2023年第1四半期アップデート

Europe Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$9,900 シングルユーザライセンスライセンス・価格情報・注文方法はこちら	268	英語

目次
図表リスト

サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

欧州全域では、インフレ率の上昇や景気減速を背景に、ギフトカード業界の成長は緩やかなものとなっています。このギフトカード普及の傾向は、2023年もさらに続くと予測されます。英国では、消費者がデジタルギフトカードを購入することで、ギフト贈答のプロセスをより手頃なものに保っています。

また、インフレが進む中、従業員や顧客をサポートする方法を模索している企業も、ギフトカードを採用すると予想されます。B2B市場の拡大に対応するため、企業は戦略的な協力関係を結び、革新的なギフトカードプログラムを立ち上げると予想されます。この地域では、デジタル決済ツールの普及が進んでいるため、新たなマーケットプレイスが立ち上がり、欧州のギフトカード産業の競争力を高めている。

世界的にギフトカードの普及が進む中、欧州のフィンテック企業がデジタルギフトカードのマーケットプレイスを立ち上げています。

パンデミックの発生以来、ギフトカードの需要は世界的に高まっています。この世界市場でのデジタルギフトカードの需要拡大に対応するため、欧州を拠点とするフィンテック企業は、デジタルギフトカードのマーケットプレイスを立ち上げています。例えば、以下のようなものです、

- 2022年10月、欧州のブランド決済のリーディングカンパニーであるRecharge.comは、ブランドギフトカードのグローバルマーケットプレイスの開設を発表しました。75のブランドを収容するこのプラットフォームは、180カ国で利用可能です。このプラットフォームで利用可能な主要ブランドには、Apple、Google、PlayStationなどがあります。また、ギフトカードだけでなく、プリペイドカードも提供しています。2022年10月現在、同社は5億ユーロ以上の年間売上高を誇るプリペイドカードのトップディストリビューターである。

プリペイドカードやギフトカードの需要は今後3～4年で拡大すると予測されており、今回のグローバル市場への進出は、当社の成長をさらに大きく加速させるものと考えています。

航空各社は、クリスマス休暇シーズンに向けてギフトカードを発売しています

旅行・観光業界は、パンデミックによる2年間の低迷を経て、2022年下半期に力強い回復を遂げました。旅行需要が逼迫する中、航空各社はギフト贈答シーズンをターゲットに、ホリデーシーズンを目前にギフトカードプログラムを開始しました。例えば、以下のようなものです、

- 2022年11月、この地域の大手航空会社の1つであるライアンエアーは、新しいギフトカードの発売を発表し、この決済ツールを究極の旅行ギフトと表現しました。今後、ホリデーシーズンを迎え、旅行需要の高まりと相まって、ギフトカードソリューションは、欧州市場全体の旅行者の間で、ますます支持を集めると予想されます。ギフトカードソリューションは、物理的およびデジタル的なフォーマットで発売されました。さらに、ギフトカードにメッセージを添えて贈ることも可能です。25ユーロまたは25ポンドから購入できるこのギフトカードは、短期的には当社にとって増収となることが予想されます。

PayNXT360は、欧州における旅行需要の高まりを受け、航空会社やその他の旅行関連事業者がギフトカードソリューションを開始することを期待しています。これにより、同地域の短中期的な視点から、市場全体の成長を支援し続けることができるでしょう。

各社は、欧州全域の消費者に暗号通貨ギフトカードを提供するためにパートナーシップを結んでいます。

暗号通貨の人気はここ数年で急上昇しており、投資家は好みのデジタル資産を購入する簡便な方法を探しています。その結果、ギフトカードプロバイダーは戦略的提携を結び、欧州で暗号ギフトカードを発売しています。例えば、以下のようなものです、
- 2022年9月、英国に拠点を置くギフトカード、およびリワードプラットフォームのTilloは、米国に拠点を置くビットコインギフトカードプロバイダーのBitCard®と提携を結んだことを発表しました。この提携により、BitCard®のギフトカードは、消費者がTilloのプラットフォームから買い物をすることができるようになります。Tilloのデジタルギフトカードプラットフォームでは、2,000以上のブランドが世界中の消費者にギフトカードを提供しています。

PayNXT360は、短中期的な観点から、このような戦略的コラボレーションが増えることで、世界中の暗号通貨ギフトの成長が促進されることを期待しています。これにより、今後3～4年間は、ギフトカード業界の成長と暗号愛好家の間での採用が促進され続けるでしょう。

金額ベースでは、欧州のギフトカード市場は2018年から2022年の間に7.5%のCAGRを記録しています。PayNXT360によると、同地域のギフトカード産業は年率8.0%で成長し、2023年には6億4288万米ドルに達すると予測されています。

欧州のギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に7.0%のCAGRを記録すると予測されています。同地域のギフトカード市場は、2022年の5億9510万米ドルから増加し、2027年には8億4143万米ドルに達するでしょう。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

PayNXT360の本タイトルは、1つの地域レポートと15の国別レポートで構成されるバンドル製品です。

地域別レポート - ヨーロッパのギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート1 ノルウェーギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート2 フランスギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
Country Report 3 - ドイツギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
カントリーレポート4 イタリアのギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート5 スペインギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート 6 - イギリスギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート7 オランダギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート8 オーストリアギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート 9 - ベルギーギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート10 ギリシャのギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート 11 - スイスギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート12 ポーランドギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート 13 - デンマークギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート 14 - フィンランドギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
国別レポート15 ロシアギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)

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This title from PayNXT360 a bundled offering, comprising 1 regional and 15 country reports.

Regional Report - Europe Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 1 - Norway Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 2 - France Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 3 - Germany Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 4 – Italy Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 5 – Spain Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 6 – United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 7 – Netherlands Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 8 – Austria Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 9 – Belgium Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 10 – Greece Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 11 – Switzerland Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 12 – Poland Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 13 – Denmark Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 14 – Finland Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 15 – Russia Gift Card and Incentive Card Market Intelligence (Databook)

All regional, and country reports mentioned above will have the following tables of contents:
1.Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

All country reports mentioned above will have the following tables:

1. Total Gift Spend Analysis (US$ Million), 2018-2027
2. Gift Card Penetration by Market Value(%), 2018-2027
3. Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. Gift Card Load Value (US$ Million), 2018-2027
16. Number of Gift Cards Purchased (Million) 2018-2027
17. Gift Card Transaction Value (US$ Million), 2018-2027
18. Gift Card Transaction Volume (Million), 2018-2027
19. Average Value of Per Transaction (US$), 2018-2027
20. Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

Across Europe, the gift card industry is showing subdued growth, amid rising inflation and economic slowdown. This trend of gift card adoption is projected to further continue in 2023. In the United Kingdom, consumers are buying digital gift cards to keep their gift-giving process more affordable.

Organizations are also expected to adopt gift cards as they seek ways to support their employees and customers in times of surging inflation. To cater to the growing B2B market, firms are expected to enter into strategic collaborations to launch innovative gift card programs. The rising uptake of the digital payment tool in the region has also resulted in the launch of new marketplaces, which is driving the competitive landscape of the gift card industry in Europe.

European fintech firms are launching digital gift card marketplaces amid the rising adoption globally

Ever since the pandemic outbreak, the demand for gift cards has increased globally. To cater to this growing demand for digital gift cards in the global market, Europe-based fintech firms are launching a digital gift card marketplace. For instance,

• In October 2022, Recharge.com, a leading European branded payments firm, announced the launch of its global marketplace for branded gift cards. The platform which houses 75 brands is available in 180 countries. Some of the leading brands that are available on the platform include Apple, Google, and PlayStation, among others. Along with gift cards, the firm also provides consumers with prepaid cards. As of October 2022, the firm is the leading distributor of prepaid cards having an annual revenue of more than 500 million euros.

The foray into the global market will further allow the firm to accelerate its growth significantly, as the demand for prepaid cards and gift cards is projected to grow over the next three to four years.

Airline carriers are launching gift cards ahead of the Christmas holiday season

The travel and tourism industry has posted a strong rebound in H2 2022 after two years of pandemic-induced slump. Amid the pent-up travel demand, airline carriers have launched gift card programs just ahead of the holidays, with the aim to target the gift-giving season. For instance,

• In November 2022, Ryanair, one of the leading carriers in the region, announced the launch of new gift cards and described the payment tool as the ultimate travel gift. With the upcoming holiday season, coupled with the pent-up travel demand, the gift card solution is expected to gain increasing traction among travelers across the European markets. The firm has launched the gift card solution in both physical as well as digital formats. Furthermore, buyers can also personalize the gift cards with a message for recipients. Starting from just €25 or £25, the gift cards are expected to generate incremental revenue for the firm from the short-term perspective.

PayNXT360 expects more airline carriers and other travel-related businesses to launch gift card solutions to capitalize on the pent-up travel demand in Europe. This will keep assisting the overall market growth from the short to medium-term perspective in the region.

Firms are forging partnerships to bring cryptocurrency gift cards to consumers across Europe

Cryptocurrencies have surged in popularity over the last few years and investors are looking for simplified ways to buy their favored digital assets. Consequently, gift card providers are forging strategic alliances to launch crypto gift cards in Europe. For instance,
• In September 2022, Tillo, the United Kingdom-based gift cards, and rewards platform announced that the firm had entered into a collaboration with BitCard®, the Bitcoin gift card provider based in the United States. Under the partnership, the BitCard® gift cards will be available for consumers to shop from the Tillo platform. More than 2,000 brands offer gift cards to consumers around the world on the Tillo digital gift card platform.

From the short to medium-term perspective, PayNXT360 expects more such strategic collaborations, thereby driving the growth of cryptocurrency gifting around the world. This will keep driving the growth of the gift card industry and adoption among crypto lovers over the next three to four years.

In value terms, the gift card market in Europe has recorded a CAGR of 7.5% during 2018–2022. According to PayNXT360, gift card industry in the region is expected to grow by 8.0% on annual basis to reach US$ 64288.0 million in 2023.

The gift card industry in Europe will continue to grow over the forecast period and is expected to record a CAGR of 7.0% during 2023-2027. Gift card market in the region will increase from US$ 59510.9 million in 2022 to reach US$ 84143.5 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

This title from PayNXT360 a bundled offering, comprising 1 regional and 15 country reports.

Regional Report - Europe Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 1 - Norway Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 2 - France Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 3 - Germany Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 4 – Italy Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 5 – Spain Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 6 – United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 7 – Netherlands Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 8 – Austria Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 9 – Belgium Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 10 – Greece Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 11 – Switzerland Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 12 – Poland Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 13 – Denmark Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 14 – Finland Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 15 – Russia Gift Card and Incentive Card Market Intelligence (Databook)

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