ケニアのプリペイドカードとデジタルウォレットのビジネスと投資機会データブック - 市場規模・予測、消費者態度・行動、小売支出 - 2023年第1四半期最新版

Kenya Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend - Q1 2023 Update

PayNXT360によると、ケニアのプリペイドカード市場（金額ベース）は、2018年から2022年の間にCAGR 16.5%で増加しました。2023年から2027年の予測期間では、CAGR 18.9%を記録し、2022年の17億米ドルから増加し、20... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月15日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	120	英語

目次
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サマリー

PayNXT360によると、ケニアのプリペイドカード市場（金額ベース）は、2018年から2022年の間にCAGR 16.5%で増加しました。2023年から2027年の予測期間では、CAGR 18.9%を記録し、2022年の17億米ドルから増加し、2027年には41億2000万米ドルに達すると予測されます。

本レポートでは、プリペイドカードやデジタルウォレットなど、小売業や企業の消費者層におけるプリペイド決済手段をデータ中心に詳細に分析しています。また、ケニアの消費者行動や小売店での消費動向のスナップショットも提供しています。国別に100以上のKPIを掲載し、プリペイドカードとデジタルウォレットカードの市場ダイナミクスを包括的に理解できるレポートとなっています。

- 市場ダイナミクスケニアのプリペイドカードおよびデジタルウォレット業界の規模や構造、業界力学、市場動向、消費者の態度や行動、競争環境について包括的に解説しています。

- デジタルウォレットのセグメント：デジタルウォレットにおける5つの主要な消費カテゴリーについて、金額、数量、トランザクションあたりの平均金額を提供します。小売、旅行、エンターテインメントとゲーム、レストラン、リチャージと請求書支払いなどが含まれます。

- オープンループとクローズドループプリペイドカード：市場推定と予測で機会を評価 13のオープンループとクローズドループプリペイド市場セグメント。4つの重要なKPI（カード発行枚数、取引数、ロードバリュー、取引額）を詳述。

- 消費者の意識と行動独自の調査結果をもとに、年齢、性別、所得水準別の消費額など、プリペイドの主要なKPIを特定し解釈しています。

- 小売店での支出小売支出を11のカテゴリーに分類し、消費者行動とプリペイドカード支出の動態変化に関する詳細な洞察を提供します。

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1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Kenya Prepaid Payment Instrument – Transaction Value Trend Analysis, 2018-2027
2.2.Kenya Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2018-2027
2.3.Kenya Prepaid Payment Instrument – Average Value per Transaction, 2018-2027
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2018-2027
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Kenya Digital Wallet – Transaction Value Trend Analysis, 2018-2027
3.2.Kenya Digital Wallet – Transaction Volume Trend Analysis, 2018-2027
3.3.Kenya Digital Wallet – Average Value per Transaction, 2018-2027
3.4.Kenya Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2018-2027
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2018-2027
4.1.3.Retail Payments – Average Value per Transaction, 2018-2027
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2018-2027
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2018-2027
4.2.3.Travel Payments – Average Value per Transaction, 2018-2027
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2018-2027
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2018-2027
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2018-2027
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2018-2027
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2018-2027
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2018-2027
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2018-2027
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2018-2027
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2018-2027
5.Kenya Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Kenya Prepaid Card – Transaction Value Trend Analysis, 2018-2027
5.1.2.Kenya Prepaid Card – Transaction Volume Trend Analysis, 2018-2027
5.1.3.Kenya Prepaid Card – Average Value per Transaction, 2018-2027
5.1.4.Kenya Prepaid Card – Number of Cards, 2018-2027
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2018-2027
5.3.Market Share Analysis by Prepaid Card Categories
6.Kenya Open Loop Prepaid Card Future Growth Dynamics, 2018-2027
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2018-2027
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2018-2027
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2018-2027
6.1.4.Open Loop Prepaid Card – Number of Cards, 2018-2027
7.Kenya Closed Loop Prepaid Card Future Growth Dynamics, 2018-2027
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2018-2027
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2018-2027
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2018-2027
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2018-2027
8.Kenya Prepaid Card Consumer Usage Trends
8.1.Prepaid Card Spend Analysis by Age Group
8.2.Prepaid Card Transaction Value Analysis by Income Group
8.3.Prepaid Card Transaction Value Analysis by Gender
9.Kenya Prepaid Card Retail Spend Dynamics
10.Kenya General Purpose Prepaid Card Market Size and Forecast, 2018-2027
10.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2018-2027
10.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
10.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2018-2027
10.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2018-2027
11.Kenya Gift Card Market Size and Forecast, 2018-2027
11.1.Gift Card – Transaction Value Trend Analysis, 2018-2027
11.2.Gift Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2018-2027
11.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2018-2027
11.3.Gift Card Market Size and Forecast by Consumer Segments
11.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
11.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
11.4.Gift Card Market Share Analysis by Retail Categories
11.5.Gift Card Market Share Analysis by Gifting Occasion
11.5.1.Retail Gift Card Market Share Analysis by Gifting Occasion
11.5.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
12.Kenya Entertainment and Gaming Prepaid Card Market Size and Forecast, 2018-2027
13.Kenya Teen and Campus Prepaid Card Market Size and Forecast, 2018-2027
13.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2018-2027
13.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
13.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2018-2027
13.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2018-2027
14.Kenya Business and Administrative Expense Prepaid Card Market Size and Forecast, 2018-2027
14.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2018-2027
14.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
14.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
14.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
14.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
14.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2018-2027
15.Kenya Payroll Prepaid Card Market Size and Forecast, 2018-2027
15.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2018-2027
15.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
15.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
15.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
15.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
15.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2018-2027
16.Kenya Meal Prepaid Card Market Size and Forecast, 2018-2027
16.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2018-2027
16.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
16.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
16.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
16.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
16.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2018-2027
17.Kenya Travel Forex Prepaid Card Market Size and Forecast, 2018-2027
17.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2018-2027
17.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
17.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2018-2027
17.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
17.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
17.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
17.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2018-2027
18.Kenya Transit and Tolls Prepaid Card Market Size and Forecast, 2018-2027
19.Kenya Healthcare and Wellness Prepaid Card Market Size and Forecast, 2018-2027
20.Kenya Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2018-2027
21.Kenya Fuel Prepaid Cards Market Size and Forecast, 2018-2027
22.Kenya Utilities, and Other Prepaid Cards Market Size and Forecast, 2018-2027
23.Further Reading
23.1.About PayNXT360
23.2.Related Research

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図表リスト

Table 1: Kenya Prepaid Payment Instrument – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 2: Kenya Prepaid Payment Instrument – Transaction Volume Trend Analysis (Million), 2018-2027
Table 3: Kenya Prepaid Payment Instrument – Average Value per Transaction, 2018-2027
Table 4: Kenya Prepaid Card – Market Share Analysis by Prepaid Card vs. Digital Wallet, 2018-2027
Table 5: Kenya Digital Wallet – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 6: Kenya Digital Wallet – Transaction Volume Trend Analysis (Million), 2018-2027
Table 7: Kenya Digital Wallet – Average Value per Transaction, 2018-2027
Table 8: Retail Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 9: Retail Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 10: Retail Payments – Average Value per Transaction, 2018-2027
Table 11: Travel Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 12: Travel Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 13: Travel Payments – Average Value per Transaction, 2018-2027
Table 14: Restaurants & Bars payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 15: Restaurants & Bars payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 16: Restaurants & Bars payments – Average Value per Transaction, 2018-2027
Table 17: Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 18: Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 19: Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2018-2027
Table 20: Recharge and Bill Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 21: Recharge and Bill Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 22: Recharge and Bill Payments – Average Value per Transaction, 2018-2027
Table 24: Kenya Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 25: Kenya Prepaid Card – Transaction Volume Trend Analysis (Million), 2018-2027
Table 26: Kenya Prepaid Card – Average Value per Transaction, 2018-2027
Table 27: Kenya Prepaid Card – Number of Cards, 2018-2027
Table 28: Kenya Prepaid Card – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2018-2027
Table 29: Kenya Open Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 30: Kenya Open Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2018-2027
Table 31: Kenya Open Loop Prepaid Card – Average Value per Transaction, 2018-2027
Table 32: Kenya Open Loop Prepaid Card – Number of Cards, 2018-2027
Table 33: Kenya Closed Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 34: Kenya Closed Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2018-2027
Table 35: Kenya Closed Loop Prepaid Card – Average Value per Transaction, 2018-2027
Table 36: Kenya Closed Loop Prepaid Card – Number of Cards, 2018-2027
Table 37: Kenya General Purpose Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 38: Kenya General Purpose Prepaid Card – Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2018-2027
Table 39: Kenya General Purpose Prepaid Card – Market Size and Forecast by Banked Consumer Segment (US$ Million), 2018-2027
Table 40: Kenya Gift Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 41: Kenya Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 42: Kenya Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 43: Kenya Prepaid Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2018-2027
Table 44: Kenya Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2018-2027
Table 45: Kenya Entertainment and Gaming Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 46: Kenya Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 47: Kenya Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 48: Kenya Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 49: Kenya Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 50: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 51: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 52: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 53: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 54: Kenya Payroll Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 55: Kenya Payroll Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 56: Kenya Payroll Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 57: Kenya Payroll Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 58: Kenya Payroll Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 59: Kenya Meal Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 60: Kenya Meal Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 61: Kenya Meal Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 62: Kenya Meal Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 63: Kenya Meal Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 64: Kenya Travel Forex Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 65: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2018-2027
Table 66: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 67: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 68: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 69: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 70: Kenya Transit and Tolls Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 71: Kenya Healthcare and Wellness Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 72: Kenya Social Security and Other Government Benefit Programs Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 73: Kenya Fuel Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 74: Kenya Utilities, and Other Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2018-2027

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Table of Contents
List of Tables/Graphs

Summary

According to PayNXT360, the prepaid card market (value terms) in Kenya increased at a CAGR of 16.5% during 2018-2022. Over the forecast period of 2023 to 2027, the market is expected to record a CAGR of 18.9%, increasing from US$1.70 billion in 2022 to reach US$4.12 billion by 2027.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Kenya. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Kenya.

• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.

• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

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List of Tables/Graphs

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのご注文・お問合せはこちらのフォームから承ります

本レポートと同分野（金融・保険）の最新刊レポート

PayNXT360社のプリペイドカード分野での最新刊レポート

本レポートと同じKEY WORD（retail）の最新刊レポート

よくあるご質問

PayNXT360社はどのような調査会社ですか?

PayNXT360は世界の決済技術やクレジットカードなど、決済関連市場を調査し、世界や主要国/地域別の最新情報や市場データを提供しています。もっと見る

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ケニアのプリペイドカードとデジタルウォレットのビジネスと投資機会データブック - 市場規模・予測、消費者態度・行動、小売支出 - 2023年第1四半期最新版

サマリー

目次

図表リスト

Summary

Table of Contents

List of Tables/Graphs

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（金融・保険）の最新刊レポート

PayNXT360社のプリペイドカード分野での最新刊レポート

本レポートと同じKEY WORD（retail）の最新刊レポート

よくあるご質問

PayNXT360社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?