サマリー

BRIC諸国（ブラジル、ロシア、インド、中国）広告市場概要、競合分析、予測、2017年～2026年

概要

BRICの広告産業プロファイルは、産業規模（2017-21年の金額、2026年までの予測）を含むトップラインの定性的および定量的な要約情報を提供します。また、主要な財務指標や業界内の競争圧力の分析など、主要企業に関する説明も掲載しています。

主なハイライト

- ブラジル、ロシア連邦、インド、中国（BRIC）は広告業界の中でも新興国かつ急成長中の国で、2021年の市場規模は合計1381億2730万ドルでした。ロシアは2017～21年のCAGRが5.7%で、最も急速に成長している国でした。
広告業界内では、BRICs諸国の中で中国がトップで、2021年の市場規模は111,600.0百万ドルでした。次いでブラジル10,462.5ドル、インド9,000.0ドル、ロシア7,064.9ドルとなっています。
BRICs諸国の広告業界では、2026年に中国が147,634.6百万ドルで首位に立ち、インド、ブラジル、ロシアがそれぞれ14,117.5ドル、13,297.1ドル、9,423.5ドルと予想される。

対象範囲

- BRICs広告業界の規模、成長、主要セグメント、主要プレイヤーを特定することで、初歩的な調査にかかる時間を短縮します。
- ファイブフォース分析により、BRICs広告業界の競争力および魅力を判断します。
- 主要企業のプロフィールから、広告業界の主要プレイヤーのBRICでの事業や財務実績の詳細がわかります。
- 5年後を予測したBRICs広告業界の将来成長見通しを理解することで、プレゼンテーションやピッチに重みを加えることができます。
- ブラジル、ロシア、インド、中国のデータを比較し、それぞれの国について個別の章を設けています。

購入の理由

- 2021年のBRICs広告業界の規模（金額ベース）は？
- 2026年のBRICs広告業界の規模はどうなる？
- BRICsの広告業界の競争力に影響を与える要因は何か？
- 過去5年間における同業界のパフォーマンスはどうなっているか？
- BRICsの広告業界を構成する主なセグメントは何か？

ページTOPに戻る

目次

Table of Contents
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 BRIC Advertising
2.1. Industry Outlook
3 Advertising in Brazil
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in China
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Advertising in India
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Advertising in Russia
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Company Profiles
11.1. Omnicom Group, Inc.
11.2. Publicis Groupe SA
11.3. Dentsu, Inc.
11.4. The Interpublic Group of Companies, Inc.
11.5. WPP plc
12 Appendix
12.1. Methodology
12.2. About MarketLine


List of Tables

List of Tables
Table 1: BRIC advertising industry, revenue($m), 2017-26
Table 2: BRIC advertising industry, revenue($m), 2017-21
Table 3: BRIC advertising industry, revenue($m), 2021-26
Table 4: Brazil advertising industry value: $ million, 2017-21
Table 5: Brazil advertising industry category segmentation: % share, by value, 2017-2021
Table 6: Brazil advertising industry category segmentation: $ million, 2017-2021
Table 7: Brazil advertising industry geography segmentation: $ million, 2021
Table 8: Brazil advertising industry value forecast: $ million, 2021-26
Table 9: Brazil size of population (million), 2017-21
Table 10: Brazil gdp (constant 2005 prices, $ billion), 2017-21
Table 11: Brazil gdp (current prices, $ billion), 2017-21
Table 12: Brazil inflation, 2017-21
Table 13: Brazil consumer price index (absolute), 2017-21
Table 14: Brazil exchange rate, 2017-21
Table 15: China advertising industry value: $ billion, 2017-21
Table 16: China advertising industry category segmentation: % share, by value, 2017-2021
Table 17: China advertising industry category segmentation: $ billion, 2017-2021
Table 18: China advertising industry geography segmentation: $ billion, 2021
Table 19: China advertising industry value forecast: $ billion, 2021-26
Table 20: China size of population (million), 2017-21
Table 21: China gdp (constant 2005 prices, $ billion), 2017-21
Table 22: China gdp (current prices, $ billion), 2017-21
Table 23: China inflation, 2017-21
Table 24: China consumer price index (absolute), 2017-21
Table 25: China exchange rate, 2017-21
Table 26: India advertising industry value: $ million, 2017-21
Table 27: India advertising industry category segmentation: % share, by value, 2017-2021
Table 28: India advertising industry category segmentation: $ million, 2017-2021
Table 29: India advertising industry geography segmentation: $ million, 2021
Table 30: India advertising industry value forecast: $ million, 2021-26
Table 31: India size of population (million), 2017-21
Table 32: India gdp (constant 2005 prices, $ billion), 2017-21
Table 33: India gdp (current prices, $ billion), 2017-21
Table 34: India inflation, 2017-21
Table 35: India consumer price index (absolute), 2017-21
Table 36: India exchange rate, 2017-21
Table 37: Russia advertising industry value: $ million, 2017-21
Table 38: Russia advertising industry category segmentation: % share, by value, 2017-2021
Table 39: Russia advertising industry category segmentation: $ million, 2017-2021
Table 40: Russia advertising industry geography segmentation: $ million, 2021
Table 41: Russia advertising industry value forecast: $ million, 2021-26
Table 42: Russia size of population (million), 2017-21
Table 43: Russia gdp (constant 2005 prices, $ billion), 2017-21
Table 44: Russia gdp (current prices, $ billion), 2017-21
Table 45: Russia inflation, 2017-21
Table 46: Russia consumer price index (absolute), 2017-21
Table 47: Russia exchange rate, 2017-21
Table 48: Omnicom Group, Inc.: key facts
Table 49: Omnicom Group, Inc.: Annual Financial Ratios
Table 50: Omnicom Group, Inc.: Key Employees
Table 51: Omnicom Group, Inc.: Key Employees Continued
Table 52: Publicis Groupe SA: key facts
Table 53: Publicis Groupe SA: Annual Financial Ratios
Table 54: Publicis Groupe SA: Key Employees
Table 55: Publicis Groupe SA: Key Employees Continued
Table 56: Publicis Groupe SA: Key Employees Continued
Table 57: Dentsu, Inc.: key facts
Table 58: Dentsu, Inc.: Annual Financial Ratios
Table 59: Dentsu, Inc.: Key Employees
Table 60: Dentsu, Inc.: Key Employees Continued
Table 61: The Interpublic Group of Companies, Inc.: key facts
Table 62: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 63: The Interpublic Group of Companies, Inc.: Key Employees
Table 64: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 65: WPP plc: key facts
Table 66: WPP plc: Annual Financial Ratios
Table 67: WPP plc: Key Employees
Table 68: WPP plc: Key Employees Continued


List of Figures

List of Figures
Figure 1: BRIC advertising industry, revenue($m), 2017-26
Figure 2: BRIC advertising industry, revenue($m), 2017-21
Figure 3: BRIC advertising industry, revenue($m), 2021-26
Figure 4: Brazil advertising industry value: $ million, 2017-21
Figure 5: Brazil advertising industry category segmentation: $ million, 2017-2021
Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2021
Figure 7: Brazil advertising industry value forecast: $ million, 2021-26
Figure 8: Forces driving competition in the advertising industry in Brazil, 2021
Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2021
Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2021
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2021
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2021
Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2021
Figure 14: China advertising industry value: $ billion, 2017-21
Figure 15: China advertising industry category segmentation: $ billion, 2017-2021
Figure 16: China advertising industry geography segmentation: % share, by value, 2021
Figure 17: China advertising industry value forecast: $ billion, 2021-26
Figure 18: Forces driving competition in the advertising industry in China, 2021
Figure 19: Drivers of buyer power in the advertising industry in China, 2021
Figure 20: Drivers of supplier power in the advertising industry in China, 2021
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2021
Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2021
Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2021
Figure 24: India advertising industry value: $ million, 2017-21
Figure 25: India advertising industry category segmentation: $ million, 2017-2021
Figure 26: India advertising industry geography segmentation: % share, by value, 2021
Figure 27: India advertising industry value forecast: $ million, 2021-26
Figure 28: Forces driving competition in the advertising industry in India, 2021
Figure 29: Drivers of buyer power in the advertising industry in India, 2021
Figure 30: Drivers of supplier power in the advertising industry in India, 2021
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2021
Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2021
Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2021
Figure 34: Russia advertising industry value: $ million, 2017-21
Figure 35: Russia advertising industry category segmentation: $ million, 2017-2021
Figure 36: Russia advertising industry geography segmentation: % share, by value, 2021
Figure 37: Russia advertising industry value forecast: $ million, 2021-26
Figure 38: Forces driving competition in the advertising industry in Russia, 2021
Figure 39: Drivers of buyer power in the advertising industry in Russia, 2021
Figure 40: Drivers of supplier power in the advertising industry in Russia, 2021
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2021
Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2021
Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2021