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Azoth Analyticsが2022年4月に発表した調査報告書によると、世界のプログラマティック広告市場は2021年に136.74億米ドルと評価された。多くの企業や広告代理店にとって、プログラマティック広告はダイナミックなマーケティングチャネルに進化しています。プログラマティック広告の最も大きな利点の1つは、企業が顧客の特定のニーズに合わせて広告を調整することができることです。

スマートフォン市場の成長がプログラマティック広告プラットフォーム市場の拡大に寄与しており、産業のデジタル化の進展もプログラマティック広告プラットフォーム市場の成長を支援しています。さらに、プログラマティック広告は、モバイルアプリ開発者が収益を上げるための優れた方法です。プログラマティック広告は、非常に効果的なマーケティングツールに進化し、様々な企業や広告代理店のためのダイナミックなマーケティングチャネルに発展してきました。プログラマティック広告の最も大きな利点の1つは、企業がクライアントのニーズに基づいてより正確に広告を適応させることができることです。

Azoth Analyticsの調査レポート「世界のプログラマティック広告市場」は、プログラマティック広告市場を金額（10億米ドル）別に分析、セグメント化している。また、2017-2027年のプログラマティック広告市場をオークションタイプ別（オープンオークション、自動保証、招待制、無予約固定料金）、ディスプレイタイプ別（アプリ、ウェブ）、地域別（アメリカ、ヨーロッパ、アジア太平洋、MEA）、国別（アメリカ、カナダ、ブラジル、イギリス、ドイツ、フランス、イタリア、中国、日本、オーストラリア、韓国）でもさらに分析しています。

2021年の世界のプログラム広告市場では、アメリカ大陸が最大シェアを占めると推定されます。予測期間中、アジア太平洋地域は最も成長率の高い地域市場となることが予想されます。さらに、同地域の市場成長は、インフラの整備、スマートフォンの普及、多国籍企業の進出によって促進されています。また、アジア太平洋地域の新興国では、都市化の進展とオンラインショッピングへの欲求の高まりが、同地域の市場成長を後押ししています。



レポート対象範囲

- 本レポートでは、2017-2021年の過去期間と2022-2027年の予測期間におけるプログラマティック広告市場の分析結果を紹介します。

- 当レポートでは、プログラマティック広告市場を金額別（USD Billion）に分析しています。

- プログラマティック広告市場をオークションタイプ別（オープンオークション、自動ギャランティード、招待制、予約なし固定レート）に分析したレポートです。

- プログラマティック広告市場をディスプレイタイプ別（アプリ、ウェブ）に分析したレポートです。

- プログラマティック広告の世界市場を国別（アメリカ、カナダ、ブラジル、イギリス、ドイツ、フランス、イタリア、中国、日本、オーストラリア、韓国）に分析したレポートです。

- 本レポートの主要な洞察は、SWOTおよびポーターのファイブフォース分析のフレームワークを通じて提示されています。また、市場の魅力は、地域別、オークションタイプ別、ディスプレイタイプ別で提示されています。

- また、業界の主要な機会、トレンド、ドライバー、課題についても分析されています。

- 競合の開発、戦略、M&A、新製品開発などを追跡しています。本レポートで分析されている企業は、ECHO Marketing, Inc.、Adobe Systems, Inc.、Verizon Communications Inc.、Alphabet Inc.、Tencent Holdings Ltd.、Magnite, Inc.、Amazon.com Inc、AT&T Inc、Roku Inc、Alibaba Group Holdings Ltd.、Automotive Inc.など。



主な対象読者

- プログラマティック広告市場業界 出版社/広告主

- コンサルティング・アドバイザリーファーム

- 金融・非金融系企業、小売業など

- 政府・政策担当者

- 規制当局

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目次

1. Report Scope and Methodology

1.1 Scope of the Report

1.2 Research Methodology

1.3 Executive Summary

2. Strategic Recommendations

3. Global Programmatic Advertising Market: Product Overview

4. Global Programmatic Advertising Market: An Analysis

4.1 Market Size, By Value, 2017-2027

4.2 Impact of COVID-19 on Programmatic Advertising Market

4.3 Global Programmatic Advertising Market

5. Global Programmatic Advertising Market By Auction Type

5.1 Competitive Scenario of Global Programmatic Advertising Market: By Auction Type (2021 & 2027)

5.2 By Open Auction - Market Size and Forecast (2017-2027)

5.3 By Automated Guaranteed - Market Size and Forecast (2017-2027)

5.4 By Invitation-only - Market Size and Forecast (2017-2027)

5.4 By Unreserved Fixed-rate - Market Size and Forecast (2017-2027)

6. Global Programmatic Advertising Market By Display Type

6.1 Competitive Scenario of Global Programmatic Advertising Market: By Display Type (2021 & 2027)

6.2 By App - Market Size and Forecast (2017-2027)

6.3 By Web - Market Size and Forecast (2017-2027)

7. Global Programmatic Advertising Market: Regional Analysis

7. Competitive Scenario of Global Programmatic Advertising Market: By Region (2021 & 2027)

8. Americas Programmatic Advertising Market: An Analysis (2017-2027)

8.1 Americas Programmatic Advertising Market by value: Size and Forecast (2017-2027)

8.2 Americas Programmatic Advertising Market: Prominent Companies

8.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

8.5 Market Segmentation By Display Type (App, Web)

8.6 Americas Programmatic Advertising Market: Country Analysis

8.7 Market Opportunity Chart of Americas Programmatic Advertising Market - By Country, By Value (Year-2027)

8.8 Competitive Scenario of Americas Programmatic Advertising Market - By Country (2021 & 2027)

8.9 United States Programmatic Advertising Market: Size and Forecast (2017-2027)

8.10 United States Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

8.11 United States Programmatic Advertising Market Segmentation By Display Type (2017-2027)

8.12 Canada Programmatic Advertising Market: Size and Forecast (2017-2027)

8.13 Canada Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

8.14 Canada Programmatic Advertising Market Segmentation By Display Type (2017-2027)

8.15 Brazil Programmatic Advertising Market: Size and Forecast (2017-2027)

8.16 Brazil Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

8.17 Brazil Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9. Europe Programmatic Advertising Market: An Analysis (2017-2027)

9.1 Europe Programmatic Advertising Market by value: Size and Forecast (2017-2027)

9.2 Europe Programmatic Advertising Market: Prominent Companies

9.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

9.4 Market Segmentation By Display Type (App, Web)

9.5 Europe Programmatic Advertising Market: Country Analysis

9.6 Market Opportunity Chart of Europe Programmatic Advertising Market - By Country, By Value (Year-2027)

9.7 Competitive Scenario of Europe Programmatic Advertising Market - By Country (2021 & 2027)

9.8 United Kingdom Programmatic Advertising Market: Size and Forecast (2017-2027)

9.9 United Kingdom Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.10 United Kingdom Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9.11 Germany Programmatic Advertising Market: Size and Forecast (2017-2027)

9.12 Germany Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.13 Germany Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9.14 France Programmatic Advertising Market: Size and Forecast (2017-2027)

9.15 France Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.16 France Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9.17 Italy Programmatic Advertising Market: Size and Forecast (2017-2027)

9.18 Italy Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.19 Italy Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10. Asia-Pacific Programmatic Advertising Market: An Analysis (2017-2027)

10.1 Asia-Pacific Programmatic Advertising Market by value: Size and Forecast (2017-2027)

10.2 Asia-Pacific Programmatic Advertising Market: Prominent Companies

10.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

10.4 Market Segmentation By Display Type (App, Web)

10.5 Asia-Pacific Programmatic Advertising Market: Country Analysis

10.6 Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market - By Country, By Value (Year-2027)

10.7 Competitive Scenario of Asia-Pacific Programmatic Advertising Market - By Country (2021 & 2027)

10.8 China Programmatic Advertising Market: Size and Forecast (2017-2027)

10.9 China Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.10 China Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10.11 Japan Programmatic Advertising Market: Size and Forecast (2017-2027)

10.12 Japan Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.13 Japan Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10.14 Australia Programmatic Advertising Market: Size and Forecast (2017-2027)

10.15 Australia Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.16 Australia Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10.17 South Korea Programmatic Advertising Market: Size and Forecast (2017-2027)

10.18 South Korea Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.19 South Korea Programmatic Advertising Market Segmentation By Display Type (2017-2027)

11. Middle East and Africa Programmatic Advertising Market: An Analysis (2017-2027)

11.1 Middle East and Africa Programmatic Advertising Market by value: Size and Forecast (2017-2027)

11.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

11.5 Market Segmentation By Display Type (App, Web)

12. Global Programmatic Advertising Market Dynamics

12.1 Global Programmatic Advertising Market Drivers

12.2 Global Programmatic Advertising Market Restraints

12.3 Global Programmatic Advertising Market Trends

13. Market Attractiveness

13.1 Market Attractiveness Chart of Global Programmatic Advertising Market - By Auction Type (Year 2027)

13.2 Market Attractiveness Chart of Global Programmatic Advertising Market - By Display Type (Year 2027)

13.3 Market Attractiveness Chart of Global Programmatic Advertising Market - By Region (Year 2027)

14. Competitive Landscape

14.1 Market Share of Leading Global Companies

14.2 SWOT Analysis - Global Programmatic Advertising Market

14.3 Porter Five Force Analysis - Global Programmatic Advertising Market

15. Global Programmatic Advertising Market: Recent Developments, Merger & Acquisitions

16. Company Profiles (Business Description, Financial Analysis, Business Strategy)

16.1 ECHO Marketing, Inc.

16.2 Adobe Systems, Inc.

16.3 Verizon Communications Inc.

16.4 Alphabet Inc.

16.5 Tencent Holdings Ltd.

16.6 Magnite, Inc.

16.7 Amazon.com Inc.

16.8 AT&T Inc.

16.9 Roku Inc.

16.10 Alibaba Group Holdings Ltd.

17. About Us





List of Figures

Figure 1: Number of Smartphone Users Worldwide (2017-2020) (in billions)

Figure 2: Smartphone Penetration Rate Worldwide (2017-2020) (in %)

Figure 3: Internet Users Distribution in the World (2021)

Figure 4: Growth In Digital Advertising Spending Worldwide 2019-2022E, By Format, % YoY

Figure 5: Increase in time spent on a mobile device due to COVID-19 as of Q2 2020

Figure 6: Global Mobile Advertising Spending, 2017-2018, by country, in billions

Figure 7: Twitter Users Worldwide, 2019-2024E, (in millions, % change and % of Internet Users)

Figure 8: Global Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 9: Digital Ad Spending Worldwide, 2020-2025E (in USD Billions)

Figure 10: Number of smartphone users from 2016 to 2021 (in USD Millions)

Figure 11: Global Programmatic Advertising Market- By Auction Type Market Share, 2021 & 2027

Figure 12: Global Programmatic Advertising Market- By Open Auction, By Value (USD Billion), 2017-2027

Figure 13: Global Programmatic Advertising Market- By Automated Guaranteed, By Value (USD Billion), 2017-2027

Figure 14: Global Programmatic Advertising Market- By Invitation-only, By Value (USD Billion), 2017-2027

Figure 15: Global Programmatic Advertising Market- By Unreserved Fixed-rate, By Value (USD Billion), 2017-2027

Figure 16: Global Programmatic Advertising Market- By Display Type Market Share, 2021 & 2027

Figure 17: Global Programmatic Advertising Market- By App, By Value (USD Billion), 2017-2027

Figure 18: Global Programmatic Advertising Market- By Web, By Value (USD Billion), 2017-2027

Figure 19: Global Programmatic Advertising Market- By Region Market Share, 2021 & 2027

Figure 20: Programmatic Spend in North America (in USD Billions), 2019, 2023

Figure 21: North America Digital Spend, in %, 2019

Figure 22: North America Programmatic Spend, by Format

Figure 23: North America Programmatic Adoption, by Country, 2019

Figure 24: Americas Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 25: App Downloads in Americas, By Segment, 2021 (in millions)

Figure 26: Americas Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 27: Americas Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 28: Market Opportunity Chart of Americas Programmatic Advertising Market- By Country, By Value (Year-2027)

Figure 29: Americas Programmatic Advertising Market- By Country Market Share, 2021 & 2027

Figure 30: United States Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 31: Social Media platforms U.S. Adults Currently Use, March 2021 (% of Respondents)

Figure 32: Average Time Spent in the U.S., By Platform, 2018-2022E (Minutes Per Day Among Population)

Figure 33: % of U.S. Adults Who Say They Do Not Use Broadband At Home But Own Smartphones

Figure 34: US Programmatic Digital Display Ad Spending, 2019-2022 (In USD Billions)

Figure 35: US Ad Spending on Select Media, 2020 (in USD Billion)

Figure 36: United states Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 37: United states Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 38: Canada Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 39: Canadian Programmatic Digital Display Ad Spending, 2016-2021 (in billions of Canadian dollar)

Figure 40: Mobile Ad Spending in Canada, by format, 2020, (in USD Millions)

Figure 41: Traditional vs Digital Ad spending, 2019-2024E (in billion Canadian dollars)

Figure 42: Canada Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 43: Canada Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 44: Brazil Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 45: Programmatic Inventory Sales for Brazil by Marketplace Type, 2018

Figure 46: Digital Ad Spending in Latin America, 2018-2023E (in Billion. % change, % of Total Media Ad Spending)

Figure 47: Brazil Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 48: Brazil Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 49: Europe Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 50: EMEA Programmatic Spend Adoption (%) 2019, 2023

Figure 51: EMEA Programmatic Spend by Country 2019 (USD M)

Figure 52: EMEA Programmatic Spend, by Format

Figure 53: EMEA Programmatic Spend by Device In %, 2019,2023

Figure 54: Europe Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 55: Europe Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 56: Market Opportunity Chart of Europe Programmatic Advertising Market- By Country, By Value (Year-2027)

Figure 57: Europe Programmatic Advertising Market- By Country Market Share, 2021 & 2027

Figure 58: United Kingdom Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 59: UK Top Programmatic Industries, 2019 (% Spend Share)

Figure 60: UK Top Programmatic Advertisers, 2019 (% Spend Share)

Figure 61: Digital Ad Spending in United Kingdom, 2018-2023E (in Billions of Pound, % change, % of Total Media Ad Spending)

Figure 62: United Kingdom Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 63: United Kingdom Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 64: Germany Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 65: Programmatic Digital Ad Spending in Germany, 2016-2020 (in Millions of Euro, % change, % of Total Digital Display Ad Spending)

Figure 66: Digital Ad Spending growth in Germany, By End User, 2019-2023E (% Change)

Figure 67: Germany Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 68: Germany Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 69: France Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 70: France Advertising Spending, 2020

Figure 71: Programmatic Digital Ad Spending in France, 2016-2021 (in Billions of Euro, % change, % of Total Digital Display Ad Spending)

Figure 72: France Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 73: France Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 74: Italy Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 75: Digital Ad Spending in Italy, 2016-2020 (in Billions of USD, % change)

Figure 76: Italy Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 77: Italy Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 78: Asia-Pacific Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 79: APAC Programmatic Spend Adoption (%) 2019, 2023

Figure 80: APAC Programmatic Spend by Country 2019 (USD M)

Figure 81: APAC Programmatic Spend, by Format

Figure 82: APAC Programmatic Spend by Device In %, 2019,2023

Figure 83: Share of Mobile Time Spent Programmatic In Asia-Pacific, By Country, Sep. 2017

Figure 84: Social Media Display Types Used For Mobile Marketing In APAC, 2019 & 2020

Figure 85: Asia-Pacific Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 86: Asia-Pacific Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 87: Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market- By Country, By Value (Year-2027)

Figure 88: Asia-Pacific Programmatic Advertising Market- By Country Market Share, 2021 & 2027

Figure 89: China Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 90: Search Engine Market Share in China, 2020

Figure 91: Digital Ad Spending in China, 2019-2024E (in USD Billions)

Figure 92: China Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 93: China Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 94: Japan Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 95: Average Cost-Per-Install by App Category in Japan, 2018-2019 (in Dollars)

Figure 96: Digital Ad Spending in Japan, 2019-2023E (in Billions of USD, % change)

Figure 97: Japan Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 98: Japan Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 99: Australia Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 100: Most Used Social Media Apps in Australia (% of Internet Users)

Figure 101: Programmatic Spend and Share in Digital Advertising, Australia, 2016-2021 (in Billion USD, % Share)

Figure 102: Australia Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 103: Australia Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 104: South Korea Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 105: Facebook and YouTube are leading the growth of video ads in Korea (Won Bn)

Figure 106: All Publishers Apps vs Game Focus, 2022

Figure 107: South Korea Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 108: South Korea Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 109: Middle East and Africa Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)

Figure 110: Programmatic Advertising Spend Share by device, 2020

Figure 111: Middle East and Africa Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027

Figure 112: Middle East and Africa Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027

Figure 113: Market Attractiveness Chart of Global Programmatic Advertising Market- By Auction Type (Year-2027)

Figure 114: Market Attractiveness Chart of Global Programmatic Advertising Market- By Display Type (Year-2027)

Figure 115: Market Attractiveness Chart of Global Programmatic Advertising Market- By Region (Year-2027)

Figure 116: Global Programmatic Advertising company market share (%), 2021

Figure 117: ECHO Marketing, Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 118: ECHO Marketing, Inc. Net Income/ Loss, 2017-2021 (USD Million)

Figure 119: Adobe Systems, Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 120: Adobe Systems, Inc. Net Income, 2017-2021 (USD Million)

Figure 121: Adobe Systems, Inc. Sales Revenue, By Business Segment (%), FY2021

Figure 122: Adobe Systems, Inc. Sales Revenue, By Geographical Segment (%), FY2021

Figure 123: Verizon Communications Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 124: Verizon Communications Inc. Net Income, 2017-2021 (USD Million)

Figure 125: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2021

Figure 126: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2020

Figure 127: Alphabet Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 128: Alphabet Inc. Net Income, 2017-2021 (USD Million)

Figure 129: Alphabet Inc. Sales Revenue, By Business Segment (%), FY2021

Figure 130: Alphabet Inc. Sales Revenue, By Geographical Segment (%), FY2021

Figure 131: Tencent Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 132: Tencent Holdings Ltd. Net Income, 2017-2021 (USD Million)

Figure 133: Tencent Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021

Figure 134: Tencent Holdings Ltd. Sales Revenue, By Geographical Segment (%), FY2020

Figure 135: Magnite, Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 136: Magnite, Inc. Net Income/Loss, 2017-2021 (USD Million)

Figure 137: Magnite, Inc. Sales Revenue, By Business Segment (%), FY2021

Figure 138: Magnite, Inc. Sales Revenue, By Geographical Segment (%), FY2021

Figure 139: Amazon.com Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 140: Amazon.com Inc. Net Income, 2017-2021 (USD Million)

Figure 141: Amazon.com Inc. Sales Revenue, By Business Segment (%), FY2021

Figure 142: Amazon.com Inc. Sales Revenue, By Geographical Segment (%), FY2021

Figure 143: AT&T Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 144: AT&T Inc. Net Income/ Loss, 2017-2021 (USD Million)

Figure 145: AT&T Inc. Sales Revenue, By Business Segment (%), FY2021

Figure 146: AT&T Inc. Sales Revenue, By Geographical Segment (%), FY2021

Figure 147: Roku Inc. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 148: Roku Inc. Net Income, 2017-2021 (USD Million)

Figure 149: Roku Inc. Sales Revenue, By Business Segment (%), FY2021

Figure 150: Roku Inc. Sales Revenue, By Business Segment (%), FY2020

Figure 151: Alibaba Group Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)

Figure 152: Alibaba Group Holdings Ltd. Net Income, 2017-2021 (USD Million)

Figure 153: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021

Figure 154: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2020

List of Tables

Table A: US Mobile Ad Revenue by company in, 2016-2019

Table B: Programmatic spend (CAD M) in Canada

Table C: Programmatic spend by type of deal (CAD M)

Table D: Programmatic spend (Pound M)

Table E: Programmatic spend by type of deal (Pound M)

Table F: List of most popular SSPs and DSP in Germany

Table G: Programmatic spend (Euro M)

Table H: Programmatic spend by type of deal (Euro M)

Table I: Top Websites and SSPs in Italy

Table J: Most Popular Chinese Apps with their Western Equivalents

Table K: Top App Stores For Mobile In China, 2021

Table L: Top Websites and SSPs in Australia

Table M: Top MEA Ad Networks and Mobile SSPs

Table N: Top Websites and SSPs in MEA