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世界のプログラマティック広告費市場 2022-2026


Global Programmatic Advertising Spending Market 2022-2026

世界のプログラマティック広告費市場 2022-2026 Technavioはプログラマティック広告費市場をモニタリングしており、2022-2026年の間に3,142億7千万ドルの成長が見込まれ、予測期間中にCAGR26.66%で加速していま... もっと見る

 

 

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TechNavio
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2022年9月20日 US$2,500
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サマリー

世界のプログラマティック広告費市場 2022-2026
Technavioはプログラマティック広告費市場をモニタリングしており、2022-2026年の間に3,142億7千万ドルの成長が見込まれ、予測期間中にCAGR26.66%で加速しています。当レポートでは、プログラマティック広告費市場の全体分析、市場規模・予測、トレンド、成長ドライバー、課題、さらに約25社のベンダーを網羅したベンダー分析などを提供しています。
現在の世界市場のシナリオ、最新動向とドライバー、市場全体の環境について最新の分析を提供しています。市場は、デジタル広告の高い普及率、南米やAPACでの採用拡大、視聴者のターゲティングの改善によって牽引されています。
プログラマティック広告費市場の分析には、アプリケーションセグメントと地理的展望が含まれます。
Technavioのプログラマティック広告費市場は、以下のように区分されています。
アプリケーション別
- オープンオークション
- 自動保証型
- 招待制
- 無制限固定レート
地域別
- 北米
- アジア太平洋地域
- 欧州
- 南米
- 中東・アフリカ
本調査では、広告分野における拡張現実(AR)技術の高い普及率が、今後数年間のプログラマティック広告費市場の成長を促進する主要な理由の1つであると特定しています。また、プログラマティック広告市場における人工知能(AI)の導入や、広告交換プラットフォームの増加が、同市場における大規模な需要につながるとみている。
Technavioは、複数のソースからのデータの調査、合成、主要パラメータの分析による総括の方法により、市場の詳細な姿を提示します。プログラマティック広告費市場に関する当レポートは、以下の領域をカバーしています。
- プログラマティック広告費市場のサイジング
- プログラマティック広告費市場の予測
- プログラマティック広告費市場の産業分析
Technavioの強力なベンダー分析は、顧客が市場での地位を向上できるように設計されており、これに沿って、本レポートでは、Adobe Inc.、Adform AS、Alphabet Inc、Amazon.com Inc、Digilant Inc.を含むいくつかの主要プログラマティック広告支出の市場ベンダーに関する詳細な分析を提供している。Infectious Media Holdings Ltd.、IPONWEB Ltd.、Magnite Inc.、Microsoft Corp.、NextRoll Inc.、Noboru Consultancy Services、Oracle Corp、Roku Inc、Simplifi Holdings Inc、Singapore Telecommunications Ltd.、SmartyAds LLP、Sparcmedia Pty Ltd、StackAdapt Inc、Verizon Communications Inc、MediaMath Inc.などの主要ベンダーについて詳細な分析を行っています。また、プログラマティック広告費市場の分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が今後訪れるすべての成長機会を戦略的に活用するのに役立つものです。
本調査は、業界の主要参加者からのインプットを含む、一次情報と二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/programmatic-advertising-spending-market-industry-analysis をご覧ください。
Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数のソースからのデータの研究、合成、総括の方法により、市場の詳細な姿を提示します。また、業界の主要なインフルエンサーを特定することにより、市場の様々な側面を提示します。提示されるデータは、包括的で信頼性が高く、広範な一次および二次調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、定性的および定量的調査を用いた詳細なベンダー選定方法および分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Display Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2021
o 3.4 Market outlook: Forecast for 2021-2026
o Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
• 4 Five Forces Analysis
o 4.1 Five forces summary
o Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
o 4.2 Bargaining power of buyers
o Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
o 4.3 Bargaining power of suppliers
o Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
o 4.4 Threat of new entrants
o Exhibit 21: Threat of new entrants - Impact of key factors in 2021 and 2026
o 4.5 Threat of substitutes
o Exhibit 22: Threat of substitutes - Impact of key factors in 2021 and 2026
o 4.6 Threat of rivalry
o Exhibit 23: Threat of rivalry - Impact of key factors in 2021 and 2026
o 4.7 Market condition
o Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
• 5 Market Segmentation by Application
o 5.1 Market segments
o Exhibit 25: Chart on Application - Market share 2021-2026 (%)
o Exhibit 26: Data Table on Application - Market share 2021-2026 (%)
o 5.2 Comparison by Application
o Exhibit 27: Chart on Comparison by Application
o Exhibit 28: Data Table on Comparison by Application
o 5.3 Open auction - Market size and forecast 2021-2026
o Exhibit 29: Chart on Open auction - Market size and forecast 2021-2026 ($ billion)
o Exhibit 30: Data Table on Open auction - Market size and forecast 2021-2026 ($ billion)
o Exhibit 31: Chart on Open auction - Year-over-year growth 2021-2026 (%)
o Exhibit 32: Data Table on Open auction - Year-over-year growth 2021-2026 (%)
o 5.4 Automated gauranteed - Market size and forecast 2021-2026
o Exhibit 33: Chart on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
o Exhibit 34: Data Table on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
o Exhibit 35: Chart on Automated gauranteed - Year-over-year growth 2021-2026 (%)
o Exhibit 36: Data Table on Automated gauranteed - Year-over-year growth 2021-2026 (%)
o 5.5 Invitation only - Market size and forecast 2021-2026
o Exhibit 37: Chart on Invitation only - Market size and forecast 2021-2026 ($ billion)
o Exhibit 38: Data Table on Invitation only - Market size and forecast 2021-2026 ($ billion)
o Exhibit 39: Chart on Invitation only - Year-over-year growth 2021-2026 (%)
o Exhibit 40: Data Table on Invitation only - Year-over-year growth 2021-2026 (%)
o 5.6 Unreserved fixed rate - Market size and forecast 2021-2026
o Exhibit 41: Chart on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
o Exhibit 42: Data Table on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
o Exhibit 43: Chart on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
o Exhibit 44: Data Table on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
o 5.7 Market opportunity by Application
o Exhibit 45: Market opportunity by Application ($ billion)
• 6 Market Segmentation by Display Type
o 6.1 Market segments
o Exhibit 46: Chart on Display Type - Market share 2021-2026 (%)
o Exhibit 47: Data Table on Display Type - Market share 2021-2026 (%)
o 6.2 Comparison by Display Type
o Exhibit 48: Chart on Comparison by Display Type
o Exhibit 49: Data Table on Comparison by Display Type
o 6.3 Mobile - Market size and forecast 2021-2026
o Exhibit 50: Chart on Mobile - Market size and forecast 2021-2026 ($ billion)
o Exhibit 51: Data Table on Mobile - Market size and forecast 2021-2026 ($ billion)
o Exhibit 52: Chart on Mobile - Year-over-year growth 2021-2026 (%)
o Exhibit 53: Data Table on Mobile - Year-over-year growth 2021-2026 (%)
o 6.4 Desktop - Market size and forecast 2021-2026
o Exhibit 54: Chart on Desktop - Market size and forecast 2021-2026 ($ billion)
o Exhibit 55: Data Table on Desktop - Market size and forecast 2021-2026 ($ billion)
o Exhibit 56: Chart on Desktop - Year-over-year growth 2021-2026 (%)
o Exhibit 57: Data Table on Desktop - Year-over-year growth 2021-2026 (%)
o 6.5 Market opportunity by Display Type
o Exhibit 58: Market opportunity by Display Type ($ billion)
• 7 Customer Landscape
o 7.1 Customer landscape overview
o Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 8 Geographic Landscape
o 8.1 Geographic segmentation
o Exhibit 60: Chart on Market share By Geographical Landscape 2021-2026 (%)
o Exhibit 61: Data Table on Market share By Geographical Landscape 2021-2026 (%)
o 8.2 Geographic comparison
o Exhibit 62: Chart on Geographic comparison
o Exhibit 63: Data Table on Geographic comparison
o 8.3 North America - Market size and forecast 2021-2026
o Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
o Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)
o 8.4 APAC - Market size and forecast 2021-2026
o Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
o Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
o Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
o Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
o 8.5 Europe - Market size and forecast 2021-2026
o Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
o Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
o Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
o Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
o 8.6 South America - Market size and forecast 2021-2026
o Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
o Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)
o 8.7 Middle East and Africa - Market size and forecast 2021-2026
o Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
o Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
o Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
o Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
o 8.8 US - Market size and forecast 2021-2026
o Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ billion)
o Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
o Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
o Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)
o 8.9 India - Market size and forecast 2021-2026
o Exhibit 88: Chart on India - Market size and forecast 2021-2026 ($ billion)
o Exhibit 89: Data Table on India - Market size and forecast 2021-2026 ($ billion)
o Exhibit 90: Chart on India - Year-over-year growth 2021-2026 (%)
o Exhibit 91: Data Table on India - Year-over-year growth 2021-2026 (%)
o 8.10 China - Market size and forecast 2021-2026
o Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ billion)
o Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ billion)
o Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
o Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)
o 8.11 Japan - Market size and forecast 2021-2026
o Exhibit 96: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
o Exhibit 97: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
o Exhibit 98: Chart on Japan - Year-over-year growth 2021-2026 (%)
o Exhibit 99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
o 8.12 Germany - Market size and forecast 2021-2026
o Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
o Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
o Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
o Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
o 8.13 Brazil - Market size and forecast 2021-2026
o Exhibit 104: Chart on Brazil - Market size and forecast 2021-2026 ($ billion)
o Exhibit 105: Data Table on Brazil - Market size and forecast 2021-2026 ($ billion)
o Exhibit 106: Chart on Brazil - Year-over-year growth 2021-2026 (%)
o Exhibit 107: Data Table on Brazil - Year-over-year growth 2021-2026 (%)
o 8.14 Market opportunity By Geographical Landscape
o Exhibit 108: Market opportunity By Geographical Landscape ($ billion)
• 9 Drivers, Challenges, and Trends
o 9.1 Market drivers
o 9.2 Market challenges
o 9.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2021 and 2026
o 9.4 Market trends
• 10 Vendor Landscape
o 10.1 Overview
o 10.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 10.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 10.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 11 Vendor Analysis
o 11.1 Vendors covered
o Exhibit 113: Vendors covered
o 11.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 11.3 Adobe Inc.
o Exhibit 115: Adobe Inc. - Overview
o Exhibit 116: Adobe Inc. - Business segments
o Exhibit 117: Adobe Inc. - Key news
o Exhibit 118: Adobe Inc. - Key offerings
o Exhibit 119: Adobe Inc. - Segment focus
o 11.4 Alphabet Inc.
o Exhibit 120: Alphabet Inc. - Overview
o Exhibit 121: Alphabet Inc. - Business segments
o Exhibit 122: Alphabet Inc. - Key news
o Exhibit 123: Alphabet Inc. - Key offerings
o Exhibit 124: Alphabet Inc. - Segment focus
o 11.5 Amazon.com Inc.
o Exhibit 125: Amazon.com Inc. - Overview
o Exhibit 126: Amazon.com Inc. - Business segments
o Exhibit 127: Amazon.com Inc. - Key news
o Exhibit 128: Amazon.com Inc. - Key offerings
o Exhibit 129: Amazon.com Inc. - Segment focus
o 11.6 Magnite Inc.
o Exhibit 130: Magnite Inc. - Overview
o Exhibit 131: Magnite Inc. - Product / Service
o Exhibit 132: Magnite Inc. - Key offerings
o 11.7 Microsoft Corp.
o Exhibit 133: Microsoft Corp. - Overview
o Exhibit 134: Microsoft Corp. - Business segments
o Exhibit 135: Microsoft Corp. - Key news
o Exhibit 136: Microsoft Corp. - Key offerings
o Exhibit 137: Microsoft Corp. - Segment focus
o 11.8 Roku Inc.
o Exhibit 138: Roku Inc. - Overview
o Exhibit 139: Roku Inc. - Business segments
o Exhibit 140: Roku Inc. - Key offerings
o Exhibit 141: Roku Inc. - Segment focus
o 11.9 Simplifi Holdings Inc.
o Exhibit 142: Simplifi Holdings Inc. - Overview
o Exhibit 143: Simplifi Holdings Inc. - Product / Service
o Exhibit 144: Simplifi Holdings Inc. - Key offerings
o 11.10 Singapore Telecommunications Ltd.
o Exhibit 145: Singapore Telecommunications Ltd. - Overview
o Exhibit 146: Singapore Telecommunications Ltd. - Business segments
o Exhibit 147: Singapore Telecommunications Ltd. - Key offerings
o Exhibit 148: Singapore Telecommunications Ltd. - Segment focus
o 11.11 SmartyAds LLP
o Exhibit 149: SmartyAds LLP - Overview
o Exhibit 150: SmartyAds LLP - Product / Service
o Exhibit 151: SmartyAds LLP - Key offerings
o 11.12 Verizon Communications Inc.
o Exhibit 152: Verizon Communications Inc. - Overview
o Exhibit 153: Verizon Communications Inc. - Business segments
o Exhibit 154: Verizon Communications Inc. - Key offerings
o Exhibit 155: Verizon Communications Inc. - Segment focus
• 12 Appendix
o 12.1 Scope of the report
o 12.2 Inclusions and exclusions checklist
o Exhibit 156: Inclusions checklist
o Exhibit 157: Exclusions checklist
o 12.3 Currency conversion rates for US$
o Exhibit 158: Currency conversion rates for US$
o 12.4 Research methodology
o Exhibit 159: Research methodology
o Exhibit 160: Validation techniques employed for market sizing
o Exhibit 161: Information sources
o 12.5 List of abbreviations
o Exhibit 162: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Display Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits18: Five forces analysis - Comparison between 2021 and 2026
Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits21: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits22: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits23: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits24: Chart on Market condition - Five forces 2021 and 2026
Exhibits25: Chart on Application - Market share 2021-2026 (%)
Exhibits26: Data Table on Application - Market share 2021-2026 (%)
Exhibits27: Chart on Comparison by Application
Exhibits28: Data Table on Comparison by Application
Exhibits29: Chart on Open auction - Market size and forecast 2021-2026 ($ billion)
Exhibits30: Data Table on Open auction - Market size and forecast 2021-2026 ($ billion)
Exhibits31: Chart on Open auction - Year-over-year growth 2021-2026 (%)
Exhibits32: Data Table on Open auction - Year-over-year growth 2021-2026 (%)
Exhibits33: Chart on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
Exhibits34: Data Table on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
Exhibits35: Chart on Automated gauranteed - Year-over-year growth 2021-2026 (%)
Exhibits36: Data Table on Automated gauranteed - Year-over-year growth 2021-2026 (%)
Exhibits37: Chart on Invitation only - Market size and forecast 2021-2026 ($ billion)
Exhibits38: Data Table on Invitation only - Market size and forecast 2021-2026 ($ billion)
Exhibits39: Chart on Invitation only - Year-over-year growth 2021-2026 (%)
Exhibits40: Data Table on Invitation only - Year-over-year growth 2021-2026 (%)
Exhibits41: Chart on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
Exhibits42: Data Table on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
Exhibits43: Chart on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
Exhibits44: Data Table on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
Exhibits45: Market opportunity by Application ($ billion)
Exhibits46: Chart on Display Type - Market share 2021-2026 (%)
Exhibits47: Data Table on Display Type - Market share 2021-2026 (%)
Exhibits48: Chart on Comparison by Display Type
Exhibits49: Data Table on Comparison by Display Type
Exhibits50: Chart on Mobile - Market size and forecast 2021-2026 ($ billion)
Exhibits51: Data Table on Mobile - Market size and forecast 2021-2026 ($ billion)
Exhibits52: Chart on Mobile - Year-over-year growth 2021-2026 (%)
Exhibits53: Data Table on Mobile - Year-over-year growth 2021-2026 (%)
Exhibits54: Chart on Desktop - Market size and forecast 2021-2026 ($ billion)
Exhibits55: Data Table on Desktop - Market size and forecast 2021-2026 ($ billion)
Exhibits56: Chart on Desktop - Year-over-year growth 2021-2026 (%)
Exhibits57: Data Table on Desktop - Year-over-year growth 2021-2026 (%)
Exhibits58: Market opportunity by Display Type ($ billion)
Exhibits59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits60: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibits61: Data Table on Market share By Geographical Landscape 2021-2026 (%)
Exhibits62: Chart on Geographic comparison
Exhibits63: Data Table on Geographic comparison
Exhibits64: Chart on North America - Market size and forecast 2021-2026 ($ billion)
Exhibits65: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
Exhibits66: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibits67: Data Table on North America - Year-over-year growth 2021-2026 (%)
Exhibits68: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
Exhibits69: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
Exhibits70: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibits71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
Exhibits72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
Exhibits73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
Exhibits74: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibits75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
Exhibits76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
Exhibits77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
Exhibits78: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibits79: Data Table on South America - Year-over-year growth 2021-2026 (%)
Exhibits80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
Exhibits81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
Exhibits82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits84: Chart on US - Market size and forecast 2021-2026 ($ billion)
Exhibits85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
Exhibits86: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibits87: Data Table on US - Year-over-year growth 2021-2026 (%)
Exhibits88: Chart on India - Market size and forecast 2021-2026 ($ billion)
Exhibits89: Data Table on India - Market size and forecast 2021-2026 ($ billion)
Exhibits90: Chart on India - Year-over-year growth 2021-2026 (%)
Exhibits91: Data Table on India - Year-over-year growth 2021-2026 (%)
Exhibits92: Chart on China - Market size and forecast 2021-2026 ($ billion)
Exhibits93: Data Table on China - Market size and forecast 2021-2026 ($ billion)
Exhibits94: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibits95: Data Table on China - Year-over-year growth 2021-2026 (%)
Exhibits96: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
Exhibits97: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
Exhibits98: Chart on Japan - Year-over-year growth 2021-2026 (%)
Exhibits99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
Exhibits100: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
Exhibits101: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
Exhibits102: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibits103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
Exhibits104: Chart on Brazil - Market size and forecast 2021-2026 ($ billion)
Exhibits105: Data Table on Brazil - Market size and forecast 2021-2026 ($ billion)
Exhibits106: Chart on Brazil - Year-over-year growth 2021-2026 (%)
Exhibits107: Data Table on Brazil - Year-over-year growth 2021-2026 (%)
Exhibits108: Market opportunity By Geographical Landscape ($ billion)
Exhibits109: Impact of drivers and challenges in 2021 and 2026
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: Adobe Inc. - Overview
Exhibits116: Adobe Inc. - Business segments
Exhibits117: Adobe Inc. - Key news
Exhibits118: Adobe Inc. - Key offerings
Exhibits119: Adobe Inc. - Segment focus
Exhibits120: Alphabet Inc. - Overview
Exhibits121: Alphabet Inc. - Business segments
Exhibits122: Alphabet Inc. - Key news
Exhibits123: Alphabet Inc. - Key offerings
Exhibits124: Alphabet Inc. - Segment focus
Exhibits125: Amazon.com Inc. - Overview
Exhibits126: Amazon.com Inc. - Business segments
Exhibits127: Amazon.com Inc. - Key news
Exhibits128: Amazon.com Inc. - Key offerings
Exhibits129: Amazon.com Inc. - Segment focus
Exhibits130: Magnite Inc. - Overview
Exhibits131: Magnite Inc. - Product / Service
Exhibits132: Magnite Inc. - Key offerings
Exhibits133: Microsoft Corp. - Overview
Exhibits134: Microsoft Corp. - Business segments
Exhibits135: Microsoft Corp. - Key news
Exhibits136: Microsoft Corp. - Key offerings
Exhibits137: Microsoft Corp. - Segment focus
Exhibits138: Roku Inc. - Overview
Exhibits139: Roku Inc. - Business segments
Exhibits140: Roku Inc. - Key offerings
Exhibits141: Roku Inc. - Segment focus
Exhibits142: Simplifi Holdings Inc. - Overview
Exhibits143: Simplifi Holdings Inc. - Product / Service
Exhibits144: Simplifi Holdings Inc. - Key offerings
Exhibits145: Singapore Telecommunications Ltd. - Overview
Exhibits146: Singapore Telecommunications Ltd. - Business segments
Exhibits147: Singapore Telecommunications Ltd. - Key offerings
Exhibits148: Singapore Telecommunications Ltd. - Segment focus
Exhibits149: SmartyAds LLP - Overview
Exhibits150: SmartyAds LLP - Product / Service
Exhibits151: SmartyAds LLP - Key offerings
Exhibits152: Verizon Communications Inc. - Overview
Exhibits153: Verizon Communications Inc. - Business segments
Exhibits154: Verizon Communications Inc. - Key offerings
Exhibits155: Verizon Communications Inc. - Segment focus
Exhibits156: Inclusions checklist
Exhibits157: Exclusions checklist
Exhibits158: Currency conversion rates for US$
Exhibits159: Research methodology
Exhibits160: Validation techniques employed for market sizing
Exhibits161: Information sources
Exhibits162: List of abbreviations

 

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Summary

Global Programmatic Advertising Spending Market 2022-2026
Technavio has been monitoring the programmatic advertising spending market and it is poised to grow by $314.27 bn during 2022-2026, accelerating at a CAGR of 26.66% during the forecast period. Our report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high penetration of digital advertising, growing adoption in South America and APAC, and improved targeting of the audience.
The programmatic advertising spending market analysis includes the application segment and geographic landscape.
Technavio's programmatic advertising spending market is segmented as below:
By Application
• Open auction
• Automated guaranteed
• Invitation only
• Unreserved fixed rate
By Geographical Landscape
• North America
• APAC
• Europe
• South America
• The Middle East and Africa
This study identifies the high penetration of augmented reality (AR) technology in the advertising sector as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, the introduction of artificial intelligence (AI) in the programmatic advertising market and an increase in the number of ad-exchange platforms will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the programmatic advertising spending market covers the following areas:
• Programmatic advertising spending market sizing
• Programmatic advertising spending market forecast
• Programmatic advertising spending market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., and MediaMath Inc. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/programmatic-advertising-spending-market-industry-analysis
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Display Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2021
o 3.4 Market outlook: Forecast for 2021-2026
o Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
• 4 Five Forces Analysis
o 4.1 Five forces summary
o Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
o 4.2 Bargaining power of buyers
o Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
o 4.3 Bargaining power of suppliers
o Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
o 4.4 Threat of new entrants
o Exhibit 21: Threat of new entrants - Impact of key factors in 2021 and 2026
o 4.5 Threat of substitutes
o Exhibit 22: Threat of substitutes - Impact of key factors in 2021 and 2026
o 4.6 Threat of rivalry
o Exhibit 23: Threat of rivalry - Impact of key factors in 2021 and 2026
o 4.7 Market condition
o Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
• 5 Market Segmentation by Application
o 5.1 Market segments
o Exhibit 25: Chart on Application - Market share 2021-2026 (%)
o Exhibit 26: Data Table on Application - Market share 2021-2026 (%)
o 5.2 Comparison by Application
o Exhibit 27: Chart on Comparison by Application
o Exhibit 28: Data Table on Comparison by Application
o 5.3 Open auction - Market size and forecast 2021-2026
o Exhibit 29: Chart on Open auction - Market size and forecast 2021-2026 ($ billion)
o Exhibit 30: Data Table on Open auction - Market size and forecast 2021-2026 ($ billion)
o Exhibit 31: Chart on Open auction - Year-over-year growth 2021-2026 (%)
o Exhibit 32: Data Table on Open auction - Year-over-year growth 2021-2026 (%)
o 5.4 Automated gauranteed - Market size and forecast 2021-2026
o Exhibit 33: Chart on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
o Exhibit 34: Data Table on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
o Exhibit 35: Chart on Automated gauranteed - Year-over-year growth 2021-2026 (%)
o Exhibit 36: Data Table on Automated gauranteed - Year-over-year growth 2021-2026 (%)
o 5.5 Invitation only - Market size and forecast 2021-2026
o Exhibit 37: Chart on Invitation only - Market size and forecast 2021-2026 ($ billion)
o Exhibit 38: Data Table on Invitation only - Market size and forecast 2021-2026 ($ billion)
o Exhibit 39: Chart on Invitation only - Year-over-year growth 2021-2026 (%)
o Exhibit 40: Data Table on Invitation only - Year-over-year growth 2021-2026 (%)
o 5.6 Unreserved fixed rate - Market size and forecast 2021-2026
o Exhibit 41: Chart on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
o Exhibit 42: Data Table on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
o Exhibit 43: Chart on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
o Exhibit 44: Data Table on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
o 5.7 Market opportunity by Application
o Exhibit 45: Market opportunity by Application ($ billion)
• 6 Market Segmentation by Display Type
o 6.1 Market segments
o Exhibit 46: Chart on Display Type - Market share 2021-2026 (%)
o Exhibit 47: Data Table on Display Type - Market share 2021-2026 (%)
o 6.2 Comparison by Display Type
o Exhibit 48: Chart on Comparison by Display Type
o Exhibit 49: Data Table on Comparison by Display Type
o 6.3 Mobile - Market size and forecast 2021-2026
o Exhibit 50: Chart on Mobile - Market size and forecast 2021-2026 ($ billion)
o Exhibit 51: Data Table on Mobile - Market size and forecast 2021-2026 ($ billion)
o Exhibit 52: Chart on Mobile - Year-over-year growth 2021-2026 (%)
o Exhibit 53: Data Table on Mobile - Year-over-year growth 2021-2026 (%)
o 6.4 Desktop - Market size and forecast 2021-2026
o Exhibit 54: Chart on Desktop - Market size and forecast 2021-2026 ($ billion)
o Exhibit 55: Data Table on Desktop - Market size and forecast 2021-2026 ($ billion)
o Exhibit 56: Chart on Desktop - Year-over-year growth 2021-2026 (%)
o Exhibit 57: Data Table on Desktop - Year-over-year growth 2021-2026 (%)
o 6.5 Market opportunity by Display Type
o Exhibit 58: Market opportunity by Display Type ($ billion)
• 7 Customer Landscape
o 7.1 Customer landscape overview
o Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 8 Geographic Landscape
o 8.1 Geographic segmentation
o Exhibit 60: Chart on Market share By Geographical Landscape 2021-2026 (%)
o Exhibit 61: Data Table on Market share By Geographical Landscape 2021-2026 (%)
o 8.2 Geographic comparison
o Exhibit 62: Chart on Geographic comparison
o Exhibit 63: Data Table on Geographic comparison
o 8.3 North America - Market size and forecast 2021-2026
o Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
o Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)
o 8.4 APAC - Market size and forecast 2021-2026
o Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
o Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
o Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
o Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
o 8.5 Europe - Market size and forecast 2021-2026
o Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
o Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
o Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
o Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
o 8.6 South America - Market size and forecast 2021-2026
o Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
o Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
o Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)
o 8.7 Middle East and Africa - Market size and forecast 2021-2026
o Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
o Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
o Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
o Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
o 8.8 US - Market size and forecast 2021-2026
o Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ billion)
o Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
o Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
o Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)
o 8.9 India - Market size and forecast 2021-2026
o Exhibit 88: Chart on India - Market size and forecast 2021-2026 ($ billion)
o Exhibit 89: Data Table on India - Market size and forecast 2021-2026 ($ billion)
o Exhibit 90: Chart on India - Year-over-year growth 2021-2026 (%)
o Exhibit 91: Data Table on India - Year-over-year growth 2021-2026 (%)
o 8.10 China - Market size and forecast 2021-2026
o Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ billion)
o Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ billion)
o Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
o Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)
o 8.11 Japan - Market size and forecast 2021-2026
o Exhibit 96: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
o Exhibit 97: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
o Exhibit 98: Chart on Japan - Year-over-year growth 2021-2026 (%)
o Exhibit 99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
o 8.12 Germany - Market size and forecast 2021-2026
o Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
o Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
o Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
o Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
o 8.13 Brazil - Market size and forecast 2021-2026
o Exhibit 104: Chart on Brazil - Market size and forecast 2021-2026 ($ billion)
o Exhibit 105: Data Table on Brazil - Market size and forecast 2021-2026 ($ billion)
o Exhibit 106: Chart on Brazil - Year-over-year growth 2021-2026 (%)
o Exhibit 107: Data Table on Brazil - Year-over-year growth 2021-2026 (%)
o 8.14 Market opportunity By Geographical Landscape
o Exhibit 108: Market opportunity By Geographical Landscape ($ billion)
• 9 Drivers, Challenges, and Trends
o 9.1 Market drivers
o 9.2 Market challenges
o 9.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2021 and 2026
o 9.4 Market trends
• 10 Vendor Landscape
o 10.1 Overview
o 10.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 10.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 10.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 11 Vendor Analysis
o 11.1 Vendors covered
o Exhibit 113: Vendors covered
o 11.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 11.3 Adobe Inc.
o Exhibit 115: Adobe Inc. - Overview
o Exhibit 116: Adobe Inc. - Business segments
o Exhibit 117: Adobe Inc. - Key news
o Exhibit 118: Adobe Inc. - Key offerings
o Exhibit 119: Adobe Inc. - Segment focus
o 11.4 Alphabet Inc.
o Exhibit 120: Alphabet Inc. - Overview
o Exhibit 121: Alphabet Inc. - Business segments
o Exhibit 122: Alphabet Inc. - Key news
o Exhibit 123: Alphabet Inc. - Key offerings
o Exhibit 124: Alphabet Inc. - Segment focus
o 11.5 Amazon.com Inc.
o Exhibit 125: Amazon.com Inc. - Overview
o Exhibit 126: Amazon.com Inc. - Business segments
o Exhibit 127: Amazon.com Inc. - Key news
o Exhibit 128: Amazon.com Inc. - Key offerings
o Exhibit 129: Amazon.com Inc. - Segment focus
o 11.6 Magnite Inc.
o Exhibit 130: Magnite Inc. - Overview
o Exhibit 131: Magnite Inc. - Product / Service
o Exhibit 132: Magnite Inc. - Key offerings
o 11.7 Microsoft Corp.
o Exhibit 133: Microsoft Corp. - Overview
o Exhibit 134: Microsoft Corp. - Business segments
o Exhibit 135: Microsoft Corp. - Key news
o Exhibit 136: Microsoft Corp. - Key offerings
o Exhibit 137: Microsoft Corp. - Segment focus
o 11.8 Roku Inc.
o Exhibit 138: Roku Inc. - Overview
o Exhibit 139: Roku Inc. - Business segments
o Exhibit 140: Roku Inc. - Key offerings
o Exhibit 141: Roku Inc. - Segment focus
o 11.9 Simplifi Holdings Inc.
o Exhibit 142: Simplifi Holdings Inc. - Overview
o Exhibit 143: Simplifi Holdings Inc. - Product / Service
o Exhibit 144: Simplifi Holdings Inc. - Key offerings
o 11.10 Singapore Telecommunications Ltd.
o Exhibit 145: Singapore Telecommunications Ltd. - Overview
o Exhibit 146: Singapore Telecommunications Ltd. - Business segments
o Exhibit 147: Singapore Telecommunications Ltd. - Key offerings
o Exhibit 148: Singapore Telecommunications Ltd. - Segment focus
o 11.11 SmartyAds LLP
o Exhibit 149: SmartyAds LLP - Overview
o Exhibit 150: SmartyAds LLP - Product / Service
o Exhibit 151: SmartyAds LLP - Key offerings
o 11.12 Verizon Communications Inc.
o Exhibit 152: Verizon Communications Inc. - Overview
o Exhibit 153: Verizon Communications Inc. - Business segments
o Exhibit 154: Verizon Communications Inc. - Key offerings
o Exhibit 155: Verizon Communications Inc. - Segment focus
• 12 Appendix
o 12.1 Scope of the report
o 12.2 Inclusions and exclusions checklist
o Exhibit 156: Inclusions checklist
o Exhibit 157: Exclusions checklist
o 12.3 Currency conversion rates for US$
o Exhibit 158: Currency conversion rates for US$
o 12.4 Research methodology
o Exhibit 159: Research methodology
o Exhibit 160: Validation techniques employed for market sizing
o Exhibit 161: Information sources
o 12.5 List of abbreviations
o Exhibit 162: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Display Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits18: Five forces analysis - Comparison between 2021 and 2026
Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits21: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits22: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits23: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits24: Chart on Market condition - Five forces 2021 and 2026
Exhibits25: Chart on Application - Market share 2021-2026 (%)
Exhibits26: Data Table on Application - Market share 2021-2026 (%)
Exhibits27: Chart on Comparison by Application
Exhibits28: Data Table on Comparison by Application
Exhibits29: Chart on Open auction - Market size and forecast 2021-2026 ($ billion)
Exhibits30: Data Table on Open auction - Market size and forecast 2021-2026 ($ billion)
Exhibits31: Chart on Open auction - Year-over-year growth 2021-2026 (%)
Exhibits32: Data Table on Open auction - Year-over-year growth 2021-2026 (%)
Exhibits33: Chart on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
Exhibits34: Data Table on Automated gauranteed - Market size and forecast 2021-2026 ($ billion)
Exhibits35: Chart on Automated gauranteed - Year-over-year growth 2021-2026 (%)
Exhibits36: Data Table on Automated gauranteed - Year-over-year growth 2021-2026 (%)
Exhibits37: Chart on Invitation only - Market size and forecast 2021-2026 ($ billion)
Exhibits38: Data Table on Invitation only - Market size and forecast 2021-2026 ($ billion)
Exhibits39: Chart on Invitation only - Year-over-year growth 2021-2026 (%)
Exhibits40: Data Table on Invitation only - Year-over-year growth 2021-2026 (%)
Exhibits41: Chart on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
Exhibits42: Data Table on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
Exhibits43: Chart on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
Exhibits44: Data Table on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
Exhibits45: Market opportunity by Application ($ billion)
Exhibits46: Chart on Display Type - Market share 2021-2026 (%)
Exhibits47: Data Table on Display Type - Market share 2021-2026 (%)
Exhibits48: Chart on Comparison by Display Type
Exhibits49: Data Table on Comparison by Display Type
Exhibits50: Chart on Mobile - Market size and forecast 2021-2026 ($ billion)
Exhibits51: Data Table on Mobile - Market size and forecast 2021-2026 ($ billion)
Exhibits52: Chart on Mobile - Year-over-year growth 2021-2026 (%)
Exhibits53: Data Table on Mobile - Year-over-year growth 2021-2026 (%)
Exhibits54: Chart on Desktop - Market size and forecast 2021-2026 ($ billion)
Exhibits55: Data Table on Desktop - Market size and forecast 2021-2026 ($ billion)
Exhibits56: Chart on Desktop - Year-over-year growth 2021-2026 (%)
Exhibits57: Data Table on Desktop - Year-over-year growth 2021-2026 (%)
Exhibits58: Market opportunity by Display Type ($ billion)
Exhibits59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits60: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibits61: Data Table on Market share By Geographical Landscape 2021-2026 (%)
Exhibits62: Chart on Geographic comparison
Exhibits63: Data Table on Geographic comparison
Exhibits64: Chart on North America - Market size and forecast 2021-2026 ($ billion)
Exhibits65: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
Exhibits66: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibits67: Data Table on North America - Year-over-year growth 2021-2026 (%)
Exhibits68: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
Exhibits69: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
Exhibits70: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibits71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
Exhibits72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
Exhibits73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
Exhibits74: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibits75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
Exhibits76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
Exhibits77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
Exhibits78: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibits79: Data Table on South America - Year-over-year growth 2021-2026 (%)
Exhibits80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
Exhibits81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
Exhibits82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits84: Chart on US - Market size and forecast 2021-2026 ($ billion)
Exhibits85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
Exhibits86: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibits87: Data Table on US - Year-over-year growth 2021-2026 (%)
Exhibits88: Chart on India - Market size and forecast 2021-2026 ($ billion)
Exhibits89: Data Table on India - Market size and forecast 2021-2026 ($ billion)
Exhibits90: Chart on India - Year-over-year growth 2021-2026 (%)
Exhibits91: Data Table on India - Year-over-year growth 2021-2026 (%)
Exhibits92: Chart on China - Market size and forecast 2021-2026 ($ billion)
Exhibits93: Data Table on China - Market size and forecast 2021-2026 ($ billion)
Exhibits94: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibits95: Data Table on China - Year-over-year growth 2021-2026 (%)
Exhibits96: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
Exhibits97: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
Exhibits98: Chart on Japan - Year-over-year growth 2021-2026 (%)
Exhibits99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
Exhibits100: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
Exhibits101: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
Exhibits102: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibits103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
Exhibits104: Chart on Brazil - Market size and forecast 2021-2026 ($ billion)
Exhibits105: Data Table on Brazil - Market size and forecast 2021-2026 ($ billion)
Exhibits106: Chart on Brazil - Year-over-year growth 2021-2026 (%)
Exhibits107: Data Table on Brazil - Year-over-year growth 2021-2026 (%)
Exhibits108: Market opportunity By Geographical Landscape ($ billion)
Exhibits109: Impact of drivers and challenges in 2021 and 2026
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: Adobe Inc. - Overview
Exhibits116: Adobe Inc. - Business segments
Exhibits117: Adobe Inc. - Key news
Exhibits118: Adobe Inc. - Key offerings
Exhibits119: Adobe Inc. - Segment focus
Exhibits120: Alphabet Inc. - Overview
Exhibits121: Alphabet Inc. - Business segments
Exhibits122: Alphabet Inc. - Key news
Exhibits123: Alphabet Inc. - Key offerings
Exhibits124: Alphabet Inc. - Segment focus
Exhibits125: Amazon.com Inc. - Overview
Exhibits126: Amazon.com Inc. - Business segments
Exhibits127: Amazon.com Inc. - Key news
Exhibits128: Amazon.com Inc. - Key offerings
Exhibits129: Amazon.com Inc. - Segment focus
Exhibits130: Magnite Inc. - Overview
Exhibits131: Magnite Inc. - Product / Service
Exhibits132: Magnite Inc. - Key offerings
Exhibits133: Microsoft Corp. - Overview
Exhibits134: Microsoft Corp. - Business segments
Exhibits135: Microsoft Corp. - Key news
Exhibits136: Microsoft Corp. - Key offerings
Exhibits137: Microsoft Corp. - Segment focus
Exhibits138: Roku Inc. - Overview
Exhibits139: Roku Inc. - Business segments
Exhibits140: Roku Inc. - Key offerings
Exhibits141: Roku Inc. - Segment focus
Exhibits142: Simplifi Holdings Inc. - Overview
Exhibits143: Simplifi Holdings Inc. - Product / Service
Exhibits144: Simplifi Holdings Inc. - Key offerings
Exhibits145: Singapore Telecommunications Ltd. - Overview
Exhibits146: Singapore Telecommunications Ltd. - Business segments
Exhibits147: Singapore Telecommunications Ltd. - Key offerings
Exhibits148: Singapore Telecommunications Ltd. - Segment focus
Exhibits149: SmartyAds LLP - Overview
Exhibits150: SmartyAds LLP - Product / Service
Exhibits151: SmartyAds LLP - Key offerings
Exhibits152: Verizon Communications Inc. - Overview
Exhibits153: Verizon Communications Inc. - Business segments
Exhibits154: Verizon Communications Inc. - Key offerings
Exhibits155: Verizon Communications Inc. - Segment focus
Exhibits156: Inclusions checklist
Exhibits157: Exclusions checklist
Exhibits158: Currency conversion rates for US$
Exhibits159: Research methodology
Exhibits160: Validation techniques employed for market sizing
Exhibits161: Information sources
Exhibits162: List of abbreviations

 

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よくあるご質問


TechNavio社はどのような調査会社ですか?


テクナビオ(TechNavio)は英国ロンドンに本社をおく幅広い市場を調査対象とする調査会社インフィニティリサーチ社(Infiniti Research)の調査レポート出版部門です。データリソースはT... もっと見る


調査レポートの納品までの日数はどの程度ですか?


在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
但し、一部の調査レポートでは、発注を受けた段階で内容更新をして納品をする場合もあります。
発注をする前のお問合せをお願いします。


注文の手続きはどのようになっていますか?


1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。


お支払方法の方法はどのようになっていますか?


納品と同時にデータリソース社よりお客様へ請求書(必要に応じて納品書も)を発送いたします。
お客様よりデータリソース社へ(通常は円払い)の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。


データリソース社はどのような会社ですか?


当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。



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