Summary

The Customer Data Platform (CDP) market is projected to grow from USD 5.1 billion in 2023 and USD 7.4 billion in 2024 to USD 28.2 billion by 2028, at a compound annual growth rate (CAGR) of 39.9% during the forecast period (2024-2028). The market is anticipated to grow due to the increasing data volume and complexity, growing regulatory compliance requirements, shift toward data-driven marketing and advertising. The shift towards the changing landscape of customer intelligence, need to deliver omnichannel experience, and proliferation of customer channels forms a foundational driver in the Customer Data Platform (CDP) market.
“By services, managed services segment to register for fastest growing CAGR during the forecast period.”
Managed services assist clients in outsourcing CDP solutions to service providers to manage their key business operations efficiently. These services offer organizations the expertise and support to manage and optimize their CDPs effectively, ensuring they derive maximum value from their customer data. By outsourcing the management of their CDPs to a third-party provider, organizations can focus on their core business activities while leveraging the provider's specialized skills and resources.
“By type, campaign CDP to witness the largest market size during the forecast period.”
The increasing importance of personalized marketing strategies has led businesses to seek robust platforms that can efficiently manage and utilize customer data for targeted campaigns. Campaign CDPs offer advanced segmentation capabilities and real-time data integration, enabling marketers to tailor their messaging and offers to individual preferences and behaviors. Additionally, the proliferation of digital channels and the growing volume of customer data generated across multiple touchpoints necessitate sophisticated CDP solutions to consolidate and harness this data effectively.
“By region, North America to register for the largest market size during the forecast period.”
The increasing adoption of cloud-based technologies and the proliferation of digital channels have fueled the demand for CDPs that can seamlessly integrate and analyze data from multiple sources to deliver personalized customer experiences across various touchpoints. Additionally, the rising customer expectations for hyper-personalization and real-time interactions have compelled businesses to invest in advanced CDP solutions capable of providing actionable insights and enabling agile marketing strategies. Moreover, the competitive landscape in North America's CDP market is evolving rapidly, with established players expanding their offerings and new entrants entering the market with innovative solutions, thereby intensifying competition and driving innovation.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Customer Data Platform (CDP) market.
 By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
 By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Others: 25%
 By Region: North America: 40%, Europe: 30%, Asia Pacific: 20%, Latin America-5%, and
Middle East and Africa- 5%,
The report includes the study of key players offering CDP solutions. It profiles major vendors in the Customer Data Platform (CDP) market. The major players in the Customer Data Platform (CDP) market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Twilio (US), Cloudera (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (Israel), Totango (US), Insider (Singapore), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US).

Research Coverage
The Customer Data Platform (CDP) market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred CDP providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall Customer Data Platform (CDP) market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Increasing data volume and complexity, growing regulatory compliance requirements, shift toward data-driven marketing and advertising, the shift towards the changing landscape of customer intelligence, need to deliver omnichannel experience, and proliferation of customer channels), restraints (Data privacy laws and protection of customer data to be critical for CDP adoption, and lack of flexibility), opportunities (Automated smart machines to drive customer experience, expansion of artificial intelligence and machine learning and rising investments and fundings by enterprises to identify growth opportunities), and challenges (More time required for creating marketing campaigns, difficulties in understanding ‘why’, and confusion around what CDP can and should do).
•Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Customer Data Platform (CDP) market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the Customer Data Platform (CDP) market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Customer Data Platform (CDP) market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players including Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Twilio (US), Cloudera (US), Teradata (US), Nice Systems Ltd. (Israel), among others in the Customer Data Platform (CDP) market strategies. The report also helps stakeholders understand the pulse of the Customer Data Platform (CDP) market and provides them with information on key market drivers, restraints, challenges, and opportunities.

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Table of Contents

1 INTRODUCTION 37
1.1 STUDY OBJECTIVES 37
1.2 MARKET DEFINITION 37
1.2.1 INCLUSIONS & EXCLUSIONS 37
1.3 STUDY SCOPE 38
1.3.1 MARKET SEGMENTATION 38
1.3.2 REGIONS COVERED 39
1.4 YEARS CONSIDERED 39
1.5 CURRENCY CONSIDERED 40
1.6 STAKEHOLDERS 40
1.7 SUMMARY OF CHANGES 40
2 RESEARCH METHODOLOGY 42
2.1 RESEARCH DATA 42
FIGURE 1 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN 42
2.1.1 SECONDARY DATA 43
2.1.2 PRIMARY DATA 43
TABLE 1 LIST OF PRIMARY INTERVIEWS 44
2.1.2.1 Breakup of primary profiles 44
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 44
2.1.2.2 Key insights from industry experts 45
2.2 MARKET BREAKUP AND DATA TRIANGULATION 46
FIGURE 3 DATA TRIANGULATION 46
2.3 MARKET SIZE ESTIMATION 47
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE) 47
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1: BOTTOM-UP (SUPPLY SIDE) 48
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 - BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 49
FIGURE 7 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 49
2.3.1 TOP-DOWN APPROACH 50
2.3.2 BOTTOM-UP APPROACH 50
2.4 MARKET FORECAST 51
TABLE 2 FACTOR ANALYSIS 51
2.5 RESEARCH ASSUMPTIONS 51
2.6 LIMITATIONS 53
2.7 IMPACT OF RECESSION ON CUSTOMER DATA PLATFORM MARKET 53
3 EXECUTIVE SUMMARY 54
TABLE 3 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2018–2023 (USD MILLION, Y-O-Y%) 55
TABLE 4 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2024–2028 (USD MILLION, Y-O-Y%) 55
FIGURE 8 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 56
FIGURE 9 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 56
FIGURE 10 ON-PREMISES SEGMENT TO HOLD LARGER MARKET DURING FORECAST PERIOD 56
FIGURE 11 CAMPAIGN CDP SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 57
FIGURE 12 PREDICTIVE ANALYTICS SEGMENT TO HOLD LARGEST MARKET DURING FORECAST PERIOD 57
FIGURE 13 EMAIL SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 58
FIGURE 14 TRAVEL & HOSPITALITY SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 58
FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION 59
4 PREMIUM INSIGHTS 60
4.1 OPPORTUNITIES FOR KEY PLAYERS IN CUSTOMER DATA PLATFORM MARKET 60
FIGURE 16 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES TO DRIVE MARKET 60
4.2 OVERVIEW OF RECESSION IN CUSTOMER DATA PLATFORM MARKET 61
FIGURE 17 CUSTOMER DATA PLATFORM MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH RATE IN 2024 61
4.3 CUSTOMER DATA PLATFORM MARKET: TOP THREE VERTICALS, 2024–2028 61
FIGURE 18 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 61
4.4 CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024 62
FIGURE 19 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024 62
4.5 NORTH AMERICAN CUSTOMER DATA PLATFORM MARKET: TOP THREE APPLICATIONS AND VERTICALS, 2024 62
FIGURE 20 PERSONALIZED RECOMMENDATIONS AND BFSI SEGMENTS TO ACCOUNT FOR LARGEST MARKET SHARES IN 2024 62
5 MARKET OVERVIEW AND INDUSTRY TRENDS 63
5.1 INTRODUCTION 63
5.2 MARKET DYNAMICS 63
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET 64
5.2.1 DRIVERS 64
5.2.1.1 Growing data volume and complexity 64
5.2.1.2 Increasing demand for omnichannel experience 64
5.2.1.3 Need to comply with privacy regulations 65
5.2.1.4 Shift toward data-driven marketing 65
5.2.1.5 Changing landscape of customer intelligence 65
5.2.1.6 Proliferation of multiple customer channels 66
5.2.2 RESTRAINTS 66
5.2.2.1 Criticality of maintaining data privacy laws 66
5.2.2.2 Lack of flexibility 66
5.2.3 OPPORTUNITIES 66
5.2.3.1 Expansion of AI and ML 66
5.2.3.2 Automation of smart machines 67
5.2.3.3 Rising investments and fundings by enterprises 67
5.2.4 CHALLENGES 67
5.2.4.1 Challenge in creating real-time marketing campaigns 67
5.2.4.2 Lack of comprehension of customer data value 68
5.2.4.3 Confusion regarding objectives of CDP 68
5.3 CUSTOMER DATA PLATFORM MARKET: EVOLUTION 68
5.4 CUSTOMER DATA PLATFORM MARKET: ARCHITECTURE 69
FIGURE 22 CUSTOMER DATA PLATFORM FUNCTIONALITY 69
5.5 ECOSYSTEM ANALYSIS 70
FIGURE 23 CUSTOMER DATA PLATFORM MARKET: ECOSYSTEM 70
TABLE 5 ROLE OF KEY PLAYERS IN CUSTOMER DATA PLATFORM MARKET 71
5.6 VALUE CHAIN ANALYSIS 72
FIGURE 24 CUSTOMER DATA PLATFORM MARKET: VALUE CHAIN ANALYSIS 72
5.7 TECHNOLOGY ANALYSIS 73
5.7.1 KEY TECHNOLOGIES 73
5.7.1.1 Cloud computing 73
5.7.1.2 AI and ML 73
5.7.1.3 Big data and analytics 73
5.7.2 COMPLEMENTARY TECHNOLOGIES 74
5.7.2.1 Data quality and enrichment 74
5.7.2.2 NLP 74
5.7.3 ADJACENT TECHNOLOGIES 74
5.7.3.1 DMP 74
5.7.3.2 CMS 74
5.8 CASE STUDY ANALYSIS 75
5.8.1 TELECOM & IT 75
5.8.1.1 Orange partnered with Tealium to adopt data-driven approach toward customer insight and engagement 75
5.8.1.2 Leadspace’s B2B CDP helped OneLogin improve email open rates and make sales outreach faster 75
5.8.2 BFSI 76
5.8.2.1 Teradata Vantage platform unified and simplified analytics ecosystem of Swedbank to understand consumer behavior 76
5.8.3 HEALTHCARE 76
5.8.3.1 Allergan plc relaunched its personalized customer loyalty program, Allē, by partnering with Segment, Twilio, and Snowflake 76
5.8.4 RETAIL & ECOMMERCE 77
5.8.4.1 Bounty improved audience segmentation and customer engagement by implementing BlueVenn CDP from Upland software 77
5.8.5 OTHERS 77
5.8.5.1 Leadspace CDP helped Sovos re-arrange its database with real-time data enrichment and build highly predictive models 77
5.8.5.2 Dynamic Signal used Leadspace B2B CDP to enable highly personalized, targeted account-based marketing campaigns 78
5.9 PORTER’S FIVE FORCES’ ANALYSIS 78
TABLE 6 IMPACT OF PORTER’S FIVE FORCES ON CUSTOMER DATA PLATFORM MARKET 78
FIGURE 25 CUSTOMER DATA PLATFORM MARKET: PORTER’S FIVE FORCES’ ANALYSIS 79
5.9.1 THREAT OF NEW ENTRANTS 79
5.9.2 THREAT OF SUBSTITUTES 80
5.9.3 BARGAINING POWER OF SUPPLIERS 80
5.9.4 BARGAINING POWER OF BUYERS 80
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 80
5.10 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 81
FIGURE 26 REVENUE SHIFT OF CUSTOMER DATA PLATFORM MARKET VENDORS 81
5.11 REGULATORY LANDSCAPE 81
5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 10 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 83
TABLE 11 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 83
5.11.2 CUSTOMER DATA PLATFORM MARKET: REGULATIONS 84
5.11.2.1 North America 84
5.11.2.1.1 Personal Information Protection and Electronic Documents Act (PIPEDA) 84
5.11.2.1.2 California Consumer Privacy Act (CCPA) 84
5.11.2.1.3 Gramm-Leach-Bliley (GLB) Act 84
5.11.2.2 Europe 84
5.11.2.2.1 General Data Protection Regulation 84
5.11.2.2.2 Network and Information Systems Directive (NIS Directive) - European Union 85
5.11.2.2.3 Directive on Privacy and Electronic Communications (ePrivacy Directive) 85
5.11.2.3 Asia Pacific 85
5.11.2.3.1 Personal Data Protection Act (PDPA) 85
5.11.2.3.2 Act on the Protection of Personal Information (APPI) 85
5.11.2.3.3 Critical Information Infrastructure 86
5.11.2.3.4 International Organization for Standardization (ISO) 27001 86
5.11.2.4 Middle East & Africa 86
5.11.2.4.1 Protection of Personal Information Act (POPIA) - South Africa 86
5.11.2.4.2 Dubai Data Law - United Arab Emirates (UAE) 86
5.11.2.4.3 Nigerian Data Protection Regulation (NDPR) 86
5.11.2.5 Latin America 87
5.11.2.5.1 Brazil Data Protection Law 87
5.11.2.5.2 Argentina Personal Data Protection Law No. 25.326 87
5.11.2.5.3 Colombian Data Protection Laws 87
5.12 PATENT ANALYSIS 88
5.12.1 METHODOLOGY 88
5.12.2 PATENTS FILED, BY DOCUMENT TYPE 88
TABLE 12 PATENTS FILED, 2013–2023 88
5.12.3 INNOVATION AND PATENT APPLICATIONS 88
FIGURE 27 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2013–2023 88
5.12.4 TOP 10 APPLICANTS IN CUSTOMER DATA PLATFORM MARKET 89
FIGURE 28 TOP 10 APPLICANTS IN CUSTOMER DATA PLATFORM MARKET, 2013–2023 89
FIGURE 29 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2023 89
TABLE 13 TOP 20 PATENT OWNERS IN CUSTOMER DATA PLATFORM MARKET, 2013–2023 90
TABLE 14 LIST OF MAJOR PATENTS IN CUSTOMER DATA PLATFORM MARKET, 2023 91
5.13 PRICING ANALYSIS 91
5.13.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY OFFERING TYPE 92
FIGURE 30 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 92
TABLE 15 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 92
5.13.2 INDICATIVE PRICING ANALYSIS, BY CUSTOMER DATA PLATFORM SOLUTION 93
TABLE 16 INDICATIVE PRICING LEVELS OF CUSTOMER DATA PLATFORM SOLUTIONS 93
5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 93
5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 93
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 93
TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 93
5.14.2 BUYING CRITERIA 94
FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 94
TABLE 18 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 94
5.15 KEY CONFERENCES AND EVENTS 95
TABLE 19 DETAILED LIST OF KEY CONFERENCES & EVENTS, 2024–2025 95
5.16 INVESTMENT AND FUNDING SCENARIO 96
FIGURE 33 LEADING CUSTOMER DATA PLATFORM START-UPS BY FUNDING VALUE AND FUNDING ROUNDS, 2023 96
6 CUSTOMER DATA PLATFORM MARKET, BY OFFERING 97
6.1 INTRODUCTION 98
6.1.1 OFFERINGS: CUSTOMER DATA PLATFORM MARKET DRIVERS 98
FIGURE 34 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD 99
TABLE 20 CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION) 99
TABLE 21 CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 99
6.2 PLATFORM 100
6.2.1 PROLIFERATION OF CUSTOMER ANALYTICS AND PREDICTIVE MODELS TO DRIVE MARKET 100
TABLE 22 PLATFORM: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 100
TABLE 23 PLATFORM: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 100
6.2.2 PLATFORM, BY DEPLOYMENT MODE 101
FIGURE 35 ON-PREMISES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD 101
TABLE 24 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION) 101
TABLE 25 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 102
6.2.2.1 Cloud 102
6.2.2.1.1 Cost-effectiveness, scalability, speed, 24x7 service, and enhanced IT security to boost adoption of cloud-based CDPs 102
TABLE 26 CLOUD: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 102
TABLE 27 CLOUD: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 103
6.2.2.2 On-premises 103
6.2.2.2.1 Need for flexibility and data security & privacy issues to fuel demand for on-premises CDPs 103
TABLE 28 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 103
TABLE 29 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 104
6.3 SERVICES 104
6.3.1 INCREASING TECHNOLOGICAL ADVANCEMENTS TO PROPEL DEMAND FOR CDP SERVICES 104
FIGURE 36 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 104
TABLE 30 CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION) 105
TABLE 31 CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 105
TABLE 32 SERVICES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 105
TABLE 33 SERVICES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 105
6.3.2 PROFESSIONAL SERVICES 106
6.3.2.1 CDP professional services to help clients in decision-making 106
FIGURE 37 SYSTEM INTEGRATION & DEPLOYMENT SERVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 106
TABLE 34 PROFESSIONAL SERVICES: CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2018–2023 (USD MILLION) 106
TABLE 35 PROFESSIONAL SERVICES: CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2024–2028 (USD MILLION) 107
TABLE 36 PROFESSIONAL SERVICES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 107
TABLE 37 PROFESSIONAL SERVICES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 107
6.3.2.2 Consulting 108
6.3.2.2.1 Consulting services to help organizations develop, implement, and maintain data-driven marketing operations 108
TABLE 38 CONSULTING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 108
TABLE 39 CONSULTING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 108
6.3.2.3 Support & maintenance 109
6.3.2.3.1 Support & maintenance services to offer assistance for troubleshooting and personalized training and courses 109
TABLE 40 SUPPORT & MAINTENANCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 109
TABLE 41 SUPPORT & MAINTENANCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 109
6.3.2.4 System integration & deployment 110
6.3.2.4.1 System integration & deployment services to ensure seamless integration of CX solutions 110
TABLE 42 SYSTEM INTEGRATION & DEPLOYMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 110
TABLE 43 SYSTEM INTEGRATION & DEPLOYMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 110
6.3.3 MANAGED SERVICES 111
6.3.3.1 Managed services to help organizations streamline CDP operations, improve data quality and security, and enhance customer engagement strategies 111
 
7 CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL 112
7.1 INTRODUCTION 113
7.1.1 DATA CHANNELS: CUSTOMER DATA PLATFORM MARKET DRIVERS 113
FIGURE 38 SMS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 113
TABLE 44 CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION) 114
TABLE 45 CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION) 114
7.2 EMAIL 114
7.2.1 RISING FOCUS ON PERSONALIZED MARKETING STRATEGIES VIA EMAILS TO TAILOR COMMUNICATIONS AND ENHANCE CUSTOMER ENGAGEMENT 114
TABLE 46 EMAIL: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 115
TABLE 47 EMAIL: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 115
7.3 SOCIAL MEDIA 115
7.3.1 GROWING EMPHASIS ON SOCIAL LISTENING AND SENTIMENT ANALYSIS AND INTEGRATION OF AI AND ML TECHNOLOGIES TO DRIVE MARKET 115
TABLE 48 SOCIAL MEDIA: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 116
TABLE 49 SOCIAL MEDIA: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 116
7.4 SMS 116
7.4.1 INCREASING RELIANCE ON MOBILE DEVICES, GROWING POPULARITY OF SMS, AND ADOPTION OF AI AND ML TECHNOLOGIES TO PROPEL MARKET 116
TABLE 50 SMS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 117
TABLE 51 SMS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 117
7.5 WEB 117
7.5.1 RISING ECOMMERCE AND DIGITAL INTERACTIONS AND NEED TO AGGREGATE AND ANALYZE WEB DATA TO SPUR MARKET GROWTH 117
TABLE 52 WEB: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 118
TABLE 53 WEB: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 118
7.6 PUSH MESSAGING 118
7.6.1 INCREASING DEMAND FOR PERSONALIZED CUSTOMER EXPERIENCES AND DATA-DRIVEN MARKETING STRATEGIES TO PROPEL MARKET 118
TABLE 54 PUSH MESSAGING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 119
TABLE 55 PUSH MESSAGING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 119
7.7 OTHER DATA CHANNELS 119
TABLE 56 OTHER DATA CHANNELS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 120
TABLE 57 OTHER DATA CHANNELS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 120
8 CUSTOMER DATA PLATFORM MARKET, BY TYPE 121
8.1 INTRODUCTION 122
8.1.1 TYPES: CUSTOMER DATA PLATFORM MARKET DRIVERS 122
FIGURE 39 CAMPAIGN CDP SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 122
TABLE 58 CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2018–2023 (USD MILLION) 123
TABLE 59 CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2024–2028 (USD MILLION) 123
8.2 DATA CDP 123
8.2.1 NEED FOR EASIER INTEGRATION WITH EXISTING SYSTEMS AND REAL-TIME DATA PROCESSING CAPABILITIES TO FUEL DEMAND FOR DATA CDP 123
TABLE 60 DATA CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 124
TABLE 61 DATA CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 124
8.3 ANALYTICS CDP 124
8.3.1 ANALYTICS CDPS TO HELP AGGREGATE, ANALYZE, AND DERIVE ACTIONABLE INSIGHTS FROM VAST CUSTOMER DATA 124
TABLE 62 ANALYTICS CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 125
TABLE 63 ANALYTICS CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 125
8.4 CAMPAIGN CDP 125
8.4.1 CAMPAIGN CDPS TO OFFER ADVANCED SEGMENTATION CAPABILITIES AND REAL-TIME DATA INTEGRATION 125
TABLE 64 CAMPAIGN CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 126
TABLE 65 CAMPAIGN CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 126
8.5 DELIVERY CDP 126
8.5.1 INCREASING DEMAND TO MANAGE AND UTILIZE CUSTOMER DATA TO PERSONALIZE EXPERIENCES AND IMPROVE CUSTOMER ENGAGEMENT ACROSS VARIOUS CHANNELS TO DRIVE MARKET 126
TABLE 66 DELIVERY CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 127
TABLE 67 DELIVERY CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 127
9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION 128
9.1 INTRODUCTION 129
9.1.1 APPLICATIONS: CUSTOMER DATA PLATFORM MARKET DRIVERS 129
FIGURE 40 PREDICTIVE ANALYTICS SEGMENT TO REGISTER LARGEST MARKET DURING FORECAST PERIOD 130
TABLE 68 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 130
TABLE 69 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 131
9.2 PERSONALIZED RECOMMENDATIONS 131
9.2.1 RETAILERS TO LEVERAGE IOT AND DEPLOY SENSORS AND BEACONS TO DRAW CUSTOMER DATA INTO THEIR CDPS 131
TABLE 70 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 131
TABLE 71 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 132
9.3 PREDICTIVE ANALYTICS 132
9.3.1 PREDICTIVE ANALYTICS TO HELP MARKETERS DECIDE WHAT VALUE, SPENDING, AND ENERGY SHOULD BE INVESTED INTO EACH CUSTOMER SEGMENT 132
TABLE 72 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 133
TABLE 73 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 133
9.4 CUSTOMER RETENTION & ENGAGEMENT 133
9.4.1 CUSTOMER RETENTION & ENGAGEMENT CDPS TO HELP CARRY OUT ONLINE TASKS FASTER AND IMPROVE CUSTOMER EXPERIENCE 133
TABLE 74 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 134
TABLE 75 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 134
9.5 SALES & MARKETING DATA SEGMENTATION 134
9.5.1 SALES & MARKETING DATA TO IMPROVE CUSTOMER LOYALTY, CROSS-SELLING AND UP-SELLING, AND REAL-TIME MARKETING AUTOMATION 134
TABLE 76 SALES & MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 135
TABLE 77 SALES & MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 135
9.6 RISK & COMPLIANCE MANAGEMENT 135
9.6.1 CDPS TO HELP PROVIDE BETTER ROI IN FINANCIAL SERVICES AND SAFEGUARD HUGE AMOUNTS OF DATA GENERATED WHILE ANALYZING CUSTOMER DATA 135
TABLE 78 RISK & COMPLIANCE MANAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 136
TABLE 79 RISK & COMPLIANCE MANAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 136
9.7 OTHER APPLICATIONS 136
TABLE 80 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 137
TABLE 81 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 137
 
10 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL 138
10.1 INTRODUCTION 139
10.1.1 VERTICALS: CUSTOMER DATA PLATFORM MARKET DRIVERS 139
FIGURE 41 BFSI VERTICAL TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 140
TABLE 82 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 140
TABLE 83 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2024–2028 (USD MILLION) 141
10.2 BFSI 141
10.2.1 BANKS TO USE CDPS TO PERSONALIZE CUSTOMER ENGAGEMENT, IMPROVE FRAUD DETECTION, AND MITIGATE RISKS 141
TABLE 84 BFSI: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 142
TABLE 85 BFSI: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 142
10.3 RETAIL & ECOMMERCE 142
10.3.1 NEED FOR HIGH-QUALITY AND PROPERLY MANAGED DATA FOR DECISION-MAKING TO BOOST DEMAND FOR CDPS 142
TABLE 86 RETAIL & ECOMMERCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 143
TABLE 87 RETAIL & ECOMMERCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 143
10.4 MEDIA & ENTERTAINMENT 143
10.4.1 NEED TO DRIVE DIGITAL TRANSFORMATION, REDUCE OPERATING COSTS, AND GENERATE REVENUE FROM COMPETITIVE AND UNCERTAIN MARKETS TO DRIVE MARKET 143
TABLE 88 MEDIA & ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 144
TABLE 89 MEDIA & ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 144
10.5 TRAVEL & HOSPITALITY 144
10.5.1 CDP TO HELP ENGAGE CUSTOMERS WITH PERSONALIZED MESSAGES AND OFFER TAILOR-MADE SOLUTIONS FOR USERS’ PREFERENCES 144
TABLE 90 TRAVEL & HOSPITALITY: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 145
TABLE 91 TRAVEL & HOSPITALITY: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 145
10.6 TELECOM & IT 146
10.6.1 NEED TO OBTAIN INTEGRATED CUSTOMER VIEW AND IMPROVE THEIR OPERATIONS AND PROCESSES TO PROPEL MARKET 146
TABLE 92 TELECOM & IT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 146
TABLE 93 TELECOM & IT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 146
10.7 HEALTHCARE & LIFE SCIENCES 147
10.7.1 CDP TOOLS TO ENABLE HEALTHCARE ANALYSTS AND DATA SCIENTISTS TO EXTRACT INFORMATION FROM VARIOUS DATA SOURCES 147
TABLE 94 HEALTHCARE & LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 147
TABLE 95 HEALTHCARE & LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 148
10.8 OTHER VERTICALS 148
TABLE 96 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 149
TABLE 97 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 149
11 CUSTOMER DATA PLATFORM MARKET, BY REGION 150
11.1 INTRODUCTION 151
FIGURE 42 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 151
TABLE 98 CUSTOMER DATA PLATFORM MARKET, BY REGION, 2018–2023 (USD MILLION) 152
TABLE 99 CUSTOMER DATA PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 152
11.2 NORTH AMERICA 152
11.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 153
11.2.2 NORTH AMERICA: RECESSION IMPACT 153
FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT 154
TABLE 100 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION) 154
TABLE 101 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 155
TABLE 102 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION) 155
TABLE 103 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 155
TABLE 104 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 155
TABLE 105 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 156
TABLE 106 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION) 156
TABLE 107 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 156
TABLE 108 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION) 157
TABLE 109 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION) 157
TABLE 110 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 157
TABLE 111 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 158
TABLE 112 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2018–2023 (USD MILLION) 158
TABLE 113 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2024–2028 (USD MILLION) 158
TABLE 114 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 159
TABLE 115 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2024–2028 (USD MILLION) 159
TABLE 116 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2018–2023 (USD MILLION) 159
TABLE 117 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION) 160
11.2.3 US 160
11.2.3.1 Government support, investment in R&D, and availability of infrastructure, innovation, and initiatives necessary for CDP evolution to drive market 160
TABLE 118 US: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION) 160
TABLE 119 US: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 160
TABLE 120 US: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION) 161
TABLE 121 US: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 161
TABLE 122 US: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 161
TABLE 123 US: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 161
TABLE 124 US: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION) 162
TABLE 125 US: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 162
TABLE 126 US: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 162
TABLE 127 US: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 163
TABLE 128 US: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 163
TABLE 129 US: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2024–2028 (USD MILLION) 163
11.2.4 CANADA 164
11.2.4.1 Rising knowledge of benefits of cloud to fuel demand for CDP solutions 164
TABLE 130 CANADA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION) 164
TABLE 131 CANADA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 164
TABLE 132 CANADA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION) 164
TABLE 133 CANADA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 165
TABLE 134 CANADA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 165
TABLE 135 CANADA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 165
TABLE 136 CANADA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION) 165
TABLE 137 CANADA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 166
TABLE 138 CANADA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 166
TABLE 139 CANADA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 166
TABLE 140 CANADA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 167
TABLE 141 CANADA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2024–2028 (USD MILLION) 167
11.3 EUROPE 167
11.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS 168
11.3.2 EUROPE: RECESSION IMPACT 168
TABLE 142 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION) 169
TABLE 143 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 169
TABLE 144 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION) 169
TABLE 145 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 169
TABLE 146 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 170
TABLE 147 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 170
TABLE 148 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION) 170
TABLE 149 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 170
TABLE 150 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION) 171
TABLE 151 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION) 171
TABLE 152 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 171
TABLE 153 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 172
TABLE 154 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2018–2023 (USD MILLION) 172
TABLE 155 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2024–2028 (USD MILLION) 172
TABLE 156 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 173
TABLE 157 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2024–2028 (USD MILLION) 173
TABLE 158 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2018–2023 (USD MILLION) 173
TABLE 159 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION) 174
11.3.3 UK 174
11.3.3.1 Need for effective data management and increased demand for enhanced customer experience to propel market 174
TABLE 160 UK: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION) 174
TABLE 161 UK: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 174
TABLE 162 UK: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION) 175
TABLE 163 UK: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 175
TABLE 164 UK: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 175
TABLE 165 UK: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 175
TABLE 166 UK: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION) 176
TABLE 167 UK: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 176
TABLE 168 UK: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 176
TABLE 169 UK: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 177
TABLE 170 UK: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 177
TABLE 171 UK: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2024–2028 (USD MILLION) 177
11.3.4 GERMANY 178
11.3.4.1 Presence of major vendors and rising use of advanced analytics tools for strategic decision-making digital mobility to accelerate market growth 178
TABLE 172 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION) 178
TABLE 173 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 178
TABLE 174 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION) 178
TABLE 175 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 179
TABLE 176 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 179
TABLE 177 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 179
TABLE 178 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION) 179
TABLE 179 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 180
TABLE 180 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 180
TABLE 181 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 180
TABLE 182 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 181
TABLE 183 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2024–2028 (USD MILLION) 181