コネクテッド・トイ市場：用途別（教育、娯楽）、年齢層別（1～5歳、6～8歳、9～12歳、13～19歳）、インターフェース機器別（スマートフォン/タブレット、PC/ノートPC）、流通チャネル別、技術別、地域別 - 2028年までの世界予測

Connected Toys Market by Application (Education, Entertainment), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop), Distribution Channel, Technology and Region - Global Forecast to 2028

コネクテッド・トイの市場規模は、2023年の93億米ドルから2028年には241億米ドルに成長し、予測期間中の年平均成長率は20.7％と予測されている。エコシステムにおける様々な主要プレーヤーが、競争力のある多様な... もっと見る

出版社	出版年月	電子版価格	ページ数	図表数	言語
MarketsandMarkets マーケッツアンドマーケッツ	2023年7月31日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	208	271	英語

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サマリー

コネクテッド・トイの市場規模は、2023年の93億米ドルから2028年には241億米ドルに成長し、予測期間中の年平均成長率は20.7％と予測されている。エコシステムにおける様々な主要プレーヤーが、競争力のある多様な市場を形成している。中間層の増加、可処分所得の増加、一世帯当たりの子供の数の減少、高品質の高級玩具への関心の高まり。また、子供の能力を高める必要性が、コネクテッド・トイや子供向け製品の需要を促進する主な要因の一つとなっている。コネクテッド・トイは、子供の想像力、創造力、認知能力の発達を刺激する、インタラクティブで魅力的な遊びを提供する。また、運動能力、空間認識能力、手と目の協応力を発達させる活動を伴うことも多い。
"技術別では、Wi-Fi分野が予測期間中により大きな市場規模を占める"
コネクテッド・トイ市場におけるWi-Fiセグメントは、強化された接続性、クラウドベースのコンテンツへのアクセス、遠隔操作、モニタリング、ソーシャル・プレイ機能、ファームウェアのアップデート、パーソナライゼーションのためのデータ収集、簡単なセットアップと統合、シームレスなユーザー体験、将来を見据えた機能によって牽引される。Wi-Fi接続は、高度な機能、パーソナライズされた体験、シームレスなインタラクションでコネクテッド・トイを強化し、子供や親たちの間でWi-Fi対応コネクテッド・トイの人気と採用が高まっている要因となっている。
「アプリケーション別では、エンターテインメント分野が予測期間中に最も高いCAGRで成長する。
コネクテッド・トイは、インタラクティブなストーリーテリング、仮想遊び場、ゲーム体験、音楽とダンス、キャラクターとのインタラクション、コレクションゲーム、多人数プレイ、創造的表現、娯楽学習、ロールプレイングなどを通じて、エンターテインメントへの応用を見出す。このセグメントは、ARとVR技術の統合、ライセンスキャラクターとブランドの魅力、ゲーミフィケーション要素、多様なアプリエコシステムを推進するだろう。
"アジア太平洋地域が予測期間中に最も高い成長率を記録する"
地域別では、アジア太平洋地域が予測期間中に最も高いCAGRを記録すると予想される。アジア太平洋地域のコネクテッド・トイ市場は、急速な都市化と可処分所得の増加、技術に精通した人口の増加、デジタルインフラの改善、教育の重視、中間層の人口動態の拡大、ライセンスキャラクターの人気、親の利便性、安全性への関心、政府の支援、子どもの発達に対する意識の高まり、競争力のある技術革新などの要因によって牽引されている。

予備選の内訳

本調査には、ソリューションベンダーからティア1企業まで、さまざまな業界専門家の見識が含まれている。主要企業の内訳は以下の通りである：

- 企業タイプ別ティア1：18%、ティア2：9%、ティア3：73
- 役職別Cレベル9％、Dレベル18％、その他73
- 地域別北米：55%、欧州：9%、アジア太平洋地域：36
コネクテッド・トイ・レポートでカバーされている主要企業マテル（米国）、ハズブロ（米国）、レゴ（デンマーク）、ソニー（日本）、VTech（香港）、UBTECH（中国）、DJI（中国）、iRobot（米国）、Sphero（米国）、Digital Dream Labs（米国）、Pillar Learning（米国）、Wonder Workshop（米国）、TOSY Robotics（ベトナム）、Workinman Interactive（ニューヨーク）、WowWee Group（香港）、KEYi Technology（中国）、Miko（インド）、Makeblock（中国）、Smart Teddy（米国）、Intelino（米国）、Fischertechnik（ドイツ）、Potensic（中国）、Mainbot（フランス）、ROYBI（米国）、PlayShifu（インド）。これらのプレーヤーは、コネクテッド・トイでの足跡を拡大するために、パートナーシップ、契約、提携、新製品の発表と強化、買収など、さまざまな成長戦略を採用している。

調査範囲
この調査レポートは、セグメント別のコネクテッド玩具市場規模を掲載しています。この調査レポートは、アプリケーション、コンポーネント、展開、組織規模、用途、垂直、地域などのセグメントにわたる市場規模および成長の可能性を推定することを目的としています。この調査には、主要市場プレイヤーの詳細な競合分析、企業プロフィール、製品および事業提供に関する主な見解、最近の動向、市場戦略などが含まれます。
レポート購入の理由
本レポートは、市場リーダーや新規参入者にとって、以下の点で役立つものと思われます：
- 本レポートは、コネクテッドトイ市場を包括的にセグメント化し、市場全体と各地域のサブセグメントについて、最も近似した収益数字を提供しています。
- 市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供する。
- これは、関係者が競合他社をよりよく理解し、市場での地位を高めるためのより多くの洞察を得るのに役立つだろう。競争環境には、競合他社のエコシステム、新サービス開発、提携、M&Aなどが含まれる。
本レポートは、以下のポイントに関する洞察を提供している：

主な促進要因（共働き世帯へのシフトが玩具デバイスの監視・追跡の必要性を生んでいる、よりインタラクティブで自己関与型の玩具への子供の傾斜、コネクテッド・トイがプライバシーに関する問題を提起している）、抑制要因（コネクテッド・トイがプライバシーに関する問題を提起している）機会（インターネットとテクノロジーへの意識の高まり、ロボットと玩具への研究開発費）、コネクテッド・トイの成長に影響を与える課題（子供の認知発達への悪影響）の分析。製品開発／イノベーション：コネクテッド・トイの今後の技術、研究開発活動、新製品・新サービスの発表に関する詳細な洞察。市場開発：有利な市場に関する包括的な情報 - 当レポートでは、様々な地域のコネクテッドトイ市場を分析しています。
市場の多様化：コネクテッドトイ市場における新製品＆サービス、未開拓の地域、最近の開発、投資に関する情報を網羅します。競合評価：マテル（米国）、ハズブロ（米国）、LEGO（デンマーク）、ソニー（日本）、VTech（香港）、UBTECH（中国）、DJI（中国）、iRobot（米国）、Sphero（米国）、Digital Dream Labs（米国）、Pillar Learning（米国）、Wonder Workshop（米国）、TOSY Robotics（ベトナム）、Workinman Interactive（ニューヨーク）、WowWee Group（香港）、KEYi Technology（中国）、Miko（インド）、Makeblock（中国）、Smart Teddy（米国）、Intelino（米国）、Fischertechnik（ドイツ）、Potensic（中国）、Mainbot（フランス）、ROYBI（米国）、PlayShifu（インド）

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1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 32
1.3 STUDY SCOPE 33
1.3.1 MARKETS COVERED 33
FIGURE 1 CONNECTED TOYS MARKET SEGMENTATION 33
1.3.2 GEOGRAPHIC SCOPE 33
FIGURE 2 CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE 33
1.3.3 INCLUSIONS AND EXCLUSIONS 34
1.3.4 YEARS CONSIDERED 34
1.4 CURRENCY CONSIDERED 34
TABLE 1 USD EXCHANGE RATES, 2020–2022 35
1.5 LIMITATIONS 35
1.6 SUMMARY OF CHANGES 35
1.7 STAKEHOLDERS 36
1.8 RECESSION IMPACT 36
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
FIGURE 3 CONNECTED TOYS MARKET: RESEARCH DESIGN 38
2.1.1 SECONDARY DATA 39
2.1.1.1 Secondary sources 39
2.1.2 PRIMARY DATA 40
2.1.2.1 Primary interviews with experts 40
2.1.2.2 List of key primary interview participants 40
2.1.2.3 Breakdown of primary interviews 40
2.1.2.4 Primary sources 41
2.1.2.5 Key industry insights 41
2.2 MARKET SIZE ESTIMATION 42
2.2.1 BOTTOM-UP APPROACH 42
FIGURE 4 BOTTOM-UP APPROACH 42
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE FROM CONNECTED TOYS MARKET 43
2.2.2 TOP-DOWN APPROACH 43
FIGURE 6 TOP-DOWN APPROACH 44
2.2.3 CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 44
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 44
2.2.4 CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 45
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 45
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 46
FIGURE 9 DATA TRIANGULATION 46
2.4 RESEARCH ASSUMPTIONS 47
2.4.1 FACTOR ASSESSMENT 47
TABLE 2 FACTOR ASSESSMENT: CONNECTED TOYS MARKET 47
3 EXECUTIVE SUMMARY 48
FIGURE 10 CONNECTED TOYS MARKET, 2023-2028 (USD MILLION) 49
FIGURE 11 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023 VS. 2028 (USD MILLION) 49
FIGURE 12 CONNECTED TOYS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 49
FIGURE 13 CONNECTED TOYS MARKET, BY AGE GROUP, 2023 VS. 2028 (USD MILLION) 50
FIGURE 14 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION) 50
FIGURE 15 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION) 50
FIGURE 16 CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION) 51
4 PREMIUM INSIGHTS 52
4.1 CONNECTED TOYS MARKET OVERVIEW 52
FIGURE 17 INTERACTIVE DEVICES TO DRIVE MARKET GROWTH 52
4.2 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND
TECHNOLOGY (2023) 53
FIGURE 18 NORTH AMERICA: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 53
4.3 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 53
FIGURE 19 ASIA PACIFIC: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 53
4.4 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 54
FIGURE 20 EUROPE: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 54
4.5 GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET 54
FIGURE 21 ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING
FORECAST PERIOD 54
5 MARKET OVERVIEW AND INDUSTRY TRENDS 55
5.1 INTRODUCTION 55
5.2 MARKET DYNAMICS 55
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CONNECTED TOYS MARKET 55
5.2.1 DRIVERS 56
5.2.1.1 Rise in double-income households' need for monitoring and tracking toy devices 56
5.2.1.2 Inclination of children toward more interactive and self-engaging toys 56
5.2.2 RESTRAINTS 57
5.2.2.1 Connected toys raising issue for privacy concerns 57
5.2.3 OPPORTUNITIES 57
5.2.3.1 Increasing awareness of internet and technology 57
5.2.3.2 Increasing R&D spending on robots and toys 57
5.2.4 CHALLENGES 58
5.2.4.1 Negative effects on children's cognitive development 58
5.2.4.2 Heightened risks with constant connectivity 58
5.3 CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS 59
FIGURE 23 CONNECTED TOYS MARKET: SUPPLY CHAIN 59
5.4 ECOSYSTEM 60
FIGURE 24 CONNECTED TOYS MARKET: ECOSYSTEM 60
TABLE 3 CONNECTED TOYS MARKET: ECOSYSTEM 60
5.5 PRICING MODEL OF CONNECTED TOYS MARKET PLAYERS 61
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–2022 61
5.6 TECHNOLOGY ANALYSIS 62
5.6.1 INTRODUCTION 62
5.6.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 62
5.6.3 AUGMENTED/VIRTUAL REALITY 62
5.7 CASE STUDY ANALYSIS 63
5.7.1 CASE STUDY 1: SPHERO ROBOTS CREATED ENHANCED EXPERIENCE IN LEARNING COMPUTER SCIENCE 63
5.7.2 CASE STUDY 2: NTUC LHUB TRAINED THEIR LEARNERS WITH UBTECH'S K12 MODEL 63
5.7.3 CASE STUDY 3: INDUCED PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS 64
5.8 PATENT ANALYSIS 65
5.8.1 METHODOLOGY 65
5.8.2 DOCUMENT TYPES OF PATENTS 65
TABLE 5 PATENTS FILED, 2019–2022 65
5.8.3 INNOVATION AND PATENT APPLICATIONS 65
FIGURE 25 TOTAL NUMBER OF PATENTS GRANTED IN 2019–2022 65
5.8.3.1 Top applicants 66
FIGURE 26 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 66
TABLE 6 US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–2022 66
TABLE 7 LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–2022 67
5.9 REVENUE SHIFT IN CONNECTED TOYS MARKET 67
FIGURE 27 REVENUE IMPACT ON CONNECTED TOYS MARKET 67
5.10 PORTER'S FIVE FORCES ANALYSIS 68
TABLE 8 CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL 68
5.10.1 THREAT OF NEW ENTRANTS 68
5.10.2 THREAT OF SUBSTITUTES 68
5.10.3 BARGAINING POWER OF BUYERS 68

5.10.4 BARGAINING POWER OF SUPPLIERS 68
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 69
5.11 REGULATORY LANDSCAPE 69
5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
5.11.1.1 North America 71
5.11.1.1.1 US 71
5.11.1.1.2 Canada 71
5.11.1.2 Europe 72
5.11.1.3 Asia Pacific 72
5.11.1.3.1 China 72
5.11.1.3.2 India 72
5.11.1.3.3 Australia 72
5.11.1.3.4 Japan 72
5.11.1.4 Middle East & Africa 72
5.11.1.4.1 Middle East 73
5.11.1.4.2 South Africa 74
5.11.1.5 Latin America 75
5.11.1.5.1 Brazil 75
5.11.1.5.2 Mexico 75
5.12 KEY STAKEHOLDERS & BUYING CRITERIA 75
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 75
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 75
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 76
5.12.2 BUYING CRITERIA 76
FIGURE 29 KEY BUYING CRITERIA 76
TABLE 15 KEY BUYING CRITERIA OF TOP THREE VERTICALS 76
5.13 KEY CONFERENCES & EVENTS IN 2023 77
TABLE 16 CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS 77

6 CONNECTED TOYS MARKET, BY APPLICATION 78
6.1 INTRODUCTION 79
6.1.1 APPLICATION: CONNECTED TOYS MARKET DRIVERS 79
FIGURE 30 ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 79
TABLE 17 CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 80
TABLE 18 CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 80
6.2 EDUCATION 80
6.2.1 GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE 80
TABLE 19 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 81
TABLE 20 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 81
6.3 ENTERTAINMENT 81
6.3.1 CONNECTED TOYS TO HELP DISCOVER INTEREST WITH REDUCED SCREEN TIME 81
TABLE 21 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 82
TABLE 22 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 82
6.4 OTHER APPLICATIONS 82
TABLE 23 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 83
TABLE 24 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 83
7 CONNECTED TOYS MARKET, BY AGE GROUP 84
7.1 INTRODUCTION 85
7.1.1 AGE GROUP: CONNECTED TOYS MARKET DRIVERS 85
FIGURE 31 9–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 85
TABLE 25 CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 86
TABLE 26 CONNECTED TOYS MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 86
7.2 1–5 YEARS 86
7.2.1 NEED TO ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS 86
TABLE 27 1-5: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 87
TABLE 28 1-5: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 87
7.3 6–8 YEARS 87
7.3.1 NEED TO ENHANCE CREATIVITY AND CODING SKILLS AMONG 6-8-YEAR-OLDS 87
TABLE 29 6-8: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 88
TABLE 30 6-8: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 88

7.4 9–12 YEARS 88
7.4.1 NEED TO ENCOURAGE AND HONE CREATIVE THINKING AMONG 9–12-YEAR-OLDS 88
TABLE 31 9-12: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 89
TABLE 32 9-12: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 89
7.5 TEENAGERS 89
7.5.1 NEED TO ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS AMONG TEENAGERS 89
TABLE 33 TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 90
TABLE 34 TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 90
8 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 91
8.1 INTRODUCTION 92
8.1.1 INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS 92
FIGURE 32 SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 92
TABLE 35 CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2018–2022 (USD MILLION) 93
TABLE 36 CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2023–2028 (USD MILLION) 93
8.2 SMARTPHONE/TABLET 93
8.2.1 NEED FOR ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES IN SMARTPHONE/TABLET TO DRIVE GROWTH OF CONNECTED TOYS 93
TABLE 37 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 94
TABLE 38 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 94
8.3 PC/LAPTOP 94
8.3.1 NEED TO ENHANCE DAILY LEARNING EXERCISES FOR KIDS 94
TABLE 39 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 95
TABLE 40 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 95
9 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 96
9.1 INTRODUCTION 97
9.1.1 DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS 97
FIGURE 33 ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 97
TABLE 41 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 97
TABLE 42 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 98

9.2 ONLINE 98
9.2.1 ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYERS/MARKET DEMANDS 98
TABLE 43 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 98
TABLE 44 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 99
9.3 OFFLINE 99
9.3.1 OFFLINE DEPARTMENTAL DISTRIBUTION TO CONTRIBUTE TO HUGE PROFITS 99
TABLE 45 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 99
TABLE 46 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 100
10 CONNECTED TOYS MARKET, BY TECHNOLOGY 101
10.1 INTRODUCTION 102
10.1.1 TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS 102
FIGURE 34 OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 102
TABLE 47 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 103
TABLE 48 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 103
10.2 WI-FI 103
10.2.1 NEED TO FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS 103
TABLE 49 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 104
TABLE 50 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 104
10.3 BLUETOOTH 104
10.3.1 BLUETOOTH-ENABLED TOYS TO MONITOR AND CONTROL CHILDREN’S ACTIVITIES 104
TABLE 51 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 105
TABLE 52 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 105
10.4 OTHER TECHNOLOGIES 105
TABLE 53 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 106
TABLE 54 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 106
11 CONNECTED TOYS MARKET, BY REGION 107
11.1 INTRODUCTION 108
FIGURE 35 CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2023) 108
FIGURE 36 CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION) 108
TABLE 55 CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 109
TABLE 56 CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 109

11.2 NORTH AMERICA 109
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 110
TABLE 57 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 110
TABLE 58 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 111
TABLE 59 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 111
TABLE 60 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 111
TABLE 61 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 111
TABLE 62 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 112
TABLE 63 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 112
TABLE 64 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 112
TABLE 65 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 113
TABLE 66 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 113
TABLE 67 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 113
TABLE 68 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 113
11.2.1 US 114
11.2.1.1 Significant growth of smart homes in US to drive market 114
11.2.2 CANADA 114
11.2.2.1 Improving kids’ learning activities at home to drive demand for connected toys 114
TABLE 69 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 114
TABLE 70 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 114
TABLE 71 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 115
TABLE 72 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 115
TABLE 73 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 115
TABLE 74 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 115
TABLE 75 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 116
TABLE 76 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 116

TABLE 77 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 116
TABLE 78 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 116
11.3 EUROPE 117
TABLE 79 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 117
TABLE 80 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 117
TABLE 81 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 117
TABLE 82 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 118
TABLE 83 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 118
TABLE 84 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 118
TABLE 85 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 118
TABLE 86 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 119
TABLE 87 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 119
TABLE 88 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 119
TABLE 89 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 119
TABLE 90 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 120
11.3.1 UK 120
11.3.1.1 Launch of significant frameworks for development of connected toys and adoption of emerging technologies in UK to propel market 120
TABLE 91 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 120
TABLE 92 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 120
TABLE 93 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 121
TABLE 94 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 121
TABLE 95 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 121
TABLE 96 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 121
TABLE 97 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 122
TABLE 98 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 122
TABLE 99 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 122
TABLE 100 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 122
11.3.2 GERMANY 123
11.3.2.1 Need to accelerate smart learning at home to drive demand for connected toys 123
11.3.3 FRANCE 123
11.3.3.1 Rising need to develop secure learning products for kids at home to drive market 123
11.3.4 REST OF EUROPE 123
11.4 ASIA PACIFIC 123
TABLE 101 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 124
TABLE 102 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 124
TABLE 103 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 124
TABLE 104 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 124
TABLE 105 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 125
TABLE 106 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 125
TABLE 107 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 125
TABLE 108 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 125
TABLE 109 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 126
TABLE 110 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 126
TABLE 111 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 126
TABLE 112 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 126
11.4.1 CHINA 127
11.4.1.1 Rising adoption of internet-connected toys in China to drive market 127
11.4.2 INDIA 127
11.4.2.1 Increasing investments to accelerate technological deployment in India to drive demand for connected toys 127
TABLE 113 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 127
TABLE 114 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 127
TABLE 115 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 128
TABLE 116 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 128
TABLE 117 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 128
TABLE 118 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 128
TABLE 119 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 129
TABLE 120 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 129
TABLE 121 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 129
TABLE 122 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 129
11.4.3 JAPAN 130
11.4.3.1 Compulsory coding in primary schools to drive market 130
11.4.4 REST OF ASIA PACIFIC 130
11.5 MIDDLE EAST & AFRICA 130
TABLE 123 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 130
TABLE 124 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 131
TABLE 125 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 131
TABLE 126 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 131
TABLE 127 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 131
TABLE 128 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 132
TABLE 129 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 132
TABLE 130 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 132
TABLE 131 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 133
TABLE 132 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 133
TABLE 133 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 133
TABLE 134 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 133
11.5.1 MIDDLE EAST 134
11.5.1.1 Increasing investment in technology to achieve digital vision 2030 to drive demand for connected toys 134
TABLE 135 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 134
TABLE 136 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 134
TABLE 137 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 135
TABLE 138 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 135
TABLE 139 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 135
TABLE 140 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 135
TABLE 141 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 136
TABLE 142 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 136
TABLE 143 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 136
TABLE 144 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 136
11.5.2 AFRICA 137
11.5.2.1 Increasing demand for digitalized products in education industry to drive market 137
11.5.3 REST OF MIDDLE EAST & AFRICA 137
11.6 LATIN AMERICA 137
TABLE 145 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 137
TABLE 146 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 138
TABLE 147 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 138
TABLE 148 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 138
TABLE 149 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 138
TABLE 150 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 139
TABLE 151 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 139
TABLE 152 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 139
TABLE 153 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 139
TABLE 154 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 140
TABLE 155 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 140
TABLE 156 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 140
11.6.1 BRAZIL 140
11.6.1.1 Rising need to strengthen education system in Brazil to drive market 140
TABLE 157 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 141
TABLE 158 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 141
TABLE 159 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 141
TABLE 160 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 141
TABLE 161 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 142
TABLE 162 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 142
TABLE 163 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 142
TABLE 164 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 142
TABLE 165 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 143
TABLE 166 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 143
11.6.2 MEXICO 143
11.6.2.1 Increasing number of internet users in Mexico to drive demand for connected toys 143
11.6.3 REST OF LATIN AMERICA 143
12 COMPETITIVE LANDSCAPE 144
12.1 OVERVIEW 144
12.2 STRATEGIES ADOPTED BY KEY PLAYERS 144
TABLE 167 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN CONNECTED TOYS MARKET 144
12.3 MARKET SHARE ANALYSIS OF TOP PLAYERS 145
TABLE 168 CONNECTED TOYS MARKET: DEGREE OF COMPETITION 145
12.4 HISTORICAL REVENUE ANALYSIS 146
FIGURE 38 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2020–2021 (USD MILLION) 146
12.5 COMPETITIVE BENCHMARKING 146
TABLE 169 PRODUCT FOOTPRINT WEIGHTAGE 146
TABLE 170 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS 147
TABLE 171 CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES 147
TABLE 172 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES 148
TABLE 173 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES, BY REGION 149
TABLE 174 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS 150
12.6 MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2023 150
FIGURE 39 MARKET RANKING OF KEY PLAYERS, 2023 150
12.7 COMPANY EVALUATION MATRIX, 2022 151
12.7.1 STARS 151
12.7.2 EMERGING LEADERS 151
12.7.3 PERVASIVE PLAYERS 151
12.7.4 PARTICIPANTS 151
FIGURE 40 CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2023 152
12.8 COMPANY EVALUATION MATRIX FOR STARTUPS/SMES, 2022 153
12.8.1 PROGRESSIVE COMPANIES 153
12.8.2 RESPONSIVE COMPANIES 153
12.8.3 DYNAMIC COMPANIES 153
12.8.4 STARTING BLOCKS 153
FIGURE 41 CONNECTED TOYS MARKET (STARTUPS): COMPANY EVALUATION MATRIX, 2023 154
12.9 COMPETITIVE SCENARIO 155
12.9.1 PRODUCT LAUNCHES 155
TABLE 175 PRODUCT LAUNCHES, JANUARY 2019–JULY 2023 155
12.9.2 DEALS 158
TABLE 176 DEALS, JANUARY 2019–JULY 2023 158
13 COMPANY PROFILES 160
(Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)*
13.1 MAJOR PLAYERS 160
13.1.1 MATTEL 160
TABLE 177 MATTEL: BUSINESS OVERVIEW 160
FIGURE 42 MATTEL: COMPANY SNAPSHOT 161
TABLE 178 MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 161
TABLE 179 MATTEL: PRODUCT LAUNCHES/ENHANCEMENTS 162
TABLE 180 MATTEL: DEALS 162
13.1.2 HASBRO 164
TABLE 181 HASBRO: BUSINESS OVERVIEW 164
FIGURE 43 HASBRO: COMPANY SNAPSHOT 165
TABLE 182 HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 165
TABLE 183 HASBRO: PRODUCT LAUNCHES/ENHANCEMENTS 166
TABLE 184 HASBRO: DEALS 167
13.1.3 LEGO 168
TABLE 185 LEGO: BUSINESS OVERVIEW 168
FIGURE 44 LEGO: COMPANY SNAPSHOT 168
TABLE 186 LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 169
TABLE 187 LEGO: PRODUCT LAUNCHES/ENHANCEMENTS 169
TABLE 188 LEGO: DEALS 170
13.1.4 SONY 171
TABLE 189 SONY: BUSINESS OVERVIEW 171
FIGURE 45 SONY: COMPANY SNAPSHOT 172
TABLE 190 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 172
TABLE 191 SONY: PRODUCT LAUNCHES/ENHANCEMENTS 173
TABLE 192 SONY: DEALS 174
13.1.5 VTECH 175
TABLE 193 VTECH: BUSINESS OVERVIEW 175
FIGURE 46 VTECH: COMPANY SNAPSHOT 176
TABLE 194 VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 176
TABLE 195 VTECH: PRODUCT LAUNCHES/ENHANCEMENTS 177
TABLE 196 VTECH: DEALS 177
13.1.6 UBTECH 179
TABLE 197 UBTECH: BUSINESS OVERVIEW 179
TABLE 198 UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 179
13.1.7 DJI 181
TABLE 199 DJI: BUSINESS OVERVIEW 181
TABLE 200 DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181
TABLE 201 DJI: PRODUCT LAUNCHES/ENHANCEMENTS 182
TABLE 202 DJI: DEALS 182
13.1.8 IROBOT 183
TABLE 203 IROBOT: BUSINESS OVERVIEW 183
FIGURE 47 IROBOT: COMPANY SNAPSHOT 184
TABLE 204 IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 184
TABLE 205 IROBOT: PRODUCT LAUNCHES/ENHANCEMENTS 185
TABLE 206 IROBOT: DEALS 185
13.2 STARTUP/SME PLAYERS 186
13.2.1 SPHERO 186
TABLE 207 SPHERO: BUSINESS OVERVIEW 186
TABLE 208 SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 186
TABLE 209 SPHERO: PRODUCT LAUNCHES/ENHANCEMENTS 187
TABLE 210 SPHERO: DEALS 188
13.2.2 DIGITAL DREAM LABS 189
13.2.3 PILLAR 190
13.2.4 WONDER WORKSHOP 191
13.2.5 TOSY 192
13.2.6 WORKINMAN INTERACTIVE 193
13.2.7 WOWWEE 194
13.2.8 KEYI TECH 195
13.2.9 MIKO 196
13.2.10 MAKEBLOCK 197
13.2.11 SMART TEDDY 198
13.2.12 INTELINO 198
13.2.13 FISCHERTECHNIK 199
13.2.14 POTENSIC 200

13.2.15 MAINBOT 200
13.2.16 RYOBI 201
13.2.17 PLAYSHIFU 202
*Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
14 ADJACENT/RELATED MARKETS 203
14.1 SMART LEARNING MARKET 203
14.1.1 MARKET OVERVIEW 203
14.1.2 SMART LEARNING MARKET, BY COMPONENT 203
TABLE 211 SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 204
TABLE 212 SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 204
14.1.3 HARDWARE 204
TABLE 213 SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION) 205
TABLE 214 SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION) 205
14.1.4 SOFTWARE 205
TABLE 215 SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION) 206
TABLE 216 SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 206
14.1.5 SMART LEARNING MARKET, BY SERVICE 206
TABLE 217 SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION) 206
TABLE 218 SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION) 207
14.1.6 SMART LEARNING MARKET, BY LEARNING TYPE 207
14.1.6.1 Introduction 207
TABLE 219 SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION) 207
TABLE 220 SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION) 207
14.1.7 SMART LEARNING MARKET, BY END USER 208
14.1.7.1 Introduction 208
TABLE 221 SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION) 208
TABLE 222 SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION) 208
14.1.8 SMART LEARNING MARKET, BY REGION 209
14.1.8.1 Introduction 209
TABLE 223 SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION) 209
TABLE 224 SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION) 209
15 APPENDIX 210
15.1 DISCUSSION GUIDE 210
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 213
15.3 CUSTOMIZATION OPTIONS 215
15.4 RELATED REPORTS 215
15.5 AUTHOR DETAILS 216

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Table of Contents

Summary

The connected toys market size is projected to grow from USD 9.3 billion in 2023 to USD 24.1 billion by 2028, at a CAGR of 20.7% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. The growing middle class, rising disposable incomes, a decrease in the number of children per family, and increased interest in premium toys with high quality. Also, the need to enhance children’s skills is one of the key factors driving demand for connected toys and children’s products. Connected toys provide interactive and engaging play experiences that stimulate a child's imagination, creativity, and cognitive development. It also often involves activities that develop fine motor skills, spatial awareness, and hand-eye coordination.
“By technology, Wi-Fi segment to account for a larger market size during the forecast period.”
The Wi-Fi segment in the connected toys market is driven by enhanced connectivity, access to cloud-based content, remote control, and monitoring, social play capabilities, firmware updates, data collection for personalization, easy setup and integration, seamless user experience, and future-proofing capabilities. Wi-Fi connectivity empowers connected toys with advanced features, personalized experiences, and seamless interactions, contributing to the increasing popularity and adoption of Wi-Fi-enabled connected toys among children and parents alike.
“By application, the Entertainment segment to grow at the highest CAGR during the forecast period.”
Connected toys find application in entertainment through interactive storytelling, virtual playgrounds, gaming experiences, music and dance, character interaction, collectible games, multiplayer play, creative expression, entertaining learning, and role-playing. The segment will drive the integration of AR and VR technologies, the appeal of licensed characters and brands, gamification elements, and a diverse app ecosystem.
“Asia Pacific to register the highest growth rate during the forecast period.”
Based on region Asia Pacific is expected to register the highest CAGR during the forecast period. The connected toys market in the Asia Pacific region is driven by factors such as rapid urbanization and rising disposable income, a growing tech-savvy population, improving digital infrastructure, the emphasis on education, expanding middle-class demographics, the popularity of licensed characters, parental convenience, and safety concerns, government support, rising awareness of child development, and competitive innovation.

Breakdown of primaries

The study contains various industry experts' insights, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 18%, Tier 2 – 9%, and Tier 3 – 73%
• By Designation: C-level – 9%, D-level – 18%, and Others – 73%
• By Region: North America – 55%, Europe – 9%, Asia Pacific – 36%
The major players covered in the Connected Toys report Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), and PlayShifu (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and enhancements, and acquisitions to expand their footprint in Connected Toys.

Research Coverage
The market study covers the Connected Toys market size across segments. It aims at estimating the market size and the growth potential across segments, including application, component, deployment, organization size, application, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Reasons to Buy the Report
The report would help the market leaders and new entrants in the following ways:
• It comprehensively segments the connected toys market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
• It would help stakeholders understand the market’s pulse and provide information on the key market drivers, restraints, challenges, and opportunities.
• It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.
The report provides insights on the following pointers:

Analysis of key drivers (Shift toward two-working-parent households giving rise to the need for monitoring and tracking toy devices, Inclination of children toward more interactive and self-engaging toys, Connected toys raising the issue for privacy concerns, restraints (connected toys raising the issue for privacy concerns) opportunities (increasing awareness of internet and technology, R&D spending on robots and toys) challenges (negative effects on children's cognitive development) influencing the growth of the connected toys. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in connected toys. Market Development: Comprehensive information about lucrative markets – the report analyses the connected toys market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the connected toys market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), PlayShifu (India)

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（通信・IT）の最新刊レポート

MarketsandMarkets社のTelecom & IT分野での最新刊レポート

本レポートと同じKEY WORD（toys）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?