コネクテッド・トイ市場:用途別(教育、娯楽)、年齢層別(1~5歳、6~8歳、9~12歳、13~19歳)、インターフェース機器別(スマートフォン/タブレット、PC/ノートPC)、流通チャネル別、技術別、地域別 - 2028年までの世界予測Connected Toys Market by Application (Education, Entertainment), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop), Distribution Channel, Technology and Region - Global Forecast to 2028 コネクテッド・トイの市場規模は、2023年の93億米ドルから2028年には241億米ドルに成長し、予測期間中の年平均成長率は20.7%と予測されている。エコシステムにおける様々な主要プレーヤーが、競争力のある多様な... もっと見る
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サマリーコネクテッド・トイの市場規模は、2023年の93億米ドルから2028年には241億米ドルに成長し、予測期間中の年平均成長率は20.7%と予測されている。エコシステムにおける様々な主要プレーヤーが、競争力のある多様な市場を形成している。中間層の増加、可処分所得の増加、一世帯当たりの子供の数の減少、高品質の高級玩具への関心の高まり。また、子供の能力を高める必要性が、コネクテッド・トイや子供向け製品の需要を促進する主な要因の一つとなっている。コネクテッド・トイは、子供の想像力、創造力、認知能力の発達を刺激する、インタラクティブで魅力的な遊びを提供する。また、運動能力、空間認識能力、手と目の協応力を発達させる活動を伴うことも多い。"技術別では、Wi-Fi分野が予測期間中により大きな市場規模を占める" コネクテッド・トイ市場におけるWi-Fiセグメントは、強化された接続性、クラウドベースのコンテンツへのアクセス、遠隔操作、モニタリング、ソーシャル・プレイ機能、ファームウェアのアップデート、パーソナライゼーションのためのデータ収集、簡単なセットアップと統合、シームレスなユーザー体験、将来を見据えた機能によって牽引される。Wi-Fi接続は、高度な機能、パーソナライズされた体験、シームレスなインタラクションでコネクテッド・トイを強化し、子供や親たちの間でWi-Fi対応コネクテッド・トイの人気と採用が高まっている要因となっている。 「アプリケーション別では、エンターテインメント分野が予測期間中に最も高いCAGRで成長する。 コネクテッド・トイは、インタラクティブなストーリーテリング、仮想遊び場、ゲーム体験、音楽とダンス、キャラクターとのインタラクション、コレクションゲーム、多人数プレイ、創造的表現、娯楽学習、ロールプレイングなどを通じて、エンターテインメントへの応用を見出す。このセグメントは、ARとVR技術の統合、ライセンスキャラクターとブランドの魅力、ゲーミフィケーション要素、多様なアプリエコシステムを推進するだろう。 "アジア太平洋地域が予測期間中に最も高い成長率を記録する" 地域別では、アジア太平洋地域が予測期間中に最も高いCAGRを記録すると予想される。アジア太平洋地域のコネクテッド・トイ市場は、急速な都市化と可処分所得の増加、技術に精通した人口の増加、デジタルインフラの改善、教育の重視、中間層の人口動態の拡大、ライセンスキャラクターの人気、親の利便性、安全性への関心、政府の支援、子どもの発達に対する意識の高まり、競争力のある技術革新などの要因によって牽引されている。 予備選の内訳 本調査には、ソリューションベンダーからティア1企業まで、さまざまな業界専門家の見識が含まれている。主要企業の内訳は以下の通りである: - 企業タイプ別ティア1:18%、ティア2:9%、ティア3:73 - 役職別Cレベル9%、Dレベル18%、その他73 - 地域別北米:55%、欧州:9%、アジア太平洋地域:36 コネクテッド・トイ・レポートでカバーされている主要企業 マテル(米国)、ハズブロ(米国)、レゴ(デンマーク)、ソニー(日本)、VTech(香港)、UBTECH(中国)、DJI(中国)、iRobot(米国)、Sphero(米国)、Digital Dream Labs(米国)、Pillar Learning(米国)、Wonder Workshop(米国)、TOSY Robotics(ベトナム)、Workinman Interactive(ニューヨーク)、WowWee Group(香港)、KEYi Technology(中国)、Miko(インド)、Makeblock(中国)、Smart Teddy(米国)、Intelino(米国)、Fischertechnik(ドイツ)、Potensic(中国)、Mainbot(フランス)、ROYBI(米国)、PlayShifu(インド)。これらのプレーヤーは、コネクテッド・トイでの足跡を拡大するために、パートナーシップ、契約、提携、新製品の発表と強化、買収など、さまざまな成長戦略を採用している。 調査範囲 この調査レポートは、セグメント別のコネクテッド玩具市場規模を掲載しています。この調査レポートは、アプリケーション、コンポーネント、展開、組織規模、用途、垂直、地域などのセグメントにわたる市場規模および成長の可能性を推定することを目的としています。この調査には、主要市場プレイヤーの詳細な競合分析、企業プロフィール、製品および事業提供に関する主な見解、最近の動向、市場戦略などが含まれます。 レポート購入の理由 本レポートは、市場リーダーや新規参入者にとって、以下の点で役立つものと思われます: - 本レポートは、コネクテッドトイ市場を包括的にセグメント化し、市場全体と各地域のサブセグメントについて、最も近似した収益数字を提供しています。 - 市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供する。 - これは、関係者が競合他社をよりよく理解し、市場での地位を高めるためのより多くの洞察を得るのに役立つだろう。競争環境には、競合他社のエコシステム、新サービス開発、提携、M&Aなどが含まれる。 本レポートは、以下のポイントに関する洞察を提供している: 主な促進要因(共働き世帯へのシフトが玩具デバイスの監視・追跡の必要性を生んでいる、よりインタラクティブで自己関与型の玩具への子供の傾斜、コネクテッド・トイがプライバシーに関する問題を提起している)、抑制要因(コネクテッド・トイがプライバシーに関する問題を提起している)機会(インターネットとテクノロジーへの意識の高まり、ロボットと玩具への研究開発費)、コネクテッド・トイの成長に影響を与える課題(子供の認知発達への悪影響)の分析。製品開発/イノベーション:コネクテッド・トイの今後の技術、研究開発活動、新製品・新サービスの発表に関する詳細な洞察。市場開発:有利な市場に関する包括的な情報 - 当レポートでは、様々な地域のコネクテッドトイ市場を分析しています。 市場の多様化:コネクテッドトイ市場における新製品&サービス、未開拓の地域、最近の開発、投資に関する情報を網羅します。競合評価:マテル(米国)、ハズブロ(米国)、LEGO(デンマーク)、ソニー(日本)、VTech(香港)、UBTECH(中国)、DJI(中国)、iRobot(米国)、Sphero(米国)、Digital Dream Labs(米国)、Pillar Learning(米国)、Wonder Workshop(米国)、TOSY Robotics(ベトナム)、Workinman Interactive(ニューヨーク)、WowWee Group(香港)、KEYi Technology(中国)、Miko(インド)、Makeblock(中国)、Smart Teddy(米国)、Intelino(米国)、Fischertechnik(ドイツ)、Potensic(中国)、Mainbot(フランス)、ROYBI(米国)、PlayShifu(インド) 目次1 INTRODUCTION 321.1 STUDY OBJECTIVES 32 1.2 MARKET DEFINITION 32 1.3 STUDY SCOPE 33 1.3.1 MARKETS COVERED 33 FIGURE 1 CONNECTED TOYS MARKET SEGMENTATION 33 1.3.2 GEOGRAPHIC SCOPE 33 FIGURE 2 CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE 33 1.3.3 INCLUSIONS AND EXCLUSIONS 34 1.3.4 YEARS CONSIDERED 34 1.4 CURRENCY CONSIDERED 34 TABLE 1 USD EXCHANGE RATES, 2020–2022 35 1.5 LIMITATIONS 35 1.6 SUMMARY OF CHANGES 35 1.7 STAKEHOLDERS 36 1.8 RECESSION IMPACT 36 2 RESEARCH METHODOLOGY 37 2.1 RESEARCH DATA 37 FIGURE 3 CONNECTED TOYS MARKET: RESEARCH DESIGN 38 2.1.1 SECONDARY DATA 39 2.1.1.1 Secondary sources 39 2.1.2 PRIMARY DATA 40 2.1.2.1 Primary interviews with experts 40 2.1.2.2 List of key primary interview participants 40 2.1.2.3 Breakdown of primary interviews 40 2.1.2.4 Primary sources 41 2.1.2.5 Key industry insights 41 2.2 MARKET SIZE ESTIMATION 42 2.2.1 BOTTOM-UP APPROACH 42 FIGURE 4 BOTTOM-UP APPROACH 42 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE FROM CONNECTED TOYS MARKET 43 2.2.2 TOP-DOWN APPROACH 43 FIGURE 6 TOP-DOWN APPROACH 44 2.2.3 CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 44 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 44 2.2.4 CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 45 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 45 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 46 FIGURE 9 DATA TRIANGULATION 46 2.4 RESEARCH ASSUMPTIONS 47 2.4.1 FACTOR ASSESSMENT 47 TABLE 2 FACTOR ASSESSMENT: CONNECTED TOYS MARKET 47 3 EXECUTIVE SUMMARY 48 FIGURE 10 CONNECTED TOYS MARKET, 2023-2028 (USD MILLION) 49 FIGURE 11 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023 VS. 2028 (USD MILLION) 49 FIGURE 12 CONNECTED TOYS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 49 FIGURE 13 CONNECTED TOYS MARKET, BY AGE GROUP, 2023 VS. 2028 (USD MILLION) 50 FIGURE 14 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION) 50 FIGURE 15 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION) 50 FIGURE 16 CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION) 51 4 PREMIUM INSIGHTS 52 4.1 CONNECTED TOYS MARKET OVERVIEW 52 FIGURE 17 INTERACTIVE DEVICES TO DRIVE MARKET GROWTH 52 4.2 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 53 FIGURE 18 NORTH AMERICA: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 53 4.3 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 53 FIGURE 19 ASIA PACIFIC: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 53 4.4 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 54 FIGURE 20 EUROPE: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 54 4.5 GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET 54 FIGURE 21 ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD 54 5 MARKET OVERVIEW AND INDUSTRY TRENDS 55 5.1 INTRODUCTION 55 5.2 MARKET DYNAMICS 55 FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONNECTED TOYS MARKET 55 5.2.1 DRIVERS 56 5.2.1.1 Rise in double-income households' need for monitoring and tracking toy devices 56 5.2.1.2 Inclination of children toward more interactive and self-engaging toys 56 5.2.2 RESTRAINTS 57 5.2.2.1 Connected toys raising issue for privacy concerns 57 5.2.3 OPPORTUNITIES 57 5.2.3.1 Increasing awareness of internet and technology 57 5.2.3.2 Increasing R&D spending on robots and toys 57 5.2.4 CHALLENGES 58 5.2.4.1 Negative effects on children's cognitive development 58 5.2.4.2 Heightened risks with constant connectivity 58 5.3 CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS 59 FIGURE 23 CONNECTED TOYS MARKET: SUPPLY CHAIN 59 5.4 ECOSYSTEM 60 FIGURE 24 CONNECTED TOYS MARKET: ECOSYSTEM 60 TABLE 3 CONNECTED TOYS MARKET: ECOSYSTEM 60 5.5 PRICING MODEL OF CONNECTED TOYS MARKET PLAYERS 61 TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–2022 61 5.6 TECHNOLOGY ANALYSIS 62 5.6.1 INTRODUCTION 62 5.6.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 62 5.6.3 AUGMENTED/VIRTUAL REALITY 62 5.7 CASE STUDY ANALYSIS 63 5.7.1 CASE STUDY 1: SPHERO ROBOTS CREATED ENHANCED EXPERIENCE IN LEARNING COMPUTER SCIENCE 63 5.7.2 CASE STUDY 2: NTUC LHUB TRAINED THEIR LEARNERS WITH UBTECH'S K12 MODEL 63 5.7.3 CASE STUDY 3: INDUCED PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS 64 5.8 PATENT ANALYSIS 65 5.8.1 METHODOLOGY 65 5.8.2 DOCUMENT TYPES OF PATENTS 65 TABLE 5 PATENTS FILED, 2019–2022 65 5.8.3 INNOVATION AND PATENT APPLICATIONS 65 FIGURE 25 TOTAL NUMBER OF PATENTS GRANTED IN 2019–2022 65 5.8.3.1 Top applicants 66 FIGURE 26 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 66 TABLE 6 US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–2022 66 TABLE 7 LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–2022 67 5.9 REVENUE SHIFT IN CONNECTED TOYS MARKET 67 FIGURE 27 REVENUE IMPACT ON CONNECTED TOYS MARKET 67 5.10 PORTER'S FIVE FORCES ANALYSIS 68 TABLE 8 CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL 68 5.10.1 THREAT OF NEW ENTRANTS 68 5.10.2 THREAT OF SUBSTITUTES 68 5.10.3 BARGAINING POWER OF BUYERS 68 5.10.4 BARGAINING POWER OF SUPPLIERS 68 5.10.5 INTENSITY OF COMPETITIVE RIVALRY 69 5.11 REGULATORY LANDSCAPE 69 5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69 TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69 TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69 TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70 TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70 TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 5.11.1.1 North America 71 5.11.1.1.1 US 71 5.11.1.1.2 Canada 71 5.11.1.2 Europe 72 5.11.1.3 Asia Pacific 72 5.11.1.3.1 China 72 5.11.1.3.2 India 72 5.11.1.3.3 Australia 72 5.11.1.3.4 Japan 72 5.11.1.4 Middle East & Africa 72 5.11.1.4.1 Middle East 73 5.11.1.4.2 South Africa 74 5.11.1.5 Latin America 75 5.11.1.5.1 Brazil 75 5.11.1.5.2 Mexico 75 5.12 KEY STAKEHOLDERS & BUYING CRITERIA 75 5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 75 FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 75 TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 76 5.12.2 BUYING CRITERIA 76 FIGURE 29 KEY BUYING CRITERIA 76 TABLE 15 KEY BUYING CRITERIA OF TOP THREE VERTICALS 76 5.13 KEY CONFERENCES & EVENTS IN 2023 77 TABLE 16 CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS 77 6 CONNECTED TOYS MARKET, BY APPLICATION 78 6.1 INTRODUCTION 79 6.1.1 APPLICATION: CONNECTED TOYS MARKET DRIVERS 79 FIGURE 30 ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 79 TABLE 17 CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 80 TABLE 18 CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 80 6.2 EDUCATION 80 6.2.1 GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE 80 TABLE 19 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 81 TABLE 20 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 81 6.3 ENTERTAINMENT 81 6.3.1 CONNECTED TOYS TO HELP DISCOVER INTEREST WITH REDUCED SCREEN TIME 81 TABLE 21 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 82 TABLE 22 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 82 6.4 OTHER APPLICATIONS 82 TABLE 23 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 83 TABLE 24 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 83 7 CONNECTED TOYS MARKET, BY AGE GROUP 84 7.1 INTRODUCTION 85 7.1.1 AGE GROUP: CONNECTED TOYS MARKET DRIVERS 85 FIGURE 31 9–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 85 TABLE 25 CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 86 TABLE 26 CONNECTED TOYS MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 86 7.2 1–5 YEARS 86 7.2.1 NEED TO ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS 86 TABLE 27 1-5: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 87 TABLE 28 1-5: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 87 7.3 6–8 YEARS 87 7.3.1 NEED TO ENHANCE CREATIVITY AND CODING SKILLS AMONG 6-8-YEAR-OLDS 87 TABLE 29 6-8: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 88 TABLE 30 6-8: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 88 7.4 9–12 YEARS 88 7.4.1 NEED TO ENCOURAGE AND HONE CREATIVE THINKING AMONG 9–12-YEAR-OLDS 88 TABLE 31 9-12: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 89 TABLE 32 9-12: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 89 7.5 TEENAGERS 89 7.5.1 NEED TO ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS AMONG TEENAGERS 89 TABLE 33 TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 90 TABLE 34 TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 90 8 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 91 8.1 INTRODUCTION 92 8.1.1 INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS 92 FIGURE 32 SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 92 TABLE 35 CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2018–2022 (USD MILLION) 93 TABLE 36 CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2023–2028 (USD MILLION) 93 8.2 SMARTPHONE/TABLET 93 8.2.1 NEED FOR ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES IN SMARTPHONE/TABLET TO DRIVE GROWTH OF CONNECTED TOYS 93 TABLE 37 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 94 TABLE 38 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 94 8.3 PC/LAPTOP 94 8.3.1 NEED TO ENHANCE DAILY LEARNING EXERCISES FOR KIDS 94 TABLE 39 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 95 TABLE 40 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 95 9 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 96 9.1 INTRODUCTION 97 9.1.1 DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS 97 FIGURE 33 ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 97 TABLE 41 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 97 TABLE 42 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 98 9.2 ONLINE 98 9.2.1 ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYERS/MARKET DEMANDS 98 TABLE 43 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 98 TABLE 44 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 99 9.3 OFFLINE 99 9.3.1 OFFLINE DEPARTMENTAL DISTRIBUTION TO CONTRIBUTE TO HUGE PROFITS 99 TABLE 45 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 99 TABLE 46 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 100 10 CONNECTED TOYS MARKET, BY TECHNOLOGY 101 10.1 INTRODUCTION 102 10.1.1 TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS 102 FIGURE 34 OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 102 TABLE 47 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 103 TABLE 48 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 103 10.2 WI-FI 103 10.2.1 NEED TO FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS 103 TABLE 49 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 104 TABLE 50 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 104 10.3 BLUETOOTH 104 10.3.1 BLUETOOTH-ENABLED TOYS TO MONITOR AND CONTROL CHILDREN’S ACTIVITIES 104 TABLE 51 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 105 TABLE 52 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 105 10.4 OTHER TECHNOLOGIES 105 TABLE 53 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 106 TABLE 54 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 106 11 CONNECTED TOYS MARKET, BY REGION 107 11.1 INTRODUCTION 108 FIGURE 35 CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2023) 108 FIGURE 36 CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION) 108 TABLE 55 CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 109 TABLE 56 CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 109 11.2 NORTH AMERICA 109 FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 110 TABLE 57 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 110 TABLE 58 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 111 TABLE 59 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 111 TABLE 60 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 111 TABLE 61 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 111 TABLE 62 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 112 TABLE 63 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 112 TABLE 64 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 112 TABLE 65 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 113 TABLE 66 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 113 TABLE 67 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 113 TABLE 68 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 113 11.2.1 US 114 11.2.1.1 Significant growth of smart homes in US to drive market 114 11.2.2 CANADA 114 11.2.2.1 Improving kids’ learning activities at home to drive demand for connected toys 114 TABLE 69 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 114 TABLE 70 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 114 TABLE 71 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 115 TABLE 72 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 115 TABLE 73 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 115 TABLE 74 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 115 TABLE 75 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 116 TABLE 76 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 116 TABLE 77 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 116 TABLE 78 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 116 11.3 EUROPE 117 TABLE 79 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 117 TABLE 80 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 117 TABLE 81 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 117 TABLE 82 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 118 TABLE 83 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 118 TABLE 84 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 118 TABLE 85 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 118 TABLE 86 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 119 TABLE 87 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 119 TABLE 88 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 119 TABLE 89 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 119 TABLE 90 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 120 11.3.1 UK 120 11.3.1.1 Launch of significant frameworks for development of connected toys and adoption of emerging technologies in UK to propel market 120 TABLE 91 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 120 TABLE 92 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 120 TABLE 93 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 121 TABLE 94 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 121 TABLE 95 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 121 TABLE 96 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 121 TABLE 97 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 122 TABLE 98 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 122 TABLE 99 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 122 TABLE 100 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 122 11.3.2 GERMANY 123 11.3.2.1 Need to accelerate smart learning at home to drive demand for connected toys 123 11.3.3 FRANCE 123 11.3.3.1 Rising need to develop secure learning products for kids at home to drive market 123 11.3.4 REST OF EUROPE 123 11.4 ASIA PACIFIC 123 TABLE 101 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 124 TABLE 102 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 124 TABLE 103 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 124 TABLE 104 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 124 TABLE 105 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 125 TABLE 106 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 125 TABLE 107 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 125 TABLE 108 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 125 TABLE 109 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 126 TABLE 110 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 126 TABLE 111 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 126 TABLE 112 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 126 11.4.1 CHINA 127 11.4.1.1 Rising adoption of internet-connected toys in China to drive market 127 11.4.2 INDIA 127 11.4.2.1 Increasing investments to accelerate technological deployment in India to drive demand for connected toys 127 TABLE 113 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 127 TABLE 114 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 127 TABLE 115 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 128 TABLE 116 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 128 TABLE 117 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 128 TABLE 118 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 128 TABLE 119 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 129 TABLE 120 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 129 TABLE 121 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 129 TABLE 122 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 129 11.4.3 JAPAN 130 11.4.3.1 Compulsory coding in primary schools to drive market 130 11.4.4 REST OF ASIA PACIFIC 130 11.5 MIDDLE EAST & AFRICA 130 TABLE 123 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 130 TABLE 124 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 131 TABLE 125 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 131 TABLE 126 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 131 TABLE 127 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 131 TABLE 128 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 132 TABLE 129 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 132 TABLE 130 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 132 TABLE 131 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 133 TABLE 132 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 133 TABLE 133 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 133 TABLE 134 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 133 11.5.1 MIDDLE EAST 134 11.5.1.1 Increasing investment in technology to achieve digital vision 2030 to drive demand for connected toys 134 TABLE 135 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 134 TABLE 136 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 134 TABLE 137 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 135 TABLE 138 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 135 TABLE 139 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 135 TABLE 140 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 135 TABLE 141 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 136 TABLE 142 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 136 TABLE 143 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 136 TABLE 144 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 136 11.5.2 AFRICA 137 11.5.2.1 Increasing demand for digitalized products in education industry to drive market 137 11.5.3 REST OF MIDDLE EAST & AFRICA 137 11.6 LATIN AMERICA 137 TABLE 145 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 137 TABLE 146 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 138 TABLE 147 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 138 TABLE 148 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 138 TABLE 149 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 138 TABLE 150 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 139 TABLE 151 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 139 TABLE 152 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 139 TABLE 153 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 139 TABLE 154 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 140 TABLE 155 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 140 TABLE 156 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 140 11.6.1 BRAZIL 140 11.6.1.1 Rising need to strengthen education system in Brazil to drive market 140 TABLE 157 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 141 TABLE 158 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 141 TABLE 159 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 141 TABLE 160 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 141 TABLE 161 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 142 TABLE 162 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 142 TABLE 163 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 142 TABLE 164 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 142 TABLE 165 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 143 TABLE 166 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 143 11.6.2 MEXICO 143 11.6.2.1 Increasing number of internet users in Mexico to drive demand for connected toys 143 11.6.3 REST OF LATIN AMERICA 143 12 COMPETITIVE LANDSCAPE 144 12.1 OVERVIEW 144 12.2 STRATEGIES ADOPTED BY KEY PLAYERS 144 TABLE 167 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN CONNECTED TOYS MARKET 144 12.3 MARKET SHARE ANALYSIS OF TOP PLAYERS 145 TABLE 168 CONNECTED TOYS MARKET: DEGREE OF COMPETITION 145 12.4 HISTORICAL REVENUE ANALYSIS 146 FIGURE 38 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2020–2021 (USD MILLION) 146 12.5 COMPETITIVE BENCHMARKING 146 TABLE 169 PRODUCT FOOTPRINT WEIGHTAGE 146 TABLE 170 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS 147 TABLE 171 CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES 147 TABLE 172 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES 148 TABLE 173 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES, BY REGION 149 TABLE 174 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS 150 12.6 MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2023 150 FIGURE 39 MARKET RANKING OF KEY PLAYERS, 2023 150 12.7 COMPANY EVALUATION MATRIX, 2022 151 12.7.1 STARS 151 12.7.2 EMERGING LEADERS 151 12.7.3 PERVASIVE PLAYERS 151 12.7.4 PARTICIPANTS 151 FIGURE 40 CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2023 152 12.8 COMPANY EVALUATION MATRIX FOR STARTUPS/SMES, 2022 153 12.8.1 PROGRESSIVE COMPANIES 153 12.8.2 RESPONSIVE COMPANIES 153 12.8.3 DYNAMIC COMPANIES 153 12.8.4 STARTING BLOCKS 153 FIGURE 41 CONNECTED TOYS MARKET (STARTUPS): COMPANY EVALUATION MATRIX, 2023 154 12.9 COMPETITIVE SCENARIO 155 12.9.1 PRODUCT LAUNCHES 155 TABLE 175 PRODUCT LAUNCHES, JANUARY 2019–JULY 2023 155 12.9.2 DEALS 158 TABLE 176 DEALS, JANUARY 2019–JULY 2023 158 13 COMPANY PROFILES 160 (Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)* 13.1 MAJOR PLAYERS 160 13.1.1 MATTEL 160 TABLE 177 MATTEL: BUSINESS OVERVIEW 160 FIGURE 42 MATTEL: COMPANY SNAPSHOT 161 TABLE 178 MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 161 TABLE 179 MATTEL: PRODUCT LAUNCHES/ENHANCEMENTS 162 TABLE 180 MATTEL: DEALS 162 13.1.2 HASBRO 164 TABLE 181 HASBRO: BUSINESS OVERVIEW 164 FIGURE 43 HASBRO: COMPANY SNAPSHOT 165 TABLE 182 HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 165 TABLE 183 HASBRO: PRODUCT LAUNCHES/ENHANCEMENTS 166 TABLE 184 HASBRO: DEALS 167 13.1.3 LEGO 168 TABLE 185 LEGO: BUSINESS OVERVIEW 168 FIGURE 44 LEGO: COMPANY SNAPSHOT 168 TABLE 186 LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 169 TABLE 187 LEGO: PRODUCT LAUNCHES/ENHANCEMENTS 169 TABLE 188 LEGO: DEALS 170 13.1.4 SONY 171 TABLE 189 SONY: BUSINESS OVERVIEW 171 FIGURE 45 SONY: COMPANY SNAPSHOT 172 TABLE 190 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 172 TABLE 191 SONY: PRODUCT LAUNCHES/ENHANCEMENTS 173 TABLE 192 SONY: DEALS 174 13.1.5 VTECH 175 TABLE 193 VTECH: BUSINESS OVERVIEW 175 FIGURE 46 VTECH: COMPANY SNAPSHOT 176 TABLE 194 VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 176 TABLE 195 VTECH: PRODUCT LAUNCHES/ENHANCEMENTS 177 TABLE 196 VTECH: DEALS 177 13.1.6 UBTECH 179 TABLE 197 UBTECH: BUSINESS OVERVIEW 179 TABLE 198 UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 179 13.1.7 DJI 181 TABLE 199 DJI: BUSINESS OVERVIEW 181 TABLE 200 DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181 TABLE 201 DJI: PRODUCT LAUNCHES/ENHANCEMENTS 182 TABLE 202 DJI: DEALS 182 13.1.8 IROBOT 183 TABLE 203 IROBOT: BUSINESS OVERVIEW 183 FIGURE 47 IROBOT: COMPANY SNAPSHOT 184 TABLE 204 IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 184 TABLE 205 IROBOT: PRODUCT LAUNCHES/ENHANCEMENTS 185 TABLE 206 IROBOT: DEALS 185 13.2 STARTUP/SME PLAYERS 186 13.2.1 SPHERO 186 TABLE 207 SPHERO: BUSINESS OVERVIEW 186 TABLE 208 SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 186 TABLE 209 SPHERO: PRODUCT LAUNCHES/ENHANCEMENTS 187 TABLE 210 SPHERO: DEALS 188 13.2.2 DIGITAL DREAM LABS 189 13.2.3 PILLAR 190 13.2.4 WONDER WORKSHOP 191 13.2.5 TOSY 192 13.2.6 WORKINMAN INTERACTIVE 193 13.2.7 WOWWEE 194 13.2.8 KEYI TECH 195 13.2.9 MIKO 196 13.2.10 MAKEBLOCK 197 13.2.11 SMART TEDDY 198 13.2.12 INTELINO 198 13.2.13 FISCHERTECHNIK 199 13.2.14 POTENSIC 200 13.2.15 MAINBOT 200 13.2.16 RYOBI 201 13.2.17 PLAYSHIFU 202 *Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies. 14 ADJACENT/RELATED MARKETS 203 14.1 SMART LEARNING MARKET 203 14.1.1 MARKET OVERVIEW 203 14.1.2 SMART LEARNING MARKET, BY COMPONENT 203 TABLE 211 SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 204 TABLE 212 SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 204 14.1.3 HARDWARE 204 TABLE 213 SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION) 205 TABLE 214 SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION) 205 14.1.4 SOFTWARE 205 TABLE 215 SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION) 206 TABLE 216 SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 206 14.1.5 SMART LEARNING MARKET, BY SERVICE 206 TABLE 217 SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION) 206 TABLE 218 SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION) 207 14.1.6 SMART LEARNING MARKET, BY LEARNING TYPE 207 14.1.6.1 Introduction 207 TABLE 219 SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION) 207 TABLE 220 SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION) 207 14.1.7 SMART LEARNING MARKET, BY END USER 208 14.1.7.1 Introduction 208 TABLE 221 SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION) 208 TABLE 222 SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION) 208 14.1.8 SMART LEARNING MARKET, BY REGION 209 14.1.8.1 Introduction 209 TABLE 223 SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION) 209 TABLE 224 SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION) 209 15 APPENDIX 210 15.1 DISCUSSION GUIDE 210 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 213 15.3 CUSTOMIZATION OPTIONS 215 15.4 RELATED REPORTS 215 15.5 AUTHOR DETAILS 216
SummaryThe connected toys market size is projected to grow from USD 9.3 billion in 2023 to USD 24.1 billion by 2028, at a CAGR of 20.7% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. The growing middle class, rising disposable incomes, a decrease in the number of children per family, and increased interest in premium toys with high quality. Also, the need to enhance children’s skills is one of the key factors driving demand for connected toys and children’s products. Connected toys provide interactive and engaging play experiences that stimulate a child's imagination, creativity, and cognitive development. It also often involves activities that develop fine motor skills, spatial awareness, and hand-eye coordination. Table of Contents1 INTRODUCTION 321.1 STUDY OBJECTIVES 32 1.2 MARKET DEFINITION 32 1.3 STUDY SCOPE 33 1.3.1 MARKETS COVERED 33 FIGURE 1 CONNECTED TOYS MARKET SEGMENTATION 33 1.3.2 GEOGRAPHIC SCOPE 33 FIGURE 2 CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE 33 1.3.3 INCLUSIONS AND EXCLUSIONS 34 1.3.4 YEARS CONSIDERED 34 1.4 CURRENCY CONSIDERED 34 TABLE 1 USD EXCHANGE RATES, 2020–2022 35 1.5 LIMITATIONS 35 1.6 SUMMARY OF CHANGES 35 1.7 STAKEHOLDERS 36 1.8 RECESSION IMPACT 36 2 RESEARCH METHODOLOGY 37 2.1 RESEARCH DATA 37 FIGURE 3 CONNECTED TOYS MARKET: RESEARCH DESIGN 38 2.1.1 SECONDARY DATA 39 2.1.1.1 Secondary sources 39 2.1.2 PRIMARY DATA 40 2.1.2.1 Primary interviews with experts 40 2.1.2.2 List of key primary interview participants 40 2.1.2.3 Breakdown of primary interviews 40 2.1.2.4 Primary sources 41 2.1.2.5 Key industry insights 41 2.2 MARKET SIZE ESTIMATION 42 2.2.1 BOTTOM-UP APPROACH 42 FIGURE 4 BOTTOM-UP APPROACH 42 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE FROM CONNECTED TOYS MARKET 43 2.2.2 TOP-DOWN APPROACH 43 FIGURE 6 TOP-DOWN APPROACH 44 2.2.3 CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 44 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 44 2.2.4 CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 45 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 45 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 46 FIGURE 9 DATA TRIANGULATION 46 2.4 RESEARCH ASSUMPTIONS 47 2.4.1 FACTOR ASSESSMENT 47 TABLE 2 FACTOR ASSESSMENT: CONNECTED TOYS MARKET 47 3 EXECUTIVE SUMMARY 48 FIGURE 10 CONNECTED TOYS MARKET, 2023-2028 (USD MILLION) 49 FIGURE 11 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023 VS. 2028 (USD MILLION) 49 FIGURE 12 CONNECTED TOYS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 49 FIGURE 13 CONNECTED TOYS MARKET, BY AGE GROUP, 2023 VS. 2028 (USD MILLION) 50 FIGURE 14 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION) 50 FIGURE 15 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION) 50 FIGURE 16 CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION) 51 4 PREMIUM INSIGHTS 52 4.1 CONNECTED TOYS MARKET OVERVIEW 52 FIGURE 17 INTERACTIVE DEVICES TO DRIVE MARKET GROWTH 52 4.2 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 53 FIGURE 18 NORTH AMERICA: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 53 4.3 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 53 FIGURE 19 ASIA PACIFIC: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 53 4.4 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023) 54 FIGURE 20 EUROPE: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2023 54 4.5 GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET 54 FIGURE 21 ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD 54 5 MARKET OVERVIEW AND INDUSTRY TRENDS 55 5.1 INTRODUCTION 55 5.2 MARKET DYNAMICS 55 FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONNECTED TOYS MARKET 55 5.2.1 DRIVERS 56 5.2.1.1 Rise in double-income households' need for monitoring and tracking toy devices 56 5.2.1.2 Inclination of children toward more interactive and self-engaging toys 56 5.2.2 RESTRAINTS 57 5.2.2.1 Connected toys raising issue for privacy concerns 57 5.2.3 OPPORTUNITIES 57 5.2.3.1 Increasing awareness of internet and technology 57 5.2.3.2 Increasing R&D spending on robots and toys 57 5.2.4 CHALLENGES 58 5.2.4.1 Negative effects on children's cognitive development 58 5.2.4.2 Heightened risks with constant connectivity 58 5.3 CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS 59 FIGURE 23 CONNECTED TOYS MARKET: SUPPLY CHAIN 59 5.4 ECOSYSTEM 60 FIGURE 24 CONNECTED TOYS MARKET: ECOSYSTEM 60 TABLE 3 CONNECTED TOYS MARKET: ECOSYSTEM 60 5.5 PRICING MODEL OF CONNECTED TOYS MARKET PLAYERS 61 TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–2022 61 5.6 TECHNOLOGY ANALYSIS 62 5.6.1 INTRODUCTION 62 5.6.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 62 5.6.3 AUGMENTED/VIRTUAL REALITY 62 5.7 CASE STUDY ANALYSIS 63 5.7.1 CASE STUDY 1: SPHERO ROBOTS CREATED ENHANCED EXPERIENCE IN LEARNING COMPUTER SCIENCE 63 5.7.2 CASE STUDY 2: NTUC LHUB TRAINED THEIR LEARNERS WITH UBTECH'S K12 MODEL 63 5.7.3 CASE STUDY 3: INDUCED PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS 64 5.8 PATENT ANALYSIS 65 5.8.1 METHODOLOGY 65 5.8.2 DOCUMENT TYPES OF PATENTS 65 TABLE 5 PATENTS FILED, 2019–2022 65 5.8.3 INNOVATION AND PATENT APPLICATIONS 65 FIGURE 25 TOTAL NUMBER OF PATENTS GRANTED IN 2019–2022 65 5.8.3.1 Top applicants 66 FIGURE 26 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 66 TABLE 6 US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–2022 66 TABLE 7 LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–2022 67 5.9 REVENUE SHIFT IN CONNECTED TOYS MARKET 67 FIGURE 27 REVENUE IMPACT ON CONNECTED TOYS MARKET 67 5.10 PORTER'S FIVE FORCES ANALYSIS 68 TABLE 8 CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL 68 5.10.1 THREAT OF NEW ENTRANTS 68 5.10.2 THREAT OF SUBSTITUTES 68 5.10.3 BARGAINING POWER OF BUYERS 68 5.10.4 BARGAINING POWER OF SUPPLIERS 68 5.10.5 INTENSITY OF COMPETITIVE RIVALRY 69 5.11 REGULATORY LANDSCAPE 69 5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69 TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69 TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69 TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70 TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70 TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 5.11.1.1 North America 71 5.11.1.1.1 US 71 5.11.1.1.2 Canada 71 5.11.1.2 Europe 72 5.11.1.3 Asia Pacific 72 5.11.1.3.1 China 72 5.11.1.3.2 India 72 5.11.1.3.3 Australia 72 5.11.1.3.4 Japan 72 5.11.1.4 Middle East & Africa 72 5.11.1.4.1 Middle East 73 5.11.1.4.2 South Africa 74 5.11.1.5 Latin America 75 5.11.1.5.1 Brazil 75 5.11.1.5.2 Mexico 75 5.12 KEY STAKEHOLDERS & BUYING CRITERIA 75 5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 75 FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 75 TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 76 5.12.2 BUYING CRITERIA 76 FIGURE 29 KEY BUYING CRITERIA 76 TABLE 15 KEY BUYING CRITERIA OF TOP THREE VERTICALS 76 5.13 KEY CONFERENCES & EVENTS IN 2023 77 TABLE 16 CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS 77 6 CONNECTED TOYS MARKET, BY APPLICATION 78 6.1 INTRODUCTION 79 6.1.1 APPLICATION: CONNECTED TOYS MARKET DRIVERS 79 FIGURE 30 ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 79 TABLE 17 CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 80 TABLE 18 CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 80 6.2 EDUCATION 80 6.2.1 GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE 80 TABLE 19 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 81 TABLE 20 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 81 6.3 ENTERTAINMENT 81 6.3.1 CONNECTED TOYS TO HELP DISCOVER INTEREST WITH REDUCED SCREEN TIME 81 TABLE 21 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 82 TABLE 22 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 82 6.4 OTHER APPLICATIONS 82 TABLE 23 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 83 TABLE 24 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 83 7 CONNECTED TOYS MARKET, BY AGE GROUP 84 7.1 INTRODUCTION 85 7.1.1 AGE GROUP: CONNECTED TOYS MARKET DRIVERS 85 FIGURE 31 9–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 85 TABLE 25 CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 86 TABLE 26 CONNECTED TOYS MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 86 7.2 1–5 YEARS 86 7.2.1 NEED TO ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS 86 TABLE 27 1-5: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 87 TABLE 28 1-5: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 87 7.3 6–8 YEARS 87 7.3.1 NEED TO ENHANCE CREATIVITY AND CODING SKILLS AMONG 6-8-YEAR-OLDS 87 TABLE 29 6-8: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 88 TABLE 30 6-8: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 88 7.4 9–12 YEARS 88 7.4.1 NEED TO ENCOURAGE AND HONE CREATIVE THINKING AMONG 9–12-YEAR-OLDS 88 TABLE 31 9-12: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 89 TABLE 32 9-12: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 89 7.5 TEENAGERS 89 7.5.1 NEED TO ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS AMONG TEENAGERS 89 TABLE 33 TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 90 TABLE 34 TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 90 8 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 91 8.1 INTRODUCTION 92 8.1.1 INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS 92 FIGURE 32 SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 92 TABLE 35 CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2018–2022 (USD MILLION) 93 TABLE 36 CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2023–2028 (USD MILLION) 93 8.2 SMARTPHONE/TABLET 93 8.2.1 NEED FOR ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES IN SMARTPHONE/TABLET TO DRIVE GROWTH OF CONNECTED TOYS 93 TABLE 37 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 94 TABLE 38 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 94 8.3 PC/LAPTOP 94 8.3.1 NEED TO ENHANCE DAILY LEARNING EXERCISES FOR KIDS 94 TABLE 39 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 95 TABLE 40 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 95 9 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 96 9.1 INTRODUCTION 97 9.1.1 DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS 97 FIGURE 33 ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 97 TABLE 41 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 97 TABLE 42 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 98 9.2 ONLINE 98 9.2.1 ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYERS/MARKET DEMANDS 98 TABLE 43 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 98 TABLE 44 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 99 9.3 OFFLINE 99 9.3.1 OFFLINE DEPARTMENTAL DISTRIBUTION TO CONTRIBUTE TO HUGE PROFITS 99 TABLE 45 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 99 TABLE 46 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 100 10 CONNECTED TOYS MARKET, BY TECHNOLOGY 101 10.1 INTRODUCTION 102 10.1.1 TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS 102 FIGURE 34 OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 102 TABLE 47 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 103 TABLE 48 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 103 10.2 WI-FI 103 10.2.1 NEED TO FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS 103 TABLE 49 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 104 TABLE 50 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 104 10.3 BLUETOOTH 104 10.3.1 BLUETOOTH-ENABLED TOYS TO MONITOR AND CONTROL CHILDREN’S ACTIVITIES 104 TABLE 51 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 105 TABLE 52 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 105 10.4 OTHER TECHNOLOGIES 105 TABLE 53 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 106 TABLE 54 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 106 11 CONNECTED TOYS MARKET, BY REGION 107 11.1 INTRODUCTION 108 FIGURE 35 CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2023) 108 FIGURE 36 CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION) 108 TABLE 55 CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION) 109 TABLE 56 CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION) 109 11.2 NORTH AMERICA 109 FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 110 TABLE 57 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 110 TABLE 58 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 111 TABLE 59 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 111 TABLE 60 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 111 TABLE 61 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 111 TABLE 62 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 112 TABLE 63 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 112 TABLE 64 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 112 TABLE 65 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 113 TABLE 66 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 113 TABLE 67 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 113 TABLE 68 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 113 11.2.1 US 114 11.2.1.1 Significant growth of smart homes in US to drive market 114 11.2.2 CANADA 114 11.2.2.1 Improving kids’ learning activities at home to drive demand for connected toys 114 TABLE 69 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 114 TABLE 70 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 114 TABLE 71 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 115 TABLE 72 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 115 TABLE 73 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 115 TABLE 74 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 115 TABLE 75 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 116 TABLE 76 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 116 TABLE 77 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 116 TABLE 78 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 116 11.3 EUROPE 117 TABLE 79 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 117 TABLE 80 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 117 TABLE 81 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 117 TABLE 82 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 118 TABLE 83 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 118 TABLE 84 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 118 TABLE 85 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 118 TABLE 86 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 119 TABLE 87 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 119 TABLE 88 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 119 TABLE 89 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 119 TABLE 90 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 120 11.3.1 UK 120 11.3.1.1 Launch of significant frameworks for development of connected toys and adoption of emerging technologies in UK to propel market 120 TABLE 91 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 120 TABLE 92 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 120 TABLE 93 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 121 TABLE 94 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 121 TABLE 95 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 121 TABLE 96 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 121 TABLE 97 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 122 TABLE 98 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 122 TABLE 99 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 122 TABLE 100 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 122 11.3.2 GERMANY 123 11.3.2.1 Need to accelerate smart learning at home to drive demand for connected toys 123 11.3.3 FRANCE 123 11.3.3.1 Rising need to develop secure learning products for kids at home to drive market 123 11.3.4 REST OF EUROPE 123 11.4 ASIA PACIFIC 123 TABLE 101 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 124 TABLE 102 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 124 TABLE 103 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 124 TABLE 104 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 124 TABLE 105 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 125 TABLE 106 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 125 TABLE 107 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 125 TABLE 108 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 125 TABLE 109 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 126 TABLE 110 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 126 TABLE 111 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 126 TABLE 112 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 126 11.4.1 CHINA 127 11.4.1.1 Rising adoption of internet-connected toys in China to drive market 127 11.4.2 INDIA 127 11.4.2.1 Increasing investments to accelerate technological deployment in India to drive demand for connected toys 127 TABLE 113 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 127 TABLE 114 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 127 TABLE 115 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 128 TABLE 116 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 128 TABLE 117 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 128 TABLE 118 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 128 TABLE 119 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 129 TABLE 120 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 129 TABLE 121 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 129 TABLE 122 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 129 11.4.3 JAPAN 130 11.4.3.1 Compulsory coding in primary schools to drive market 130 11.4.4 REST OF ASIA PACIFIC 130 11.5 MIDDLE EAST & AFRICA 130 TABLE 123 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 130 TABLE 124 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 131 TABLE 125 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 131 TABLE 126 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 131 TABLE 127 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 131 TABLE 128 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 132 TABLE 129 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 132 TABLE 130 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 132 TABLE 131 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 133 TABLE 132 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 133 TABLE 133 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 133 TABLE 134 MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 133 11.5.1 MIDDLE EAST 134 11.5.1.1 Increasing investment in technology to achieve digital vision 2030 to drive demand for connected toys 134 TABLE 135 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 134 TABLE 136 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 134 TABLE 137 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 135 TABLE 138 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 135 TABLE 139 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 135 TABLE 140 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 135 TABLE 141 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 136 TABLE 142 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 136 TABLE 143 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 136 TABLE 144 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 136 11.5.2 AFRICA 137 11.5.2.1 Increasing demand for digitalized products in education industry to drive market 137 11.5.3 REST OF MIDDLE EAST & AFRICA 137 11.6 LATIN AMERICA 137 TABLE 145 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 137 TABLE 146 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 138 TABLE 147 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 138 TABLE 148 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 138 TABLE 149 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 138 TABLE 150 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 139 TABLE 151 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 139 TABLE 152 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 139 TABLE 153 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 139 TABLE 154 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 140 TABLE 155 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 140 TABLE 156 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 140 11.6.1 BRAZIL 140 11.6.1.1 Rising need to strengthen education system in Brazil to drive market 140 TABLE 157 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 141 TABLE 158 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 141 TABLE 159 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION) 141 TABLE 160 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION) 141 TABLE 161 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION) 142 TABLE 162 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION) 142 TABLE 163 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 142 TABLE 164 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 142 TABLE 165 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 143 TABLE 166 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 143 11.6.2 MEXICO 143 11.6.2.1 Increasing number of internet users in Mexico to drive demand for connected toys 143 11.6.3 REST OF LATIN AMERICA 143 12 COMPETITIVE LANDSCAPE 144 12.1 OVERVIEW 144 12.2 STRATEGIES ADOPTED BY KEY PLAYERS 144 TABLE 167 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN CONNECTED TOYS MARKET 144 12.3 MARKET SHARE ANALYSIS OF TOP PLAYERS 145 TABLE 168 CONNECTED TOYS MARKET: DEGREE OF COMPETITION 145 12.4 HISTORICAL REVENUE ANALYSIS 146 FIGURE 38 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2020–2021 (USD MILLION) 146 12.5 COMPETITIVE BENCHMARKING 146 TABLE 169 PRODUCT FOOTPRINT WEIGHTAGE 146 TABLE 170 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS 147 TABLE 171 CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES 147 TABLE 172 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES 148 TABLE 173 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES, BY REGION 149 TABLE 174 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS 150 12.6 MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2023 150 FIGURE 39 MARKET RANKING OF KEY PLAYERS, 2023 150 12.7 COMPANY EVALUATION MATRIX, 2022 151 12.7.1 STARS 151 12.7.2 EMERGING LEADERS 151 12.7.3 PERVASIVE PLAYERS 151 12.7.4 PARTICIPANTS 151 FIGURE 40 CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2023 152 12.8 COMPANY EVALUATION MATRIX FOR STARTUPS/SMES, 2022 153 12.8.1 PROGRESSIVE COMPANIES 153 12.8.2 RESPONSIVE COMPANIES 153 12.8.3 DYNAMIC COMPANIES 153 12.8.4 STARTING BLOCKS 153 FIGURE 41 CONNECTED TOYS MARKET (STARTUPS): COMPANY EVALUATION MATRIX, 2023 154 12.9 COMPETITIVE SCENARIO 155 12.9.1 PRODUCT LAUNCHES 155 TABLE 175 PRODUCT LAUNCHES, JANUARY 2019–JULY 2023 155 12.9.2 DEALS 158 TABLE 176 DEALS, JANUARY 2019–JULY 2023 158 13 COMPANY PROFILES 160 (Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)* 13.1 MAJOR PLAYERS 160 13.1.1 MATTEL 160 TABLE 177 MATTEL: BUSINESS OVERVIEW 160 FIGURE 42 MATTEL: COMPANY SNAPSHOT 161 TABLE 178 MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 161 TABLE 179 MATTEL: PRODUCT LAUNCHES/ENHANCEMENTS 162 TABLE 180 MATTEL: DEALS 162 13.1.2 HASBRO 164 TABLE 181 HASBRO: BUSINESS OVERVIEW 164 FIGURE 43 HASBRO: COMPANY SNAPSHOT 165 TABLE 182 HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 165 TABLE 183 HASBRO: PRODUCT LAUNCHES/ENHANCEMENTS 166 TABLE 184 HASBRO: DEALS 167 13.1.3 LEGO 168 TABLE 185 LEGO: BUSINESS OVERVIEW 168 FIGURE 44 LEGO: COMPANY SNAPSHOT 168 TABLE 186 LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 169 TABLE 187 LEGO: PRODUCT LAUNCHES/ENHANCEMENTS 169 TABLE 188 LEGO: DEALS 170 13.1.4 SONY 171 TABLE 189 SONY: BUSINESS OVERVIEW 171 FIGURE 45 SONY: COMPANY SNAPSHOT 172 TABLE 190 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 172 TABLE 191 SONY: PRODUCT LAUNCHES/ENHANCEMENTS 173 TABLE 192 SONY: DEALS 174 13.1.5 VTECH 175 TABLE 193 VTECH: BUSINESS OVERVIEW 175 FIGURE 46 VTECH: COMPANY SNAPSHOT 176 TABLE 194 VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 176 TABLE 195 VTECH: PRODUCT LAUNCHES/ENHANCEMENTS 177 TABLE 196 VTECH: DEALS 177 13.1.6 UBTECH 179 TABLE 197 UBTECH: BUSINESS OVERVIEW 179 TABLE 198 UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 179 13.1.7 DJI 181 TABLE 199 DJI: BUSINESS OVERVIEW 181 TABLE 200 DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181 TABLE 201 DJI: PRODUCT LAUNCHES/ENHANCEMENTS 182 TABLE 202 DJI: DEALS 182 13.1.8 IROBOT 183 TABLE 203 IROBOT: BUSINESS OVERVIEW 183 FIGURE 47 IROBOT: COMPANY SNAPSHOT 184 TABLE 204 IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 184 TABLE 205 IROBOT: PRODUCT LAUNCHES/ENHANCEMENTS 185 TABLE 206 IROBOT: DEALS 185 13.2 STARTUP/SME PLAYERS 186 13.2.1 SPHERO 186 TABLE 207 SPHERO: BUSINESS OVERVIEW 186 TABLE 208 SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 186 TABLE 209 SPHERO: PRODUCT LAUNCHES/ENHANCEMENTS 187 TABLE 210 SPHERO: DEALS 188 13.2.2 DIGITAL DREAM LABS 189 13.2.3 PILLAR 190 13.2.4 WONDER WORKSHOP 191 13.2.5 TOSY 192 13.2.6 WORKINMAN INTERACTIVE 193 13.2.7 WOWWEE 194 13.2.8 KEYI TECH 195 13.2.9 MIKO 196 13.2.10 MAKEBLOCK 197 13.2.11 SMART TEDDY 198 13.2.12 INTELINO 198 13.2.13 FISCHERTECHNIK 199 13.2.14 POTENSIC 200 13.2.15 MAINBOT 200 13.2.16 RYOBI 201 13.2.17 PLAYSHIFU 202 *Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies. 14 ADJACENT/RELATED MARKETS 203 14.1 SMART LEARNING MARKET 203 14.1.1 MARKET OVERVIEW 203 14.1.2 SMART LEARNING MARKET, BY COMPONENT 203 TABLE 211 SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 204 TABLE 212 SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 204 14.1.3 HARDWARE 204 TABLE 213 SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION) 205 TABLE 214 SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION) 205 14.1.4 SOFTWARE 205 TABLE 215 SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION) 206 TABLE 216 SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 206 14.1.5 SMART LEARNING MARKET, BY SERVICE 206 TABLE 217 SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION) 206 TABLE 218 SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION) 207 14.1.6 SMART LEARNING MARKET, BY LEARNING TYPE 207 14.1.6.1 Introduction 207 TABLE 219 SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION) 207 TABLE 220 SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION) 207 14.1.7 SMART LEARNING MARKET, BY END USER 208 14.1.7.1 Introduction 208 TABLE 221 SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION) 208 TABLE 222 SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION) 208 14.1.8 SMART LEARNING MARKET, BY REGION 209 14.1.8.1 Introduction 209 TABLE 223 SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION) 209 TABLE 224 SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION) 209 15 APPENDIX 210 15.1 DISCUSSION GUIDE 210 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 213 15.3 CUSTOMIZATION OPTIONS 215 15.4 RELATED REPORTS 215 15.5 AUTHOR DETAILS 216
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