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ロイヤルティマネジメント市場：コンポーネント（ソリューションおよびサービス）、組織規模（大企業および中小企業）、デプロイメントタイプ、オペレーター（B2BおよびB2C）、垂直方向、地域（北米、欧州、APAC、ラテンアメリカ、MEA）別 - 2026年までの世界予測


Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America, Europe, APAC, Latin America, MEA) - Global Forecast to 2026

世界のロイヤリティ・マネジメント市場規模は、2021年の86億米ドルから2026年には182億米ドルに成長し、2021年から2026年の間に年平均成長率（CAGR）16.3%で推移すると予想されています。顧客体験の向上や競争... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 図表数 言語
MarketsandMarkets
マーケッツアンドマーケッツ 		2022年1月17日 US$7,150
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら 		234 338 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

世界のロイヤリティ・マネジメント市場規模は、2021年の86億米ドルから2026年には182億米ドルに成長し、2021年から2026年の間に年平均成長率（CAGR）16.3%で推移すると予想されています。顧客体験の向上や競争優位性の獲得に対するニーズの高まりが、ロイヤリティ管理市場の重要な成長要因となっています。しかし、政府の厳しい規制がロイヤリティ管理市場の成長に影響を与える可能性があります。
顧客のロイヤルティは、同様の製品やサービスを提供する組織間で最も重要な要素の一つです。価格による差別化が二の次になってしまったときに、組織にとって重要な製品やブランドの差別化になります。企業は、ロイヤルティの高い顧客が自分のポジティブな経験を共有することで、新しい顧客に自社ブランドを宣伝してくれることを知っています。効果的なカスタマー・ロイヤリティー・プログラムは、顧客の関与を確実にし、製品やサービスの利用を成功させます。これにより、顧客の維持、ブランドの想起、そして顧客とのビジネスの機会が増えます。したがって、効率的なロイヤルティ管理戦略を持つ組織は、収益と利益の成長を記録することができます。現在、顧客はスマートフォンなどのシンプルで持ち運びが簡単なスマートデバイスを好む傾向にあるため、モバイルベースのロイヤルティ管理ソリューションが普及しています。
展開タイプ別では、クラウド分野が予測期間中に高いCAGRで成長する見込みです。
クラウドベースのソリューションの利点に対する認識が高まっていることから、ロイヤリティ管理ソリューションのクラウド展開は著しい成長が見込まれています。企業はプライベートクラウドやパブリッククラウドへの移行を進めているため、ソリューションプロバイダは顧客のために堅牢なクラウドベースのソリューションを開発することに注力しています。さらに、クラウドサービスを利用することで、企業はコスト管理だけでなく、俊敏性の向上も実現できます。クラウドベースのソリューションは、予算に合わせて簡単に導入できるため、中小企業に非常に好まれています。


組織規模別では、予測期間中、大企業セグメントが市場を支配すると考えられます。
従業員数1,000人以上の組織は大企業に分類されます。大企業における顧客エンゲージメント・ソリューションの導入率は、中小企業に比べて高く、この傾向は予測期間中も続くと予想されます。大企業は、顧客維持率の向上、顧客離れの減少、顧客の再購入の促進、顧客体験と満足度の向上を目的として、ロイヤリティ・マネジメント・ソリューションを導入しています。大企業では、様々な部門に分散している顧客関連データを抱えているため、より広範な顧客ベースのロイヤルティライフサイクルを管理し、これらのデータから貴重な洞察を得るために、堅牢なロイヤルティ管理ソリューションを選択しています。大企業は、ロイヤリティ管理プロセスを自動化するために、AI、ML、ビッグデータなどの新しい最新技術への投資に熱心です。
地域別では、2021年に北米が最大の市場規模を占める
2021年に最大の市場規模を握るのは、北米です。この地域は、米国やカナダなどの先進国で構成されており、MLやAIなどの先進技術に加えて、顧客データ分析やリアルタイムレポーティングなどの分野で最新の機器を導入しているため、これらの国の企業はロイヤルティ管理市場で優位に立っています。この地域では、技術的な進歩と、幅広いロイヤリティプログラムを提供する多数の小売業者の存在により、ロイヤリティ管理ソリューションの採用率が最も高くなっています。ロイヤリティ・マネージメントは、企業が顧客を惹きつけ、維持するために利用する手法です。企業や組織の価値を高め、顧客と企業の健全な関係を構築・維持するものです。
本調査では、ロイヤリティ・マネジメント市場で事業を展開する主要企業のCEO（最高経営責任者）、マーケティング・ディレクター、イノベーション・テクノロジー・ディレクター、および経営幹部に詳細なインタビューを行いました。
プライマリーの内訳
プライマリー参加者のプロファイルの内訳は以下の通りです。
- 会社別。ティア1 - 35%, ティア2 - 40%, ティア3 - 25
- 呼称別Cレベル：30％、ディレクターレベル：35％、マネージャーレベル：35
- 地域別北米 - 40%、欧州 - 20%、APAC - 30%、およびRoW - 10

調査範囲
ロイヤリティマネジメント市場は、コンポーネント（ソフトウェア、サービス（プロフェッショナルサービス（コンサルティング、インプリメンテーション、サポート＆メンテナンス）、マネージドサービス））、組織規模（中小企業、大企業）、デプロイメントタイプ（オンプレミス、クラウド）、オペレーター（B2B、B2C）、垂直方向（BFSI、航空、自動車、メディア＆エンターテインメント、小売・消費財、ホスピタリティ、その他）、地域に基づいて分類されています。業界主要企業の詳細な分析を行い、世界のロイヤルティ管理市場に関連する事業概要、サービス、主要戦略、新サービスの導入、パートナーシップ、合意、協力関係、事業拡大、競争状況などの洞察を提供しています。
このレポートを購入する主なメリット
このレポートは、この市場のリーダー/新規参入者が、市場全体とサブセグメントの収益数値の最も近い近似値に関する情報を得るのに役立ちます。このレポートは、ステークホルダーが市場のパルスを理解し、主要な市場のドライバー、拘束力、課題、および機会に関する情報を提供するのに役立ちます。このレポートは、ステークホルダーが競合他社をよりよく理解し、市場での地位を高めるためのより多くの洞察を得るのに役立つでしょう。また、このレポートは、利害関係者がロイヤリティ管理市場のパルスを理解するのに役立ち、主要な市場のドライバー、拘束力、課題、および機会に関する情報を提供します。


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目次

1 INTRODUCTION 39
1.1 INTRODUCTION TO COVID-19 39
1.2 COVID-19 HEALTH ASSESSMENT 39
FIGURE 1 COVID-19: GLOBAL PROPAGATION 39
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 40
1.3 COVID-19 ECONOMIC ASSESSMENT 41
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 41
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 42
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 42
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 43
1.4 OBJECTIVES OF THE STUDY 44
1.5 MARKET DEFINITION 44
1.5.1 INCLUSIONS AND EXCLUSIONS 45
1.6 MARKET SCOPE 45
1.6.1 MARKET SEGMENTATION 45
1.6.2 REGIONS COVERED 46
1.6.3 YEARS CONSIDERED FOR THE STUDY 46
1.7 CURRENCY 46
1.8 STAKEHOLDERS 47
1.9 SUMMARY OF CHANGES 47
2 RESEARCH METHODOLOGY 48
2.1 RESEARCH DATA 48
FIGURE 6 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN 48
2.1.1 SECONDARY DATA 49
2.1.2 PRIMARY DATA 49
TABLE 1 PRIMARY INTERVIEWS 49
2.1.2.1 Breakup of primary profiles 50
FIGURE 7 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION 50
2.1.2.2 Key industry insights 50
2.2 MARKET BREAKUP AND DATA TRIANGULATION 51
2.3 MARKET SIZE ESTIMATION 52
2.3.1 TOP-DOWN APPROACH 52
FIGURE 8 LOYALTY MANAGEMENT SIZE ESTIMATION: TOP-DOWN APPROACH (SPENDING-SIDE ANALYSIS) 52
2.3.2 BOTTOM-UP APPROACH 53
FIGURE 9 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2) 53
FIGURE 10 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2) 54
2.4 MARKET FORECAST 54
TABLE 2 FACTOR ANALYSIS 54
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 55
2.5.1 ASSUMPTIONS FOR THE STUDY 55
2.6 LIMITATIONS OF THE STUDY 56
3 EXECUTIVE SUMMARY 57
FIGURE 11 LOYALTY MANAGEMENT MARKET SIZE, 2019–2026 (USD MILLION) 58
FIGURE 12 LEADING MARKET SEGMENTS IN THE LOYALTY MANAGEMENT MARKET IN 2021 59
FIGURE 13 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT 60
FIGURE 14 ASIA PACIFIC TO BE THE BEST MARKET FOR INVESTMENT DURING 2021–2026 61
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET 62
FIGURE 15 GROWING IMPORTANCE OF CUSTOMER INSIGHTS TO PREDICT THE CUSTOMER INTENT TO DRIVE THE MARKET GROWTH 62
4.2 LOYALTY MANAGEMENT MARKET, BY COMPONENT, 2021 62
FIGURE 16 SOLUTION SEGMENT TO LEAD THE MARKET IN 2021, IN TERMS OF MARKET SHARE 62
4.3 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 63
FIGURE 17 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2021, COMPARED TO THE ON-PREMISES SEGMENT 63
4.4 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021 VS. 2026 63
FIGURE 18 LARGE ENTERPRISES SEGMENT TO LEAD THE MARKET DURING 2021–2026 63
4.5 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2021 63
FIGURE 19 B2C SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021, COMPARED TO THE B2B SEGMENT 63
4.6 LOYALTY MANAGEMENT MARKET, BY VERTICAL 64
FIGURE 20 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD THE LARGEST MARKET SHARE IN 2021 64
4.7 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COMPONENT AND COUNTRY 64
FIGURE 21 SOLUTIONS SEGMENT AND THE UNITED STATES TO ACCOUNT FOR LARGE MARKET SHARES IN NORTH AMERICA IN 2021 64
4.8 LOYALTY MANAGEMENT MARKET: MAJOR COUNTRIES 65
FIGURE 22 JAPAN TO REGISTER THE HIGHEST CAGR FROM 2021 TO 2026 65
5 MARKET OVERVIEW AND INDUSTRY TRENDS 66
5.1 INTRODUCTION 66
5.2 MARKET DYNAMICS 66
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET 66
5.2.1 DRIVERS 67
5.2.1.1 Trend of loyalty programs 67
5.2.1.2 Need to decrease customer churn rates 67
5.2.1.3 Emergence of loyalty management mobile applications 67
5.2.1.4 Demand for advanced solutions to monitor customer scores and enhance customer engagement 67
5.2.1.5 Rising adoption of omnichannel customer loyalty strategy 68
5.2.2 RESTRAINTS 68
5.2.2.1 Stringent government regulations 68
5.2.3 OPPORTUNITIES 69
5.2.3.1 Increasing investment in customer success start-up platforms 69
5.2.3.2 Rising application of big data and machine learning 69
5.2.4 CHALLENGES 70
5.2.4.1 Lack of awareness of the benefits of loyalty programs 70
5.2.4.2 Data synchronization complexities 70
5.2.4.3 Data security and privacy issues 70
5.2.4.4 Unappealing rewards 70
5.3 INDUSTRY TRENDS 71
5.3.1 ECOSYSTEM 71
TABLE 3 LOYALTY MANAGEMENT MARKET: ECOSYSTEM 71
5.3.2 VALUE CHAIN ANALYSIS 72
FIGURE 24 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS 72
5.3.3 PATENT ANALYSIS 73
FIGURE 25 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS 73
FIGURE 26 NUMBER OF PATENTS GRANTED IN A YEAR OVER THE LAST TEN YEAR 73
TABLE 4 TOP TWENTY PATENT OWNERS (US) IN THE LOYALTY MANAGEMENT MARKET 74
5.3.4 DISRUPTIVE TECHNOLOGIES 74
5.3.4.1 Artificial intelligence and machine learning 74
5.3.4.2 Blockchain technology 75
5.3.4.3 Mobile wallet 75
5.3.4.4 In-app reward 75
5.3.5 TRENDS/DISRUPTIONS IMPACTING BUYERS 75
FIGURE 27 TRENDS/DISRUPTIONS IMPACTING BUYERS IN THE LOYALTY MANAGEMENT MARKET 75
5.3.6 AVERAGE SELLING PRICE 76
TABLE 5 PRICING ANALYSIS 76
5.3.7 PORTER’S FIVE FORCES ANALYSIS 76
TABLE 6 LOYALTY MANAGEMENT MARKET: PORTER’S FIVE FORCES MODEL 76
5.3.7.1 Threat of new entrants 77
5.3.7.2 Threat of substitutes 77
5.3.7.3 Bargaining power of buyers 77
5.3.7.4 Bargaining power of suppliers 77
5.3.7.5 Competitive rivalry 77
5.3.8 CASE STUDY ANALYSIS 78
5.3.8.1 Use Case 1: Aviation Vertical 78
5.3.8.2 Use Case 2: Retail Vertical 78
5.3.8.3 Use Case 3: Travel Vertical 79
6 LOYALTY MANAGEMENT MARKET, BY COMPONENT 80
6.1 INTRODUCTION 81
FIGURE 28 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD (2021–2026) 81
TABLE 7 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 81
TABLE 8 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 81
6.2 SOLUTION 82
6.2.1 SOLUTION: MARKET DRIVERS 82
6.2.2 SOLUTION: COVID-19 IMPACT 82
TABLE 9 SOLUTION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 82
TABLE 10 SOLUTION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 83
6.3 SERVICES 83
6.3.1 SERVICES: MARKET DRIVERS 83
6.3.2 SERVICES: COVID-19 IMPACT 83
FIGURE 29 MANAGED SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 84
TABLE 11 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 84
TABLE 12 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 84
TABLE 13 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 84
TABLE 14 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 85
6.3.3 PROFESSIONAL SERVICES 85
FIGURE 30 SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 85
TABLE 15 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,
2016–2020 (USD MILLION) 86
TABLE 16 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,
2021–2026 (USD MILLION) 86
TABLE 17 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 86
TABLE 18 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 87
6.3.3.1 Consulting 87
TABLE 19 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 87
TABLE 20 CONSULTING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 88
6.3.3.2 Implementation 88
TABLE 21 IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 88
TABLE 22 IMPLEMENTATION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 88
6.3.3.3 Support and maintenance 89
TABLE 23 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 89
TABLE 24 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 89
6.3.4 MANAGED SERVICES 89
TABLE 25 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 90
TABLE 26 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 90
7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 91
7.1 INTRODUCTION 92
FIGURE 31 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 92
TABLE 27 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2020 (USD MILLION) 92
TABLE 28 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2021–2026 (USD MILLION) 93
7.2 ON-PREMISES 93
7.2.1 ON-PREMISES: MARKET DRIVERS 93
7.2.2 ON-PREMISES: COVID-19 IMPACT 94
TABLE 29 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 94
TABLE 30 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 94
7.3 CLOUD 94
7.3.1 CLOUD: MARKET DRIVERS 95
7.3.2 CLOUD: COVID-19 IMPACT 95
TABLE 31 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 95
TABLE 32 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 96
8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 97
8.1 INTRODUCTION 98
FIGURE 32 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 98
TABLE 33 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 98
TABLE 34 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 98
8.2 LARGE ENTERPRISES 99
8.2.1 LARGE ENTERPRISES: MARKET DRIVERS 99
8.2.2 LARGE ENTERPRISES: COVID-19 IMPACT 99
TABLE 35 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 100
TABLE 36 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 100
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 100
8.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS 101
8.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT 101
TABLE 37 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 101
TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 101
9 LOYALTY MANAGEMENT MARKET, BY OPERATOR 102
9.1 INTRODUCTION 103
FIGURE 33 B2C SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 103
TABLE 39 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2020 (USD MILLION) 103
TABLE 40 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2021–2026 (USD MILLION) 103
9.2 BUSINESS-TO-BUSINESS 104
9.2.1 BUSINESS-TO-BUSINESS: MARKET DRIVERS 104
9.2.2 BUSINESS-TO-BUSINESS: COVID-19 IMPACT 104
TABLE 41 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 104
TABLE 42 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 105
9.3 BUSINESS-TO-CUSTOMER 105
9.3.1 BUSINESS-TO-CUSTOMER: MARKET DRIVERS 105
9.3.2 BUSINESS-TO-CUSTOMER: COVID-19 IMPACT 105
TABLE 43 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 105
TABLE 44 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 106
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL 107
10.1 INTRODUCTION 108
FIGURE 34 AVIATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 108
TABLE 45 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 108
TABLE 46 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 109
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 109
10.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS 109
10.2.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: COVID-19 IMPACT 110
TABLE 47 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 110
TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 110
10.3 AVIATION 111
10.3.1 AVIATION: MARKET DRIVERS 111
10.3.2 AVIATION: COVID-19 IMPACT 111
TABLE 49 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 111
TABLE 50 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 112
10.4 AUTOMOTIVE 112
10.4.1 AUTOMOTIVE: MARKET DRIVERS 112
10.4.2 AUTOMOTIVE: COVID-19 IMPACT 112
TABLE 51 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 113
TABLE 52 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 113
10.5 MEDIA AND ENTERTAINMENT 113
10.5.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS 114
10.5.2 MEDIA AND ENTERTAINMENT: COVID-19 IMPACT 114
TABLE 53 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 114
TABLE 54 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 114
10.6 RETAIL AND CONSUMER GOODS 115
10.6.1 RETAIL AND CONSUMER GOODS: MARKET DRIVERS 115
10.6.2 RETAIL AND CONSUMER GOODS: COVID-19 IMPACT 115
TABLE 55 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 115
TABLE 56 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 116
10.7 HOSPITALITY 116
10.7.1 HOSPITALITY: MARKET DRIVERS 116
10.7.2 HOSPITALITY: COVID-19 IMPACT 116
TABLE 57 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 117
TABLE 58 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 117
10.8 OTHER VERTICALS 117
TABLE 59 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 118
TABLE 60 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 118
11 LOYALTY MANAGEMENT MARKET, BY REGION 119
11.1 INTRODUCTION 120
FIGURE 35 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2021 120
TABLE 61 LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 120
TABLE 62 LOYALTY MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 121
FIGURE 36 ASIA PACIFIC LOYALTY MANAGEMENT MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 121
11.2 NORTH AMERICA 122
11.2.1 NORTH AMERICA: MARKET DRIVERS 122
11.2.2 NORTH AMERICA: COVID-19 IMPACT 123
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 123
TABLE 63 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 124
TABLE 64 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026(USD MILLION) 124
TABLE 65 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 124
TABLE 66 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 124
TABLE 67 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 125
TABLE 68 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 125
TABLE 69 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 125
TABLE 70 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 125
TABLE 71 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 126
TABLE 72 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 126
TABLE 73 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION) 126
TABLE 74 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION) 126
TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION) 127
TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 127
TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION) 127
TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 128
11.2.3 UNITED STATES 128
TABLE 79 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 128
TABLE 80 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 129
TABLE 81 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 129
TABLE 82 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 129
TABLE 83 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 129
TABLE 84 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 130
TABLE 85 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 130
TABLE 86 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 130
TABLE 87 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 130
TABLE 88 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 131
TABLE 89 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION) 131
TABLE 90 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION) 131
TABLE 91 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 131
TABLE 92 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 132
11.2.4 CANADA 132
TABLE 93 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 133
TABLE 94 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 133
TABLE 95 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 133
TABLE 96 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 133
TABLE 97 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 134
TABLE 98 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 134
TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 134
TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 134
TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 135
TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 135
TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2020 (USD MILLION) 135
TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2021–2026 (USD MILLION) 135
TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 136
TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 136
11.3 EUROPE 137
11.3.1 EUROPE: MARKET DRIVERS 137
11.3.2 EUROPE: COVID-19 IMPACT 137
TABLE 107 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 138
TABLE 108 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 138
TABLE 109 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 138
TABLE 110 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 138
TABLE 111 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 138
TABLE 112 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 139
TABLE 113 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 139
TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 139
TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 139
TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 140
TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2020 (USD MILLION) 140
TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2021–2026 (USD MILLION) 140
TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 140
TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 141
TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 141
TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 142
11.3.3 UNITED KINGDOM 142
TABLE 123 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 142
TABLE 124 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 142
TABLE 125 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 143
TABLE 126 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 143
TABLE 127 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 143
TABLE 128 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 143
TABLE 129 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 144
TABLE 130 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 144
TABLE 131 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 144
TABLE 132 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 144
TABLE 133 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION) 145
TABLE 134 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION) 145
TABLE 135 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION) 145
TABLE 136 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 146
11.3.4 ITALY 146
TABLE 137 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 146
TABLE 138 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 146
TABLE 139 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 147
TABLE 140 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 147
TABLE 141 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 147
TABLE 142 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 147
TABLE 143 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2020 (USD MILLION) 148
TABLE 144 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2021–2026 (USD MILLION) 148
TABLE 145 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 148
TABLE 146 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 148
TABLE 147 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2020 (USD MILLION) 149
TABLE 148 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2021–2026 (USD MILLION) 149
TABLE 149 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 149
TABLE 150 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 150
11.3.5 GERMANY 150
11.3.6 REST OF EUROPE 150
11.4 ASIA PACIFIC 151
11.4.1 ASIA PACIFIC: MARKET DRIVERS 151
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 151
FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT 152
TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 152
TABLE 152 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 153
TABLE 153 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 153
TABLE 154 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 153
TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 153
TABLE 156 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 154
TABLE 157 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 154
TABLE 158 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 154
TABLE 159 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 154
TABLE 160 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 155
TABLE 161 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2020 (USD MILLION) 155
TABLE 162 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2021–2026 (USD MILLION) 155
TABLE 163 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 155
TABLE 164 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 156
TABLE 165 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 156
TABLE 166 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 156
11.4.3 CHINA 157
TABLE 167 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 157
TABLE 168 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 157
TABLE 169 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 157
TABLE 170 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 158
TABLE 171 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 158
TABLE 172 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 158
TABLE 173 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2020 (USD MILLION) 158
TABLE 174 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2021–2026 (USD MILLION) 159
TABLE 175 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 159
TABLE 176 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 159
TABLE 177 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2016–2020 (USD MILLION) 159
TABLE 178 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,
2021–2026 (USD MILLION) 160
TABLE 179 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 160
TABLE 180 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 160
11.4.4 JAPAN 161
11.4.5 REST OF ASIA PACIFIC 161
11.5 LATIN AMERICA 162
11.5.1 LATIN AMERICA: MARKET DRIVERS 162
11.5.2 LATIN AMERICA: COVID-19 IMPACT 162
TABLE 181 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 163
TABLE 182 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 163
TABLE 183 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION) 163
TABLE 184 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 163
TABLE 185 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 164
TABLE 186 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 164
TABLE 187 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 164
TABLE 188 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 164
TABLE 189 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 165
TABLE 190 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 165
TABLE 191 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION) 165
TABLE 192 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION) 165
TABLE 193 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 166
TABLE 194 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 166
TABLE 195 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 166
TABLE 196 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 167
11.5.3 BRAZIL 167
11.5.4 MEXICO 167
11.5.5 REST OF LATIN AMERICA 167
11.6 MIDDLE EAST AND AFRICA 168
11.6.1 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET DRIVERS 168
11.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 168
TABLE 197 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 169
TABLE 198 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 169
TABLE 199 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 169
TABLE 200 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 169
TABLE 201 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 170
TABLE 202 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 170
TABLE 203 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 170
TABLE 204 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 170
TABLE 205 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 171
TABLE 206 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 171
TABLE 207 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION) 171
TABLE 208 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION) 171
TABLE 209 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION) 172
TABLE 210 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 172
TABLE 211 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2016–2020 (USD MILLION) 172
TABLE 212 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2021–2026 (USD MILLION) 173
11.6.3 MIDDLE EAST 173
11.6.4 AFRICA 173
12 COMPETITIVE LANDSCAPE 174
12.1 OVERVIEW 174
12.2 MARKET EVALUATION FRAMEWORK 174
FIGURE 39 MARKET EVALUATION FRAMEWORK, 2019–2021 174
12.3 KEY MARKET DEVELOPMENTS 175
12.3.1 PRODUCT LAUNCHES AND ENHANCEMENTS 175
TABLE 213 PRODUCT LAUNCHES AND ENHANCEMENTS, OCTOBER 2020–OCTOBER 2021 175
12.3.2 DEALS 176
TABLE 214 DEALS, JANUARY 2020–NOVEMBER 2021 176
12.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 177
TABLE 215 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION 177
12.5 HISTORICAL REVENUE ANALYSIS 178
FIGURE 40 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS 178
12.6 COMPANY EVALUATION MATRIX 178
12.6.1 COMPANY EVALUATION QUADRANT METHODOLOGY AND DEFINITIONS 179
TABLE 216 PRODUCT FOOTPRINT WEIGHTAGE 179
12.6.2 STARS 179
12.6.3 EMERGING LEADERS 179
12.6.4 PERVASIVE PLAYERS 179
12.6.5 PARTICIPANTS 179
FIGURE 41 LOYALTY MANAGEMENT MARKET (GLOBAL) KEY COMPANY EVALUATION MATRIX, 2021 180
12.7 COMPANY PRODUCT FOOTPRINT ANALYSIS 181
TABLE 217 COMPANY PRODUCT FOOTPRINT 181
TABLE 218 COMPANY APPLICATION FOOTPRINT 181
TABLE 219 COMPANY INDUSTRY FOOTPRINT 182
TABLE 220 COMPANY REGION FOOTPRINT 183
12.8 RANKING OF KEY PLAYERS 183
FIGURE 42 RANKING OF KEY PLAYERS IN THE LOYALTY MANAGEMENT MARKET, 2021 183
12.9 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 184
FIGURE 43 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 184
12.9.1 PROGRESSIVE COMPANIES 184
12.9.2 RESPONSIVE COMPANIES 184
12.9.3 DYNAMIC COMPANIES 185
12.9.4 STARTING BLOCKS 185
FIGURE 44 LOYALTY MANAGEMENT MARKET (GLOBAL) STARTUP/SME COMPANY EVALUATION MATRIX, 2021 185

　

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Summary

The global loyalty management market size is expected to grow from USD 8.6 billion in 2021 to USD 18.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 16.3% during 2021–2026. The growing need for enhancing customer experience and gaining competitive advantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.
Customer loyalty is one of the most important factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.
Among deployment type, the cloud segment to grow at a higher CAGR during the forecast period
Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).


Among organization size, Large Enterprises segment to dominate the market during the forecast period
Organizations with over 1,000 employees are categorized as large enterprises. The adoption of customer engagement solutions in large enterprises is higher as compared to small & medium enterprises, and this trend is expected to continue during the forecast period. Large enterprises deploy loyalty management solutions to improve customer retention rate, decrease customer attrition, boost customer re-purchase, and mostly enhance their customer experience and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for robust loyalty management solutions to manage the loyalty lifecycle of a wider customer base and gain valuable insights from this data. Large enterprises are keen on investing in new and latest technologies such as AI, ML, and Big Data to automate the loyalty management process.
Among regions, North America to hold the largest market size in 2021
North America to hold the largest market size in 2021. The region constitutes developed economies, such as the US and Canada, which have fairly adopted the latest instruments in domains, such as customer data analytics and real-time reporting, besides incorporating advanced technologies, such as ML and AI, thus making organizations in these economies excel in the loyalty management marketspace. The region has the highest adoption of loyalty management solutions due to the technological advancements and the presence of a large number of retailers with a wide range of loyalty programs. Loyalty management is an approach utilized by companies to attract and retain customers. It enhances the value of the company or the organization and develops and maintains healthy relationships between customers and companies
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty management market.
Breakdown of primaries
The following is the breakup of the profiles of primary participants:
• By Company: Tier 1 – 35%, Tier 2 – 40%, and Tier 3 – 25%
• By Designation: C-Level – 30%, Director Level – 35%, and Managers – 35%
• By Region: North America – 40%, Europe – 20%, APAC – 30%, and RoW – 10%

Research Coverage
The loyalty management market has been segmented based on Component (Software, Service (Professional Services (Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment type (On-Premises, Cloud), Operator (B2B, B2C), Vertical (BFSI, Aviation, Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the global loyalty management market.
Key Benefits of Buying the Report:
The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. The report will help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities. The report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The report also helps stakeholders understand the pulse of the loyalty management market and provides them information on key market drivers, restraints, challenges, and opportunities.


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Table of Contents

1 INTRODUCTION 39
1.1 INTRODUCTION TO COVID-19 39
1.2 COVID-19 HEALTH ASSESSMENT 39
FIGURE 1 COVID-19: GLOBAL PROPAGATION 39
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 40
1.3 COVID-19 ECONOMIC ASSESSMENT 41
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 41
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 42
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 42
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 43
1.4 OBJECTIVES OF THE STUDY 44
1.5 MARKET DEFINITION 44
1.5.1 INCLUSIONS AND EXCLUSIONS 45
1.6 MARKET SCOPE 45
1.6.1 MARKET SEGMENTATION 45
1.6.2 REGIONS COVERED 46
1.6.3 YEARS CONSIDERED FOR THE STUDY 46
1.7 CURRENCY 46
1.8 STAKEHOLDERS 47
1.9 SUMMARY OF CHANGES 47
2 RESEARCH METHODOLOGY 48
2.1 RESEARCH DATA 48
FIGURE 6 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN 48
2.1.1 SECONDARY DATA 49
2.1.2 PRIMARY DATA 49
TABLE 1 PRIMARY INTERVIEWS 49
2.1.2.1 Breakup of primary profiles 50
FIGURE 7 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION 50
2.1.2.2 Key industry insights 50
2.2 MARKET BREAKUP AND DATA TRIANGULATION 51
2.3 MARKET SIZE ESTIMATION 52
2.3.1 TOP-DOWN APPROACH 52
FIGURE 8 LOYALTY MANAGEMENT SIZE ESTIMATION: TOP-DOWN APPROACH  (SPENDING-SIDE ANALYSIS) 52
2.3.2 BOTTOM-UP APPROACH 53
FIGURE 9 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2) 53
FIGURE 10 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2) 54
2.4 MARKET FORECAST 54
TABLE 2 FACTOR ANALYSIS 54
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 55
2.5.1 ASSUMPTIONS FOR THE STUDY 55
2.6 LIMITATIONS OF THE STUDY 56
3 EXECUTIVE SUMMARY 57
FIGURE 11 LOYALTY MANAGEMENT MARKET SIZE, 2019–2026 (USD MILLION) 58
FIGURE 12 LEADING MARKET SEGMENTS IN THE LOYALTY MANAGEMENT MARKET IN 2021 59
FIGURE 13 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT 60
FIGURE 14 ASIA PACIFIC TO BE THE BEST MARKET FOR INVESTMENT DURING 2021–2026 61
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET 62
FIGURE 15 GROWING IMPORTANCE OF CUSTOMER INSIGHTS TO PREDICT THE CUSTOMER INTENT TO DRIVE THE MARKET GROWTH 62
4.2 LOYALTY MANAGEMENT MARKET, BY COMPONENT, 2021 62
FIGURE 16 SOLUTION SEGMENT TO LEAD THE MARKET IN 2021, IN TERMS OF MARKET SHARE 62
4.3 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 63
FIGURE 17 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2021, COMPARED TO THE ON-PREMISES SEGMENT 63
4.4 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE,  2021 VS. 2026 63
FIGURE 18 LARGE ENTERPRISES SEGMENT TO LEAD THE MARKET DURING 2021–2026 63
4.5 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2021 63
FIGURE 19 B2C SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021, COMPARED TO THE B2B SEGMENT 63
4.6 LOYALTY MANAGEMENT MARKET, BY VERTICAL 64
FIGURE 20 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD THE LARGEST MARKET SHARE IN 2021 64
4.7 NORTH AMERICA LOYALTY MANAGEMENT MARKET,  BY COMPONENT AND COUNTRY 64
FIGURE 21 SOLUTIONS SEGMENT AND THE UNITED STATES TO ACCOUNT FOR LARGE MARKET SHARES IN NORTH AMERICA IN 2021 64
4.8 LOYALTY MANAGEMENT MARKET: MAJOR COUNTRIES 65
FIGURE 22 JAPAN TO REGISTER THE HIGHEST CAGR FROM 2021 TO 2026 65
5 MARKET OVERVIEW AND INDUSTRY TRENDS 66
5.1 INTRODUCTION 66
5.2 MARKET DYNAMICS 66
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:  LOYALTY MANAGEMENT MARKET 66
5.2.1 DRIVERS 67
5.2.1.1 Trend of loyalty programs 67
5.2.1.2 Need to decrease customer churn rates 67
5.2.1.3 Emergence of loyalty management mobile applications 67
5.2.1.4 Demand for advanced solutions to monitor customer scores and enhance customer engagement 67
5.2.1.5 Rising adoption of omnichannel customer loyalty strategy 68
5.2.2 RESTRAINTS 68
5.2.2.1 Stringent government regulations 68
5.2.3 OPPORTUNITIES 69
5.2.3.1 Increasing investment in customer success start-up platforms 69
5.2.3.2 Rising application of big data and machine learning 69
5.2.4 CHALLENGES 70
5.2.4.1 Lack of awareness of the benefits of loyalty programs 70
5.2.4.2 Data synchronization complexities 70
5.2.4.3 Data security and privacy issues 70
5.2.4.4 Unappealing rewards 70
5.3 INDUSTRY TRENDS 71
5.3.1 ECOSYSTEM 71
TABLE 3 LOYALTY MANAGEMENT MARKET: ECOSYSTEM 71
5.3.2 VALUE CHAIN ANALYSIS 72
FIGURE 24 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS 72
5.3.3 PATENT ANALYSIS 73
FIGURE 25 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS 73
FIGURE 26 NUMBER OF PATENTS GRANTED IN A YEAR OVER THE LAST TEN YEAR 73
TABLE 4 TOP TWENTY PATENT OWNERS (US) IN THE LOYALTY MANAGEMENT MARKET 74
5.3.4 DISRUPTIVE TECHNOLOGIES 74
5.3.4.1 Artificial intelligence and machine learning 74
5.3.4.2 Blockchain technology 75
5.3.4.3 Mobile wallet 75
5.3.4.4 In-app reward 75
5.3.5 TRENDS/DISRUPTIONS IMPACTING BUYERS 75
FIGURE 27 TRENDS/DISRUPTIONS IMPACTING BUYERS IN THE LOYALTY MANAGEMENT MARKET 75
5.3.6 AVERAGE SELLING PRICE 76
TABLE 5 PRICING ANALYSIS 76
5.3.7 PORTER’S FIVE FORCES ANALYSIS 76
TABLE 6 LOYALTY MANAGEMENT MARKET: PORTER’S FIVE FORCES MODEL 76
5.3.7.1 Threat of new entrants 77
5.3.7.2 Threat of substitutes 77
5.3.7.3 Bargaining power of buyers 77
5.3.7.4 Bargaining power of suppliers 77
5.3.7.5 Competitive rivalry 77
5.3.8 CASE STUDY ANALYSIS 78
5.3.8.1 Use Case 1: Aviation Vertical 78
5.3.8.2 Use Case 2: Retail Vertical 78
5.3.8.3 Use Case 3: Travel Vertical 79
6 LOYALTY MANAGEMENT MARKET, BY COMPONENT 80
6.1 INTRODUCTION 81
FIGURE 28 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD (2021–2026) 81
TABLE 7 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 
2016–2020 (USD MILLION) 81
TABLE 8 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 
2021–2026 (USD MILLION) 81
6.2 SOLUTION 82
6.2.1 SOLUTION: MARKET DRIVERS 82
6.2.2 SOLUTION: COVID-19 IMPACT 82
TABLE 9 SOLUTION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2016–2020 (USD MILLION) 82
TABLE 10 SOLUTION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2021–2026 (USD MILLION) 83
6.3 SERVICES 83
6.3.1 SERVICES: MARKET DRIVERS 83
6.3.2 SERVICES: COVID-19 IMPACT 83
FIGURE 29 MANAGED SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 84
TABLE 11 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2016–2020 (USD MILLION) 84
TABLE 12 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2021–2026 (USD MILLION) 84
TABLE 13 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2016–2020 (USD MILLION) 84
TABLE 14 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2021–2026 (USD MILLION) 85
6.3.3 PROFESSIONAL SERVICES 85
FIGURE 30 SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 85
TABLE 15 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 
 2016–2020 (USD MILLION) 86
TABLE 16 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  
2021–2026 (USD MILLION) 86
TABLE 17 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2016–2020 (USD MILLION) 86
TABLE 18 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2021–2026 (USD MILLION) 87
6.3.3.1 Consulting 87
TABLE 19 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 87
TABLE 20 CONSULTING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 88
6.3.3.2 Implementation 88
TABLE 21 IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 88
TABLE 22 IMPLEMENTATION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 88
6.3.3.3 Support and maintenance 89
TABLE 23 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 
2016–2020 (USD MILLION) 89
TABLE 24 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION) 89
6.3.4 MANAGED SERVICES 89
TABLE 25 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2016–2020 (USD MILLION) 90
TABLE 26 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2021–2026 (USD MILLION) 90
7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 91
7.1 INTRODUCTION 92
FIGURE 31 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 92
TABLE 27 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  
2016–2020 (USD MILLION) 92
TABLE 28 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  
2021–2026 (USD MILLION) 93
7.2 ON-PREMISES 93
7.2.1 ON-PREMISES: MARKET DRIVERS 93
7.2.2 ON-PREMISES: COVID-19 IMPACT 94
TABLE 29 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2016–2020 (USD MILLION) 94
TABLE 30 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2021–2026 (USD MILLION) 94
7.3 CLOUD 94
7.3.1 CLOUD: MARKET DRIVERS 95
7.3.2 CLOUD: COVID-19 IMPACT 95
TABLE 31 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 
2016–2020 (USD MILLION) 95
TABLE 32 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION) 96
8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 97
8.1 INTRODUCTION 98
FIGURE 32 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 98
TABLE 33 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  
2016–2020 (USD MILLION) 98
TABLE 34 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  
2021–2026 (USD MILLION) 98
8.2 LARGE ENTERPRISES 99
8.2.1 LARGE ENTERPRISES: MARKET DRIVERS 99
8.2.2 LARGE ENTERPRISES: COVID-19 IMPACT 99
TABLE 35 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 100
TABLE 36 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2021–2026 (USD MILLION) 100
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 100
8.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS 101
8.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT 101
TABLE 37 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 101
TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION) 101
9 LOYALTY MANAGEMENT MARKET, BY OPERATOR 102
9.1 INTRODUCTION 103
FIGURE 33 B2C SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 103
TABLE 39 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 
2016–2020 (USD MILLION) 103
TABLE 40 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 
2021–2026 (USD MILLION) 103
9.2 BUSINESS-TO-BUSINESS 104
9.2.1 BUSINESS-TO-BUSINESS: MARKET DRIVERS 104
9.2.2 BUSINESS-TO-BUSINESS: COVID-19 IMPACT 104
TABLE 41 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2016–2020 (USD MILLION) 104
TABLE 42 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 105
9.3 BUSINESS-TO-CUSTOMER 105
9.3.1 BUSINESS-TO-CUSTOMER: MARKET DRIVERS 105
9.3.2 BUSINESS-TO-CUSTOMER: COVID-19 IMPACT 105
TABLE 43 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2016–2020 (USD MILLION) 105
TABLE 44 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2021–2026 (USD MILLION) 106
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL 107
10.1 INTRODUCTION 108
FIGURE 34 AVIATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING  THE FORECAST PERIOD 108
TABLE 45 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 
2016–2020 (USD MILLION) 108
TABLE 46 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 
2021–2026 (USD MILLION) 109
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 109
10.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS 109
10.2.2 BANKING, FINANCIAL SERVICES, AND INSURANCE:  COVID-19 IMPACT 110
TABLE 47 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 110
TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 110
10.3 AVIATION 111
10.3.1 AVIATION: MARKET DRIVERS 111
10.3.2 AVIATION: COVID-19 IMPACT 111
TABLE 49 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 
2016–2020 (USD MILLION) 111
TABLE 50 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION) 112
10.4 AUTOMOTIVE 112
10.4.1 AUTOMOTIVE: MARKET DRIVERS 112
10.4.2 AUTOMOTIVE: COVID-19 IMPACT 112
TABLE 51 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2016–2020 (USD MILLION) 113
TABLE 52 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2021–2026 (USD MILLION) 113
10.5 MEDIA AND ENTERTAINMENT 113
10.5.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS 114
10.5.2 MEDIA AND ENTERTAINMENT: COVID-19 IMPACT 114
TABLE 53 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2016–2020 (USD MILLION) 114
TABLE 54 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2021–2026 (USD MILLION) 114
10.6 RETAIL AND CONSUMER GOODS 115
10.6.1 RETAIL AND CONSUMER GOODS: MARKET DRIVERS 115
10.6.2 RETAIL AND CONSUMER GOODS: COVID-19 IMPACT 115
TABLE 55 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 115
TABLE 56 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 116
10.7 HOSPITALITY 116
10.7.1 HOSPITALITY: MARKET DRIVERS 116
10.7.2 HOSPITALITY: COVID-19 IMPACT 116
TABLE 57 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 
2016–2020 (USD MILLION) 117
TABLE 58 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  
2021–2026 (USD MILLION) 117
10.8 OTHER VERTICALS 117
TABLE 59 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2016–2020 (USD MILLION) 118
TABLE 60 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2021–2026 (USD MILLION) 118
11 LOYALTY MANAGEMENT MARKET, BY REGION 119
11.1 INTRODUCTION 120
FIGURE 35 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2021 120
TABLE 61 LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 
2016–2020 (USD MILLION) 120
TABLE 62 LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION) 121
FIGURE 36 ASIA PACIFIC LOYALTY MANAGEMENT MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 121
11.2 NORTH AMERICA 122
11.2.1 NORTH AMERICA: MARKET DRIVERS 122
11.2.2 NORTH AMERICA: COVID-19 IMPACT 123
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 123
TABLE 63 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION) 124
TABLE 64 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2021–2026(USD MILLION) 124
TABLE 65 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
 2016–2020 (USD MILLION) 124
TABLE 66 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2021–2026 (USD MILLION) 124
TABLE 67 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 125
TABLE 68 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 125
TABLE 69 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 125
TABLE 70 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION) 125
TABLE 71 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 126
TABLE 72 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 126
TABLE 73 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION) 126
TABLE 74 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION) 126
TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION) 127
TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  2021–2026 (USD MILLION) 127
TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  2016–2020 (USD MILLION) 127
TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION) 128
11.2.3 UNITED STATES 128
TABLE 79 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION) 128
TABLE 80 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 129
TABLE 81 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,  
2016–2020 (USD MILLION) 129
TABLE 82 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2021–2026 (USD MILLION) 129
TABLE 83 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 129
TABLE 84 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 130
TABLE 85 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 130
TABLE 86 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION) 130
TABLE 87 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 130
TABLE 88 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 131
TABLE 89 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION) 131
TABLE 90 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION) 131
TABLE 91 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 
 2016–2020 (USD MILLION) 131
TABLE 92 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2021–2026 (USD MILLION) 132
11.2.4 CANADA 132
TABLE 93 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  
2016–2020 (USD MILLION) 133
TABLE 94 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 
 2021–2026 (USD MILLION) 133
TABLE 95 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2016–2020 (USD MILLION) 133
TABLE 96 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,
 2021–2026 (USD MILLION) 133
TABLE 97 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION) 134
TABLE 98 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION) 134
TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION) 134
TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION) 134
TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 135
TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 135
TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  
2016–2020 (USD MILLION) 135
TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  
2021–2026 (USD MILLION) 135
TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2016–2020 (USD MILLION) 136
TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2021–2026 (USD MILLION) 136
11.3 EUROPE 137
11.3.1 EUROPE: MARKET DRIVERS 137
11.3.2 EUROPE: COVID-19 IMPACT 137
TABLE 107 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  
2016–2020 (USD MILLION) 138
TABLE 108 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 
 2021–2026 (USD MILLION) 138
TABLE 109 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2016–2020 (USD MILLION) 138
TABLE 110 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2021–2026 (USD MILLION) 138
TABLE 111 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION) 138
TABLE 112 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION) 139
TABLE 113 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION) 139
TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION) 139
TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 139
TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 140
TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  
2016–2020 (USD MILLION) 140
TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 
 2021–2026 (USD MILLION) 140
TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2016–2020 (USD MILLION) 140
TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2021–2026 (USD MILLION) 141
TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  
2016–2020 (USD MILLION) 141
TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  
2021–2026 (USD MILLION) 142
11.3.3 UNITED KINGDOM 142
TABLE 123 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION) 142
TABLE 124 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION) 142
TABLE 125 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION) 143
TABLE 126 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 143
TABLE 127 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 143
TABLE 128 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 143
TABLE 129 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION) 144
TABLE 130 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 144
TABLE 131 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 144
TABLE 132 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 144
TABLE 133 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION) 145
TABLE 134 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION) 145
TABLE 135 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  2016–2020 (USD MILLION) 145
TABLE 136 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  2021–2026 (USD MILLION) 146
11.3.4 ITALY 146
TABLE 137 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  
2016–2020 (USD MILLION) 146
TABLE 138 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  
2021–2026 (USD MILLION) 146
TABLE 139 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2016–2020 (USD MILLION) 147
TABLE 140 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2021–2026 (USD MILLION) 147
TABLE 141 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION) 147
TABLE 142 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION) 147
TABLE 143 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 
 2016–2020 (USD MILLION) 148
TABLE 144 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
 2021–2026 (USD MILLION) 148
TABLE 145 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 148
TABLE 146 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 148
TABLE 147 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  
2016–2020 (USD MILLION) 149
TABLE 148 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  
2021–2026 (USD MILLION) 149
TABLE 149 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2016–2020 (USD MILLION) 149
TABLE 150 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,
  2021–2026 (USD MILLION) 150
11.3.5 GERMANY 150
11.3.6 REST OF EUROPE 150
11.4 ASIA PACIFIC 151
11.4.1 ASIA PACIFIC: MARKET DRIVERS 151
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 151
FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT 152
TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION) 152
TABLE 152 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION) 153
TABLE 153 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION) 153
TABLE 154 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION) 153
TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION) 153
TABLE 156 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION) 154
TABLE 157 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION) 154
TABLE 158 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION) 154
TABLE 159 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 154
TABLE 160 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 155
TABLE 161 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  
2016–2020 (USD MILLION) 155
TABLE 162 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 
2021–2026 (USD MILLION) 155
TABLE 163 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2016–2020 (USD MILLION) 155
TABLE 164 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 
 2021–2026 (USD MILLION) 156
TABLE 165 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  
2016–2020 (USD MILLION) 156
TABLE 166 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  
2021–2026 (USD MILLION) 156
11.4.3 CHINA 157
TABLE 167 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  
2016–2020 (USD MILLION) 157
TABLE 168 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  
2021–2026 (USD MILLION) 157
TABLE 169 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2016–2020 (USD MILLION) 157
TABLE 170 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
2021–2026 (USD MILLION) 158
TABLE 171 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION) 158
TABLE 172 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION) 158
TABLE 173 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  
2016–2020 (USD MILLION) 158
TABLE 174 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  
2021–2026 (USD MILLION) 159
TABLE 175 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 159
TABLE 176 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 159
TABLE 177 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 
2016–2020 (USD MILLION) 159
TABLE 178 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 
2021–2026 (USD MILLION) 160
TABLE 179 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 
2016–2020 (USD MILLION) 160
TABLE 180 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 
2021–2026 (USD MILLION) 160
11.4.4 JAPAN 161
11.4.5 REST OF ASIA PACIFIC 161
11.5 LATIN AMERICA 162
11.5.1 LATIN AMERICA: MARKET DRIVERS 162
11.5.2 LATIN AMERICA: COVID-19 IMPACT 162
TABLE 181 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION) 163
TABLE 182 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION) 163
TABLE 183 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,  
2016–2020 (USD MILLION) 163
TABLE 184 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 
 2021–2026 (USD MILLION) 163
TABLE 185 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 164
TABLE 186 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 164
TABLE 187 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION) 164
TABLE 188 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION) 164
TABLE 189 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION) 165
TABLE 190 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 165
TABLE 191 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION) 165
TABLE 192 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION) 165
TABLE 193 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 
 2016–2020 (USD MILLION) 166
TABLE 194 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  
2021–2026 (USD MILLION) 166
TABLE 195 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  
2016–2020 (USD MILLION) 166
TABLE 196 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY,  
2021–2026 (USD MILLION) 167
11.5.3 BRAZIL 167
11.5.4 MEXICO 167
11.5.5 REST OF LATIN AMERICA 167
11.6 MIDDLE EAST AND AFRICA 168
11.6.1 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET DRIVERS 168
11.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 168
TABLE 197 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 169
TABLE 198 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 169
TABLE 199 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION) 169
TABLE 200 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION) 169
TABLE 201 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 170
TABLE 202 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 170
TABLE 203 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 170
TABLE 204 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 170
TABLE 205 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 171
TABLE 206 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 171
TABLE 207 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION) 171
TABLE 208 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION) 171
TABLE 209 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  2016–2020 (USD MILLION) 172
TABLE 210 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL,  2021–2026 (USD MILLION) 172
TABLE 211 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2016–2020 (USD MILLION) 172
TABLE 212 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2021–2026 (USD MILLION) 173
11.6.3 MIDDLE EAST 173
11.6.4 AFRICA 173
12 COMPETITIVE LANDSCAPE 174
12.1 OVERVIEW 174
12.2 MARKET EVALUATION FRAMEWORK 174
FIGURE 39 MARKET EVALUATION FRAMEWORK, 2019–2021 174
12.3 KEY MARKET DEVELOPMENTS 175
12.3.1 PRODUCT LAUNCHES AND ENHANCEMENTS 175
TABLE 213 PRODUCT LAUNCHES AND ENHANCEMENTS, OCTOBER 2020–OCTOBER 2021 175
12.3.2 DEALS 176
TABLE 214 DEALS, JANUARY 2020–NOVEMBER 2021 176
12.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 177
TABLE 215 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION 177
12.5 HISTORICAL REVENUE ANALYSIS 178
FIGURE 40 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS 178
12.6 COMPANY EVALUATION MATRIX 178
12.6.1 COMPANY EVALUATION QUADRANT METHODOLOGY AND DEFINITIONS 179
TABLE 216 PRODUCT FOOTPRINT WEIGHTAGE 179
12.6.2 STARS 179
12.6.3 EMERGING LEADERS 179
12.6.4 PERVASIVE PLAYERS 179
12.6.5 PARTICIPANTS 179
FIGURE 41 LOYALTY MANAGEMENT MARKET (GLOBAL) KEY COMPANY EVALUATION MATRIX, 2021 180
12.7 COMPANY PRODUCT FOOTPRINT ANALYSIS 181
TABLE 217 COMPANY PRODUCT FOOTPRINT 181
TABLE 218 COMPANY APPLICATION FOOTPRINT 181
TABLE 219 COMPANY INDUSTRY FOOTPRINT 182
TABLE 220 COMPANY REGION FOOTPRINT 183
12.8 RANKING OF KEY PLAYERS 183
FIGURE 42 RANKING OF KEY PLAYERS IN THE LOYALTY MANAGEMENT MARKET, 2021 183
12.9 STARTUP/SME EVALUATION MATRIX METHODOLOGY  AND DEFINITIONS 184
FIGURE 43 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 184
12.9.1 PROGRESSIVE COMPANIES 184
12.9.2 RESPONSIVE COMPANIES 184
12.9.3 DYNAMIC COMPANIES 185
12.9.4 STARTING BLOCKS 185
FIGURE 44 LOYALTY MANAGEMENT MARKET (GLOBAL) STARTUP/SME COMPANY EVALUATION MATRIX, 2021 185
13 COMPANY PROFILES 186
13.1 MAJOR PLAYERS 186
(Business overview, Products offered, Recent developments, Response to COVID-19, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats)*
13.1.1 EPSILON 186
TABLE 221 EPSILON: BUSINESS OVERVIEW 186
FIGURE 45 EPSILON: COMPANY SNAPSHOT 187
TABLE 222 EPSILON: SOLUTIONS AND SERVICES OFFERED 187
TABLE 223 EPSILON: NEW SOLUTION/SERVICE LAUNCHES 187
TABLE 224 EPSILON: DEALS 188
13.1.2 ORACLE 189
TABLE 225 ORACLE: BUSINESS OVERVIEW 189
FIGURE 46 ORACLE: COMPANY SNAPSHOT 190
TABLE 226 ORACLE: SOLUTIONS AND SERVICES OFFERED 190
TABLE 227 ORACLE: NEW SOLUTION/SERVICE LAUNCHES 191
TABLE 228 ORACLE: DEALS 191
13.1.3 BRIERLEY+PARTNERS 193
TABLE 229 BRIERLEY+PARTNERS: BUSINESS OVERVIEW 193
TABLE 230 BRIERLEY+PARTNERS: SOLUTIONS AND SERVICES OFFERED 193
13.1.4 BOND BRAND LOYALTY 195
TABLE 231 BOND BRAND LOYALTY: BUSINESS OVERVIEW 195
TABLE 232 BOND BRAND LOYALTY: SOLUTIONS AND SERVICES OFFERED 195
TABLE 233 BOND BRAND LOYALTY: DEALS 196
13.1.5 KOBIE 197
TABLE 234 KOBIE: BUSINESS OVERVIEW 197
TABLE 235 KOBIE: SOLUTIONS AND SERVICES OFFERED 197
TABLE 236 KOBIE: DEALS 198
13.1.6 ICF NEXT 199
TABLE 237 ICF NEXT: BUSINESS OVERVIEW 199
FIGURE 47 ICF NEXT: COMPANY SNAPSHOT 200
TABLE 238 ICF NEXT: SOLUTIONS AND SERVICES OFFERED 200
TABLE 239 ICF NEXT: DEALS 201
13.1.7 COMARCH 202
TABLE 240 COMARCH: BUSINESS OVERVIEW 202
FIGURE 48 COMARCH: COMPANY SNAPSHOT 203
TABLE 241 COMARCH: SOLUTIONS AND SERVICES OFFERED 203
TABLE 242 COMARCH: NEW SOLUTION/SERVICE LAUNCHES 204
13.1.8 JAKALA 205
TABLE 243 JAKALA: BUSINESS OVERVIEW 205
TABLE 244 JAKALA: SOLUTIONS AND SERVICES OFFERED 205
TABLE 245 JAKALA: DEALS 206
13.1.9 CAPILLARY 207
TABLE 246 CAPILLARY: BUSINESS OVERVIEW 207
TABLE 247 CAPILLARY: SOLUTIONS AND SERVICES OFFERED 208
TABLE 248 CAPILLARY: NEW SOLUTION/SERVICE LAUNCHES 208
TABLE 249 CAPILLARY: DEALS 208
13.1.10 MERKLE 209
TABLE 250 MERKLE: BUSINESS OVERVIEW 209
TABLE 251 MERKLE: SOLUTIONS AND SERVICES OFFERED 209
TABLE 252 MERKLE: NEW SOLUTION/SERVICE LAUNCHES 209
13.1.11 PK 210
TABLE 253 PK: BUSINESS OVERVIEW 210
TABLE 254 PK: SOLUTIONS AND SERVICES OFFERED 210
TABLE 255 PK: DEALS 210
13.1.12 MARITZ MOTIVATION 211
TABLE 256 MARITZ MOTIVATION: BUSINESS OVERVIEW 211
TABLE 257 MARITZ MOTIVATION: SOLUTIONS AND SERVICES OFFERED 211
13.1.13 CHEETAH DIGITAL 212
TABLE 258 CHEETAH DIGITAL: BUSINESS OVERVIEW 212
TABLE 259 CHEETAH DIGITAL: SOLUTIONS AND SERVICES OFFERED 212
13.2 SMES/START-UP PLAYERS 213
13.2.1 ANNEX CLOUD 213
13.2.2 APEX LOYALTY 213
13.2.3 FIVESTARS 214
13.2.4 KANGAROO 214
13.2.5 SMILE.IO 215
13.2.6 SESSIONM 215
13.2.7 LOYALTY LION 216
13.2.8 SAILPLAY 216
13.2.9 YOTPO 217
13.2.10 ZINRELO 217
13.2.11 PUNCHH 218
13.2.12 CLARUS COMMERCE 218
13.2.13 PREFERRED PATRON 219
13.2.14 LOOPYLOYALTY 219
13.2.15 PAYSTONE 220
*Details on Business overview, Products offered, Recent developments, Response to COVID-19, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats not be captured in case of unlisted companies.
14 APPENDIX 221
14.1 ADJACENT/RELATED MARKET 221
14.1.1 LIMITATIONS 221
14.1.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET 221
14.1.2.1 Market definition 221
14.1.2.2 Market overview 221
14.1.2.3 Customer experience management market, by component 222
TABLE 260 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION) 222
TABLE 261 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION) 222
14.1.2.4 Customer experience management market, by deployment type 223
TABLE 262 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2015–2020 (USD MILLION) 223
TABLE 263 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION) 223
14.1.2.5 Customer experience management market, by organization size 223
TABLE 264 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2015–2020 (USD MILLION) 224
TABLE 265 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION) 224
14.1.2.6 Customer experience management market, by vertical 224
TABLE 266 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY VERTICAL,  
2015–2020 (USD MILLION) 224
TABLE 267 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY VERTICAL,  
2021–2026 (USD MILLION) 225
14.1.2.7 Customer experience management market, by region 225
TABLE 268 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY REGION, 
2015–2020 (USD MILLION) 225
TABLE 269 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY REGION,  
2021–2026 (USD MILLION) 226
14.1.3 SOCIAL MEDIA ANALYTICS MARKET 226
14.1.3.1 Market definition 226
14.1.3.2 Market overview 226
14.1.3.3 Social media analytics market, by component 227
TABLE 270 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2015–2020 (USD MILLION) 227
TABLE 271 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2021–2026 (USD MILLION) 227
14.1.3.4 Social media analytics market, by application 227
TABLE 272 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2015–2020 (USD MILLION) 228
TABLE 273 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2021–2026 (USD MILLION) 228
14.1.3.5 Social media analytics market, by deployment mode 228
TABLE 274 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  
2015–2020 (USD MILLION) 229
TABLE 275 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  
2021–2026 (USD MILLION) 229
14.1.3.6 Social media analytics market, by organization size 229
TABLE 276 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  
2015–2020 (USD MILLION) 229
TABLE 277 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  
2021–2026 (USD MILLION) 230
14.1.3.7 Social media analytics market, by industry vertical 230
TABLE 278 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 
 2015–2020 (USD MILLION) 230
TABLE 279 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  
2021–2026 (USD MILLION) 231
14.1.3.8 Social media analytics market, by industry vertical 231
TABLE 280 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2015–2020 (USD MILLION) 231
TABLE 281 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION) 232
14.1.4 CUSTOMER ANALYTICS MARKET 232
14.1.4.1 Market definition 232
14.1.4.2 Market overview 232
14.1.4.3 Customer analytics market, by component 232
TABLE 282 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 
2018–2025 (USD MILLION) 233
TABLE 283 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 
2018–2025 (USD MILLION) 233
TABLE 284 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 
2018–2025 (USD MILLION) 233
14.1.4.4 Customer analytics market, by deployment mode 233
TABLE 285 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 
 2018–2025 (USD MILLION) 234
14.1.4.5 Customer analytics market, by organization size 234
TABLE 286 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 
 2018–2025 (USD MILLION) 234
14.1.4.6 Customer analytics market, by application 234
TABLE 287 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 
2018–2025 (USD MILLION) 235
14.1.4.7 Customer analytics market, by data source 235
TABLE 288 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 
2018–2025 (USD MILLION) 235
14.1.4.8 Customer analytics market, by industry vertical 236
TABLE 289 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  
2018–2025 (USD MILLION) 236
14.1.4.9 Customer analytics market, by region 236
TABLE 290 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 
2018–2025 (USD MILLION) 237
14.2 DISCUSSION GUIDE 238
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 242
14.4 AVAILABLE CUSTOMIZATIONS 244
14.5 RELATED REPORTS 244
14.6 AUTHOR DETAILS 245

 

　

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