CPaaSの世界市場：2024-2028年

Global CPaaS Market: 2024-2028

最新のCPaaS（Communications Platform-as-a-Service）リサーチでは、この成長市場を包括的に評価し、地域分析とCPaaSを構成する各チャネルの評価を提供しています：電子メールア... もっと見る

CPaaS

出版社	出版年月	電子版価格	言語
Juniper Research ジュニパーリサーチ社	2024年3月18日	GBP3,750 企業ライセンスライセンス・価格情報・注文方法はこちら	英語

日本語のページは自動翻訳を利用し作成しています。
実際のレポートは英文でご納品いたします。

サマリー

最新のCPaaS（Communications Platform-as-a-Service）リサーチでは、この成長市場を包括的に評価し、地域分析とCPaaSを構成する各チャネルの評価を提供しています：

電子メール
アプリ内プッシュ通知
MMS
モバイル＆オンラインブラウジングチャットボット
RCSビジネスメッセージ
ソーシャルメディア
SMS
OTTビジネスメッセージ
ビデオサービス
音声サービス

本レポートには、CPaaSプロバイダーに対する戦略的推奨事項のほか、各チャネルおよび6つの主要市場におけるCPaaSのトラフィックと収益に関する包括的な5カ年予測が含まれています：

銀行
政府・公共サービス
ヘルスケア
チケット販売
旅行・観光
小売＆eコマース

主な特徴

今後のCPaaS市場の展望： CPaaS市場の成長に影響を与えると予測される、以下のような主要な市場動向、促進要因、ペインポイントの評価：

AIT（人為的なトラフィック増大）とSMSトラッシング詐欺
APIベースのサービス提供
モバイル・マーケティング・キャンペーンにおけるジェネレーティブAI
会話型商取引とAIの成長
アップルのiOSデバイスによるRCSの差し迫ったサポート
国際A2P SMS解約率上昇の影響
CPaaSにおけるモバイルアイデンティティの台頭

包括的な業界予測：以下を含む10の主要CPaaSコミュニケーションチャネルの市場展望の評価：

電子メール
アプリ内プッシュ通知
MMS
モバイル＆オンラインブラウジングチャットボット
RCSビジネスメッセージ
ソーシャルメディア
SMS
OTTビジネスメッセージ
ビデオサービス
音声サービス

ジュニパーリサーチの競合リーダーボード：ジュニパーリサーチのCompetitor Leaderboardで、CPaaS市場の22ベンダーの主要プレーヤーの製品とポジショニング、能力とキャパシティの評価。

国別準備状況インデックス：ジェネレーティブAI、リッチメディアメッセージング、API、会話型コマース、CPaaSイネーブルメントなどのサービスによる破壊に対する各国の潜在的な準備状況を徹底的に分析。

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Summary

このレポートでは、CPaaS（Communications Platform-as-a-Service）市場を包括的に評価し、地域分析とCPaaSを構成する各チャネルの評価を提供しています

Report Description

Our latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, featuring a regional analysis and an evaluation of each of the channels that comprise CPaaS offerings, including:

Email
In-app Push Notifications
MMS
Mobile & Online Browsing Chatbots
RCS Business Messaging
Social Media
SMS
OTT Business Messaging
Video Services
Voice Services

It includes strategic recommendations for CPaaS providers, as well as comprehensive 5-year forecasts for CPaaS traffic and revenue for each channel, and for 6 key market verticals:

Banking
Government & Public Services
Healthcare
Ticketing
Travel & Tourism
Retail & eCommerce
Key Features

Future CPaaS Market Outlook: An assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the CPaaS market, including:

AIT (Artificially Inflated Traffic) & SMS Trashing Fraud
API-based Service Provision
Generative AI on Mobile Marketing Campaigns
The Growth of Conversational Commerce & AI
The Imminent Support of RCS via Apple’s iOS Devices
The Impact of Rising International A2P SMS Termination Rates
The Rise of Mobile Identity in CPaaS

Comprehensive Industry Forecasts: An evaluation of the market outlook for 10 key CPaaS communication channels, including:

Email
In-app Push Notifications
MMS
Mobile & Online Browsing Chatbots
RCS Business Messaging
Social Media
SMS
OTT Business Messaging
Video Services
Voice Services

Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 22 vendors within the CPaaS market, via the Juniper Research Competitor Leaderboard.

Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of emerging CPaaS technologies in 60 select countries; thoroughly analysing each country’s potential readiness for disruption from services such as generative AI, rich media messaging, APIs, conversational commerce and CPaaS enablement.

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1. Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

1.1 Key Takeaways & Strategic Recommendations . 4

1.2 Key Takeaways . 4

1.3 Strategic Recommendations . 5

2. Future CPaaS Market Outlook

2.1 Future Outlook for the CPaaS Market . 8

2.1.1 CPaaS Market Revenue by Channel . 9

Figure 2.2: Total CPaaS Traffic Revenue in 2024 & 2028 ($m) . 9

i. OTT Business Messaging . 9

ii. RCS Business Messaging . 10

Figure 2.3: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions,

2020-2028 . 10

Figure 2.4: Total RCS Business Messages Delivered (m), Split by 8 Key Regions,

2023-2028 . 11

2.2 Key Trends in the CPaaS Market . 11

2.2.1 Rising SMS Pricing & Fraud . 11

Figure 2.5: How AIT Makes Profit for Fraudsters . 11

Figure 2.6: Average Price per A2P SMS ($), Split by Select 20 Countries 2020-2024

. 12

2.2.2 Conversational & Omnichannel Technologies. 12

Figure 2.7: Example Use Case of Conversational Commerce . 13

2.2.3 Generative AI to Drive Omnichannel Communication Strategies . 13

2.2.4 Mobile Identity & the Impact on CPaaS . 14

3. CPaaS Disruption: Country Readiness Index

Introduction to the Country Readiness Index . 16

Figure 3.1: eSIMs and iSIMs Country Readiness Index Regional Definitions . 16

Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: CPaaS

Disruption . 17

Figure 3.3: Juniper Research Country Readiness Index: Disruptive CPaaS

Technologies . 18

Table 3.4: List of Country Categorisation . 19

3.1.1 Focus Markets . 20

i. Adoption of Anti-fraud Solutions over Mobile Messaging . 20

Figure 3.5: Total CPaaS Market Value in 2024, Split by Countries in the Focus

Market Category. 20

ii. Adoption of Emerging Technologies. 21

iii. Large Addressable User Bases . 21

Figure 3.6: Average Monthly A2P SMS per Mobile Subscriber, Split by Top 10

Focus Markets . 21

3.1.2 Saturated Markets . 22

Figure 3.7: Total CPaaS Market Value for Saturated Markets ($m), Split by 7

Countries, 2023-2028 . 22

Table 3.8: Saturated Markets’ Growth 2023-2028, Split by 7 Key Countries . 22

i. High Growth of OTT Business Messaging Traffic . 22

Figure 3.9: Total OTT Business Messaging Traffic (m), Split by 7 Saturated

Markets, 2023-2028 . 23

3.1.3 Growth Markets . 23

Figure 3.10: Total CPaaS Market Value ($m), Split by 5 Key Growth Markets,

2023-2028. 23

i. The Opportunities for CPaaS in India . 23

3.1.4 Developing Markets. 24

Figure 3.11: CPaaS Market Value in 2024 ($m), Split by 10 Select Developing

Markets . 24

Table 3.12: Juniper Research Competitor Leaderboard Scoring Heatmap: North

America . 25

Table 3.13: Juniper Research Competitor Leaderboard Scoring Heatmap: Latin

America . 26

Table 3.14: Juniper Research Competitor Leaderboard Scoring Heatmap: West

Europe . 27

Table 3.15: Juniper Research Competitor Leaderboard Scoring Heatmap: Central

& East Europe . 28

Table 3.16: Juniper Research Competitor Leaderboard Scoring Heatmap: Far

East & China . 29

Table 3.17: Juniper Research Competitor Leaderboard Scoring Heatmap: Far

East & China . 30

Table 3.18: Juniper Research Competitor Leaderboard Scoring Heatmap: Rest of

Asia Pacific . 31

Table 3.19: Juniper Research Competitor Leaderboard Scoring Heatmap: Africa

& Middle East . 32

2. Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1 Why Read This Report . 6

Table 1.1: Juniper Research Competitor Leaderboard: CPaaS Vendors Included &

Product Portfolios . 7

Figure 1.2: Juniper Research Competitor Leaderboard: CPaaS Vendors . 8

Table 1.3: Juniper Research Competitor Leaderboard: CPaaS Vendor Rankings . 8

Table 1.4: Juniper Research Competitor Leaderboard Heatmap: CPaaS Vendors

(1 of 2) . 9

Table 1.5: Juniper Research Competitor Leaderboard Heatmap: CPaaS Vendors

(2 of 2) . 10

2. Company Profiles

2.1 CPaaS Vendor Profiles . 12

2.1.1 BICS . 12

i. Corporate . 12

Table 2.1: BICS’ Select Financial Information (?m), 2021 & 2022 . 12

ii. Geographical Coverage . 12

iii. Key Clients & Strategic Partnerships . 12

iv. High-level View of Offering . 13

v. Juniper Research’s View: Key Strengths & Strategic Opportunities . 13

2.1.2 Cequens . 13

i. Corporate Information . 13

Table 2.2: Cequens’ Acqusitions . 14

ii. Geographical Spread . 14

iii. Key Clients & Strategic Partnerships . 14

iv. High-level View of Offerings . 14

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 15

2.1.3 Cisco Webex . 15

i. Corporate Information . 15

ii. Geographical Spread . 16

iii. Key Clients & Strategic Partnerships . 16

iv. High-level View of Offerings. 16

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 17

2.1.4 CM.com . 17

i. Corporate Information . 17

Table 2.4: Acquisitions Made by CM.com, 2021-Present . 17

Table 2.5: CM.com’s Select Financial Information (?m), 2020-2022 . 18

ii. Geographical Spread . 18

iii. Key Clients & Strategic Partnerships . 18

iv. High-level View of Offerings. 18

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 19

2.1.5 Comviva . 20

i. Corporate Information . 20

ii. Geographical Spread . 20

iii. Key Clients & Strategic Partnerships . 20

iv. High-level View of Offerings. 20

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 22

2.1.6 GMS (Global Message Services) . 22

i. Corporate . 22

ii. Geographical Spread . 23

iii. Key Clients & Strategic Partners . 23

iv. High-level View of Offerings . 23

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 23

2.1.7 Infobip . 23

i. Corporate Information . 23

Table 2.6: Infobip’s Acquisitions ? April 2021 to Present . 24

Table 2.7: Infobip’s Select Financial Information ($m), 2019-2021 . 24

ii. Geographical Spread . 24

iii. Key Clients & strategic Partnerships . 24

iv. High-level View of Offerings . 25

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 27

2.1.8 Interop Technologies . 27

i. Corporate . 27

ii. Geographical Spread . 28

iii. Key Clients & Strategic Partners . 28

iv. High-level View of Offerings . 28

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 28

2.1.9 LINK Mobility . 28

i. Corporate . 28

iv. High-level View of Offerings . 29

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 30

2.1.10 Bird . 30

i. Corporate Information . 30

Table 2.8: Bird’s Acquisitions, 2020-Present . 30

ii. Geographical Spread . 31

iii. Key Clients & Strategic Partnerships . 31

iv. High-level View of Offerings . 31

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 32

2.1.11 Mitto . 32

i. Corporate Information . 32

ii. Geographical Spread . 32

iii. Key Clients & Strategic Partnerships . 33

iv. High-level View of Offerings. 33

v. Juniper Research’s View: Key Strengths & Strategic Partnerships . 34

2.1.12 Monty Mobile . 34

i. Corporate Information . 34

ii. Geographical Spread . 34

iii. Key Clients & Strategic Partnerships . 34

iv. High-level View of Offerings. 34

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 35

2.1.13 Plivo . 35

i. Corporate Information . 35

ii. Geographical Spread . 35

iii. Key Clients & Strategic Partnerships . 35

iv. High-level View of Offerings. 35

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 36

2.1.14 Route Mobile . 36

i. Corporate Information . 36

Table 2.9: Route Mobile’s Annual Financial Information (?), 2021-2022 . 36

ii. Geographical Spread . 37

iii. Key Clients & Strategic Partnerships . 37

iv. High-level View of Offerings. 37

Figure 2.10: How Route Mobile’s OTP Service Works . 37

v. Juniper Research’s View: Key Strengths & Strategic Partnerships . 38

2.1.15 Sinch . 39

i. Corporate Information . 39

Table 2.11: Sinch’s Most Recent Acquisitions . 39

Table 2.12: Sinch’s Select Financial Information ($m), 2021-2022 . 39

ii. Geographical Spread . 39

iii. Key Clients & Strategic Partnerships . 39

iv. High-level View of Offerings . 40

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 41

2.1.16 Soprano Design . 41

i. Corporate . 41

ii. Geographical Spread . 42

iii. Key Clients & Strategic Partners . 42

iv. High-level View of Offerings . 42

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 43

2.1.17 Syniverse . 43

i. Corporate . 43

ii. Geographical Spread . 43

iii. Key Customers & Strategic Partnerships . 43

iv. High-level View of Offerings . 44

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 45

2.1.18 Tata Communications . 45

i. Corporate Information . 45

Table 2.14: Tata Communications’ Selected Financial Information ($m), 2021-

2023 . 45

ii. Geographical Spread . 45

iii. Key Clients & Strategic Partnerships . 46

iv. High-level View of Offerings . 46

v. Juniper Research’s View: Key Clients and Strategic Development

Opportunities . 47

2.1.19 Twilio . 47

i. Corporate Information . 47

Table 2.15: Twilio’s Acquisitions, Nov 2019-Present . 48

Table 2.16: Twilio’s Revenue Information, 2020-Present . 48

ii. Geographical Spread . 48

iii. Key Clients & Strategic Partnerships . 48

iv. High-level View of Offerings. 49

v. Juniper Research’s View: Key Clients & Strategic Development

Opportunities . 50

2.1.20 Tyntec . 50

i. Corporate Information . 50

ii. Geographical Spread . 50

iii. Key Clients & Strategic Partnerships . 50

iv. High-level View of Offerings. 51

v. Juniper Research’s View: Key Strengths & Strategic Partnerships . 51

2.1.21 Vonage . 52

i. Corporate Information . 52

ii. Geographical Spread . 52

iii. Key Clients & Strategic Partnerships . 52

iv. High-level View of Offerings. 53

v. Juniper Research’s View: Key Strengths & Strategic Partnerships . 54

2.1.22 Zenvia . 54

i. Corporate Information . 54

Table 2.17: Zenvia’s Acquisitions, 2020-2021 . 54

Zenvia’s financial results are shown in table 2.16. . 54

Table 2.18: Zenvia’s Select Financial Results, Q3 2022-Q3 2023 . 54

ii. Geographical Spread . 54

iii. Key Clients & Strategic Partnerships . 54

iv. High-level View of Offerings. 55

v. Juniper Research’s View: Key Strengths & Strategic Development

Opportunities . 55

2.2 Juniper Research Leaderboard Assessment Methodology . 56

2.1 Limitations & Interpretations . 56

Table 2.19: Juniper Research Competitor Leaderboard Scoring Criteria . 57

3. Data & Forecasting

1. Market Forecasts & Key Takeaways

1.1 Introduction to CPaaS Forecasts . 4

Figure 1.1: Key CPaaS Forecast Information . 4

1.1.1 Total CPaaS Market Value . 5

Figure & Table 1.2: Total CPaaS Market Value ($m), Split by 8 Key Regions, 2023-

2028 . 5

1.1.2 Total CPaaS Traffic Revenue by Channel . 6

Figure & Table 1.3: Total CPaaS Traffic Revenue ($m), Split by 10 Key Channels,

2023-2028 . 6

1.1.3 CPaaS Traffic Revenue by Sector . 7

Figure & Table 1.4: Total CPaaS Traffic Revenue ($m), Split by 6 Key Sectors,

2023-2028 . 7

2. CPaaS Mobile Messaging Forecasts

2.1 Introduction to CPaaS Mobile Messaging Forecasts . 9

2.1.1 CPaaS SMS & MMS Forecast Methodology . 9

Figure 2.1: CPaaS SMS Forecast Methodology . 10

Figure 2.2: CPaaS MMS Forecast Methodology . 11

2.1.2 Total CPaaS SMS Traffic . 12

Figure & Table 2.3: Total Directly Connected A2P SMS Traffic That Is Delivered by

CPaaS Platforms (m), Split by 8 Key Regions, 2023-2028 . 12

2.1.3 Total CPaaS SMS Revenue . 13

Figure & Table 2.4: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2023-

2028 . 13

2.1.4 Total CPaaS MMS Market . 14

Figure & Table 2.5: Total CPaaS MMS Revenue ($m), Split by 8 Key Regions, 2023-

2028 . 14

Table 2.6: Total Directly Connected A2P MMS Traffic That Is Delivered by CPaaS

Platforms (m). 14

2.2 CPaaS RCS Messaging Market . 15

2.2.1 RCS Business Messaging Forecast Methodology . 15

Figure 2.7: RCS Business Messaging Forecast Methodology . 16

2.2.2 Total CPaaS RCS Traffic . 17

Figure & Table 2.8: Total RCS Business Messages Delivered by CPaaS Platforms

per annum (m), Split by 8 Key Regions, 2023-2028 . 17

2.2.3 Total CPaaS RCS Revenue . 18

Figure & Table 2.9: Total CPaaS RCS Revenue ($m), Split by 8 Key Regions, 2023-

2028 . 18

2.3 CPaaS OTT Messaging Market . 19

2.3.1 OTT Business Messaging Forecast Methodology . 19

Figure 2.10: OTT Business Messaging Forecast Methodology . 20

2.3.2 Total CPaaS OTT Business Messaging Traffic . 21

Figure & Table 2.11: Total Business OTT Traffic Delivered by CPaaS Platforms

(m), Split by 8 Key Regions, 2023-2028 . 21

2.3.3 Total CPaaS OTT Business Messaging Revenue . 22

Figure 2.12: Total CPaaS Revenue from OTT Business Messaging Traffic ($m),

Split by 8 Key Regions, 2023-2028 . 22

Table 2.13: Total CPaaS Revenue from OTT Business Messaging Traffic ($m), Split

by 7 Key Verticals, 2023-2028 . 22

3. Voice & Video Market Forecasts

3.1 Introduction to CPaaS Voice & Video . 24

3.1.1 Voice & Video Forecast Methodology . 24

Figure 3.1: CPaaS Voice Forecast Methodology . 25

Figure 3.2: CPaaS Video Forecast Methodology . 26

1. Market Forecasts & Key Takeaways

1.1 Introduction to CPaaS Forecasts . 4

Figure 1.1: Key CPaaS Forecast Information . 4

1.1.1 Total CPaaS Market Value . 5

Figure & Table 1.2: Total CPaaS Market Value ($m), Split by 8 Key Regions, 2023-

2028 . 5

1.1.2 Total CPaaS Traffic Revenue by Channel . 6

Figure & Table 1.3: Total CPaaS Traffic Revenue ($m), Split by 10 Key Channels,

2023-2028 . 6

1.1.3 CPaaS Traffic Revenue by Sector . 7

Figure & Table 1.4: Total CPaaS Traffic Revenue ($m), Split by 6 Key Sectors,

2023-2028 . 7

2. CPaaS Mobile Messaging Forecasts

2.1 Introduction to CPaaS Mobile Messaging Forecasts . 9

2.1.1 CPaaS SMS & MMS Forecast Methodology . 9

Figure 2.1: CPaaS SMS Forecast Methodology . 10

Figure 2.2: CPaaS MMS Forecast Methodology . 11

2.1.2 Total CPaaS SMS Traffic . 12

Figure & Table 2.3: Total Directly Connected A2P SMS Traffic That Is Delivered by

CPaaS Platforms (m), Split by 8 Key Regions, 2023-2028 . 12

2.1.3 Total CPaaS SMS Revenue . 13

Figure & Table 2.4: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2023-

2028 . 13

2.1.4 Total CPaaS MMS Market . 14

Figure & Table 2.5: Total CPaaS MMS Revenue ($m), Split by 8 Key Regions, 2023-

2028 . 14

Table 2.6: Total Directly Connected A2P MMS Traffic That Is Delivered by CPaaS

Platforms (m). 14

2.2 CPaaS RCS Messaging Market . 15

2.2.1 RCS Business Messaging Forecast Methodology . 15

Figure 2.7: RCS Business Messaging Forecast Methodology . 16

2.2.2 Total CPaaS RCS Traffic . 17

Figure & Table 2.8: Total RCS Business Messages Delivered by CPaaS Platforms

per annum (m), Split by 8 Key Regions, 2023-2028 . 17

2.2.3 Total CPaaS RCS Revenue . 18

Figure & Table 2.9: Total CPaaS RCS Revenue ($m), Split by 8 Key Regions, 2023-

2028 . 18

2.3 CPaaS OTT Messaging Market . 19

2.3.1 OTT Business Messaging Forecast Methodology . 19

Figure 2.10: OTT Business Messaging Forecast Methodology . 20

2.3.2 Total CPaaS OTT Business Messaging Traffic . 21

Figure & Table 2.11: Total Business OTT Traffic Delivered by CPaaS Platforms

(m), Split by 8 Key Regions, 2023-2028 . 21

2.3.3 Total CPaaS OTT Business Messaging Revenue . 22

Figure 2.12: Total CPaaS Revenue from OTT Business Messaging Traffic ($m),

Split by 8 Key Regions, 2023-2028 . 22

Table 2.13: Total CPaaS Revenue from OTT Business Messaging Traffic ($m), Split

by 7 Key Verticals, 2023-2028 . 22

3. Voice & Video Market Forecasts

3.1 Introduction to CPaaS Voice & Video . 24

3.1.1 Voice & Video Forecast Methodology . 24

Figure 3.1: CPaaS Voice Forecast Methodology . 25

Figure 3.2: CPaaS Video Forecast Methodology . 26

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CPaaSの世界市場：2024-2028年

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目次

Summary

Table of Contents

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本レポートと同分野の最新刊レポート

Juniper Research 社の最新刊レポート

本レポートと同じKEY WORD（CPaaS）の最新刊レポート

よくあるご質問

Juniper Research社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?