Summary

Product Overview

Our 26th annual Europe/Middle East/Africa POS Terminal Market Study report explores the trends, shipments, and forecasts of the EMEA POS terminal market climate for EPOS terminals in Germany, France, UK, Belgium, Scandinavia, Italy, Spain and other countries.

More than just numbers without explanation, this report goes deep into discussion of retailing in the countries and segments to reveal the forces that are shaping EPOS purchase decisions. We believe it is important for our customers to not only see numbers but understand the market behind the data so as to make more informed decisions for the future. The report includes country by country shipments, installed base, forecasts of Europe/Middle East/Africa POS Terminal Market and trends for the electronic point-of-sale terminal market in EMEA.

Additionally, the report covers emerging trends and influences that affected the market in 2023 and those that will help form market decisions in the future. It also includes forecasts for shipments through 2028.

Along with the general retail environment for each country/region, we discuss the country-by-country shipments, installed base, and forecasts for the following retail market segments:

• Food/Grocery
• Drug Stores
• Superstores/Warehouse Clubs
• Mass Merchants
• Department Stores
• Specialty Category Killers
• Specialty Others
• Convenience/Gas
• Hospitality

Highlights

Along with the general retail environment for each country/region, we discuss the country by country shipments, installed base, and forecasts for the following retail market segments:

Food/Grocery Drug Stores Superstores/Warehouse Clubs Mass Merchants Department Stores Specialty Category Killers Specialty Others Convenience/Gas Hospitality

FAQs

EMEA EPOS Definitions

At IHL we believe it is important that we state clearly the definitions of what we are classifying as a POS device. For the purposes of our analysis, we are defining POS as PC-based workstations, namely PC-class Processor-based and LAN-available terminals. Although others might include Electronic Funds Terminals as POS, we do not include them here.

In our research, we do include PC on Cash Drawer Devices (PCOCD), however, we do not attempt to distinguish between vendors. We do include Self-Checkout units in our figures but do not break these out in the discussion.

We do not include Electronic Cash Registers (ECR’s) in our study. Although the lines have blurred as to POS and ECR in terms of processors and connectivity, we believe there is a clear distinction in functionality, expandability, and serviceability between the devices.

Finally, a note about Mobile POS. Although we reference Mobile POS in trends and barriers, this report does not count the Mobile POS. We have several other research reports that do so. This is about fixed position, PC-based POS terminals. For a complete view of shipments of all devices reference our SMB or Mobile POS Studies.

As this report also looks at market segment information, it is important that we distinguish the types of institutions we include in each market segment. These are the following:

Food/Grocery: Stores that sell food and grocery items, regardless of store size.

Drug Stores: Stores that sell personal care and medicinal goods.

Superstores/Warehouse Clubs: Large, austere stores such as Costco, Sam’s Club, also includes stores like Walmart Supercenters and Super Target.

Mass Merchants: Like a Superstore, but only carrying non‐food items or limited food items and using a front‐end checkout. Also includes Discounters / Dollar Stores.

Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.

Specialty Category Killers: Stores that focus on a particular hardgoods product line. Includes DIY, Auto Parts, Books, Sporting Goods, Pets, Furniture, Electronics, etc.

Specialty Others: Stores that focus on a particular softgoods product line. Includes Apparel, Accessories, Footwear, etc.

Convenience/Gas: Includes gas stations and forecourts.

Hospitality: Includes pubs, bars, restaurants with sit-down service, fast food restaurants, hotels, motels, resorts and other accommodation facilities (non-Casino), casinos, gaming facilities, cruise ships, and a wide variety of facilities such as movie theaters, stage theaters, theme parks, sporting arenas, museums, zoos, etc.

For the purposes of this report we do not count units that are in labs; we only count those in pilot or in rollout.

Pricing

License Options

Enterprise License – a license that allows for the research to be accessed and shared internally with anyone else within the organization and wholly owned subsidiaries.

IHL Group License and Fair Use Agreement

All of IHL Group’s generally available research are electronic licenses and are limited by the license type chosen for purchase.  For Single User Licenses this means that the person buying the research is the only person to use the research.

For Enterprise Licenses, these can be shared freely within the company. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
3. The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
5. All requests requiring written approval should be submitted to ihl(at)ihlservices.com and will be reviewed within one business day.

For Distributed Licenses, if applicable, the research can be shared with prospective customers and potential institutional investors.  It cannot be shared with partners or other vendors who should be purchasing their own licenses.

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Table of Contents

Table of Contents

INTRODUCTION

Introduction / Background and Objectives
Market Segment Definitions
POS Definitions Used
Country Details

1. TRENDS, DRIVERS & BARRIERS

2. EMEA MARKET OVERVIEW

2.1 POS Shipment History and Forecast
2.2 POS Installed Base History and Forecast

3. GERMANY

3.1 Retail Overview
3.2 POS Shipments History
3.3 POS Installed Base History

4. FRANCE

4.1 Retail Overview
4.2 POS Shipments History
4.3 POS Installed Base History

5. UNITED KINGDOM (UK)

5.1 Retail Overview
5.2 POS Shipments History
5.3 POS Installed Base History

6. ITALY

6.1 Retail Overview
6.2 POS Shipments History
6.3 POS Installed Base History

7. BENELUX

7.1 Retail Overview
7.2 POS Shipments History
7.3 POS Installed Base History

8. SCANDINAVIA

8.1 Retail Overview
8.2 POS Shipments History
8.3 POS Installed Base History

9. SPAIN

9.1 Retail Overview
9.2 POS Shipments History
9.3 POS Installed Base History

10. AUSTRIA / SWITZERLAND

10.1 Retail Overview
10.2 POS Shipments History
10.3 POS Installed Base History

11. RUSSIA

11.1 Retail Overview
11.2 POS Shipments History
11.3 POS Installed Base History

12. OTHER EMEA

12.1 Retail Overview
12.2 POS Shipments History
12.3 POS Installed Base History

13. SUMMARY TABLES

13.1 POS Historical Shipments from 2021-2023
13.2 POS Historical Installed Base from 2021-2023

14. FORECASTS

14.1 Projected Shipments by Segment from 2023-2028
14.2 Projected Installed Base by Segment from 2023-2028

15. REFERENCES

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List of Tables/Graphs

List of Figures

Figure 1 – EMEA POS Shipment History and Forecast by Region
Figure 2 – EMEA POS Installed Base History and Forecast by Region
Figure 3 – Germany POS Shipment History
Figure 4 – Germany POS Installed Base History
Figure 5 – Germany POS Terminal Shipments and Installed Base by Retail Segment
Figure 6 – France POS Shipment History
Figure 7 – France POS Installed Base History
Figure 8 – France POS Terminal Shipments and Installed Base by Retail Segment
Figure 9 – UK POS Shipment History
Figure 10 – UK POS Installed Base History
Figure 11 – UK POS Terminal Shipments and Installed Base by Retail Segment
Figure 12 – Italy POS Shipment History
Figure 13 – Italy POS Installed Base History
Figure 14 – Italy POS Terminal Shipments and Installed Base by Retail Segment
Figure 15 – Benelux POS Shipment History
Figure 16 – Benelux POS Installed Base History
Figure 17 – Benelux POS Terminal Shipments and Installed Base by Retail Segment
Figure 18 – Scandinavia POS Shipment History
Figure 19 – Scandinavia POS Installed Base History
Figure 20 – Scandinavia POS Terminal Shipments and Installed Base by Retail Segment
Figure 21 – Spain POS Shipment History
Figure 22 – Spain POS Installed Base History
Figure 23 – Spain POS Terminal Shipments and Installed Base by Retail Segment
Figure 24 – Austria/Switzerland Shipment History
Figure 25 – Austria/Switzerland POS Installed Base History
Figure 26 – Austria/Switzerland POS Terminal Shipments and Installed Base by Retail Segment
Figure 27 – Russia Shipment History
Figure 28 – Russia POS Installed Base History
Figure 29 – Russia POS Terminal Shipments and Installed Base by Retail Segment
Figure 30 – Other EMEA Shipment History
Figure 31 – Other EMEA POS Installed Base History
Figure 32 – Other EMEA POS Terminal Shipments and Installed Base by Retail Segment
Figure 33 – Historical Shipments by Retail Segment
Figure 34 – Historical Installed Base by Retail Segment
Figure 35 – 2023-2028 Projected Shipments by Retail Segment
Figure 36 – 2023-2028 Projected Installed Base by Retail Segment