Summary

Product Overview

Our Latin America and South America Point-of-Sale (POS) Terminal Market Study – 2024 is 57 pages in length and has 22 figures. It explores the market climate for POS terminals throughout the Latin/Central and South American region.

More than just numbers without explanation, this report goes deep into discussion of retailing in the countries and segments to reveal the forces that are shaping POS purchase decisions. We believe it is important for our customers to not only see numbers but understand the market behind the data so as to make more informed decisions for the future. The Latan America and South America Point-of-Sale (POS) Terminal Market Study includes country-by-country shipments, installed base, forecasts and trends for the electronic point-of-sale terminal market in LATAM. Note that this is not a vendor market share report, but rather a fresh look at the state of POS technology in the world’s fastest growing market.

Additionally, the Latin America and South America Point-of-Sale (POS) Terminal Market Study covers emerging trends and influences that affected the market in 2024 and those that will help form market decisions in the future. It also includes estimated market value for shipments and installed base and a forecast for shipments and installed base through 2027.

Along with the general retail environment for each county/region, we discuss the country-by-country shipments, installed base, and forecasts for the following retail market segments:

• Food/Supermarket: Stores that sell food and grocery items and have between 4-20 terminals per store.
• Drug Stores/Pharmacy: Stores that sell personal care and medicinal items and have 2-5 terminals per store.
• Hypermarkets: This is a broad segment that varies by country. In many, it includes a full-service Food store as well as products typically included at Discounters under one roof. In other countries, stores can range anywhere from a Superstore format (think Wal-Mart Supercenter) to a full-line Department Store (with large appliances) combined with a full-line Grocery store.
• Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.
• Mass Merchants: Like a Hypermarket format, only carrying non-food items or limited food items and using a front-end checkout. Also includes Discounters.
• Specialty Stores: Stores that focus on particular product line niches. Includes apparel, news, shoes, and DIY type stores.
• Convenience/Gas: Stores selling a limited variety of food and pharmaceutical items; open long hours for the convenience of customers.
• Hospitality: Includes Restaurants, Bars, Pubs and Hotels.

FQAs

Latin America EPOS Definitions

At IHL we believe it is important that we state clearly the definitions of what we are classifying as a POS device. For the purposes of our analysis, we are defining POS as PC-based workstations, namely PC-class Processor-based and LAN-available terminals. Although others might include Electronic Funds Terminals as POS, we do not include them here.

In our research, we do include PC on Cash Drawer Devices (PCOCD), however, we do not attempt to distinguish between vendors unless a particular market is affected significantly.

We do not include Electronic Cash Registers (ECR’s) in our study. Although the lines have blurred as to POS and ECR in terms of processors and connectivity, we believe there is a clear distinction in functionality, expandability, and serviceability between the devices.

As this report also looks at market segment information, it is important that we distinguish the types of institutions we include in each market segment. These are the following:

Food/Supermarket: Stores that sell food and grocery items and have between 4-20 terminals per store.

Drug Stores/Pharmacy: Stores that sell personal care and medicinal items and have 2-5 terminals per store.

Hypermarkets: This is a broad segment that varies by country. In many, it includes a full service Food store as well as products typically included at Discounters under one roof. In other countries, stores can range anywhere from a Superstore format (think Wal-Mart Supercenter) to a full-line Department Store (with large appliances) combined with a full-line Grocery store.

Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.

Mass Merchandisers: Like a Hypermarket format, only carrying non-food items or limited food items and using a front-end checkout. Also includes Discounters.

Specialty Stores: Stores that focus on particular product line niches. Includes apparel, news, shoes, and DIY type stores.

Hospitality: Includes Restaurants, Bars, Pubs, Hotels, and Convenience Store outlets.

Pricing

License Options

Enterprise License – a license that allows for the research to be accessed and shared internally with anyone else within the organization and wholly owned subsidiaries.

IHL Group License and Fair Use Agreement

All of IHL Group’s generally available research are electronic licenses and are limited by the license type chosen for purchase.  For Single User Licenses this means that the person buying the research is the only person to use the research.

For Enterprise Licenses, these can be shared freely within the company. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
3. The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
5. All requests requiring written approval should be submitted to ihl(at)ihlservices.com and will be reviewed within one business day.

For Distributed Licenses, if applicable, the research can be shared with prospective customers and potential institutional investors.  It cannot be shared with partners or other vendors who should be purchasing their own licenses.

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Table of Contents

Table of Contents

INTRODUCTION

Introduction
Market Segment Definitions
POS Definitions Used
Country Details

1. POS-Related Trends in LATAM Retail
2. Latin America Market Overview
3. Mexico

3.1 Retail Overview
3.2 POS Shipments History and Forecast
3.3 POS Installed Base History and Forecast

4. Brazil

4.1 Retail Overview
4.2 POS Shipments History and Forecast
4.3 POS Installed Base History and Forecast

5. Colombia

5.1 Retail Overview
5.2 POS Shipments History and Forecast
5.3 POS Installed Base History and Forecast

6. Chile

6.1 Retail Overview
6.2 POS Shipments History and Forecast
6.3 POS Installed Base History and Forecast

7. Argentina

7.1 Retail Overview
7.2 POS Shipments History and Forecast
7.3 POS Installed Base History and Forecast

8. Peru

8.1 Retail Overview
8.2 POS Shipments History and Forecast
8.3 POS Installed Base History and Forecast

9. Venezuela

9.1 Retail Overview
9.2 POS Shipments History and Forecast
9.3 POS Installed Base History and Forecast

10. Other Latin America

10.1 Retail Overview
10.2 POS Shipments History and Forecast
10.3 POS Installed Base History and Forecast

11. Summary Tables

11.1 Historical Shipments by Segment
11.2 Historical Installed Base by Segment

12. Forecasts

12.1 Forecast Shipments by Segment from 2023 – 2028
12.2 Forecast Installed Base by Segment from 2023 – 2028

13. References

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List of Tables/Graphs

List of Figures

Figure 1 POS Shipment History and Forecast
Figure 2 POS Installed Base History and Forecast
Figure 3 Mexico POS Shipment History and Forecast
Figure 4 Mexico POS Installed Base History and Forecast
Figure 5 Brazil POS Shipment History and Forecast
Figure 6 Brazil POS Installed Base History and Forecast
Figure 7 Colombia POS Shipment History and Forecast
Figure 8 Colombia POS Installed Base History and Forecast
Figure 9 Chile POS Shipment History and Forecast
Figure 10 Chile POS Installed Base History and Forecast
Figure 11 Argentina POS Shipment History and Forecast
Figure 12 Argentina POS Installed Base History and Forecast
Figure 13 Peru POS Shipment History and Forecast
Figure 14 Peru POS Installed Base History and Forecast
Figure 15 Venezuela POS Shipment History and Forecast
Figure 16 Venezuela POS Installed Base History and Forecast
Figure 17 Other LATAM POS Shipment History and Forecast
Figure 18 Other LATAM POS Installed Base History and Forecast
Figure 19 Historical Shipments by Segment
Figure 20 Historical Installed base by Segment
Figure 21 Forecast Shipments by Segment thru 2028
Figure 22 Forecast Installed Base by Segment thru 2028