Summary

Retail sales in Mexico saw healthy growth for the second consecutive year in current value terms in 2022 following the pandemic-induced slump in 2020. However, this was due mainly to inflationary pressures, which led to an increase in unit prices. According to official sources, the average rate of inflation in Mexico hit a 22-year high in November 2022, a factor which had a considerable impact on the purchasing power of the typical family.

Euromonitor International's Retail in Mexico report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in Mexico
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN MEXICO
EXECUTIVE SUMMARY
Retail in 2022: The big picture
2022 key trends: focus on customer engagement via loyalty schemes and price promotions
Digital payment methods enable financial inclusion
Modern grocery retailers invest in their home delivery services, with the development of dark stores
E-commerce sees further growth
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas
Back to School
Christmas Season
Shopping Season Name: Hot Sale
Shopping Season Name: Buen Fin
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth hampered by inflationary pressures
Loyalty programmes and financial services win over consumers
OXXO continues with its programme of outlet expansion
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, with OXXO chain leading the way
Players to respond to consumer demand for faster, more convenient delivery services
Focus on customer engagement through the development of services that meet evolving needs
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Discounters outperform other modern grocery formats, within the context of heightened consumer price sensitivity
Digitalisation continues apace
Walmart continues to dominate sales, having invested in omnichannel and delivery capabilities
PROSPECTS AND OPPORTUNITIES
Value-for-money positioning of discounters will continue to appeal, as inflation remains high, although warehouse clubs could pose a threat, going forward
Competitive landscape to remain unchanged with lack of scope for new players
Greater investment in omnichannel strategies and delivery services
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures facilitate shift towards discounters, while margins take an additional hit from government’s anti-inflation policy
Hypermarkets focus on enhancing the customer experience
Walmart continues to lead sales as players invest in supply chains to meet growing consumer demand for e-commerce
PROSPECTS AND OPPORTUNITIES
Hypermarkets to invest in private labels and local produce in order to compete with discounters
Hypermarkets to enhance the breadth of their online services
Sustainability will be a growing trend
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets adopt ‘empathetic’ communication strategies to connect with cash-strapped consumers
Outlet expansion continues apace, with a focus on eco-friendly practices, but regionality remains an issue
Players continue to adapt their business models to offer consumers greater convenience, with quick commerce entering the frame
PROSPECTS AND OPPORTUNITIES
Steady growth expected, as supermarkets grow beyond groceries, with financial services expected to be a key business strategy
Focus on healthier, more sustainable offerings
Private labels offer much potential for growth
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expansion of modern formats continue to hamper sales
Government agency-owned Diconsa and Liconsa stores remain important in remote areas
Diconsa stores expand into Mexico city, amid concerns over inflation
PROSPECTS AND OPPORTUNITIES
Rapidly expanding convenience store network will pose biggest threat to small local grocers
Food security could be at risk, as Segalmex remains embroiled in corruption allegations
Emergence of ‘dark’ stores will pose a mounting competitive threat
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 89 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Trend towards fast fashion, alongside sustainable focus
Growth of e-commerce returns to modest levels
Social media networks remain important tools to engage younger consumers
PROSPECTS AND OPPORTUNITIES
Sales to recover, but consumers will remain price sensitive
Continued shift towards online sales, although reliable home delivery will remain a challenge
Garment rental and used clothing represent sustainable alternatives
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Signs of recovery in 2022, thanks to normalisation of consumer lifestyles and wider availability of flexible options
Grupo Sanborns SAB de CV’s ishop strengthens its lead
E-commerce remains popular
PROSPECTS AND OPPORTUNITIES
Healthy growth despite inflationary pressures
Opportunity to work towards a more sustainable future
Expected entry of new players, as economy recovers
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures hamper sales in 2022, despite rising levels of health consciousness, but outlet numbers begin to recover
Pharmacy chains maintain a significant presence
E-commerce is an emerging trend
PROSPECTS AND OPPORTUNITIES
Pharmacies to play an important role in medical care
Inflationary pressures to have an impact on sales, with e-commerce remaining very much a secondary channel
Beauty specialists to benefit from business expansion
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal growth in 2022, as inflationary pressures cause consumers to postpone home improvement projects, with outlet numbers remaining below pre-pandemic levels
Competition from department stores and hypermarkets
E-commerce continues to have significant impact on sales
PROSPECTS AND OPPORTUNITIES
Inflationary pressures will see consumers shy aware from discretionary purchases, but shift towards national suppliers could lead to lower prices
IKEA set to strengthen its operations in Mexican market
Players must evolve to meet changing consumer needs, with ageing population and complementary services offering further opportunities
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 122 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 123 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Solid growth in 2022, thanks to increase in number of outlets
Retailers make efforts to engage cash-strapped consumers
Players continue to invest in omnichannel capabilities
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, driven by new store openings
Digitalisation will aid sales through greater financial inclusion
Overcoming logistical challenges will win customers
CHANNEL DATA
Table 151 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 152 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 153 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 154 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 155 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 156 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 157 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 158 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 159 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 160 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 161 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players seek new ways to connect with consumers
Direct selling is seen as a valuable source of additional income, with traditional catalogues remaining popular
Hair and beauty and fashion dominant sales
PROSPECTS AND OPPORTUNITIES
Direct selling will continue to play an important role, with seasonal collection offering future potential
Players will look to adopt omnichannel strategies, given intensifying competition from e-commerce, with rapid delivery being seen as essential
More consumers could look to become direct selling agents as economic pressures prevail
CHANNEL DATA
Table 129 Direct Selling by Product: Value 2017-2022
Table 130 Direct Selling by Product: % Value Growth 2017-2022
Table 131 Direct Selling GBO Company Shares: % Value 2018-2022
Table 132 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 133 Direct Selling Forecasts by Product: Value 2022-2027
Table 134 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Full recovery in 2022, thanks to return to pre-pandemic lifestyles
New product categories offer potential
Grupo Bimbo and Pepsi-Cola Mexicana remain dominant
PROSPECTS AND OPPORTUNITIES
Range of products will continue to widen, with a focus on healthier options
Contactless payment options will become commonplace
Vending represents an investment opportunity for new entrants, going forward
CHANNEL DATA
Table 135 Vending by Product: Value 2017-2022
Table 136 Vending by Product: % Value Growth 2017-2022
Table 137 Vending GBO Company Shares: % Value 2018-2022
Table 138 Vending GBN Brand Shares: % Value 2019-2022
Table 139 Vending Forecasts by Product: Value 2022-2027
Table 140 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Platform development fuel growth, with new categories entering the online shopping landscape
Fraud remains a significant concern for many consumers
Grocery shopping offers much potential for growth
PROSPECTS AND OPPORTUNITIES
Greater digital inclusion to fuel growth
Technological advancements will transform online shopping
Speed of delivery will enhance the e-commerce experience
CHANNEL DATA
Table 141 Retail E-Commerce by Channel: Value 2017-2022
Table 142 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 143 Retail E-Commerce by Product: Value 2017-2022
Table 144 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 145 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 146 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 147 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 148 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 149 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027