Summary

Retail in Italy in 2022 continued to perform positively with value sales increasing in both retail offline and retail e-commerce. At the same time, the industry recorded another decline in terms of outlet numbers and selling space, as players looked to reorganise spaces and optimise their networks to focus on the strongest performing stores. Smaller players in particular, were forced to close stores due to the lingering impact of the pandemic, high inflation and mounting costs, which they were u...

Euromonitor International's Retail in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retail market;
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Table of Contents

Retail in Italy
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN ITALY
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Retail e-commerce enjoys increasing familiarity and habit persistence since pandemic
Sustainability and attention to social issues
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
A difficult year for convenience retailers but value sales remain elevated
The increasing focus on sustainability by convenience retailers
Increase in corporate social responsibility efforts
PROSPECTS AND OPPORTUNITIES
Stable value sales growth predicted, as channel seeks to remain relevant through strong store-customer relationships
Further penetration of e-commerce and development of strong digital experience
CONAD likely to retain leadership following further expansion in 2022
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Discounters continues to benefit from increasing price sensitivity
The expansion of the competitive landscape
Private label gains further space in the channel
PROSPECTS AND OPPORTUNITIES
Positive performance predicted for discounters across all indicators
Lidl intends to expand its presence in Italy and improve logistics
Sustainability on the rise in discounters
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expansion of private label by hypermarkets as consumers continue to return
Despite consolidated competitive landscape, innovative newcomer Bennet gains one position in 2022
Reduction of waste during 2022 as players adopt sustainable policies
PROSPECTS AND OPPORTUNITIES
Positive sales outlook for hypermarkets in Italy over the forecast period
The rise of social actions
Growing importance of sustainability
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players continue to focus on local communities to create brand awareness and foster greater consumer loyalty
The importance of sustainability grows over 2022
Rising digitalisation evident within supermarkets in 2022
PROSPECTS AND OPPORTUNITIES
Positive sales outlook for supermarkets but discounters will continue to challenge
Expansion of omnichannel strategies
Proximity and modern payment methods offer competitive advantages to supermarkets
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable growth for small local grocers following pandemic-related surge
Rising digitalisation trends
SignorVino records strong sales as it continues to expand its store network
PROSPECTS AND OPPORTUNITIES
Small local grocers to further benefit from proximity and personal service
The importance of innovation and digitalisation to compete with modern channels
Quality could represent a competitive advantage for small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 89 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing omnichannel strategies as players adapt to changing consumption patterns
The importance of sustainability within apparel and footwear
OVS SpA looks to expand through acquisition
PROSPECTS AND OPPORTUNITIES
Despite positive performance for apparel and footwear specialists, channel will continue to shrink physical presence
Reuse and recycle
The importance of an omnichannel strategy will remain relevant in Italy
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive performance for appliances and electronics specialists despite strong online growth
Investments in sustainability considered essential in 2022
The importance of an omnichannel strategy
PROSPECTS AND OPPORTUNITIES
Positive performance expected over the forecast period
Effects on inflation on price sensitivity
Growing omnichannel strategies
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery for health and beauty specialists in line with greater mobility, heightened health awareness and exposure to digital screens
Positive performance for pharmacies due to essential nature of the channel
The rise of omnichannel strategies key in 2022
PROSPECTS AND OPPORTUNITIES
Focus on health, wellness and sustainability will continue to drive health and beauty specialists
Players increasingly launch initiatives to positively impact society and consumers’ wellbeing
Omnichannel strategy set to further expand to address consumers’ changing shopping habits
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive performance for home products specialists as Italians continue to value the home as a hub
Highly fragmented competitive landscape, with players focusing on various initiatives to offer differentiation
The importance of omnichannel strategies
PROSPECTS AND OPPORTUNITIES
Future challenges for home products specialists in the coming years
Rebrand for Bricoman to Tecnomat likely to gain consumers’ attention
The rise of sustainability as Italians review their consumption habits
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 122 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 123 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales recovery and investments in omnichannel strategy
The importance of sustainability
Innovate to address challenge of economic crisis
PROSPECTS AND OPPORTUNITIES
Polarisation of demand and offer
The future of general merchandise stores
Focus on certain areas to remain competitive
CHANNEL DATA
Table 151 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 152 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 153 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 154 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 155 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 156 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 157 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 158 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 159 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 160 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 161 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Innovation by direct selling during challenging time, but consumers will continue to value personal attention of consultants
Omnichannel approach adopted by Avon as it aims to stem declines
Vorwerk retains overall leadership despite share loss in 2022
PROSPECTS AND OPPORTUNITIES
Direct selling to benefit from consumer trust and personal relationships
Health and wellness goals to influence sales growth
The importance of sustainability as direct sellers look to make a difference
CHANNEL DATA
Table 129 Direct Selling by Product: Value 2017-2022
Table 130 Direct Selling by Product: % Value Growth 2017-2022
Table 131 Direct Selling GBO Company Shares: % Value 2018-2022
Table 132 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 133 Direct Selling Forecasts by Product: Value 2022-2027
Table 134 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive trend for vending but sales remain significantly lower than pre-pandemic levels
The importance of innovation, health and sustainability
Significant expansion of IVS Italia SpA in 2022
PROSPECTS AND OPPORTUNITIES
Further growth momentum for vending due to greater mobility and stronger return of inbound arrivals
Vending to experience further innovation
Sanitation and contactless payments to remain priorities for vending
CHANNEL DATA
Table 135 Vending by Product: Value 2017-2022
Table 136 Vending by Product: % Value Growth 2017-2022
Table 137 Vending GBO Company Shares: % Value 2018-2022
Table 138 Vending GBN Brand Shares: % Value 2019-2022
Table 139 Vending Forecasts by Product: Value 2022-2027
Table 140 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive performance for retail e-commerce in 2022 but growth slows in line with greater mobility
Innovation and sustainability
International giants prevail but ManoMano identifies strong potential for Italian market
PROSPECTS AND OPPORTUNITIES
Positive outlook for retail e-commerce due to habit persistence and familiarity
Innovation evolving from the metaverse
Logistics of retail e-commerce must consider environmental impact
CHANNEL DATA
Table 141 Retail E-Commerce by Channel: Value 2017-2022
Table 142 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 143 Retail E-Commerce by Product: Value 2017-2022
Table 144 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 145 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 146 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 147 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 148 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 149 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027