Summary

During 2022, with the Omicron variant of COVID-19 at large in the community, this was making customs clearance between Hong Kong and mainland China more uncertain, meaning that the Hong Kong retail industry was still having to rely mainly on local consumption. Retail sales in Hong Kong at the height of the fifth wave of COVID-19 slumped compared with the year-earlier period, with the Omicron variant seriously hurting retail sales in the first quarter of 2022 due to the restrictive social distanc...

Euromonitor International's Retail in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in Hong Kong, China
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Northern Metropolis expansion opens up new retail opportunities
Retailers focusing on local consumption outperform the overall market
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
China National Day (also known as Golden Week)
Christmas and New Year
Chinese New Year (Spring Festival)
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience store sales continue to grow in 2022
Consumption vouchers help drive Circle K sales
7-CAFÉ+ Always On opens and promotions on selected dates
PROSPECTS AND OPPORTUNITIES
China Resources Vanguard shifts its focus away from convenience stores
Development of e-commerce logistics
“Direct from Japan” trend likely to fade as travel resumes among Hong Kong consumers
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN HONG KONG, CHINA
2022 DEVELOPMENTS
HYPERMARKETS IN HONG KONG, CHINA
2022 DEVELOPMENTS
SUPERMARKETS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets back recording positive growth in 2022 after the dip in sales seen a year earlier
U select continues its fast expansion
Wellcome opening Wellcome Fresh outlets
PROSPECTS AND OPPORTUNITIES
DFI Retail’s strategic sourcing and pricing
ParknShop invests in enhancing the e-commerce experience
Northern Metropolis Development will drive new demand in the future
CHANNEL DATA
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Supermarkets GBO Company Shares: % Value 2018-2022
Table 68 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers channel manages to keep growing throughout the pandemic
Grocery chains introduce new retail offerings
Closure of bakeries due to the pandemic
PROSPECTS AND OPPORTUNITIES
Strategic developments at 759 Store
Increased competition expected from variety stores
The rapid growth of e-commerce channels to constrain the increase in offline sales
CHANNEL DATA
Table 72 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 75 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 76 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 77 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
More strong growth recorded in 2022, but sales still well below 2018 levels
lululemon performing strongly and expanding
Pop-up stores an effective channel to promote sustainable fashion
PROSPECTS AND OPPORTUNITIES
Physical retail regains importance
Sportswear continues to outperform
Global online fashion player Farfetch has big plans for Hong Kong
CHANNEL DATA
Table 79 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 82 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 83 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 84 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth slows but remains positive in 2022, but sales remain well below 2018 levels
Fortress achieves exceptional online sales
Xiaomi continues to expand physical retail in Hong Kong
PROSPECTS AND OPPORTUNITIES
Xiaomi offering same-day delivery and interest-free instalment plans
Future developments at Fortress
Smart home appliances expected to drive sales
CHANNEL DATA
Table 86 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 89 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 90 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 91 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 seriously impacts sales of beauty specialist retailers
Vita Green continues outperforming the overall channel
Bringing mainland Chinese e-commerce strategies to Hong Kong
PROSPECTS AND OPPORTUNITIES
Changing consumption patterns
Sustainability gains increasing attention among consumer and beauty brands
Ageing population will continue to drive growth in health specialists’ sales
CHANNEL DATA
Table 93 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 96 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 97 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 98 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 99 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 100 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 101 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 102 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 103 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home products specialists channel already recovers to pre-COVID-19 sales levels
IKEA continues its expansion
Average unit prices increase
PROSPECTS AND OPPORTUNITIES
Consumers value the importance of a convenient location
Resumption of travel might draw consumers away from spending on home improvements
Customisation and multifunctionality could be important trends
CHANNEL DATA
Table 104 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 107 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 108 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 109 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Department stores sales still declining in 2022 as variety stores again post positive growth
AEON’s private label lines show strong growth in 2022
Yata looking to improve its digital presence without losing its focus on the in-store experience
PROSPECTS AND OPPORTUNITIES
New Sogo department store planned to open at the Kai Tak Project
Japanese variety stores expected to continue outperforming department stores
AEON speeds up its expansion plan as it rides the “Direct from Japan” trend; Yata looking to become a leading department store player in Hong Kong
CHANNEL DATA
Table 137 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 138 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 139 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 140 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 141 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 142 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 143 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 144 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 145 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 146 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 147 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct selling continues recording a positive (if modest) growth rate in 2022
Amway and Herbalife remain the top two players in direct selling
Direct sellers promote positive image through community services
PROSPECTS AND OPPORTUNITIES
Amway will continue leading direct selling
Social commerce is the future
E-commerce still represents a threat to direct selling
CHANNEL DATA
Table 115 Direct Selling by Product: Value 2017-2022
Table 116 Direct Selling by Product: % Value Growth 2017-2022
Table 117 Direct Selling GBO Company Shares: % Value 2018-2022
Table 118 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 119 Direct Selling Forecasts by Product: Value 2022-2027
Table 120 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vending back to recording positive growth in 2022
Japanese cuisine, such as sushi, represents a popular offering via vending
Smart vending machines open up new growth opportunities with enhanced features
PROSPECTS AND OPPORTUNITIES
Vending expected to continue growing
Smart vending is getting smarter and smarter
CHANNEL DATA
Table 121 Vending by Product: Value 2017-2022
Table 122 Vending by Product: % Value Growth 2017-2022
Table 123 Vending GBO Company Shares: % Value 2018-2022
Table 124 Vending GBN Brand Shares: % Value 2019-2022
Table 125 Vending Forecasts by Product: Value 2022-2027
Table 126 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic adds further momentum to e-commerce growth
HKTVmall faced unprecedented operational pressure
DFI Retail launches an e-commerce platform, but two other e-commerce platforms cease operations
PROSPECTS AND OPPORTUNITIES
Online shopping and omnichannel retail sales will be irreversible trends in the future
Local e-commerce needs to have a seamless offline/online advantage
CHANNEL DATA
Table 127 Retail E-Commerce by Channel: Value 2017-2022
Table 128 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 129 Retail E-Commerce by Product: Value 2017-2022
Table 130 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 131 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 132 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 133 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 134 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 135 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 136 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027