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中国におけるビューティ＆パーソナルケアBeauty and Personal Care in China 価格感応度の上昇とパンデミックの影響による移動の制限により、2020年に控えめな業績となったのに比べ、2021年のビューティ＆パーソナルケアは、COVID-19の影響に引き続き悩まされながらも、ダイナミックな成長... もっと見る
サマリー価格感応度の上昇とパンデミックの影響による移動の制限により、2020年に控えめな業績となったのに比べ、2021年のビューティ＆パーソナルケアは、COVID-19の影響に引き続き悩まされながらも、ダイナミックな成長率を記録しました。これは、2020年がパンデミックとチリの不安定な政治状況により、チリにとって特に困難な年であったことを考慮すると、特に重要なことである。例外的な成長を記録したのは、美容と...Euromonitor Internationalの調査レポート「チリの美容とパーソナルケア」は、国レベルでの市場規模と形状の包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を牽引するセクターを特定することが可能です。2026年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲ベビー＆子供専用製品、バス＆シャワー、カラーコスメティック、デオドラント、脱毛剤、ダーモコスメティック ビューティ＆パーソナルケア、フレグランス、ヘアケア、マスビューティ＆パーソナルケア、メンズグルーミング、オーラルケア、パワー歯ブラシを除くオーラルケア、プレミアムビューティ＆パーソナルケア、プレステージビューティ＆パーソナルケア、スキンケア、サンケア。 データ収録範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ビューティ＆パーソナルケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Beauty and Personal Care in ChileEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN CHILE EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Growth driven by monetary liquidity in 2021 as a result of cash withdrawals from the pension system and subsidies from the government Significant increase in sales in dermocosmetics within mass segment, especially in skin care and sun care Department stores and beauty specialists recover some space as sales channels PROSPECTS AND OPPORTUNITIES Opportunity for private label to gain ground due to trend of larger packaging formats E-commerce to consolidate position as crucial distribution channel for players Innovative and sustainable products can add dynamism to mature categories CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Premium fragrances records highest growth in beauty and personal care L’Oréal leads premium beauty and personal care supported by e-commerce and advantageous position in department stores Premium brands benefit from excess financial liquidity generated by government subsidies and successive withdrawals from the pension system PROSPECTS AND OPPORTUNITIES Premium brands to target omnichannel strategy Companies continue to focus on quality and customer service E-commerce growth proves to be useful tool to attract consumers CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for baby and child-specific products driven by excess monetary liquidity in 2021 Sun care and skin care record fastest growth, supported by the momentum of dermocosmetics PROSPECTS AND OPPORTUNITIES Further potential for dermocosmetics E-commerce to consolidate its position as an important emerging channel in Chile Discounting and bundle promotions to remain popular in baby and child-specific sun care and skin care CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Sales continue to grow in 2021, driven by higher consumer disposable incomes, despite some slowing of demand in second half of the year New lifestyle trends focus on hygiene, with further potential in the future Unilever retains convincing leadership due to wide distribution and price competition in 2021 PROSPECTS AND OPPORTUNITIES Environmental consciousness to continue to shape purchasing decisions Pricing strategies and promoting private label will be increasingly used by companies and large retailers to improve their positions in the category Improvement in e-commerce and last mile services to drive greater dynamism in retail CATEGORY DATA Table 34 Sales of Bath and Shower by Category: Value 2016-2021 Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Colour cosmetics achieves significant value growth in 2021, far exceeding 2019 sales, driven by access to financial liquidity and reopening of physical non-essential channels Premium brands stand out in their campaigns to attract customers, achieving important share gain L'Oréal launches its first cosmetic packaging that reduces plastic use by 45% and includes certified cardboard PROSPECTS AND OPPORTUNITIES Companies to continue with innovative proposals and trends Online growth evidence that e-commerce can be a useful tool to attract consumers Rise of dermocosmetics within the category CATEGORY DATA Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for deodorants marginally improves in 2021 due to greater mobility outside of the home, but remains below pre-pandemic levels Dermocosmetics energises category Unilever retains its leadership of deodorants in 2021 PROSPECTS AND OPPORTUNITIES Dermocosmetics within category offers further growth potential Potential for sustainable products Innovation can drive up dynamism within deodorants following stagnation CATEGORY DATA Table 54 Sales of Deodorants by Category: Value 2016-2021 Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 57 NBO Company Shares of Deodorants: % Value 2017-2021 Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for depilatories significantly improves in 2021 in line with greater mobility outside of the home Procter & Gamble strengthens lead in 2021, although Reckitt Benckiser, Eveready and Cosmética Nacional are important competitors Emergence of e-commerce presents opportunity for the massification of depilatories PROSPECTS AND OPPORTUNITIES Interest in hair removers/bleaches with skin care benefits provides opportunity for expansion Modern grocery retailers and beauty specialists to remain most popular distribution channels for depilatories Innovation and sustainability are key elements to drive up value growth CATEGORY DATA Table 63 Sales of Depilatories by Category: Value 2016-2021 Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 66 NBO Company Shares of Depilatories: % Value 2017-2021 Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Fragrances records remarkable growth in 2021, supported by financial liquidity and greater mobility Premium brands stand out in their campaigns to attract customers, achieving important migration towards higher-priced products Puig retains slim lead in 2021 in the face of increasing competition from L'Oréal, supported by latter’s strong performance in premium segment PROSPECTS AND OPPORTUNITIES E-commerce to consolidate its importance as a distribution channel for fragrances Political and economic uncertainty heading into 2022 may impact demand Possibility of lower disposable incomes in 2022 will offer opportunities to emerging brands and private label CATEGORY DATA Table 70 Sales of Fragrances by Category: Value 2016-2021 Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Fragrances: % Value 2017-2021 Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Hair care achieves significant growth in 2021, with standard shampoos, and conditioners and treatments particularly strong performers Modern grocery retailers remains most important distribution channel in 2021 L'Oréal, Unilever and Procter & Gamble compete closely for leadership of hair care PROSPECTS AND OPPORTUNITIES New opportunities with the rise of e-commerce Despite gradual return to normality, many home treatment routines will remain relevant Innovation and differentiation key elements to continue expanding hair care CATEGORY DATA Table 78 Sales of Hair Care by Category: Value 2016-2021 Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 81 NBO Company Shares of Hair Care: % Value 2017-2021 Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 84 LBN Brand Shares of Colourants: % Value 2018-2021 Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Men's grooming registers high growth in 2021, with premium men’s fragrances a particularly dynamic performer Chileans males are increasingly interested in men's grooming products Unilever retains leadership but L'Oréal makes notable gains due to sales of premium men’s fragrances PROSPECTS AND OPPORTUNITIES Changing society will encourage males to continue exploring men’s grooming in the coming years Companies must continue to promote quality and sustainable products E-commerce to consolidate position as a key distribution channel for players CATEGORY DATA Table 91 Sales of Men’s Grooming by Category: Value 2016-2021 Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Oral care benefits from access to financial liquidity in 2021 Colgate launches first 100% recyclable toothpaste tube Colgate-Palmolive maintains lead in 2021 due to new naturally-positioned product development PROSPECTS AND OPPORTUNITIES Vegan/free-from options to remain growing niche in Chile Promotions, discounts and innovation to attract consumers Modern grocery retailers led by supermarkets and hypermarkets to remain leading distribution channel for oral care CATEGORY DATA Table 100 Sales of Oral Care by Category: Value 2016-2021 Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 102 Sales of Toothbrushes by Category: Value 2016-2021 Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 105 NBO Company Shares of Oral Care: % Value 2017-2021 Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Skin care records significant growth in 2021, driven by premium brands Dermocosmetics is dynamic performer, with consumers willing to pay more for proven efficacy L'Oréal extends lead by capitalising on dermocosmetics in 2021 and migration to premium brands PROSPECTS AND OPPORTUNITIES E-commerce and omnichannel approach to allow players to have a distinct advantage over competitors Increasingly sophisticated consumers Innovative and sustainable products to become booming trend in Chilean skin care CATEGORY DATA Table 113 Sales of Skin Care by Category: Value 2016-2021 Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Skin Care: % Value 2017-2021 Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Sun care has outstanding year supported by fewer restrictions and greater mobility Dermocosmetics perform well in 2021, with claims of superior results L'Oréal increases its advantage as leader in 2021, supported by dermocosmetics brands PROSPECTS AND OPPORTUNITIES Growth trend of natural and sustainable products is expected to continue Modern grocery retailers to consolidate position as alternative distribution channel for sun care Innovation, promotions and discounts will continue to be key elements for success CATEGORY DATA Table 124 Sales of Sun Care by Category: Value 2016-2021 Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 126 NBO Company Shares of Sun Care: % Value 2017-2021 Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
SummaryCompared to a subdued performance in 2020 due to rising price sensitivity and limited mobility as a result of the pandemic, beauty and personal care recorded dynamic growth rates in 2021, despite the fact that the country continued to suffer from the effects of COVID-19. This is especially significant taking into account that 2020 was a particularly difficult year for Chile, because of the pandemic and an unstable political situation in the country. The exceptional growth recorded by beauty and... Table of ContentsBeauty and Personal Care in ChileEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN CHILE EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Growth driven by monetary liquidity in 2021 as a result of cash withdrawals from the pension system and subsidies from the government Significant increase in sales in dermocosmetics within mass segment, especially in skin care and sun care Department stores and beauty specialists recover some space as sales channels PROSPECTS AND OPPORTUNITIES Opportunity for private label to gain ground due to trend of larger packaging formats E-commerce to consolidate position as crucial distribution channel for players Innovative and sustainable products can add dynamism to mature categories CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Premium fragrances records highest growth in beauty and personal care L’Oréal leads premium beauty and personal care supported by e-commerce and advantageous position in department stores Premium brands benefit from excess financial liquidity generated by government subsidies and successive withdrawals from the pension system PROSPECTS AND OPPORTUNITIES Premium brands to target omnichannel strategy Companies continue to focus on quality and customer service E-commerce growth proves to be useful tool to attract consumers CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for baby and child-specific products driven by excess monetary liquidity in 2021 Sun care and skin care record fastest growth, supported by the momentum of dermocosmetics PROSPECTS AND OPPORTUNITIES Further potential for dermocosmetics E-commerce to consolidate its position as an important emerging channel in Chile Discounting and bundle promotions to remain popular in baby and child-specific sun care and skin care CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Sales continue to grow in 2021, driven by higher consumer disposable incomes, despite some slowing of demand in second half of the year New lifestyle trends focus on hygiene, with further potential in the future Unilever retains convincing leadership due to wide distribution and price competition in 2021 PROSPECTS AND OPPORTUNITIES Environmental consciousness to continue to shape purchasing decisions Pricing strategies and promoting private label will be increasingly used by companies and large retailers to improve their positions in the category Improvement in e-commerce and last mile services to drive greater dynamism in retail CATEGORY DATA Table 34 Sales of Bath and Shower by Category: Value 2016-2021 Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Colour cosmetics achieves significant value growth in 2021, far exceeding 2019 sales, driven by access to financial liquidity and reopening of physical non-essential channels Premium brands stand out in their campaigns to attract customers, achieving important share gain L'Oréal launches its first cosmetic packaging that reduces plastic use by 45% and includes certified cardboard PROSPECTS AND OPPORTUNITIES Companies to continue with innovative proposals and trends Online growth evidence that e-commerce can be a useful tool to attract consumers Rise of dermocosmetics within the category CATEGORY DATA Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for deodorants marginally improves in 2021 due to greater mobility outside of the home, but remains below pre-pandemic levels Dermocosmetics energises category Unilever retains its leadership of deodorants in 2021 PROSPECTS AND OPPORTUNITIES Dermocosmetics within category offers further growth potential Potential for sustainable products Innovation can drive up dynamism within deodorants following stagnation CATEGORY DATA Table 54 Sales of Deodorants by Category: Value 2016-2021 Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 57 NBO Company Shares of Deodorants: % Value 2017-2021 Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for depilatories significantly improves in 2021 in line with greater mobility outside of the home Procter & Gamble strengthens lead in 2021, although Reckitt Benckiser, Eveready and Cosmética Nacional are important competitors Emergence of e-commerce presents opportunity for the massification of depilatories PROSPECTS AND OPPORTUNITIES Interest in hair removers/bleaches with skin care benefits provides opportunity for expansion Modern grocery retailers and beauty specialists to remain most popular distribution channels for depilatories Innovation and sustainability are key elements to drive up value growth CATEGORY DATA Table 63 Sales of Depilatories by Category: Value 2016-2021 Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 66 NBO Company Shares of Depilatories: % Value 2017-2021 Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Fragrances records remarkable growth in 2021, supported by financial liquidity and greater mobility Premium brands stand out in their campaigns to attract customers, achieving important migration towards higher-priced products Puig retains slim lead in 2021 in the face of increasing competition from L'Oréal, supported by latter’s strong performance in premium segment PROSPECTS AND OPPORTUNITIES E-commerce to consolidate its importance as a distribution channel for fragrances Political and economic uncertainty heading into 2022 may impact demand Possibility of lower disposable incomes in 2022 will offer opportunities to emerging brands and private label CATEGORY DATA Table 70 Sales of Fragrances by Category: Value 2016-2021 Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Fragrances: % Value 2017-2021 Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Hair care achieves significant growth in 2021, with standard shampoos, and conditioners and treatments particularly strong performers Modern grocery retailers remains most important distribution channel in 2021 L'Oréal, Unilever and Procter & Gamble compete closely for leadership of hair care PROSPECTS AND OPPORTUNITIES New opportunities with the rise of e-commerce Despite gradual return to normality, many home treatment routines will remain relevant Innovation and differentiation key elements to continue expanding hair care CATEGORY DATA Table 78 Sales of Hair Care by Category: Value 2016-2021 Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 81 NBO Company Shares of Hair Care: % Value 2017-2021 Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 84 LBN Brand Shares of Colourants: % Value 2018-2021 Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Men's grooming registers high growth in 2021, with premium men’s fragrances a particularly dynamic performer Chileans males are increasingly interested in men's grooming products Unilever retains leadership but L'Oréal makes notable gains due to sales of premium men’s fragrances PROSPECTS AND OPPORTUNITIES Changing society will encourage males to continue exploring men’s grooming in the coming years Companies must continue to promote quality and sustainable products E-commerce to consolidate position as a key distribution channel for players CATEGORY DATA Table 91 Sales of Men’s Grooming by Category: Value 2016-2021 Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Oral care benefits from access to financial liquidity in 2021 Colgate launches first 100% recyclable toothpaste tube Colgate-Palmolive maintains lead in 2021 due to new naturally-positioned product development PROSPECTS AND OPPORTUNITIES Vegan/free-from options to remain growing niche in Chile Promotions, discounts and innovation to attract consumers Modern grocery retailers led by supermarkets and hypermarkets to remain leading distribution channel for oral care CATEGORY DATA Table 100 Sales of Oral Care by Category: Value 2016-2021 Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 102 Sales of Toothbrushes by Category: Value 2016-2021 Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 105 NBO Company Shares of Oral Care: % Value 2017-2021 Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Skin care records significant growth in 2021, driven by premium brands Dermocosmetics is dynamic performer, with consumers willing to pay more for proven efficacy L'Oréal extends lead by capitalising on dermocosmetics in 2021 and migration to premium brands PROSPECTS AND OPPORTUNITIES E-commerce and omnichannel approach to allow players to have a distinct advantage over competitors Increasingly sophisticated consumers Innovative and sustainable products to become booming trend in Chilean skin care CATEGORY DATA Table 113 Sales of Skin Care by Category: Value 2016-2021 Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Skin Care: % Value 2017-2021 Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN CHILE KEY DATA FINDINGS 2021 DEVELOPMENTS Sun care has outstanding year supported by fewer restrictions and greater mobility Dermocosmetics perform well in 2021, with claims of superior results L'Oréal increases its advantage as leader in 2021, supported by dermocosmetics brands PROSPECTS AND OPPORTUNITIES Growth trend of natural and sustainable products is expected to continue Modern grocery retailers to consolidate position as alternative distribution channel for sun care Innovation, promotions and discounts will continue to be key elements for success CATEGORY DATA Table 124 Sales of Sun Care by Category: Value 2016-2021 Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 126 NBO Company Shares of Sun Care: % Value 2017-2021 Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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