Summary

Since peaking in 2016, China’s birth rate has been seeing a continuous decline, dropping below 10 million for the first time in 2022, and only 9.02 million births recorded in 2023. Although the decline in 2023 was slightly less steep compared with 2022, the downward trend persists. This is primarily due to the post-pandemic economic recovery falling short of expectations, rising living costs, and increased uncertainty about the future, all of which have dampened the desire to have children. Desp... Euromonitor International's Baby Food in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change. Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Baby Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Baby Food in China
Euromonitor International
August 2024

List Of Contents And Tables

BABY FOOD IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further decline in the birth rate drives down sales of milk formula
Despite overall downturn, many brands maintain growth in milk formula due to various strategies
Baby food (excl. milk formula) performs better than milk formula, and has more growth potential
PROSPECTS AND OPPORTUNITIES
Special baby milk formula expected to grow along with rising consumer awareness
Continuous upgrades and differentiation expected in milk formula
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2019-2024
Table 2 Sales of Baby Food by Category: Value 2019-2024
Table 3 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 4 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
Table 6 NBO Company Shares of Baby Food: % Value 2020-2024
Table 7 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 8 Distribution of Baby Food by Format: % Value 2019-2024
Table 9 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 10 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN CHINA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 17 Penetration of Private Label by Category: % Value 2019-2024
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources