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ポーランドの消費者ライフスタイルConsumer Lifestyles in Poland Consumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、ポーランドのトレンドと整合させることで、消費者の主要な態度や考え方、購買や消費習慣への影響について貴重な洞察を提供します。 ユ... もっと見る
サマリーConsumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、ポーランドのトレンドと整合させることで、消費者の主要な態度や考え方、購買や消費習慣への影響について貴重な洞察を提供します。ユーロモニターの「ポーランドの消費者ライフスタイル」レポートは、国内の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣類、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が収録されています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者概要市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Consumer landscape 2021Life priorities Polish respondents prioritise spending most time with their partners Prioritising time for favourite activities higher than global average Gen Z far more focused on spending time with friends than other cohorts Consumers value curated experiences that are tailored to their tastes Younger generations like to be distinct from others Brand engagement is low, but consumers like new products/services Millennials/Gen X put greater emphasis on buying from trusted brands Home life Lower levels of entertaining at home as households connect virtually Video gaming among top home-based activities for younger cohorts Safe area is a top feature; energy efficiency is also highly desirable Gen Z want homes in close proximity to public transport Eating habits Preference for home cooking dampens demand for takeaway food All generations much prefer home-cooked food but ready meals popular Polish consumers enjoy superior tasting foods with health benefits Younger generations leading the way to a more flexitarian diet Consumers enjoy snacking during the day and while watching TV Gen Z have most varied mealtimes and snack most during the day Working life High salaries and job security are key work-related factors All generations want a job that offers a strong work-life balance Gen Z more focused on high earnings than other generations Over a third of Poles expect to work from home and have flexible hours Nearly 50% of Gen Z expect to start their own company in future Sustainable living Consumers have most trust in recyclable labels Baby Boomers are most concerned about climate change Consumers have above global average level of green behaviour Baby Boomers most actively working towards greener practices Consumers more actively using energy-efficient products/repairing items Gen Z are embracing the circular economy Consumers are community-minded and share opinions on social media Gen Z are more actively sharing their opinions on social media Leisure habits Socialising online has surged during the pandemic Gen Z shift online for socialising and learning Poles like to engage with their friends in-person as much as possible Millennials enjoy cinema visits more than other generations Nearly 60% went on domestic trips in the previous 12 months Travellers look for a relaxing time with nature and outdoor activities Older generations put greater value on outdoors and nature activities Health and wellness Nearly 70% of consumers regularly take vitamins or supplements Poles regularly participate in cycling and intensive physical activities Riding a bicycle more popular than hiking or walking for many Herbal remedies used far more for stress-reduction than global average Younger generations more likely to adopt sleep aids for reducing stress Shopping habits Consumers are buying fewer items to afford higher quality things Gen Z have a penchant for visiting shopping malls Friends and family shopping recommendations are the most influential Product label information more important to Gen Z Convenience is by far the biggest motivator to use a subscription service Consumers are motivated to shop in-store for immediate purchases Gen Z more motivated to shop in-store by seeing/trying before buying Consumers shop online for best prices and free delivery Free delivery and ordering at anytime appeals most to Gen Z Technology Cultivating a personal brand online is important to Polish consumers Gen Z more focused on managing their data sharing and privacy settings Polish households have much lower ownership of virtual assistants Ownership of wearable devices above global average Visits to health-related/medical sites much higher than global average Over 50% of Gen Z/Millennials take part in online video-gaming weekly
SummaryConsumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Poland. Table of ContentsConsumer landscape 2021Life priorities Polish respondents prioritise spending most time with their partners Prioritising time for favourite activities higher than global average Gen Z far more focused on spending time with friends than other cohorts Consumers value curated experiences that are tailored to their tastes Younger generations like to be distinct from others Brand engagement is low, but consumers like new products/services Millennials/Gen X put greater emphasis on buying from trusted brands Home life Lower levels of entertaining at home as households connect virtually Video gaming among top home-based activities for younger cohorts Safe area is a top feature; energy efficiency is also highly desirable Gen Z want homes in close proximity to public transport Eating habits Preference for home cooking dampens demand for takeaway food All generations much prefer home-cooked food but ready meals popular Polish consumers enjoy superior tasting foods with health benefits Younger generations leading the way to a more flexitarian diet Consumers enjoy snacking during the day and while watching TV Gen Z have most varied mealtimes and snack most during the day Working life High salaries and job security are key work-related factors All generations want a job that offers a strong work-life balance Gen Z more focused on high earnings than other generations Over a third of Poles expect to work from home and have flexible hours Nearly 50% of Gen Z expect to start their own company in future Sustainable living Consumers have most trust in recyclable labels Baby Boomers are most concerned about climate change Consumers have above global average level of green behaviour Baby Boomers most actively working towards greener practices Consumers more actively using energy-efficient products/repairing items Gen Z are embracing the circular economy Consumers are community-minded and share opinions on social media Gen Z are more actively sharing their opinions on social media Leisure habits Socialising online has surged during the pandemic Gen Z shift online for socialising and learning Poles like to engage with their friends in-person as much as possible Millennials enjoy cinema visits more than other generations Nearly 60% went on domestic trips in the previous 12 months Travellers look for a relaxing time with nature and outdoor activities Older generations put greater value on outdoors and nature activities Health and wellness Nearly 70% of consumers regularly take vitamins or supplements Poles regularly participate in cycling and intensive physical activities Riding a bicycle more popular than hiking or walking for many Herbal remedies used far more for stress-reduction than global average Younger generations more likely to adopt sleep aids for reducing stress Shopping habits Consumers are buying fewer items to afford higher quality things Gen Z have a penchant for visiting shopping malls Friends and family shopping recommendations are the most influential Product label information more important to Gen Z Convenience is by far the biggest motivator to use a subscription service Consumers are motivated to shop in-store for immediate purchases Gen Z more motivated to shop in-store by seeing/trying before buying Consumers shop online for best prices and free delivery Free delivery and ordering at anytime appeals most to Gen Z Technology Cultivating a personal brand online is important to Polish consumers Gen Z more focused on managing their data sharing and privacy settings Polish households have much lower ownership of virtual assistants Ownership of wearable devices above global average Visits to health-related/medical sites much higher than global average Over 50% of Gen Z/Millennials take part in online video-gaming weekly
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