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タイのメガトレンドMegatrends in Thailand 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがタイでどのように顕在化し... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがタイでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Thailandレポートでは、タイの消費者支出に影響を与える要因を分析している。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Thai consumers set to spend more on convenience Convenience In Bangkok, IKEA opens first city-centre store in Southeast Asia Older generations have the means to invest in time-saving products and services Thais aim to achieve a better balance between work and leisure The ability to immediately obtain a product is key factor driving consumers to shop in-store Gen Z value the ability to customise products when shopping online Lack of time for cooking motivates consumers to order takeaway or dine out Digital living Line Man Wongnai seeks super app status Thai consumers are digitally-savvy More than half of respondents are willing to share their data to get personalised offers Gen Z are the least likely to share their personal information Social media becomes the top source of information for Thais Share of consumers expecting more activities to shift online in future grows Diversity and inclusion Grab Thailand aims to empower female drivers with #WomenWelcome campaign Thais tend to be more involved in social and political issues than their global counterparts Two thirds of Thai consumers are open to new cultures Two thirds of respondents purchase from trustworthy brands Experience more AWC caters to modern travellers with integrated experience app Shopping and socialising top the list of leisure activities Thais look for safety and relaxation when choosing travel destinations Millennials most of all generations prefer tailored experiences Personalisation Homewares marketplace NocNoc uses AI to develop personalised service Thais are more willing to share their data to get personalised offers Half of Gen Z respondents claim they like to be distinct from others Premiumisation Brownie House caters to demand for premiumisation in sweet snacks Consumers seek uniqueness and simplicity Thais prefer to know what they are buying, making clear product communication essential Consumers are paying closer attention to health attributes in food and drink Pursuit of value Central Retail Corp launches new low-cost wholesale model Thai consumers seek more ways to economise Consumers are hit by the cost-of-living crisis Repurposing movement gains traction Gen Z are the most likely to reduce spending on products and services Shopper reinvented “Tech-enabled” coffee chain Flash Coffee plans major expansion Celebrity endorsements are held in high regard Most products still purchased in-store, with notable exception of toys and travel Nearly half of Thai respondents follow companies on social media Millennials are most likely to buy something on social media Sustainable living Secondlifeasia aims to reduce e-waste by prolonging device usage Conscious consumerism is on the rise Younger consumers are more inclined to follow conscious consumerism principles Reducing plastic use remains at the top of the list of green activities Wellness Sappe targets Gen Z with innovative mood-related functional waters Holistic wellness gains traction Higher vitamin consumption remains a legacy of COVID-19 Health takes centre stage in consumer priorities Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Thailand. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Thai consumers set to spend more on convenience Convenience In Bangkok, IKEA opens first city-centre store in Southeast Asia Older generations have the means to invest in time-saving products and services Thais aim to achieve a better balance between work and leisure The ability to immediately obtain a product is key factor driving consumers to shop in-store Gen Z value the ability to customise products when shopping online Lack of time for cooking motivates consumers to order takeaway or dine out Digital living Line Man Wongnai seeks super app status Thai consumers are digitally-savvy More than half of respondents are willing to share their data to get personalised offers Gen Z are the least likely to share their personal information Social media becomes the top source of information for Thais Share of consumers expecting more activities to shift online in future grows Diversity and inclusion Grab Thailand aims to empower female drivers with #WomenWelcome campaign Thais tend to be more involved in social and political issues than their global counterparts Two thirds of Thai consumers are open to new cultures Two thirds of respondents purchase from trustworthy brands Experience more AWC caters to modern travellers with integrated experience app Shopping and socialising top the list of leisure activities Thais look for safety and relaxation when choosing travel destinations Millennials most of all generations prefer tailored experiences Personalisation Homewares marketplace NocNoc uses AI to develop personalised service Thais are more willing to share their data to get personalised offers Half of Gen Z respondents claim they like to be distinct from others Premiumisation Brownie House caters to demand for premiumisation in sweet snacks Consumers seek uniqueness and simplicity Thais prefer to know what they are buying, making clear product communication essential Consumers are paying closer attention to health attributes in food and drink Pursuit of value Central Retail Corp launches new low-cost wholesale model Thai consumers seek more ways to economise Consumers are hit by the cost-of-living crisis Repurposing movement gains traction Gen Z are the most likely to reduce spending on products and services Shopper reinvented “Tech-enabled” coffee chain Flash Coffee plans major expansion Celebrity endorsements are held in high regard Most products still purchased in-store, with notable exception of toys and travel Nearly half of Thai respondents follow companies on social media Millennials are most likely to buy something on social media Sustainable living Secondlifeasia aims to reduce e-waste by prolonging device usage Conscious consumerism is on the rise Younger consumers are more inclined to follow conscious consumerism principles Reducing plastic use remains at the top of the list of green activities Wellness Sappe targets Gen Z with innovative mood-related functional waters Holistic wellness gains traction Higher vitamin consumption remains a legacy of COVID-19 Health takes centre stage in consumer priorities Leverage the power of megatrends to shape your strategy today
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