Summary

In 2024, overall consumer electronics in Germany is set to see only minimal growth, which can be attributed to the uncertainty plaguing German consumers due to economic developments, such as increased energy costs. Although the economic situation has improved from 2023, it is still insecure, and thus the general consumer tendency to delay purchases has persisted. Consumers avoid purchases they deem unnecessary, and if they do buy a product, they want to invest in one that is durable, reliable, a...

Euromonitor International's Consumer Electronics in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Consumer Electronics in Germany
Euromonitor International
August 2024

List Of Contents And Tables

CONSUMER ELECTRONICS IN GERMANY
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Computers and peripherals continues to decline in 2024
Monitors is the only category to see growth, due to the gaming trend, and desktops sees the worst performance, due to preference for laptops
Consumers gravitate towards appliances and electronics specialists to buy their computers and peripherals
PROSPECTS AND OPPORTUNITIES
Renewal cycle and substitutions set to increase sales of laptops, while desktops and monitors will decrease in the forecast period
Digital transformation will lead to decreasing sales, and sustainability concerns will drive innovations in printers
Sales of tablets might be affected by the “Digitalpakt” policy of the German government
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
In-car entertainment declines due to substitution with alternatives
TomTom and Garmin are leaving the market
Appliances and electronics specialists remains the key retail channel
PROSPECTS AND OPPORTUNITIES
In-car entertainment likely to become a niche category
Bicycles a possible alternative to generate sales for navigation devices
VR has the potential to revive in-car entertainment in the long term
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home audio and cinema declines, due to substitution by alternative products
Home audio and cinema experiences consolidation
Appliances and electronics specialists remains the most important distribution channel, with retail e-commerce growing
PROSPECTS AND OPPORTUNITIES
Substitution by wireless speakers likely to continue in the forecast period
Value could be generated by focusing on niche consumer groups
Smart home might open up doors for home audio and cinema
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home video sees a marginal increase in 2024 due to sports events
LCD TVs are being replaced by OLED TVs
Televisions are still predominantly purchased in stores
PROSPECTS AND OPPORTUNITIES
Sales of televisions set to decline again after the boom
Gaming trend also set to impact televisions
Video players are slowly approaching their end
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining sales of imaging devices due to substitution by smartphone cameras
Mirrorless cameras and cameras integrating camcorder features drive the competitive landscape
Retail e-commerce sees slow growth, but specialist stores remain the main provider of imaging devices
PROSPECTS AND OPPORTUNITIES
Trend towards authentic “imperfect” photos could be a gamechanger in the future sales of digital cameras
Object recognition and artificial intelligence areas likely to drive innovation
Canon and Sony expected to win share due to mirrorless cameras and global shutter innovation respectively
CATEGORY DATA
Table 112 Sales of Imaging Devices by Category: Volume 2019-2024
Table 113 Sales of Imaging Devices by Category: Value 2019-2024
Table 114 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 115 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 117 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 118 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 120 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 121 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Portable players sees growth due to popularity of wireless speakers and innovation of coloured e-readers
Boom in e-readers due to innovation of coloured e-readers
Appliances and electronics specialists remains the main channel for portable players, due to need for informed purchases and in-person testing
PROSPECTS AND OPPORTUNITIES
Google expected to overtake Amazon in wireless speakers, after years of continuous growth
Another boom in e-readers expected with the launch of coloured edition of Amazon’s Kindle
Portable multimedia players expected to become obsolete
CATEGORY DATA
Table 66 Sales of Portable Players by Category: Volume 2019-2024
Table 67 Sales of Portable Players by Category: Value 2019-2024
Table 68 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 69 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 71 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 72 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 74 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 75 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for mobile phones due to reaching the end of the replacement cycle
Ranking remains unchanged, although Apple gains share on Samsung
Appliances and electronics specialists remains the main channel for smartphones, but retail e-commerce is growing
PROSPECTS AND OPPORTUNITIES
AI features and sustainability trend might influence smartphones in the forecast period
Germans value longevity and reliability in smartphones
Potential emergence of a reverse trend for feature phones
CATEGORY DATA
Table 77 Sales of Mobile Phones by Category: Volume 2019-2024
Table 78 Sales of Mobile Phones by Category: Value 2019-2024
Table 79 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 80 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 81 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 82 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 83 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 84 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 85 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 86 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 87 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 88 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 89 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wearable electronics continues its overall growth path
Garmin’s growth and Fossil’s exit from the market shape the competitive landscape
Wearable electronics are mainly purchased online
PROSPECTS AND OPPORTUNITIES
Wearable electronics expected to turn to volume decline
Company developments expected to affect competitive dynamics
Health features could drive the popularity of smart wearables in Germany
CATEGORY DATA
Table 90 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 91 Sales of Wearable Electronics by Category: Value 2019-2024
Table 92 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 93 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 94 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 95 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 96 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 97 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 98 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 99 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 100 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales of headphones increase, driven by the premium segment
Apple’s AirPods continue to dominate TWS earbuds in the German market
Appliances and electronics specialists remains the dominant retail channel
PROSPECTS AND OPPORTUNITIES
Innovations in TWS earbuds in terms of gesture recognition and others
Open-ear headphones expected to continue their growth in the forecast period
Fairbuds has the potential to completely change the headphones category
CATEGORY DATA
Table 101 Sales of Headphones by Category: Volume 2019-2024
Table 102 Sales of Headphones by Category: Value 2019-2024
Table 103 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 104 Sales of Headphones by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Headphones: % Volume 2020-2024
Table 106 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 107 Distribution of Headphones by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 109 Forecast Sales of Headphones by Category: Value 2024-2029
Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Headphones by Category: % Value Growth 2024-2029