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オーストラリアのメガトレンドMegatrends in Australia 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがオーストラリアでどのように... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがオーストラリアでどのように顕在化したかについての洞察を提供している。ユーロモニターの「オーストラリアのメガトレンド」レポートは、国内の消費者支出に影響を与える要因を分析している。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience is key for busy Australians Convenience 7-Eleven Australia enhances customer convenience with Grabango Tech continues to contribute to the simplification of everyday tasks Consumers pursue a better work-life balance Millennials are the least keen to see or try products or services before making a purchase Australians value the convenience of e-commerce, allowing to order anytime and anywhere Younger generations have less time to cook Digital living Eufy unveils new line of smart home devices for Australian market Smart appliances fast becoming a must-have for the home Shoppers remain concerned about data privacy Millennials are most likely to manage their data settings Shoppers continue to put their trust in the opinions of friends and family Consumers are looking for balance between face-to-face and online activities Diversity and inclusion Speedo launches inclusive “Go Full Speedo” campaign Australians are keen to support causes aligned with their own values Millennials are eager to have a positive impact on the world Majority of Australians feel comfortable with expressing their identity Australians value trustworthy companies and brands Experience more Metaverse of Magic blends illusion and live theatre with interactive gameplay Australians try to balance activities in person and online Relaxation and personal safety are top of the bill for holidaymakers Consumers continue to value real world experiences Personalisation Threadicated unveils AI-powered personalised styling service Millennials have the most enthusiasm for virtual experiences Demand for tailored experiences is still relatively low, but rising Premiumisation Proudi enhances its human-grade wet dog food offering Most consumers are looking for ways to simplify their life Millennials are keen to get involved in product innovation Health, high quality and performance are key considerations for Australian shoppers Pursuit of value Coles enhances its affordable luxury offering with Coles Finest redesign Australian shoppers adopt thriftier habits Older consumers are the most likely to lack financial security Shoppers embrace the circular economy Gen Z are the most determined to economise Shopper reinvented Australia Post rolls out modern retail space and community hub Millennials are the most concerned about brand trust The internet now dominates travel-related buying Australia lags behind in s-commerce Millennials tend to be more active in interacting with brands online Sustainable living Michael Hill launches gold recycling programme Consumers continue to adopt greener behaviour Australians continue to be hot on recycling Controlling food waste and plastics use are top environmental priorities Australians are more inclined to support causes that align with their values Recyclable packaging is at the top of the minds of eco-conscious Australians Wellness PERKii taps into gut health trend with new range of Probiotic Smoothies Consumers are turning to holistic methods to reduce stress Australians take a keen interest in fitness and wellness Consumers remain concerned about health and safety in the post-pandemic era Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Australia. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Convenience is key for busy Australians Convenience 7-Eleven Australia enhances customer convenience with Grabango Tech continues to contribute to the simplification of everyday tasks Consumers pursue a better work-life balance Millennials are the least keen to see or try products or services before making a purchase Australians value the convenience of e-commerce, allowing to order anytime and anywhere Younger generations have less time to cook Digital living Eufy unveils new line of smart home devices for Australian market Smart appliances fast becoming a must-have for the home Shoppers remain concerned about data privacy Millennials are most likely to manage their data settings Shoppers continue to put their trust in the opinions of friends and family Consumers are looking for balance between face-to-face and online activities Diversity and inclusion Speedo launches inclusive “Go Full Speedo” campaign Australians are keen to support causes aligned with their own values Millennials are eager to have a positive impact on the world Majority of Australians feel comfortable with expressing their identity Australians value trustworthy companies and brands Experience more Metaverse of Magic blends illusion and live theatre with interactive gameplay Australians try to balance activities in person and online Relaxation and personal safety are top of the bill for holidaymakers Consumers continue to value real world experiences Personalisation Threadicated unveils AI-powered personalised styling service Millennials have the most enthusiasm for virtual experiences Demand for tailored experiences is still relatively low, but rising Premiumisation Proudi enhances its human-grade wet dog food offering Most consumers are looking for ways to simplify their life Millennials are keen to get involved in product innovation Health, high quality and performance are key considerations for Australian shoppers Pursuit of value Coles enhances its affordable luxury offering with Coles Finest redesign Australian shoppers adopt thriftier habits Older consumers are the most likely to lack financial security Shoppers embrace the circular economy Gen Z are the most determined to economise Shopper reinvented Australia Post rolls out modern retail space and community hub Millennials are the most concerned about brand trust The internet now dominates travel-related buying Australia lags behind in s-commerce Millennials tend to be more active in interacting with brands online Sustainable living Michael Hill launches gold recycling programme Consumers continue to adopt greener behaviour Australians continue to be hot on recycling Controlling food waste and plastics use are top environmental priorities Australians are more inclined to support causes that align with their values Recyclable packaging is at the top of the minds of eco-conscious Australians Wellness PERKii taps into gut health trend with new range of Probiotic Smoothies Consumers are turning to holistic methods to reduce stress Australians take a keen interest in fitness and wellness Consumers remain concerned about health and safety in the post-pandemic era Leverage the power of megatrends to shape your strategy today
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