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ホーム＆ガーデン in ブラジルHome and Garden in Brazil 2023年、ブラジルの家庭・園芸は、目に見えるトレンドと経済ダイナミクスの混合に影響され、減速ペースではあるが、引き続き高い金額成長を遂げた。インフレ率が2022年の9.2％から2023年には4.5％へと大幅に低下... もっと見る
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サマリー2023年、ブラジルの家庭・園芸は、目に見えるトレンドと経済ダイナミクスの混合に影響され、減速ペースではあるが、引き続き高い金額成長を遂げた。インフレ率が2022年の9.2％から2023年には4.5％へと大幅に低下したことに加え、家庭用品やサービスに対する消費者の支出が着実に増加したことが業界の成長に寄与した。可処分所得の増加と消費マインドは、家庭関連商品への支出をさらに促進し、年間を通じて成長を牽引した。ユーロモニター・インターナショナルの『ブラジルの家庭と園芸』レポートは、国レベルの市場需要の規模と形状に関する包括的なガイドを提供する。最新の小売販売データ（過去の日付範囲）を提供しており、成長を牽引するカテゴリーを特定することができます。また、主要企業とそのブランドを特定し、新製品開発、消費者のライフスタイル、市場投入ルート、価格問題に至るまで、需要に影響を与える主要要因の戦略的分析も提供しています。2028年までの予測では、市場の需要が中期的にどのように変化するかを示しています。 対象製品ホームインプルーブメント＆ガーデニング、ホームウェア、ホームファニシング データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホーム＆ガーデン市場の詳細な把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の実績があります。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Home and Garden in BrazilEuromonitor International April 2024 List Of Contents And Tables HOME AND GARDEN IN BRAZIL EXECUTIVE SUMMARY Home and garden in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for home and garden? MARKET DATA Table 1 Sales of Home and Garden by Category: Value 2018-2023 Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023 Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023 Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023 Table 6 Distribution of Home and Garden by Format: % Value 2018-2023 Table 7 Distribution of Home and Garden by Format and Category: % Value 2023 Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources GARDENING IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Brazil's post-pandemic economic recovery drives sales of pots and planters Vitaplan emerges as dynamic brand in highly fragmented competitive landscape Home improvement and gardening stores preferred channel for wide product mix PROSPECTS AND OPPORTUNITIES Gardening trends expected to gain momentum as consumers pursue healthier, greener urban living Demand for automated tools and convenient plant care products expected to rise CATEGORY DATA Table 10 Sales of Gardening by Category: Value 2018-2023 Table 11 Sales of Gardening by Category: % Value Growth 2018-2023 Table 12 NBO Company Shares of Gardening: % Value 2019-2023 Table 13 LBN Brand Shares of Gardening: % Value 2020-2023 Table 14 Distribution of Gardening by Format: % Value 2018-2023 Table 15 Forecast Sales of Gardening by Category: Value 2023-2028 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028 HOME FURNISHINGS IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Marginal decline for bedroom furniture due to consolidation and high prices Lighting sees significant jump in growth due to new designs and energy efficiency Real estate boom and space efficiency boost growth for kitchen furniture PROSPECTS AND OPPORTUNITIES Streaming services and need for comfort to stabilise growth for sitting furniture Popularity of gardening expected to support growth of outdoor furniture Integration of online and offline channels expected to create a curated experience CATEGORY DATA Table 17 Sales of Home Furnishings by Category: Value 2018-2023 Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023 Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023 Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023 Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023 Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023 Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028 HOME IMPROVEMENT IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Home improvement’s growth impacted by inflation and pandemic setbacks Bosch’s growth supported by its credibility and technological innovation Real estate growth and personalisation support sales of home paint PROSPECTS AND OPPORTUNITIES Sustainability and power efficiency to become a vital point of discussion Laminate wooden flooring set to gain growth momentum CATEGORY DATA Table 25 Sales of Home Improvement by Category: Value 2018-2023 Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023 Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023 Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023 Table 29 Distribution of Home Improvement by Format: % Value 2018-2023 Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028 HOMEWARES IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Sustainability increasingly prioritised for homewares with brands also taking initiative Affordability drives the popularity of the atacarejo store format Demand for food storage grows due to an increase in cooking at home PROSPECTS AND OPPORTUNITIES Future growth of homewares to be driven by innovation and healthy eating habits Brazil's legislation for metal cookware to become effective in 2024 CATEGORY DATA Table 32 Sales of Homewares by Category: Value 2018-2023 Table 33 Sales of Homewares by Category: % Value Growth 2018-2023 Table 34 Sales of Homewares by Material: % Value 2018-2023 Table 35 NBO Company Shares of Homewares: % Value 2019-2023 Table 36 LBN Brand Shares of Homewares: % Value 2020-2023 Table 37 Distribution of Homewares by Format: % Value 2018-2023 Table 38 Forecast Sales of Homewares by Category: Value 2023-2028 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
SummaryIn 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.2% in 2022 to 4.5% in 2023, alongside a steady increase in consumer expenditure on household goods and services, contributed to industry growth. Increased disposable incomes and consumer confidence further fuelled spending on home-related items, driving growth throughout the year. Table of ContentsHome and Garden in BrazilEuromonitor International April 2024 List Of Contents And Tables HOME AND GARDEN IN BRAZIL EXECUTIVE SUMMARY Home and garden in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for home and garden? MARKET DATA Table 1 Sales of Home and Garden by Category: Value 2018-2023 Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023 Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023 Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023 Table 6 Distribution of Home and Garden by Format: % Value 2018-2023 Table 7 Distribution of Home and Garden by Format and Category: % Value 2023 Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources GARDENING IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Brazil's post-pandemic economic recovery drives sales of pots and planters Vitaplan emerges as dynamic brand in highly fragmented competitive landscape Home improvement and gardening stores preferred channel for wide product mix PROSPECTS AND OPPORTUNITIES Gardening trends expected to gain momentum as consumers pursue healthier, greener urban living Demand for automated tools and convenient plant care products expected to rise CATEGORY DATA Table 10 Sales of Gardening by Category: Value 2018-2023 Table 11 Sales of Gardening by Category: % Value Growth 2018-2023 Table 12 NBO Company Shares of Gardening: % Value 2019-2023 Table 13 LBN Brand Shares of Gardening: % Value 2020-2023 Table 14 Distribution of Gardening by Format: % Value 2018-2023 Table 15 Forecast Sales of Gardening by Category: Value 2023-2028 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028 HOME FURNISHINGS IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Marginal decline for bedroom furniture due to consolidation and high prices Lighting sees significant jump in growth due to new designs and energy efficiency Real estate boom and space efficiency boost growth for kitchen furniture PROSPECTS AND OPPORTUNITIES Streaming services and need for comfort to stabilise growth for sitting furniture Popularity of gardening expected to support growth of outdoor furniture Integration of online and offline channels expected to create a curated experience CATEGORY DATA Table 17 Sales of Home Furnishings by Category: Value 2018-2023 Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023 Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023 Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023 Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023 Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023 Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028 HOME IMPROVEMENT IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Home improvement’s growth impacted by inflation and pandemic setbacks Bosch’s growth supported by its credibility and technological innovation Real estate growth and personalisation support sales of home paint PROSPECTS AND OPPORTUNITIES Sustainability and power efficiency to become a vital point of discussion Laminate wooden flooring set to gain growth momentum CATEGORY DATA Table 25 Sales of Home Improvement by Category: Value 2018-2023 Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023 Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023 Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023 Table 29 Distribution of Home Improvement by Format: % Value 2018-2023 Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028 HOMEWARES IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Sustainability increasingly prioritised for homewares with brands also taking initiative Affordability drives the popularity of the atacarejo store format Demand for food storage grows due to an increase in cooking at home PROSPECTS AND OPPORTUNITIES Future growth of homewares to be driven by innovation and healthy eating habits Brazil's legislation for metal cookware to become effective in 2024 CATEGORY DATA Table 32 Sales of Homewares by Category: Value 2018-2023 Table 33 Sales of Homewares by Category: % Value Growth 2018-2023 Table 34 Sales of Homewares by Material: % Value 2018-2023 Table 35 NBO Company Shares of Homewares: % Value 2019-2023 Table 36 LBN Brand Shares of Homewares: % Value 2020-2023 Table 37 Distribution of Homewares by Format: % Value 2018-2023 Table 38 Forecast Sales of Homewares by Category: Value 2023-2028 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
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