Summary

Sales of soft drinks in India are propelled by several factors including low per capita consumption, a youthful demographic, widespread electrification, and warm weather. With per capita consumption at just 19.76 litres per person, approximately one fifth of the global average, there is considerable untapped potential in the local market.

Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Soft Drinks in India
Euromonitor International
August 2024

List Of Contents And Tables

SOFT DRINKS IN INDIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
Fountain sales in India
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPORT MARKET DEVELOPMENT REPORT: ORANGES, TANGERINES & MANDARINS IN INDONESIA
EXECUTIVE SUMMARY
Market Overview:
Influence of recent economic challenges and key initiatives to combat them
Food security and role of imports
Landscape of fresh produce
Key consumer habits
Retail landscape
Commodity Overview
Historic and current trends
Role of imports vs. local production
Local vs. imported varieties
Key trade partners
Role of US vs. other trade partners
LOCAL MARKET INFRASTRUCTURE
Local Market Overview
Background on Indonesia
Indonesia witnesses highest economic growth in nine years
Indonesia's Exports surge driven by increasing commodity prices
Table 31 Market Size and Potential 2019/2024/2029
Gen Z and millennials remain largest age groups
CHART 1 Population by Age Segments 2019/2024/2029
Rise in organic food industry with growing health concerns
Usage and Acceptance of Various Product Types in Indonesia
Rising inflation and fertilizer prices lead to food insecurity among lower-income consumers
Table 32 Consumption and Expenditure on Food by Sector 2019/2022
Customer Perception of Product Origin
Imports from the US preferred for their strong reputation and reliable supply may face competition from Australia
Table 33 Vegetable, Fruit and Nut Exporters to Indonesia 2022
CHART 2 Vegetable, Fruit and Nut Exporters to Indonesia 2022
Regulatory Environment in Indonesia
National Food Agency supports increased imports where local harvest is unable to meet consumption
Indonesian Customs process simplified to facilitate ease of registration for fresh produce
New developments in product labeling mandated by Indonesian food authorities
Oranges, Tangerines & Mandarins: Production, Trade and Consumption in Indonesia
Consumption of citrus witnesses growth as production and trade have strong performance
Table 34 Production, Imports, Exports and Domestic Consumption of Oranges, Tangerines & Mandarins 2018-2023
Stable demand in retail driven by continued trend of healthy diet, heightened by pandemic
Indonesian citrus industry remain resilient in the face of emerging climate challenges
Imports are required to meet demand for higher quality and diversified consumer choices
Imported oranges etc. are favored due to their flavor and quality
China and Australia benefit from shorter supply chains and bilateral trade agreements
Table 35 Country Source: Fresh Oranges, Tangerines & Mandarins to Indonesia 2022
Table 36 Imports of Oranges, Tangerines & Mandarins from USA 2018-2023
Oranges, Tangerines & Mandarins: Main Varieties
Imported citrus varieties outnumber locally grown varieties with year-round availability
Summary 2 Main Varieties for Oranges, Tangerines & Mandarins
ORANGES, TANGERINES & MANDARINS: MARKET TRENDS & DEVELOPMENTS
Oranges, Tangerines & Mandarins: Market Size and Typical Retail Prices
Retail citrus prices increased as a result of inflation and rise in import costs
Table 37 Retail Market Size for Oranges, Tangerines & Mandarins in Indonesia 2021-2026
SUPPLY CHAIN AND RETAIL ENVIRONMENT
Supply Chain Overview
Imported citrus fruits are inspected at ports before being sent to wholesalers
Broader network of importers and distributors ensures availability of fruits in the market
Summary 3 Key Companies for Oranges, Tangerines & Mandarins
Sales through Retail Distribution Channels for Oranges, Tangerines & Mandarins
Supermarkets/hypermarkets face competition from online retailers as consumer habits shift
Table 38 Sales of Oranges, Tangerines & Mandarins by Distribution Format 2020/2023/2026f
Supermarkets/hypermarkets retain lead in retail distribution despite competition from online stores
Limited options available at higher prices hinders sales at independent food stores
Popular convenient foods limit demand for oranges in convenience stores
Discounters in Indonesia still do not sell fruits, vegetables or nuts
Lack of market development and modern convenience affect sales in open markets
Increased variety and moderate prices aid sales of citrus fruits online
Retail Distribution Channels Overview
Fintech accelerates financial inclusion in retail
Table 39 Retail Distribution Channel Trends, Sites/Outlets 2020/2023/2026
Key Retail Formats in Indonesia
Supermarkets
Hypermarkets
Table 40 Leading Supermarket Chains in Indonesia, Sites/Outlets 2020–2022
Table 41 Leading Hypermarket Chains in Indonesia, Sites/Outlets 2020–2022
Independent food stores
Convenience stores
Discounters
Open markets
Other formats (as relevant)
CARBONATES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Major players focus on building brands and expanding reach
Low per capita consumption and local competition drive volume-over-value approach of Coca-Cola and PepsiCo
Stakeholders in carbonates seek tax reduction
PROSPECTS AND OPPORTUNITIES
Players expect rural areas to deliver growth over the forecast period
Sugar becomes significant point of contention for carbonates players and the primary obstacle to greater uptake
CATEGORY DATA
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 46 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 47 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
JUICE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Young demographics, access to fruits, and hot weather drive sales of juice in India
Functionality remains at the core of new launches
The lingering effects of regulation changes have marginal impact on sales of juice
PROSPECTS AND OPPORTUNITIES
Smaller pack sizes set to gain traction over the forecast period
Juice can target opportunity arising from blurring of category lines
CATEGORY DATA
Table 58 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 59 Off-trade Sales of Juice by Category: Value 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 61 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 63 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 64 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 65 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 66 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 69 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water grows amid India’s water scarcity and health concerns, but not without its own set of challenges
Due to heightened demand, bottled water players focus on last mile delivery
Players launch products with a wide range of attributes to target health-conscious and affluent consumers
PROSPECTS AND OPPORTUNITIES
Health awareness will continue to drive growth of bottled water over the forecast period
Still bottled water players unable to make pricing adjustments due to regional and counterfeit products
State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes
CATEGORY DATA
Table 70 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 73 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 74 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 75 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 76 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 77 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 81 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gatorade leads the way in boosting off-trade sales through on-the-go consumption
Coca-Cola targets volume share by extending accessible option to rural consumers
Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits category’s potential
PROSPECTS AND OPPORTUNITIES
Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
Post-pandemic period presents an opportune moment for launch of healthier variants
CATEGORY DATA
Table 82 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 83 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 85 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 86 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 87 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 88 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 89 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 90 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 93 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
PepsiCo and Coca-Cola leverage economies of scale and mass marketing
Mass marketing and robust distribution catapult Sting to leading position
Category remains underpenetrated due to caffeine concerns, formulation and price
PROSPECTS AND OPPORTUNITIES
Economic alternative of Sting also opens up category to new consumer groups
Affordable options will continue to dominate consumption over forecast period
CATEGORY DATA
Table 94 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 95 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 97 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 98 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 100 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 102 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 105 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pioma Industries leads concentrates supported by fortification, new product development, affordability and accessibility
Supply chain issues, inflation and hyperlocal delivery players pose challenges
PROSPECTS AND OPPORTUNITIES
Consumers are looking for concentrates with functional references and natural ingredients
Versatility in various applications and the targeted focus on rural consumers set to underpin growth of concentrates
Table 106 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 107 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 109 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 113 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 114 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 115 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 116 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 119 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 120 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hindustan Unilever maintains its dominance of RTD tea amid rising competition
Kombucha is a fledgling category fuelled by health benefits
PROSPECTS AND OPPORTUNITIES
The time is ripe for reduced variants of still RTD tea
Kombucha set to be strongest performer over forecast period
CATEGORY DATA
Table 121 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 122 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 123 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 124 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 125 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 126 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 128 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 131 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN INDIA
2023 DEVELOPMENTS
RTD COFFEE IN INDIA
2023 DEVELOPMENTS