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2022年第1四半期には、COVID-19関連の規制がすべて解除された。これにより、オン・トレード消費は徐々に回復した。しかし、2桁のインフレは、消費者がより安い商品を求め、必需品以外を節約しようとする意欲を刺激した。また、2022年1月よりソフトドリンクの物品税率が変更され、100mlあたり8g以上の糖分を含むソフトドリンクの税率が引き上げられた。これは、0.1ユーロの飲料パッケージデポジット制度の開始と相まって...。

この調査レポートはラトビアのソフトドリンクを分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（2017-2021年）を提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因（法律、流通、パッケージング、価格設定など）の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化するかを示しています。

対象製品アジアスペシャリティドリンク、ボトルウォーター、炭酸飲料、濃縮飲料、エナジードリンク、ジュース、RTDコーヒー、RTDティー、スポーツドリンク

データカバレッジ：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* ソフトドリンク市場の詳細な把握；
* 成長分野を特定し、変化を促す要因を特定する；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。

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目次

Soft Drinks in Latvia
Euromonitor International
July 2023

List Of Contents And Tables

SOFT DRINKS IN LATVIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased on-the-go consumption revives carbonates in 2022, boosted further by warm summer weather
Arrival of Lidl intensifies the competitive landscape
Low calorie cola carbonates sees the most dynamic growth as consumers try to be healthier
PROSPECTS AND OPPORTUNITIES
Slow growth for carbonates over the forecast period due to inflationary pressures and rising global energy prices
Health and wellness and sustainability remain key trends shaping carbonates over the forecast period
Carbonates face competition from bottled water
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low volume sales growth for the off-trade, while the on-trade benefits from warm summer and a return to full operations in 2022
Strong presence of local players with the category led by Cido Grupa
Lidl’s arrival shakes up the competitive landscape
PROSPECTS AND OPPORTUNITIES
Stagnancy of off-trade volume sales of juice, with only modest growth seen via the on-trade over the forecast period
Home-made freshly squeezed juice remains a threat over the forecast period
Private label gains momentum as consumers feel the pinch
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery in bottled water as society opens up helped by warm summer weather
Competitive environment shaped by Everest acquisition, boycott on Russian and Belarusian brands and growing popularity of private label
Still bottled water drives volume growth, with functional bottled water growing from a low base
PROSPECTS AND OPPORTUNITIES
Positive outlook for bottled water as consumers eschew carbonates for healthier alternatives
Environmental concerns and the rising cost of living benefit tap water consumption at the expense of bottled water
Rising cost of living boosts popularity of private label bottled water products
CATEGORY DATA
Table 117 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 118 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 119 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 120 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 121 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 125 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 126 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 127 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth in off-trade volume terms as society reopens and people engage in sporting activities once again
Consolidated competitive landscape led by Mega Baltic and its Oshee brand
A positive reputation and growing interest in health boosts sales of sports drinks
PROSPECTS AND OPPORTUNITIES
Increased sporting activity drives demand and volume sales
Sport drinks remains unavailable via the on-trade due to category immaturity
CATEGORY DATA
Table 65 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 66 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 67 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 68 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 69 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 70 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 71 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 73 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 74 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 75 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth of energy drinks in 2022 as consumers resume pre-pandemic lifestyles
Private label player Maxima gains value share
New competitor Lidl successful thanks to its low prices and sugar-free variant
PROSPECTS AND OPPORTUNITIES
Sales driven by increase in sporting activities and the convenience of energy drinks as a quick, energy fix 
Sugar-free variants become more popular 
Energy drinks faces increasing competition from other soft drinks options, in particular RTD coffee and drinks with added energy benefits, while private label hampers value sales 
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 78 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing slump for concentrates in 2022, despite lower prices compared to other categories of soft drinks
Sports drinks concentrates benefits from greater level of innovation than traditional concentrates
New competitor in Lidl shakes up the competitive environment
PROSPECTS AND OPPORTUNITIES
Liquid concentrates fares better than powder concentrates
Focus on healthier positioning diminishes use of syrups in concentrates
Low prices slow category decline, boosted further by the growing prevalence of private label
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 90 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight recovery in RTD tea as society fully reopens, although the category continues to decline in 2022
Health and wellness trend dampens volume sales
Coca-Cola retains strong lead in 2022, while the presence of private label expands
PROSPECTS AND OPPORTUNITIES
Category decline over the forecast period
Players launch healthier versions to drive sales and consumer interest
Private label invigorates the competitive landscape
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 106 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The full reopening of society benefits RTD coffee although sales slow considerably from the two previous years
No change in the competitive landscape in 2022
Good quality and affordable pricing prove a boon to Lidl
PROSPECTS AND OPPORTUNITIES
Healthy off-trade volume growth over the forecast period
RTD coffee growth driven by younger generations
Growth prospects for RTD coffee via retail e-commerce