サマリー

2022年、清涼飲料はオフトレードの現在の金額と数量の伸び率が前年よりやや鈍化する見込みである。今年、中国国内でのパンデミック規制が大きな影響を及ぼし、それに伴う移動制限や大規模な失業が清涼飲料の需要を制限している。COVID-19の規制強化が断続的に実施される中、消費者は屋外での消費も規制され、対面での食事が制限されている。

この調査レポートは中国のソフトドリンクを分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（2018-2022年）を提供しており、成長を牽引する分野を特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因（法律、流通、パッケージング、価格設定など）の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。

対象製品アジアスペシャリティドリンク、ボトルウォーター、炭酸飲料、濃縮飲料、エナジードリンク、ジュース、RTDコーヒー、RTDティー、スポーツドリンク

データカバレッジ：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* ソフトドリンク市場の詳細な把握；
* 成長分野を特定し、変化を促す要因を特定する；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の実績があります。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。

ページTOPに戻る

目次

Soft Drinks in China
Euromonitor International
May 2023

List Of Contents And Tables

SOFT DRINKS IN CHINA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in China
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Both off-trade value and volume sales of carbonates maintain strong growth in 2022
Leading carbonates brands impacted by World Cup, but less so than during previous events
Non-cola carbonates sees potential in 2022, as new players enter and availability expands
PROSPECTS AND OPPORTUNITIES
Consumers set to become more health-conscious and reduce sugar consumption in carbonates
Artificial sweeteners in reduced sugar carbonates might be upgraded to natural sweeteners
Arctic Ocean predicted to see share growth
CATEGORY DATA
Table 35 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 36 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 37 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 38 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 39 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 40 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 41 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 42 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 43 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 44 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 45 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 46 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 47 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 48 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 49 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 50 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 54 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade volume sales of juice continue to decline due to health concerns amongst consumers
Decline in off-trade sales of juice leads to struggles for several players in the category
The pandemic outbreak in 2022 raises demand for home delivery of juice
PROSPECTS AND OPPORTUNITIES
Not from concentrate (NFC) 100% juice set to grow over the forecast period
Brands in juice drinks will respond to decline through cost control and flavour innovation
Combinations of juice- and vegetable-based drinks will help enhance health attributes
CATEGORY DATA
Table 55 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 56 Off-trade Sales of Juice by Category: Value 2017-2022
Table 57 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 58 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 61 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 62 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 64 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
In 2022, on-trade sales of bottled water maintain sluggish growth
Nongfu Spring continues to lead bottled water
Manufacturers strongly emphasise sustainable packaging in 2022
PROSPECTS AND OPPORTUNITIES
Water source influences consumers’ purchasing decision in natural spring water
Carbonated bottled water anticipated to attract a larger audience
Premiumisation of still bottled water likely to continue
CATEGORY DATA
Table 67 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 68 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater demand for clean label options in sports drinks
Domestic brands continue to perform well in sports drinks in China
PROSPECTS AND OPPORTUNITIES
The functional segmentation of sports drinks set to become an increasing trend
E-commerce likely to impact store-based sales in the future
CATEGORY DATA
Table 79 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 80 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade volume sales of energy drinks maintain high growth in 2022
Reduced sugar energy drinks could expand the potential of energy drinks
Red Bull and Eastroc Super Drink present resilience
PROSPECTS AND OPPORTUNITIES
Product innovation in energy drinks likely to focus on herbal and plant ingredients
E-gaming will expand the consumption occasions for energy drinks
Energy drinks expected to target younger consumers over the forecast period
CATEGORY DATA
Table 91 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 92 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience drives growth for coffee liquid concentrates in 2022
Powder concentrates expected to see a continued sales decline
Sunquick is struggling to achieve growth in 2022
PROSPECTS AND OPPORTUNITIES
Tasogare has the potential to maintain strong growth
E-commerce likely to be an indispensable distribution channel for coffee liquid concentrates
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 105 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 107 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 108 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 109 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 110 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 111 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 112 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 113 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 114 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 117 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health concerns lead to a positive performance for reduced sugar RTD tea
Coca-Cola’s first attempt to launch herbal RTD tea in the Chinese mainland in 2022
E-commerce sees an increase in sales and share in RTD tea
PROSPECTS AND OPPORTUNITIES
The blurring of the line between RTD tea and low alcohol drinks
Specialist tea shops anticipated to enter RTD tea
CATEGORY DATA
Table 118 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 119 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The leading companies in RTD coffee seek to introduce innovative products
RTD coffee is experiencing a challenge from specialist coffee shops
PROSPECTS AND OPPORTUNITIES
Costa Coffee expected to gain share over the forecast period
Cold brew RTD coffee likely to become more popular
CATEGORY DATA
Table 131 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 132 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 133 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 134 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 139 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 140 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 141 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 142 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
ASIAN SPECIALITY DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Asian speciality drinks sees a continued decline in 2022
Vinegar drinks declines as consumers have limited awareness of different product segments
PROSPECTS AND OPPORTUNITIES
Overall decline, but potential in vegetable and juice vinegar drinks
Pocket packs of vinegar drinks could be an opportunity for Asian speciality drinks
CATEGORY DATA
Table 143 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 144 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 145 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 146 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027