Summary

In 2022, retail value growth of the overall toys and games industry slowed considerably in Switzerland, chiefly due to a decline in sales of traditional toys and games. However, this decline was the consequence of significant growth noted during 2020 and 2021, driven by the outbreak of COVID-19 and heightening time spent within the household. Following these surges in sales, normalisation in the country led to a decline in growth for 2022.

Euromonitor International's Toys and Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Toys and Games in Switzerland
Euromonitor International
January 2024

List Of Contents And Tables

TOYS AND GAMES IN SWITZERLAND
EXECUTIVE SUMMARY
Toys and games in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2017-2022
Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail value sales decline following an uplift during COVID-19
Sustainability shapes product development in traditional toys and games
Traditional toys and games retailers embrace an omnichannel approach
PROSPECTS AND OPPORTUNITIES
The resurgence of nostalgic themes and the kidult market
Embracing sustainability as demands for eco-friendly material rises
E-commerce retains its lead as retailers implement omnichannel approaches
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
VIDEO GAMES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Next-generation consoles drive positive growth on the video game landscape
Digital software and in-Game/in-App purchases drive development
E-sports continues to trend, increasingly regarded as a professional sport
PROSPECTS AND OPPORTUNITIES
Continued growth through Cloud and cross-platform gaming
Gaming increasingly appeals to Generation X consumers
Longer life cycles and economic factors slows growth for video games hardware
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2017-2022
Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Video Games: % Value 2018-2022
Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
Table 24 Distribution of Video Games by Format: % Value 2017-2022
Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027