南アフリカの玩具とゲームToys and Games in South Africa 2022年の南アフリカでは、経済活動の上向きとCOVID-19規制措置の緩和を背景に、玩具とゲームが引き続き金額ベースで力強い伸びを示した。伝統的な玩具・ゲームとビデオゲームは、2022年の現行金額ベースでは2021... もっと見る
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サマリー2022年の南アフリカでは、経済活動の上向きとCOVID-19規制措置の緩和を背景に、玩具とゲームが引き続き金額ベースで力強い伸びを示した。伝統的な玩具・ゲームとビデオゲームは、2022年の現行金額ベースでは2021年に比べてやや強い伸びを示した。しかし、この強い伸びは、需要の増加よりもむしろインフレの影響によるところが大きい。パンデミックの影響が長引いていることに加え、ロシアが世界的な景気後退に見舞われたことも影響した。この調査レポートは南アフリカの玩具とゲームを分析・予測したEuromonitor Internationalの市場調査報告書です。2018年から2022年の最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。 対象製品従来の玩具とゲーム、ビデオゲーム データカバレッジ:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 玩具およびゲーム市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレイヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Toys and Games in South AfricaEuromonitor International October 2023 List Of Contents And Tables TOYS AND GAMES IN SOUTH AFRICA EXECUTIVE SUMMARY Toys and games in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for toys and games? MARKET DATA Table 1 Sales of Toys and Games by Category: Value 2017-2022 Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022 Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022 Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022 Table 5 Distribution of Toys and Games by Format: % Value 2017-2022 Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027 Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources TRADITIONAL TOYS AND GAMES IN SOUTH AFRICA KEY DATA FINDINGS 2022 DEVELOPMENTS Another strong year for traditional toys and games Barbie and Lego remain key features of the competitive landscape Digital v traditional PROSPECTS AND OPPORTUNITIES Barbie The Movie sparks huge demand for licensed dolls and accessories LEGO successfully targeting the whole family with its wide range of products Digital marketing and e-commerce set to play an increasingly important role in traditional toys and games CATEGORY DATA Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022 Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022 Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022 Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022 Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022 Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022 Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027 Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027 Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027 VIDEO GAMES IN SOUTH AFRICA KEY DATA FINDINGS 2022 DEVELOPMENTS Video games thriving as PlayStation 5 and Xbox Series X Microsoft acquires Activision Blizzard in USD69 billion deal South Africa tightens its guidelines to reduce the exposure of children to violent or unsuitable video games PROSPECTS AND OPPORTUNITIES Bright outlook for video games but challenges remain Improved connectivity and the rise of e-sports Subscription services proving popular thanks to a wide range of titles and exclusive offers, content and discounts CATEGORY DATA Table 17 Sales of Video Games by Category: Value 2017-2022 Table 18 Sales of Video Games by Category: % Value Growth 2017-2022 Table 19 NBO Company Shares of Video Games: % Value 2018-2022 Table 20 LBN Brand Shares of Video Games: % Value 2019-2022 Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022 Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022 Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022 Table 24 Distribution of Video Games by Format: % Value 2017-2022 Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022 Table 26 Distribution of Video Games Software by Format: % Value 2017-2022 Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022 Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022 Table 29 Forecast Sales of Video Games by Category: Value 2022-2027 Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
SummaryToys and games continued to see strong growth in current value terms in South Africa in 2022, backed by an uptick in economic activity and the easing of COVID-19 control measures. Both traditional toys and games and video games saw slightly stronger growth in current value terms in 2022 compared to 2021. However, this stronger growth was largely due to the effects of inflation rather than an increase in demand. The lingering impact of the pandemic combined with the global impact of Russia's inva... Table of ContentsToys and Games in South AfricaEuromonitor International October 2023 List Of Contents And Tables TOYS AND GAMES IN SOUTH AFRICA EXECUTIVE SUMMARY Toys and games in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for toys and games? MARKET DATA Table 1 Sales of Toys and Games by Category: Value 2017-2022 Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022 Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022 Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022 Table 5 Distribution of Toys and Games by Format: % Value 2017-2022 Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027 Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources TRADITIONAL TOYS AND GAMES IN SOUTH AFRICA KEY DATA FINDINGS 2022 DEVELOPMENTS Another strong year for traditional toys and games Barbie and Lego remain key features of the competitive landscape Digital v traditional PROSPECTS AND OPPORTUNITIES Barbie The Movie sparks huge demand for licensed dolls and accessories LEGO successfully targeting the whole family with its wide range of products Digital marketing and e-commerce set to play an increasingly important role in traditional toys and games CATEGORY DATA Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022 Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022 Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022 Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022 Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022 Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022 Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027 Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027 Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027 VIDEO GAMES IN SOUTH AFRICA KEY DATA FINDINGS 2022 DEVELOPMENTS Video games thriving as PlayStation 5 and Xbox Series X Microsoft acquires Activision Blizzard in USD69 billion deal South Africa tightens its guidelines to reduce the exposure of children to violent or unsuitable video games PROSPECTS AND OPPORTUNITIES Bright outlook for video games but challenges remain Improved connectivity and the rise of e-sports Subscription services proving popular thanks to a wide range of titles and exclusive offers, content and discounts CATEGORY DATA Table 17 Sales of Video Games by Category: Value 2017-2022 Table 18 Sales of Video Games by Category: % Value Growth 2017-2022 Table 19 NBO Company Shares of Video Games: % Value 2018-2022 Table 20 LBN Brand Shares of Video Games: % Value 2019-2022 Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022 Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022 Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022 Table 24 Distribution of Video Games by Format: % Value 2017-2022 Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022 Table 26 Distribution of Video Games Software by Format: % Value 2017-2022 Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022 Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022 Table 29 Forecast Sales of Video Games by Category: Value 2022-2027 Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
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