フィリピンの玩具とゲームToys and Games in the Philippines 伝統的な玩具とゲームは、2020年の需要急減に続き、2022年も恒常金額ベースで2年目の緩やかな成長となった。COVID-19パンデミックからの脱却に伴う経済状況の改善が売上を押し上げた。移動規制が緩和されたことで... もっと見る
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サマリー伝統的な玩具とゲームは、2020年の需要急減に続き、2022年も恒常金額ベースで2年目の緩やかな成長となった。COVID-19パンデミックからの脱却に伴う経済状況の改善が売上を押し上げた。移動規制が緩和されたことで、ショッピングモール内の小売店舗が営業を再開し、衝動買いを後押しした。さらに、ToyConのような玩具コンベンションの復活も、伝統的な玩具やゲームの販売を促進する上で極めて重要であった。この調査レポートはフィリピンの玩具とゲームを分析・予測したEuromonitor Internationalの市場調査報告書です。2018年から2022年までの最新の小売販売データを提供しており、成長を牽引する分野を特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。 対象製品従来の玩具とゲーム、ビデオゲーム データカバレッジ:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 玩具およびゲーム市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレイヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Toys and Games in the PhilippinesEuromonitor International September 2023 List Of Contents And Tables TOYS AND GAMES IN THE PHILIPPINES EXECUTIVE SUMMARY Toys and games in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for toys and games? MARKET DATA Table 1 Sales of Toys and Games by Category: Value 2017-2022 Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022 Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022 Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022 Table 5 Distribution of Toys and Games by Format: % Value 2017-2022 Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027 Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources TRADITIONAL TOYS AND GAMES IN THE PHILIPPINES KEY DATA FINDINGS 2022 DEVELOPMENTS Signs of recovery as movement restrictions loosen Scientific/educational toys continue to lead growth Mattel retains its comfortable lead PROSPECTS AND OPPORTUNITIES Traditional toys and games offer much potential for future growth Online advertising will become more important, while licensing will remain key to growth E-commerce expected to drive significant sales CATEGORY DATA Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022 Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022 Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022 Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022 Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022 Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022 Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027 Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027 Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027 VIDEO GAMES IN THE PHILIPPINES KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy performance in 2022, with mobile games dominating sales Recovery for video games hardware, although supply shortages remain ByteDance Ltd continues to dominate the market, while miHoYo Co gains traction PROSPECTS AND OPPORTUNITIES Mobile games will remain key driver of growth Esports and brand partnership will play a major role Digitalisation and advancements in technology will have negative impact on hardware and physical games sales CATEGORY DATA Table 17 Sales of Video Games by Category: Value 2017-2022 Table 18 Sales of Video Games by Category: % Value Growth 2017-2022 Table 19 NBO Company Shares of Video Games: % Value 2018-2022 Table 20 LBN Brand Shares of Video Games: % Value 2019-2022 Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022 Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022 Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022 Table 24 Distribution of Video Games by Format: % Value 2017-2022 Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022 Table 26 Distribution of Video Games Software by Format: % Value 2017-2022 Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022 Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022 Table 29 Forecast Sales of Video Games by Category: Value 2022-2027 Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
SummaryTraditional toys and games saw a second year of modest growth in constant value terms in 2022, following a plunge in demand in 2020. Sales were boosted by improved economic conditions, as the country emerged from the COVID-19 pandemic. With the easing of movement restrictions, retail outlets within shopping malls reopened for business, which supported impulse purchases. In addition, the return of toy conventions, such as ToyCon, were also crucial in driving sales of traditional toys and games in... Table of ContentsToys and Games in the PhilippinesEuromonitor International September 2023 List Of Contents And Tables TOYS AND GAMES IN THE PHILIPPINES EXECUTIVE SUMMARY Toys and games in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for toys and games? MARKET DATA Table 1 Sales of Toys and Games by Category: Value 2017-2022 Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022 Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022 Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022 Table 5 Distribution of Toys and Games by Format: % Value 2017-2022 Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027 Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources TRADITIONAL TOYS AND GAMES IN THE PHILIPPINES KEY DATA FINDINGS 2022 DEVELOPMENTS Signs of recovery as movement restrictions loosen Scientific/educational toys continue to lead growth Mattel retains its comfortable lead PROSPECTS AND OPPORTUNITIES Traditional toys and games offer much potential for future growth Online advertising will become more important, while licensing will remain key to growth E-commerce expected to drive significant sales CATEGORY DATA Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022 Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022 Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022 Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022 Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022 Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022 Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027 Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027 Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027 VIDEO GAMES IN THE PHILIPPINES KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy performance in 2022, with mobile games dominating sales Recovery for video games hardware, although supply shortages remain ByteDance Ltd continues to dominate the market, while miHoYo Co gains traction PROSPECTS AND OPPORTUNITIES Mobile games will remain key driver of growth Esports and brand partnership will play a major role Digitalisation and advancements in technology will have negative impact on hardware and physical games sales CATEGORY DATA Table 17 Sales of Video Games by Category: Value 2017-2022 Table 18 Sales of Video Games by Category: % Value Growth 2017-2022 Table 19 NBO Company Shares of Video Games: % Value 2018-2022 Table 20 LBN Brand Shares of Video Games: % Value 2019-2022 Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022 Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022 Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022 Table 24 Distribution of Video Games by Format: % Value 2017-2022 Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022 Table 26 Distribution of Video Games Software by Format: % Value 2017-2022 Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022 Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022 Table 29 Forecast Sales of Video Games by Category: Value 2022-2027 Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
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