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ペルーのメガトレンドMegatrends in Peru 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てている。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがペルーでどのように顕在化... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てている。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがペルーでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Peruレポートでは、ペルーの消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Ride-hailing app Yango arrives in Peru and launches delivery service Tech is being used to simplify everyday tasks Consumers seek more flexibility in all areas of life Peruvians like to see what they are buying Convenience drives e-commerce demand Millennials lack time for cooking Digital living Kipi the robot brings educational opportunities to rural parts of Peru The majority of Peruvians now regularly order food for home delivery Consumers are protective of their personal data Generation Z are most likely to be anonymous online Friends and family remain the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Agente Cash promotes financial inclusion in rural Peru Older generations are the most vocal about political issues Baby Boomers want to change the world for the better Most Peruvians feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Miniso unveils unique experiential store aimed at young, tech-savvy consumers Peruvians enjoy socialising both on- and offline Relaxation is the key priority in a holiday destination Most consumers prefer real world to online experiences Personalisation Manzana Verde offers personalised meal plans and AI-powered nutritional advice Millennials are keen to generate an online persona Peruvians enjoy tailored experiences Premiumisation Rintisa relaunches premium pet food brand Canbo with sustainable packaging Consumers want a simpler life Millennials are the least concerned about the future Health, quality and comfort are prized attributes Pursuit of value Discounter Mass continues rapid growth as consumers look for cost-saving solutions Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living Peruvians are starting to embrace the circular economy Shoppers seek ways to make their money go further Shopper reinvented Grupo EFE moves into e-commerce with acquisition of Juntoz digital mall Millennials are the most likely to enjoy customised experiences In-store shopping is still the preferred channel for most categories S-commerce gains traction as part of the move towards omnichannel Millennials make the most purchases on social media Sustainable living LimaTours becomes Peru’s first carbon neutral tour operator Peruvians are keen to play a part in protecting the environment Mindful consumption is on the rise Reducing plastics use tops the list of green activities Peruvians are politically active Biodegradable packaging is considered the most sustainable Wellness Holy Plants restaurant offers plant-based burgers as an alternative to traditional fast food Massage and meditation are used as the main antidotes to stress Peruvians take a keen interest in healthier foods Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Ride-hailing app Yango arrives in Peru and launches delivery service Tech is being used to simplify everyday tasks Consumers seek more flexibility in all areas of life Peruvians like to see what they are buying Convenience drives e-commerce demand Millennials lack time for cooking Digital living Kipi the robot brings educational opportunities to rural parts of Peru The majority of Peruvians now regularly order food for home delivery Consumers are protective of their personal data Generation Z are most likely to be anonymous online Friends and family remain the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Agente Cash promotes financial inclusion in rural Peru Older generations are the most vocal about political issues Baby Boomers want to change the world for the better Most Peruvians feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Miniso unveils unique experiential store aimed at young, tech-savvy consumers Peruvians enjoy socialising both on- and offline Relaxation is the key priority in a holiday destination Most consumers prefer real world to online experiences Personalisation Manzana Verde offers personalised meal plans and AI-powered nutritional advice Millennials are keen to generate an online persona Peruvians enjoy tailored experiences Premiumisation Rintisa relaunches premium pet food brand Canbo with sustainable packaging Consumers want a simpler life Millennials are the least concerned about the future Health, quality and comfort are prized attributes Pursuit of value Discounter Mass continues rapid growth as consumers look for cost-saving solutions Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living Peruvians are starting to embrace the circular economy Shoppers seek ways to make their money go further Shopper reinvented Grupo EFE moves into e-commerce with acquisition of Juntoz digital mall Millennials are the most likely to enjoy customised experiences In-store shopping is still the preferred channel for most categories S-commerce gains traction as part of the move towards omnichannel Millennials make the most purchases on social media Sustainable living LimaTours becomes Peru’s first carbon neutral tour operator Peruvians are keen to play a part in protecting the environment Mindful consumption is on the rise Reducing plastics use tops the list of green activities Peruvians are politically active Biodegradable packaging is considered the most sustainable Wellness Holy Plants restaurant offers plant-based burgers as an alternative to traditional fast food Massage and meditation are used as the main antidotes to stress Peruvians take a keen interest in healthier foods Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
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