Summary

Overview
Global Probiotics in Poultry Market reached US$ 931.1 million in 2022 and is expected to reach US$ 1387,5 million by 2030, growing with a CAGR of 5.1% during the forecast period 2023-2030.
Rising poultry meat consumption leads to increased poultry production. According to the International Chicken Council, in 202o, per capita poultry consumption was 112.9 pounds. Probiotics contribute to improved bird health and overall well-being. Healthy birds are less susceptible to diseases, reducing the need for antibiotics and ensuring a higher-quality poultry product for consumers.
Consumer preferences are shifting towards antibiotic and chemical-free poultry products, driving the demand for natural and sustainable practices. Probiotics play a crucial role in meeting these preferences by enhancing bird health without relying on antibiotics. This aligns with the growing trend of health-conscious and environmentally aware consumers. Probiotics in poultry farming promote a holistic approach that resonates with evolving consumer expectations. This demand is anticipated to further boost the adoption of probiotics in the poultry industry.
In the Probiotics in Poultry Market, broiler poultry holds a substantial one-third share, reflecting its importance in driving industry growth. Simultaneously, the Asia-Pacific region commands an equal share, underlining its pivotal role in shaping the market's expansion. According to USDA, in India, the consumption of poultry meat was over 3.9 million metric tons in 2020. This growing demand for poultry meat acts as a key trend for the development of poultry probiotics in that region.
Dynamics
Increasing Demand for Poultry Products
Global demand for poultry products has steadily risen due to population growth, higher incomes, and changing diets. The USDA reports an 86% increase in global poultry meat consumption over the past two decades, reaching 128 million metric tons in 2021 from 69 million metric tons in 2001. Consequently, poultry production has increased worldwide to meet this elevated demand which in turn drives the poultry probiotics market expansion.
The increasing demand for poultry products has propelled the growth of the probiotics in poultry market by necessitating more intensive farming practices. With higher poultry production, the risk of diseases and the need for sustainable health solutions have risen, leading to the adoption of probiotics. Probiotics promote poultry health, enhancing productivity, and aligning with consumer preferences for natural and antibiotic-free products, ultimately driving market expansion.
Growing Concerns About Antibiotic Resistance
Regulatory authorities worldwide have imposed stricter regulations on the use of antibiotics in animal farming to curb antibiotic resistance. The Food and Drug Administration (FDA) has recommended a prohibition on specific antibiotics when used at subtherapeutic levels in animal feed. As a result, poultry farmers are turning to alternative approaches like probiotics to enhance bird health and prevent diseases, responding to these regulatory challenges. This shift aligns with broader consumer demands for antibiotic-free poultry products and reflects the industry's commitment to sustainable and health-conscious practices.
Furthermore, health-conscious consumers are fueling the adoption of probiotics in poultry production. The natural and sustainable nature of probiotics appeals to consumers seeking antibiotic-free poultry products. Probiotics play a pivotal role in bolstering poultry immunity and gut health, thereby reducing antibiotic dependency and lowering infection risks.
Regulatory Challenges
Various international bodies and regulatory authorities, such as the US Food and Drug Administration (FDA), European Food Safety Authority (EFSA), European Commission (EC), World Health Organization (WHO), US Center of Veterinary Medicine (CVM), etc. are pivotal in regulating feed additives, including probiotics, by enforcing strict safety and quality standard. These authorities enforce rigorous regulations and standards to guarantee the safety, effectiveness, and quality of probiotic products.
Compliance with these diverse regulatory frameworks is essential for probiotic manufacturers and limiting their market expansion. Navigating these variations can be cumbersome for companies operating in multiple markets and may require separate approvals. Regulations often demand stringent quality control and manufacturing standards for probiotic products, which can add complexity and costs to production processes.
Segment Analysis
The global probiotics in the poultry market is segmented based on product, form, function, application and region.
Rising Demand Broiler Meat
Broiler meat is in high demand globally driven by its affordability, taste, and culinary adaptability, resulting in extensive production volumes. According to the International Chicken Council, in 2021, per capita poultry consumption reached 113.3 pounds, with broiler meat contributing a substantial portion, accounting for 96.5 pounds. The large consumption of broilers demands a higher amount of probiotics in poultry feed driving its market expansion.
Boilers are typically raised in intensive farming systems, where large numbers of birds are confined in controlled environments. These conditions can make them more susceptible to health issues, driving the need for probiotics to maintain bird health. Probiotics can improve the feed conversion efficiency and growth rates of broilers, making them a cost-effective option for poultry farmers.
Geographical Penetration
Asia-Pacific’s Growing Poultry Meat Consumption
Asia-Pacific, with prominent countries like China and India, is a major global hub for poultry production, characterized by substantial output levels. According to the Directorate of Poultry Research, India produces 2.75 million tons of chicken meat and 65.48 million (2.86 million tons) of hen eggs annually. The increasing appetite for poultry meat and eggs in the region has stimulated the integration of probiotics in poultry farming.
In the Asia-Pacific region, a growing population, higher incomes, and urbanization have fueled a rising demand for protein-rich diets, particularly poultry products. To address this rising need efficiently and sustainably, poultry farmers are increasingly adopting probiotics as solutions, in line with evolving regulatory preferences. This shift represents a significant trend in the poultry industry.
Simultaneously, health-conscious consumers in the region are seeking poultry raised using natural and sustainable practices. Probiotics are perceived as a natural and antibiotic-free method to enhance bird health, making them increasingly attractive to consumers. This dual demand from both producers and consumers is driving the growth of probiotics in the Asia-Pacific poultry market.
Source: DataM Intelligence Analysis (2023)
Competitive Landscape
The major global players include Chr. Hansen Holding A/S, DSM, Adisseo, Asahi Group Holdings, Ltd., Evonik Industries, Lallemand Inc., Kerry Group plc., Purina Animal Nutrition LLC., Provita Animal Health and Unique Biotech
COVID-19 Impact Analysis

COVID Impact
The COVID-19 pandemic significantly disrupted the Probiotics in the poultry market, causing multifaceted challenges within the industry. Global supply chain disruptions during the pandemic severely affected probiotics production by limiting access to crucial ingredients and materials. As a result, manufacturers encountered potential supply shortages, driving up costs due to increased demand for limited resources.
Furthermore, lockdowns and social distancing measures implemented to curb the spread of the virus had a direct impact on labor availability. Poultry farms and manufacturing facilities, where probiotics are produced and utilized, experienced labor shortages as workers fell ill, faced quarantine measures, or encountered difficulties commuting to work. This labor scarcity affected both the production and distribution of probiotics.
Russia- Ukraine War Impact
The Russia-Ukraine conflict disrupted trade and economic stability in the region, causing uncertainty over global markets, including the poultry industry. This instability influenced investment decisions and potentially impacted the adoption of probiotics in poultry feed as market players navigated economic challenges and shifting trade dynamics.

Furthermore, the war's disruptive impact extended to supply chains across industries, including agriculture. Interruptions in the supply of crucial feed ingredients and probiotics due to logistical challenges and instability could have affected their availability and pricing. These supply chain disruptions posed additional challenges for poultry farmers and the probiotics in the poultry feed market, potentially influencing the industry's dynamics during this period of regional conflict and uncertainty.
By Product
• Lactobacillus
• Streptococcus
• Bacillus
• Bifidobacterium
By Form
• Dry
• Liquid
By Function
• Nutrition
• Gut Health
• Yield
• Immunity
• Productivity
By Application
• Broilers
• Layers
• Turkeys
• Breeders
• Chicks and Poults

By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In January 2023, Phileo by Lesaffre, an animal nutrition manufacturing company, announced the launch of Actisaf Sc 47 HR+ probiotics for the poultry sector at the International Production & Processing Expo (IPPE) in Atlanta.
• In July 2022, Kemin Industries, a manufacturer of animal health, nutraceuticals, pet food, food technology, etc., launched ENTEROSURE, a probiotic solution. This product helps lower the risk of illnesses impacting the digestive health of poultry and animals.
• On 17 November 2020, Evonik, a leading specialty chemicals company, launched Ecobiol Fizz, a probiotic for chicken in tablet form.
Why Purchase the Report?
• To visualize the global Probiotics in poultry market segmentation based on product, form, function, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of probiotics in poultry market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.
The global probiotics in poultry market report would provide approximately 69 tables, 71 figures and 181 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Product
3.2. Snippet by Form
3.3. Snippet by Function
3.4. Snippet by Application
3.5. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Increasing Demand for Poultry Products
4.1.1.2. Growing Concerns About Antibiotic Resistance
4.1.2. Restraints
4.1.2.1. Regulatory Challenges
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Product
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
7.1.2. Market Attractiveness Index, By Product
7.2. Lactobacillus*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Streptococcus
7.4. Bacillus
7.5. Bifidobacterium
8. By Form
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
8.1.2. Market Attractiveness Index, By Form
8.2. Dry*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Liquid
9. By Function
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
9.1.2. Market Attractiveness Index, By Function
9.2. Nutrition*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Gut Health
9.4. Yield
9.5. Immunity
9.6. Productivity
10. By Application
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.1.2. Market Attractiveness Index, By Application
10.2. Broilers*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Layers
10.4. Turkeys
10.5. Breeders
10.6. Chicks and Poults
11. By Region
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
11.1.2. Market Attractiveness Index, By Region
11.2. North America
11.2.1. Introduction
11.2.2. Key Region-Specific Dynamics
11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.2.7.1. U.S.
11.2.7.2. Canada
11.2.7.3. Mexico
11.3. Europe
11.3.1. Introduction
11.3.2. Key Region-Specific Dynamics
11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.3.7.1. Germany
11.3.7.2. UK
11.3.7.3. France
11.3.7.4. Italy
11.3.7.5. Russia
11.3.7.6. Rest of Europe
11.4. South America
11.4.1. Introduction
11.4.2. Key Region-Specific Dynamics
11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.4.7.1. Brazil
11.4.7.2. Argentina
11.4.7.3. Rest of South America
11.5. Asia-Pacific
11.5.1. Introduction
11.5.2. Key Region-Specific Dynamics
11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.5.7.1. China
11.5.7.2. India
11.5.7.3. Japan
11.5.7.4. Australia
11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
11.6.1. Introduction
11.6.2. Key Region-Specific Dynamics
11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. Chr. Hansen Holding A/S*
13.1.1. Company Overview
13.1.2. Product Portfolio and Description
13.1.3. Financial Overview
13.1.4. Recent Developments
13.2. DSM
13.3. Adisseo
13.4. Asahi Group Holdings, Ltd.
13.5. Evonik Industries
13.6. Lallemand Inc.
13.7. Kerry Group plc.
13.8. Purina Animal Nutrition LLC.
13.9. Provita Animal Health
13.10. Unique Biotech LIST NOT EXHAUSTIVE
14. Appendix
14.1. About Us and Services
14.2. Contact Us