Summary

Overview
Global Cordial Drinks Market reached US$ 238.20 million in 2022 and is expected to reach US$ 346.60 million by 2030, growing with a CAGR of 4.8% during the forecast period 2023-2030.
Cordial drinks are prepared from different sources such as fruits, vegetables and herbs. The versatility of cordial drinks for their use in various culinary applications improves the product demand. It can be mixed with water and serves as a quick drink or can also be used in cocktails and mocktails. The increasing demand for clean-label products among the global population is improving the market demand for organic and preservative-free cordial drinks.
Globally, there is an increased environmental responsibility among consumers. With the rising environmental concerns related to the use of plastic, manufacturers are choosing environmentally friendly packaging material, attracting consumers. For instance, in June 2023, Robinsons, a UK-based brand, announced the launch of Ecopack, a new packaging concept for their highly concentrated cordial. The new Ecopack is made from 89% of plant-based material.
The role of distribution channels is widely increasing in reaching out the consumers in an easy and convenient way. Consumers widely use various online platforms such as Amazon for daily purchases. The availability of these products in such online platforms increases the market size. For instance, Morton Lime Juice Cordial, which is a refreshing and healthy drink with no preservatives and artificial colors is made available on the Amazon website from January 2023.
Dynamics
Ideal Alternative for Alcoholic Drinks
Excessive consumption of alcoholic beverages is harmful to the body due to their adverse effects on various parts of the body such as the liver, heart, brain, kidney and others. According to the World Health Organization 2022, 3 million people in the world are reported to die from the harmful use of alcohol. It is being measured by disability-adjusted life years, overall, 5.1% of the disease and injury burdens are related to alcohol consumption.
With the increased awareness regarding the adverse effects of alcohol, consumers are adopting alternative products that can be used as alcohol substitutes on various occasions. Increasing demand for non-alcoholic beverages is raising the popularity of cordial drinks in the global market.
Manufacturers are introducing special cordial drinks in the market for their use among the adult population to meet their desired requirements. For instance, in July 2023, Bottlegreen, manufacturer and distributor of a range of natural, healthy adult soft drinks, announced the launch of a new range of dilutable adult cordials such as orange and lemon cordials in the market.
Increasing Demand for Ready-to-Drink Beverages
Busy lifestyles and hectic schedules of the people are driving the demand for the on-to-go and ready-to-drink products that are tasty and healthy at the same time. Cordial drinks are prepared from healthy sources of multiple fruits, vegetables, herbs and spices that provide refreshment and health benefits through drinks. Rising demand for non-carbonated fruit and vegetable-based beverages positively drives the market growth.
With the high demand for the product, manufacturers are developing new and innovative products with respect to multiple flavors and also introducing elegant packaging styles such as stylish glass bottles with endless creativity to attract more customers. In addition, the high adoption of Western culture, an increasing number of cafes and restaurants and the high assessability of various types of cordial drinks in them are positively driving the market growth.
High Sugar Concerns
Cordial drinks are highly incorporated with sugar in their production to induce a sweet and delicious taste. For instance, Hula cordial 750 ml is loaded with total sugars of 17.22 g per serving per serving size of 20 ml. The high sugar in the product may result in various health concerns in consumers such as obesity and diabetes.
According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents. The severity of obesity is increasing in children too, accounting for up to 39 million according to 2022, WHO statistics.
IDF Diabetes Atlas 2021, reports that globally, about 537 million adults suffer from diabetes. It is ebing reported that the prevalence of daibetes is subjected to expaonenytial growth and is estimated to reach 643 million by 2030. With the increasing prevalence of obesity and diabetes, there is a high motivation in people to adopt less sugar or sugar-free products, restraining the market growth for cordial drinks with sugar.
Segment Analysis
The global cordial drinks market is segmented based on type, nature, category, packaging, distribution channel and region.
Nutritional Benefits of Fruit Cordials
The global cordial drinks market is segmented based on type fruit cordial, vegetable cordial and herbas and spice cordials. The fruit cordial segment accounted for the largest segment with the highest market demand due to its nutritional benefits. Fruit cordials are made from various fruit types such as mango, orange, strawberry and others. The flavor and nutritional benefits associated with the consumption of these drinks is driving the segment growth at the global level.
The refreshing taste and feel presented by various fresh fruit cordial drinks satisfy thirst and provide the convenience of consuming fruit juice without working from scratch. The new product launches from the manufacturers in the fruit cordial range from multiple fruits drive the market growth. For instance, in October 2021, Robinsons, a UK-based brand introduced brand new fruit cordials in sloe, cranberry and blackberry flavor.
Geographical Penetration
Increasing Health Consciousness Among Consumers
Asia-Pacific dominated the global cordial drinks market with the increasing demand for non-alcoholic and non-carbonated beverages. The region has severe alcoholism conditions, driving the need for non-alcoholic products. According to NIH 2023, the alcohol abuse prevalence rate is high in China with 11.56%. Similarly, according to NIH 2021, 1.2% of women and about 29.2% of men in India consume alcohol.
Increasing consumer knowledge regarding the health benefits associated with the consumption of fruit, vegetable and herbal-based cordial drinks is improving the market demand. In addition, due to less time for consuming fresh juices, consumers prefer convenient and ready-to-drink beverages, driving the market demand.
Developing countries such as India and China are widely accepting the cordial drink culture that is convenient and nutritious at the same time. In addition, high economic growth and the increasing purchasing power of the consumers of this region are driving the regional market growth. The presence of major market players such as Rasna and their wide availability of multiple cordial drinks products positively impact the market growth.
Competitive Landscape
The major global players in the market include Alchemy Cordial Company, Britvic Plc, Bickford's Australia, Asahi Beverages, The Coca-Cola Company, Rasna Private Limited, Nichols Plc, Mapro Garden LLP, Tovali Limited and Belvoir Farm.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic had a mixed impact on the global cordial drinks market. The sudden declaration of lockdown conditions by the government created challenges for the manufacturers in sourcing the raw materials required for production due to interrupted supply chain activities. Limited resources and manpower delayed the manufacturing and distribution activities.
The shutdown of the cafes, restaurants and other food service sectors reduced the demand for the product in the market. In addition, even for the household use of the product, the product availability through offline sales channels such as supermarkets, hypermarkets and convenience stores is reduced due to their temporary closings. During the pandemic, most people became health conscious and decreased the consumption of unhealthy alcoholic drinks that can affect their health in any way.
There was an increase in the adoption of healthy beverages adoption among consumers which led to the high demand for the product. The reduced availability of fresh beverages increased the demand for cordial drinks as they provide a refreshing taste of the product. Furthermore, the increased e-commerce platforms demand and high dependency of consumers on online sales platforms drive market growth.
Russia- Ukraine War Impact
The Russia-Ukraine has had a negative impact on various industrial sectors, including food and beverages. The war disrupted various trade and distribution transitions, causing various challenges for the market players in sourcing raw materials from different regions and distributing the final products to the end users. The war disrupted trade and supply chain activities, resulting in economic disturbances.
By Type
• Fruit Cordial
o Mango
o Orange
o Strawberry
o Other
• Vegetable Cordial
• Herbs and Spices Cordial
By Nature
• Organic
• Conventional
By Category
• Sugar-Free
• Regular
By Packaging
• Glass Bottles
• Plastic Bottles
• Pouches
• Other
By Distribution Channel
• Supermarkets/ Hypermarkets
• Convenience Stores
• E-Commerce
• Other
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In July 2023, two female entrepreneurs from Prince Edward Island developed a Raspberry Cordial Vodka Sparkling Beverage.
• In July 2023, Asahi Beverages, Australia’s leading beverages company and the owner of Carlton & United Breweries partnered with Flow Power, one of Australia’s fastest-growing energy retailers and secured 40,000 MWh of renewable energy.
• In June 2020, PB Creative, a London-based brand design agency announced its partnership with Kraft Heinz, an American multinational food company develop a new premium tier for Karvan Cevitam, a drinks cordial brand.
Why Purchase the Report?
• To visualize the global cordial drinks market segmentation based on type, nature, category, packaging, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of cordial drinks market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.
The global cordial drinks market report would provide approximately 85 tables, 93 figures and 234 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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