Summary

Overview
The Thailand probiotic drinks market recorded a value of US$ 434.12 million in 2023 and is expected to reach a value of US$ 568.01 million in 2027, growing at a CAGR of 7.07% during the forecast period (2024-2027). 
The market is witnessing significant product diversification, with brands introducing a wide range of probiotic drinks to cater to diverse consumer preferences. This includes the development of new flavors, formulations, and functional ingredients that appeal to different taste profiles and dietary needs. There is a growing interest in plant-based and dairy-free probiotic options, as well as beverages that combine probiotics with other health-enhancing ingredients like vitamins and minerals. 
Sustainability is becoming an important trend in the Thailand probiotic drinks market, as consumers increasingly prioritize environmentally friendly products. Brands are responding by adopting sustainable practices, such as using eco-friendly packaging, sourcing natural and organic ingredients, and reducing their carbon footprint. This trend aligns with consumer values and also enhances brand reputation and loyalty, driving market growth.
The primary trend in the Thailand probiotic drinks market is the growing health consciousness among consumers. As people become more aware of the importance of gut health and overall wellness, there is a rising demand for functional beverages that offer specific health benefits. Probiotic drinks are gaining popularity as they are perceived to support digestion, boost immunity, and promote general health. 
For instance, on August 7, 2024, The Thai government launched new labeling regulations for pre-packaged food products, aimed at enhancing information clarity for consumers. These regulations also require the inclusion of detailed manufacturer information on all packaging. Scope
Drivers
Strong Tourism Industry
The strong tourism industry in Thailand is a major driver of the probiotic drinks market, as the influx of international visitors creates a robust demand for health-oriented beverages. This trend is significantly influencing the market by expanding consumer awareness and encouraging product innovation to cater to diverse preferences. 
Tourists seeking to maintain their health routines while traveling are increasingly drawn to functional drinks that support digestion and overall well-being. This growing demand from health-conscious travellers boosts the visibility and popularity of probiotic drinks, encouraging more local retailers and hospitality businesses to stock these products, thereby expanding their availability and accessibility. 
The thriving tourism industry also facilitates the market's growth by encouraging strategic partnerships and collaborations between local businesses and international brands. These collaborations often result in innovative marketing campaigns that highlight the benefits of probiotic drinks, targeting tourists through various channels, including airports, hotels, and popular tourist spots. 
Manufacturers and brands are developing new flavors and formulations that appeal to both local consumers and tourists, who are familiar with different types of probiotic drinks from their home countries. This diversity in product offerings helps capture a broader market segment and reinforces Thailand’s reputation as a destination for health and wellness products. For instance, in September 2020, QminC launched its probiotic drink featuring a curcumin formulation. This innovative beverage contains nano-sized curcumin extract encased in liposomes, enhancing the body's absorption of curcumin.
Continuous Innovations in Probiotic Drinks
Digital marketing campaigns, influencer partnerships, and interactive content help raise awareness and drive consumer interest in innovative probiotic products. This digital presence allows brands to reach a larger audience and build strong relationships with their customers.
Manufacturers are leveraging advancements in technology and research to develop innovative products that offer unique health benefits and improved taste profiles. Innovations such as new probiotic strains, enhanced formulations, and the addition of functional ingredients like vitamins, minerals, and plant extracts are creating beverages that not only support digestive health but also provide additional health advantages. These innovative products are capturing consumer interest and encouraging more people to incorporate probiotic drinks into their daily routines.
For instance, on September 25, 2023, Yakult Thailand is offering a unique probiotic yogurt drink that Thais have been enjoying for over 50 years. The company developed the Lactobacillus casei Shirota strain of bacteria to enhance gut health and promote regular bowel habits. In 2015, the president took over Yakult Thailand from her father, who pioneered the drink's introduction to the Thai market.
Restraints
Limited Awareness about Probiotic Drinks
Limited awareness about probiotic drinks is a significant restraint on the Thailand probiotic drinks market, affecting both consumer adoption and market growth. This lack of awareness impacts the market by limiting the potential customer base and slowing the overall acceptance of probiotic beverages as part of a healthy lifestyle. 
Consumers are still unfamiliar with the specific health benefits associated with probiotics, such as improved digestion, enhanced immune function, and better gut health. This gap in understanding means that consumers are less likely to seek out or purchase probiotic drinks, opting instead for more traditional or well-known beverage options. As a result, the market faces challenges in expanding its reach and gaining widespread consumer acceptance. 
The limited awareness of probiotic drinks often leads to misconceptions or skepticism about their efficacy. Some consumers may question the effectiveness of probiotics or be unaware of the scientific evidence supporting their health benefits. This skepticism can hinder the market’s growth, as potential customers may be reluctant to try products they do not fully understand or trust. 
Segment Analysis
The Thailand probiotic drinks market is segmented based on type, ingredient, application, age, and distribution channel.
Growing Demand for Kombucha in Thailand
The demand for kombucha in Thailand's probiotic drinks market has seen consistent growth, largely due to heightened consumer interest in health and wellness. As a fermented tea rich in probiotics, kombucha aligns well with the growing preference for functional beverages that offer more than just basic hydration. Health-conscious consumers, particularly in urban areas, are increasingly drawn to kombucha for its potential benefits in supporting gut health, digestion, and immunity. 
Younger demographics, especially millennials and Gen Z, are at the forefront of the growing demand for kombucha in Thailand. These groups are more open to trying new health-focused products and are heavily influenced by global wellness trends. A 2023 survey revealed that 45% of Thai consumers who purchase probiotic drinks prefer kombucha over other types of probiotic beverages. 
Additionally, the expanding availability of kombucha through e-commerce, health food stores, and supermarkets has made it more accessible to a wider audience. This increased accessibility, along with rising disposable incomes and a shift towards healthier lifestyle choices, has cemented kombucha's role as a key player in Thailand's probiotic drinks market.
Sustainability Analysis
The sustainability analysis of Thailand's probiotic drinks market highlights a strong alignment with global trends towards environmental awareness and ethical consumerism. As consumers increasingly prioritize products that are not only healthy but also environmentally responsible, companies in Thailand are responding by integrating sustainable practices throughout their production, packaging, and distribution processes. 
Many brands are transitioning to eco-friendly packaging materials, such as biodegradable or recyclable bottles, to minimize their environmental footprint. This movement is bolstered by Thai government policies aimed at reducing plastic waste and promoting sustainable development. A 2023 report found that over 60% of Thai consumers are willing to pay more for products that are environmentally sustainable, underscoring the growing influence of sustainability in consumer choices.
Unmet Needs
The Thailand probiotic drinks market, while expanding, still has significant unmet needs, particularly in catering to specific dietary requirements such as lactose-free or low-sugar options. As consumer awareness of health and dietary restrictions increases, there is a growing demand for probiotic beverages that align with these preferences. However, as of 2023, only about 20% of the available products in the market meet these specific needs, leaving a large segment of consumers underserved.
Additionally, the market lacks innovation in product variety and flavor profiles. Traditional flavors dominate, but there's a noticeable gap in locally-inspired flavors that could appeal to Thai tastes. Furthermore, there is a rising demand for probiotic drinks that offer additional functional benefits, such as energy enhancement or skin health. A 2023 survey found that 35% of Thai consumers would be more likely to purchase probiotic drinks if they provided extra health benefits beyond gut health, highlighting a key opportunity for market growth.
Competitive Landscape
The major global players in the market include Thai Coconut Public Company Limited, One Stop Dairy Products Co., Ltd., Sunrise Dairy Limited, Butterfly Organic, Dutch Mill Co., Ltd., Bunny Turtle Ferments and Dairy Home Co., Ltd.
By Type
Drinkable Yogurt
Kombucha
Kefir
Tepache
Others
By Ingredient
Lactobacillus
Streptococcus
Bifidobacterium
Others
By Application
Gastrointestinal Health
Gut Microbiota/Microbiome Balance
Digestion
Constipation
Bloating
Diarrhea
Leaky Gut
Inflammation
Immune System
Others
Gluten sensitivity
Abdominal Pain
GERD/Helicobacter pylori
Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
Gut Flora/Gut Microbiome Restoration
Others
Vaginal Health
Urinary Tract Health
Kidney Stones
UTIs
Others
Oral Health
Anti/Healthy Ageing
Allergies/Asthma
Bone & Joint Health
Osteoarthritis
Osteoporosis/Low Mineral Bone Density
Inflammation
Brain/Mental Health
Sleep
Cognition
Mood
Depression
Focus
Cardiovascular Health
Circulation
Energy/Fatigue Reduction
Metabolic Syndrome/Blood Glucose
Liver Health
Energy
Immunity/Respiratory Infections
Nutrient Absorption
Skin-Hair-Nails
Atopic Dermatitis & Eczema
Acne
Rosacea
Hair Growth/Hair Loss
Skin Microbiome
Others
Sports
Women’s Health
Fertility
Menopause
Pregnancy
Pcos
Vaginal Health & Health Vaginal Microbiome
Vaginal Infections (Bv/Vvc) 
Pregnancy Outcomes
Others
Men’s Health & Men's Fertility
Weight Management
Pediatric Health
Colic
Constipation
Regurgitation
Atopic Dermatitis
Others
Others
By Age
Infant
Children
Adults
Seniors
By Distribution Channels
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
Key Developments
On July 6, 2022, A team of researchers from the Chula Faculty of Science, in collaboration with the Faculty of Medicine at Khon Kaen University, launched the "Jelly Nata Probiotics" jelly drink. This innovative product, made from pineapple, aims to enhance the mental well-being of the elderly while also adding value to pineapples and addressing the issue of pineapple oversupply.
In September 2020, QminC launched its probiotic drink featuring a curcumin formulation. This innovative beverage contains nano-sized curcumin extract encased in liposomes, enhancing the body's absorption of curcumin.
Why Purchase the Report?
To visualize the Thailand probiotic drinks market segmentation based on ingredient, type, application, age, and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development. 
Excel data sheet with numerous data points of Thailand probiotic drinks market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The Thailand probiotic drinks report would provide approximately 36 tables, 57 figures and 224 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Type
3.2. Snippet by Ingredient
3.3. Snippet by Application
3.4. Snippet by Age
3.5. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Strong Tourism Industry
4.1.1.2. Continuous Innovations in Probiotic Drinks
4.1.2. Restraints
4.1.2.1. Limited Awareness about Probiotic Drinks
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. By Type
6.1. Introduction
6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
6.1.2. Market Attractiveness Index, By Type
6.2. Drinkable Yogurt*
6.2.1. Introduction
6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Kombucha
6.4. Kefir
6.5. Tepache
6.6. Others
7. By Ingredient
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
7.1.2. Market Attractiveness Index, By Ingredient
7.2. Lactobacillus*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Streptococcus
7.4. Bifidobacterium
7.5. Others
8. By Application
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
8.1.2. Market Attractiveness Index, By Application
8.2. Gastrointestinal Health*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.2.3. Gut Microbiota/Microbiome Balance
8.2.4. Digestion
8.2.5. Constipation
8.2.6. Bloating
8.2.7. Diarrhea
8.2.8. Leaky Gut
8.2.9. Inflammation
8.2.10. Immune System
8.2.11. Others
8.2.11.1. Gluten sensitivity
8.2.11.2. Abdominal Pain
8.2.11.3. GERD/Helicobacter pylori
8.2.11.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
8.2.11.5. Gut Flora/Gut Microbiome Restoration
8.2.11.6. Others
8.3. Vaginal Health
8.4. Urinary Tract Health
8.4.1. Kidney Stones
8.4.2. UTIs
8.4.3. Others
8.5. Oral Health
8.6. Anti/Healthy Ageing
8.7. Allergies/Asthma
8.8. Bone & Joint Health
8.8.1. Osteoarthritis
8.8.2. Osteoporosis/Low Mineral Bone Density
8.8.3. Inflammation
8.9. Brain/Mental Health
8.9.1. Sleep
8.9.2. Cognition
8.9.3. Mood
8.9.4. Depression
8.9.5. Focus
8.10. Cardiovascular Health
8.11. Circulation
8.12. Energy/Fatigue Reduction
8.13. Metabolic Syndrome/Blood Glucose
8.14. Liver Health
8.15. Energy
8.16. Immunity/Respiratory Infections
8.17. Nutrient Absorption
8.18. Skin-Hair-Nails
8.18.1. Atopic Dermatitis & Eczema
8.18.2. Acne
8.18.3. Rosacea
8.18.4. Hair Growth/Hair Loss
8.18.5. Skin Microbiome
8.18.6. Others
8.19. Sports
8.20. Women's Health
8.20.1. Fertility
8.20.2. Menopause
8.20.3. Pregnancy
8.20.4. Pcos
8.20.5. Vaginal Health & Health Vaginal Microbiome
8.20.6. Vaginal Infections (Bv/Vvc)
8.20.7. Pregnancy Outcomes
8.20.8. Others
8.21. Men’s Health & Men's Fertility
8.22. Weight Management
8.23. Pediatric Health
8.23.1. Colic
8.23.2. Constipation
8.23.3. Regurgitation
8.23.4. Atopic Dermatitis
8.23.5. Others
8.24. Others
8.24.1. Adhesives & Sealants
8.24.2. Composites
8.24.3. Others
9. By Age
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By E Age
9.1.2. Market Attractiveness Index, By Age
9.2. Infant*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Children
9.4. Adults
9.5. Seniors
10. By Distribution Channel
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Pharmacies and Drug Stores
10.4. Convenience Stores
10.5. Online Retailers
10.6. Other Distribution Channels
11. Sustainability Analysis
11.1. Environmental Analysis
11.2. Economic Analysis
11.3. Governance Analysis
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. Thai Coconut Public Company Limited*
13.1.1. Company Overview
13.1.2. Type Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. One Stop Dairy Products Co., Ltd.
13.3. Sunrise Dairy Limited
13.4. Butterfly Organic
13.5. Dutch Mill Co., Ltd.
13.6. Bunny Turtle Ferments
13.7. Dairy Home Co., Ltd. (*LIST NOT EXHAUSTIVE)
14. Appendix
14.1. About Us and Services
14.2. Contact Us