Summary

Market Overview
Vegetable Juice Market was valued size is projected to reach USD XX billion by 2030, with growth at a CAGR of 6% over the forecast period 2023-2030. Vegetable juice is made primarily of blended vegetables and is also available as powders. While vegetable juice has plenty of vitamins and minerals, it's lower in fiber and less filling than a serving of most whole vegetables. Vegetable juice is often mixed with fruit juices such as apples to improve flavor. According to the research report, the global vegetable juice market is divided into North America, South America, Europe, Asia-Pacific, Middle East, and Africa. North America is a key region for the global vegetable juice market, mainly due to the widespread prevalence of lifestyle diseases such as obesity and diabetes. Consumers are increasingly choosing products without chemical ingredients, increasing demand for natural and organic foods and beverages. Many North American food processing companies are working on launching a broad range of vegetable juices to cater to growing consumer demand.
The North American vegetable juice market is expected to increase significantly in the coming years. Mixed vegetable juice, tomato juice, and carrot juice are among the main vegetable juices consumed in Europe. Rising rates of obesity and increasing consciousness about healthy lifestyles will drive the growth of the European vegetable juice market. The Asia-Pacific vegetable juice market is experiencing major growth, mainly due to the growing prevalence of lifestyle diseases. Economic development leads to growing disposable income among the population, leading to better adoption of healthier eating habits.
Market Growth Dynamics:
Growing consumer demand for healthy products will be a major driver for the global vegetable juice market:
Consumers nowadays increasingly prefer natural vegetable juices containing 100 % vegetable content. The growing 100% juice trend presents considerable growth opportunities for juice-making vendors and producers. There is ongoing research into free-from, functional, luxury and ethical drinks. Reducing sugar content has become a growing trend in the global processed food industry. In recent years, an increasing number of millennials are getting health conscious across the globe and is expected to increase over the coming years, leading to the growth of the global vegetable juice market over the forecast period.
The high cost of cold-pressed juice is expected to restrain the global vegetable juice market:
Over the forecast period, the high cost of cold pressed juice is expected to prevent the growth of the global vegetable juice market. The cost of manufacturing cold pressed juice is comparatively higher than traditional juice. Specialized production machinery, short shelf-life and extensive refrigeration requirements have led to high production costs for cold-pressed vegetable juice. Furthermore, a huge amount of waste pulp is generated during the production process. Processing such by-products generated during production can be highly difficult. It further adds to the processing cost of the manufacturers involved in manufacturing these juice products.
The growth of functional vegetable juice culture is expected to generate new opportunities for the global vegetable juice market:
Fasting is becoming a popular way to lose weight and vegetable juices are greatly benefiting from this trend. Light fasting means a 3-day staple food break in a month and drinking 6 bottles of juice daily to supply essential nutrients. Thus growing popularity of fasting and emerging functional vegetable juice culture in western society has created lucrative opportunities for the market in the forecast period.
Difficulty in maintaining hygiene standards is expected to present challenges for the global vegetable juice market:
Untreated juice is the juice that has not been exposed to heat or other appropriate processes designed to destroy microorganisms that can make people sick. Checking cross-contamination of raw unprocessed juices is a major challenge. Despite governmental regulations, food-borne illness caused by cross-contamination is common. It represents a key challenge for the growth of the global market.
COVID-19 Impact Analysis
During the ongoing COVID-19 pandemic, vegetable juice consumption increased globally because of its touted health benefits. The purchasing behavior of consumers changed significantly during the pandemic. Due to the lockdown, several retail shops, the e-commerce platforms were mainly chosen by the consumers, as the consumers were stockpiling fruit and vegetable juice for in-home consumption. The pandemic is predictable to absolutely impact the global vegetable juice market.
Recent Developments in the Industry:
1. In March 2021, Naked Juice, a U.S.-based manufacturer of juices and smoothies, launched a rainbow machine, a nutrient-dense juice made from red beets, mangoes, bananas, kiwis, blueberries, and blackberries.
2. In March 2022, the Campbell Soup Company, a U.S.-based processed foods company, launched a major rebranding of its V8 tomato juice to appeal to a wider customer base.
Market Segmentation:
The scope of the report covers segmentation based on ingredients, distribution channels, and regions. The global vegetable juice market is segmented by ingredients into beetroot, cabbage, carrot, garlic, lettuce, spinach, pepper, celery, tomato, onion and others. The global vegetable juice market is segmented by distribution channel into supermarkets and hypermarkets, specialty stores, e-commerce, B2B stores and others.
1. Supermarkets and Hypermarkets: A supermarket is a large self-service retail store that sells food and other household items. It's like a bigger version of a grocery store. Supermarkets typically have a wider range of products than a traditional grocery store. In contrast, a hypermarket is a store that combines a department store and a supermarket.
2. Specialty Stores: Specialty stores are retail establishments that specialize in a single product category. Customers shopping for products often have a variety of retailers to choose from, each with its business model.
3. E-Commerce: The buying and selling of goods and services over the Internet are known as e-commerce. The rapid adoption of smartphones, easy and affordable access to technology and the convenience of shopping from anywhere contribute to the growth of e-commerce. Many startups have emerged that ship fresh vegetable juice directly to consumers.
4. B2B Stores: B2B sales, or business-to-business sales, are transactions between two companies. A company or business sells a product or service to another company in its basic form.
5. Other: Convenience stores, farmer's markets, and gas station stores are some other distribution channels used by vegetable juice companies.
Competitive Analysis:
The global vegetable juice market is fragmented and includes many major global and regional companies. The key market players are adopting several strategies such as mergers and acquisitions, product approvals, and agreements to increase product reach and strengthen their product portfolios, to enter or expand their business offerings and competitiveness in the global vegetable juice market.
Major Companies:
Some key companies contributing to the global vegetable juice market growth include PepsiCo, Inc., Fruchtsaft Bayer GMBH & Co. Kg, Asahiryokuken Inc., Biotta AG, Aureli Agricultural Company, Evolution Fresh, Paine Schwartz Partners, Campbell Soup Company, Naked Juice and Kiril Mischeff Ltd, among others.

ページTOPに戻る

Table of Contents