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米国の小型家庭用電化製品市場。カテゴリー別、製品別、流通チャネル別、COVID-19のインパクト分析によるサイズと2027年までの予測


The US Small Household Appliances Market: Analysis By Category, By Product, By Distribution Channel, Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2027

小型家庭電化製品(Small Domestic Equipment、SDAまたはSmall Household Appliances)は、業界で一般的に知られているように、携帯可能な種類の電気製品です。調理家電、食品加工・調理家電、パーソナルケア、フ... もっと見る

 

 

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Daedal Research
デダルリサーチ
2022年10月31日 US$2,250
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小型家庭電化製品(Small Domestic Equipment、SDAまたはSmall Household Appliances)は、業界で一般的に知られているように、携帯可能な種類の電気製品です。調理家電、食品加工・調理家電、パーソナルケア、フロアケア、その他様々な小型家電がその例である。小型家電には、家庭用に設計された冷蔵庫や冷凍庫、ルームエアコン(ウィンドウエアコンやパッケージ型ターミナルエアコンを含む)、パッケージ型ターミナルヒートポンプ、除湿機、カウンター下の製氷機、自動販売機、5ポンド以下の冷媒で工場で完全に製造、充填、密閉された飲料水クーラーが含まれます。2021年、米国の小型家電市場は246億4,000万米ドルで、2027年には330億5,000万米ドルに達する見込みである。米国の小型家電市場の数量は2021年に3億9804万台で、2027年には4億3730万台に成長すると予測されている。

スマート小型家電を牽引するIOT技術の急速な普及、加湿器などの最新技術製品の進化と使用に関する消費者意識の高まりが、今後数年間の米国小型家電市場の需要に影響を与えるだろう。米国の小型家電市場は、2022~2027年の予測期間において、CAGR5.01%で成長すると予測されています。また、米国の小型家電市場の数量は、CAGR1.58%で増加すると予測される。

市場セグメンテーション分析。

カテゴリー別。本レポートでは、米国の小型家電市場を4つのカテゴリーに分類しています。調理」「家庭環境」「食品調理」「パーソナルケア」の4つに分類しています。調理部門は2021年に市場シェアのほぼ31%を占めた。都市人口の増加、天然資源を節約し、環境への悪影響を低減する方法の採用の増加が、米国の小型家電産業における調理家電を後押しする主要因と考えられている。

製品別では本レポートによると、米国の小型家電市場は10製品に分類されています。小型キッチン家電、掃除機、グリル&ロースター、コーヒーメーカー、電子レンジ、アイロン、バリカン、トースター、ヘアドライヤー、電気ケトルである。2021年の米国小型家電市場では、消費者の需要の増加、都市人口の急増、単身世帯の増加、新しい調理スキルを習得する消費者の意欲の高まりなどにより、小型キッチン家電が30%以上のシェアを占めており、小型キッチン家電市場の成長に好条件が整っている。

また、米国の小型家電市場は、製品別にも区分されています。米国では、生活水準の向上、消費者の購買意欲の高まり、スマートホーム&キッチン家電の普及などにより、小型キッチン家電が市場の約50%を占め、今後の成長が見込まれています。

流通チャネル別。本レポートでは、米国の小型家電市場を2つの流通チャネルに分類しています。オンラインとその他です。オンラインチャネルは2021年に市場シェアの21%を占め、CAGR10.63%で成長すると予測されます。小型家電のオンライン販売は、現在進行中のCOVID-19の大流行時に、増加を経験した。米国の小型家電のオンライン販売は、魅力的な取引と割引を提供する数多くのeコマースサイトの出現により急増しました。さらに、オンライン購入では、宅配や簡単な返品が可能なため、ミレニアル世代や労働者階級にとってオンラインショッピングはより信頼性が高く便利なものとなっています。

米国小型家電市場のダイナミクス。

成長の原動力。米国の小型家電市場は、多忙な生活や日常業務に時間を割けないことから、食器洗い機、グラインダー、コーヒーメーカーなど、時間短縮のための高機能家電を好む人が増加しています。また、単身世帯の増加、都市人口の増加、スマートホームの増加、ミレニアム世代の増加、小型家電のオンライン販売の増加、スマートセンサーの需要増加、エネルギー最適化の需要増加などにより、市場の拡大が見込まれます。

課題鉄鋼やアルミニウムなどの原材料の関税が上昇し、歴史的な期間の家庭用電化製品市場が抑制されました。鉄鋼とアルミニウムは、掃除機、コーヒーメーカー、電子レンジ、トースターなど、いくつかの家電部品の製造に主に使用されています。米国の小型家電市場が直面するもう一つの課題は、候補者の情報漏えいなどです。

トレンド米国の小型家電市場では、クラウド技術が大きなトレンドとなっています。クラウド技術の進化と台頭は、スマートホーム技術を支え、充実させている。提案手法では、食器洗い機やコーヒーメーカーなどの小型家電の情報を収集・蓄積し、その情報をクラウドサーバーに送信して保存する技術です。また、人工知能技術の台頭、モノのインターネット(IoT)の導入急増、ソーシャルメディアの影響力の増大、革新的な小型家電の登場など、予測期間中に米国の小型家電市場の成長を増大させると思われるトレンドも増えています。

COVID-19のインパクト分析と今後の方向性。

コロナウイルス病の発生により、世界中の政府がロックダウンを実施したため、2020年に米国の小型家電部門に被害が及んだ。2020年の落ち込みはそれほど大きくなく、個人消費の増加、単身世帯の増加、新規事業の立ち上げなどにより、2021年に市場は回復した。今後も、多くの企業が斬新な小型家電を投入し、人工知能やクラウドコンピューティングの活用が進むことで、市場は拡大していくと思われる。

競合環境と最近の動向。

米国の小型家電市場は断片的であり、多数のプレイヤーが世界を席巻しています。米国の小型家電市場の主要プレイヤーは以下の通りです。

ハイアールグループ株式会社
ニューウェル・ブランズ社
Samsung Electronics Co.
LG Electronics Inc.
ワールプール株式会社
パナソニック株式会社
エレクトロラックスAB
ロバート・ボッシュGmbH
スペクトラムブランズ
フィリップスN.V.
ダイソン株式会社
スメグSPA
ハミルトンビーチ・ブランズ・ホールディング・カンパニー

小型家電の市場参加者は、先進技術の導入による製品の進化に主に注目しています。世界各地でパートナーシップ、契約、合弁事業、財務協定を締結することで、世界規模でのブランドアイデンティティを維持することができるのです。例えばワールプール社は、2022年4月2日に新ラインのNeo Fresh Glassdoor Frost-Free 冷蔵庫を発表し、製品ラインアップを拡充しました。また、ワールプール社は2022年3月11日に米国エネルギー省と低炭素の未来に向けた実際の行動にコミットしています。

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目次

1. Executive Summary

2. Introduction

2.1 Household Appliances: An Overview
2.2 Small Household Appliances Segmentation: An Overview
2.2.1 Small Household Appliances Segmentation

3. The US Market Analysis

3.1 The US Small Household Appliances Market: An Analysis

3.1.1 The US Small Household Appliances Market: An Overview
3.1.2 The US Small Household Appliances Market by Value
3.1.3 The US Small Household Appliances Market by Category (Cooking, Home Environment, Food Preparation, and Personal Care)
3.1.4 The US Small Household Appliances Market by Products (Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles)
3.1.5 The US Small Household Appliances Market by Distribution Channel (Online and Other)

3.2 The US Small Household Appliances Market by Volume: An Analysis

3.2.1 The US Small Household Appliances Market by Volume: An Overview
3.2.2 The US Small Household Appliances Market by Volume
3.2.3 The US Small Household Appliances Market Volume by Product (Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles)

3.3 The US Small Household Appliances Market: Category Analysis

3.3.1 The US Small Household Appliances Market by Category: An Overview
3.3.2 The US Small Household Cooking Appliances Market by Value
3.3.3 The US Small Household Home Environment Appliances Market by Value
3.3.4 The US Small Household Food Preparation Appliances Market by Value
3.3.5 The US Small Household Personal Care Appliances Market by Value

3.4 The US Small Household Appliances Market: Product Analysis

3.4.1 The US Small Household Appliances Market by Product: An Overview
3.4.2 The US Small Kitchen Appliances Market by Value
3.4.3 The US Small Kitchen Appliances Market by Volume
3.4.4 The US Vacuum Cleaners Appliances Market by Value
3.4.5 The US Vacuum Cleaners Appliances Market by Volume
3.4.6 The US Grills & Roasters Appliances Market by Value
3.4.7 The US Grills & Roasters Appliances Market by Volume
3.4.8 The US Coffee Machines Appliances Market by Value
3.4.9 The US Coffee Machines Appliances Market by Volume
3.4.10 The US Microwave Ovens Appliances Market by Value
3.4.11 The US Microwave Ovens Appliances Market by Volume
3.4.12 The US Irons Appliances Market by Value
3.4.13 The US Irons Appliances Market by Volume
3.4.14 The US Hair Clippers Appliances Market by Value
3.4.15 The US Hair Clippers Appliances Market by Volume
3.4.16 The US Toasters Appliances Market by Value
3.4.17 The US Toasters Appliances Market by Volume
3.4.18 The US Hair Dryers Appliances Market by Value
3.4.19 The US Hair Dryers Appliances Market by Volume
3.4.20 The US Electric Kettles Appliances Market by Value
3.4.21 The US Electric Kettles Appliances Market by Volume

3.5 The US Small Household Appliances Market: Distribution Channel Analysis

3.5.1 The US Small Household Appliances Market by Distribution Channel: An Overview
3.5.2 The US Online Small Household Appliances Market by Value
3.5.3 The US Other Small Household Appliances Market by Value

4. Impact of COVID-19

4.1 Impact of Covid-19

4.1.1 Impact of COVID-19 on the US Small Household Appliances Market
4.1.2 Impact of COVID-19 on Online Sales
4.1.3 Impact of COVID-19 on Store Sales
4.1.4 Impact of COVID-19 on Total Retail Sales
4.1.5 Post COVID-19 Scenario

5. Market Dynamics

5.1 Growth Drivers
5.1.1 Growing Number of Single-Person Households
5.1.2 Rise in Disposable Income
5.1.3 Surging Urban Population
5.1.4 Growth in Number of Smart Homes
5.1.5 Rising Millennial Population
5.1.6 Surging Online Sales of Small Household Appliances
5.1.7 Surging Smart Sensors Demand
5.1.8 Rising Demand for Energy Optimization

5.2 Challenges
5.2.1 Increased Tariffs on Raw Materials
5.2.2 Rising Privacy Threats
5.2.3 Changing Regulations

5.3 Market Trends
5.3.1 Cloud Technology
5.3.2 Integration of Artificial Intelligence Technology
5.3.3 Surge in Adoption of Internet of Things (IoT)
5.3.4 Growing Influence of Social Media
5.3.5 Introduction of Innovative Small Household Appliances

6. Competitive Landscape

6.1 The US Small Household Appliances Market Players by Research & Development Expenditure

7. Company Profiles

7.1 Haier Group Corporation
7.1.1 Business Overview
7.1.2 Operating Segments
7.1.3 Business Strategy

7.2 Newell Brands Inc.
7.2.1 Business Overview
7.2.2 Operating Segments
7.2.3 Business Strategy

7.3 Samsung Electronics Co., Ltd.
7.3.1 Business Overview
7.3.2 Operating Segments
7.3.3 Business Strategy

7.4 LG Electronics Inc.
7.4.1 Business Overview
7.4.2 Operating Segments
7.4.3 Business Strategy

7.5 Whirlpool Corporation
7.5.1 Business Overview
7.5.2 Operating Segments
7.5.3 Business Strategy

7.6 Panasonic Corporation
7.6.1 Business Overview
7.6.2 Operating Segments
7.6.3 Business Strategy

7.7 Electrolux AB
7.7.1 Business Overview
7.7.2 Operating Segments
7.7.3 Business Strategy

7.8 Robert Bosch GmbH
7.8.1 Business Overview
7.8.2 Operating Segments
7.8.3 Business Strategy

7.9 Spectrum Brands
7.9.1 Business Overview
7.9.2 Operating Segments
7.9.3 Business Strategy

7.10 Koninklijke Philips N.V.
7.10.1 Business Overview
7.10.2 Operating Segments
7.10.3 Business Strategy

7.11 Dyson Limited
7.11.1 Business Overview
7.11.2 Business Strategy

7.12 Smeg SpA
7.12.1 Business Overview
7.12.2 Business Strategy

7.13 Hamilton Beach Brands Holding Company
7.13.1 Business Overview
7.13.2 Business Strategy

List of Figures

Figure 1: Traditional Classification of Household Appliances
Figure 2: Small Household Appliances Segmentation
Figure 3: The US Small Household Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 4: The US Small Household Appliances Market by Value; 2022-2027(US$ Billion)
Figure 5: The US Small Household Appliances Market by Category; 2021 (Percentage, %)
Figure 6: The US Small Household Appliances Market by Products; 2021 (Percentage, %)
Figure 7: The US Small Household Appliances Market by Distribution Channel; 2021 (Percentage, %)
Figure 8: The US Small Household Appliances Market by Volume; 2017-2021 (Million)
Figure 9: The US Small Household Appliances Market by Volume; 2022-2027 (Million)
Figure 10: The US Small Household Appliances Market Volume by Product; 2021(Percentage, %)
Figure 11: The US Small Household Cooking Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 12: The US Small Household Cooking Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 13: The US Small Household Home Environment Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 14: The US Small Household Home Environment Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 15: The US Small Household Food Preparation Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 16: The US Small Household Food Preparation Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 17: The US Small Household Personal Care Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 18: The US Small Household Personal Care Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 19: The US Small Kitchen Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 20: The US Small Kitchen Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 21: The US Small Kitchen Appliances Market by Volume; 2017-2021 (Million)
Figure 22: The US Small Kitchen Appliances Market by Volume; 2022-2027 (Million)
Figure 23: The US Vacuum Cleaners Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 24: The US Vacuum Cleaners Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 25: The US Vacuum Cleaners Appliances Market by Volume; 2017-2021 (Million)
Figure 26: The US Vacuum Cleaners Appliances Market by Volume; 2022-2027 (Million)
Figure 27: The US Grills & Roasters Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 28: The US Grills & Roasters Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 29: The US Grills & Roasters Appliances Market by Volume; 2017-2021 (Million)
Figure 30: The US Grills & Roasters Appliances Market by Volume; 2022-2027 (Million)
Figure 31: The US Coffee Machines Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 32: The US Coffee Machines Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 33: The US Coffee Machines Appliances Market by Volume; 2017-2021 (Million)
Figure 34: The US Coffee Machines Appliances Market by Volume; 2022-2027 (Million)
Figure 35: The US Microwave Ovens Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 36: The US Microwave Ovens Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 37: The US Microwave Ovens Appliances Market by Volume; 2017-2021 (Million)
Figure 38: The US Microwave Ovens Appliances Market by Volume; 2022-2027 (Million)
Figure 39: The US Irons Appliances Market by Value; 2017-2021 (US$ Million)
Figure 40: The US Irons Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 41: The US Irons Appliances Market by Volume; 2017-2021 (Million)
Figure 42: The US Irons Appliances Market by Volume; 2022-2027 (Million)
Figure 43: The US Hair Clippers Appliances Market by Value; 2017-2021 (US$ Million)
Figure 44: The US Hair Clippers Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 45: The US Hair Clippers Appliances Market by Volume; 2017-2021 (Million)
Figure 46: The US Hair Clippers Appliances Market by Volume; 2022-2027 (Million)
Figure 47: The US Toasters Appliances Market by Value; 2017-2021 (US$ Million)
Figure 48: The US Toasters Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 49: The US Toasters Appliances Market by Volume; 2017-2021 (Million)
Figure 50: The US Toasters Appliances Market by Volume; 2022-2027 (Million)
Figure 51: The US Hair Dryers Appliances Market by Value; 2017-2021 (US$ Million)
Figure 52: The US Hair Dryers Appliances Market by Value; 2022-2027 (US$ Million)
Figure 53: The US Hair Dryers Appliances Market by Volume; 2017-2021 (Million)
Figure 54: The US Hair Dryers Appliances Market by Volume; 2022-2027 (Million)
Figure 55: The US Electric Kettles Appliances Market by Value; 2017-2021 (US$ Million)
Figure 56: The US Electric Kettles Appliances Market by Value; 2022-2027 (US$ Million)
Figure 57: The US Electric Kettles Appliances Market by Volume; 2017-2021 (Million)
Figure 58: The US Electric Kettles Appliances Market by Volume; 2022-2027 (Million)
Figure 59: The US Online Small Household Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 60: The US Online Small Household Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 61: The US Other Small Household Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 62: The US Other Small Household Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 63: The US Online Purchasing Receipt; 2020 (Per-Capita Receipt Index)
Figure 64: The US Store Purchasing Receipt; 2020 (Per-Capita Receipt Index)
Figure 65: The US Total Retail Purchasing Receipt; 2020 (Per-Capita Receipt Index)
Figure 66: The US Number of Single-Person Households; 2015-2021 (Million)
Figure 67: The US Disposable Personal Income; Jan’2016-Jan’2020 (US$ Trillion)
Figure 68: The US Urban Population; 2015-2022 (Percentage, %)
Figure 69: The US Number of Smart Home; 2019-2023 (Million)
Figure 70: The US Millennial Population; 2016-2036 (Million)
Figure 71: The US Retail E-commerce Sales; 2018-2024 (US$ Billion)
Figure 72: The US Cloud Computing Market by Value; 2020-2024 (US$ Billion)
Figure 73: The US Artificial Intelligence Market; 2020-2024 (US$ Billion)
Figure 74: The US Internet of Things (IOT) Market; 2020-2024 (US$ Billion)
Figure 75: The US Social Network Users; 2019-2027 (Million)
Figure 76: The US Small Household Appliances Market Players by Research & Development Expenditure; 2020-2021 (US$ Million)
Figure 77: Haier Group Corporation Revenue by Segments; 2021 (Percentage, %)
Figure 78: Newell Brands Inc. Net Sales by Segments; 2021 (Percentage, %)
Figure 79: Samsung Electronics Co., Ltd. Net Revenue by Segments; 2021 (Percentage, %)
Figure 80: LG Electronics Net Sales by Segments; 2021 (Percentage, %)
Figure 81: Whirlpool Corporation Net Sales by Segments; 2021 (Percentage, %)
Figure 82: Panasonic Corporation Net Sales by Segments; 2022 (Percentage, %)
Figure 83: Electrolux AB Net Sales by Segments; 2021 (Percentage, %)
Figure 84: Robert Bosch GmbH Sales by Segments; 2021 (Percentage, %)
Figure 85: Spectrum Brands Net Sales by Segments; 2021 (Percentage, %)
Figure 86: Koninklijke Philips N.V. Sales by Segments; 2021 (Percentage, %)

 

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Summary

Small Domestic Equipment, or SDA or Small Household Appliances as they are commonly known in the industry, are portable kinds of electrical appliances. Cooking appliances, food processing/preparation appliances, personal care, floor care, and a variety of other tiny appliances are examples. Small appliances include refrigerators and freezers designed for home use, room air conditioners (including window air conditioners and packaged terminal air conditioners), packaged terminal heat pumps, dehumidifiers, under-the-counter ice makers, vending machines, and drinking water coolers that are fully manufactured, charged, and hermetically sealed in a factory with five (5) pounds or less of refrigerant. In 2021, the US small household appliances market was valued at US$24.64 billion, and is probable to reach US$33.05 billion by 2027. The US small household appliances market volume stood at 398.04 million in 2021 and is expected to grow to 437.30 million in 2027.

Rapid adoption of IOT technology driving smart small household appliances, growth in consumer awareness about the evolvement and use of latest technology products like humidifiers, would impact demand for the US small household appliances market in the coming years. The US small household appliances market is projected to grow at a CAGR of 5.01%, during the forecast period of 2022-2027. Also, the US small household appliances market volume is estimated to increase at a CAGR of 1.58%.

Market Segmentation Analysis:

By Category: The report splits the US small household appliances market into four category: Cooking, Home Environment, Food Preparation, and Personal Care. Cooking segment held almost 31% of the market share in 2021. Rise in urban population, growth in adoption of methods to conserve natural resources and reduce negative impact on the environment are considered the major factors that encouraged cooking appliances in the US small household appliances industry.

By Product: According to the report, the US small household appliances market is segregated into ten products: Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles. Small kitchen appliances accounted for above 30% share in the US small household appliances market in 2021, due to rise in demand from consumers, surging urban population, growing number of single person household, rising urge of consumers to learn new cooking skills, paved favorable conditions for the growth of small kitchen appliances market.

The US small household appliances market volume is also segmented on the basis of products. Where Small kitchen appliances held the almost 50% share of the market and is expected to grow in the future due to the rising living standards, growing consumer purchasing power, growing popularity of smart home & kitchen appliances in the region.

By Distribution Channel: The report splits the US small household appliances market into two distribution channel: Online and Other. Online channel held a share of 21% of the market share in 2021 and is expected to grow at a CAGR of 10.63%. The online sales of small household appliances experienced an increase, during the ongoing COVID-19 pandemic. The US online small household appliance sales surged due to the emergence of numerous e-commerce website which offer attractive deals & discounts. In addition, the online purchase offers home delivery and easy return of products which make online shopping more reliable and convenient for millennial as well as for the working class population

The US Small Household Appliances Market Dynamics:

Growth Drivers: Due to busy schedules and lack of time to manage daily routine activities, an increasing number of people in the US are preferring residence with advanced facilities such as, dishwasher, grinders, coffee maker, etc. to save time. Further, the market is expected to increase due to growing number of single-person households, surging urban population, growth in number of smart homes, rising millennial population, improved surging online sales of small household appliances, surging smart sensors demand, rising demand for energy optimization, etc.

Challenges: Increased tariffs on raw materials such as steel and aluminum restrained the market for household appliances in the historic period. Steel and aluminum are predominantly used in manufacture of several household appliance components such as vacuum cleaners, coffee machines, microwave ovens, toasters, etc. The other challenge that the US small household appliances market face is candidate’s information compromised, etc.

Trends: A major trend gaining pace in the US small household appliances market is cloud technology. The evolvement and rise in cloud technology have supported and enriched the smart home technology. In the proposed method, the technology collects and stores information of small home appliance like dishwasher, coffee machines, etc., and sends the information to the cloud server for storage. More trends in the market are believed to augment the growth of the US small household appliances market during the forecasted period include rising artificial intelligence technology, surge in adoption of internet of things (IOT), growing influence of social media, introduction of innovative small household appliances, etc.

Impact Analysis of COVID-19 and Way Forward:

The outbreak of Coronavirus illness harmed the US small household appliance sector in 2020, as governments around the world instituted lockdowns. The dip in 2020 was not as severe, and the market recovered in 2021 as a result of increased consumer spending, an increase in the number of single-person households, the launch of new businesses, and so on. The market is likely to grow in the future as many companies introduce novel tiny household appliances and the sector makes extensive use of artificial intelligence and cloud computing.

Competitive Landscape and Recent Developments:

The US small household appliances market is fragmented with the presence of a large number of players majorly dominating worldwide. Key players of the US small household appliances market are:

Haier Group Corporation
Newell Brands Inc.
Samsung Electronics Co., Ltd.
LG Electronics Inc.
Whirlpool Corporation
Panasonic Corporation
Electrolux AB
Robert Bosch GmbH
Spectrum Brands
Koninklijke Philips N.V.
Dyson Limited
Smeg SpA
Hamilton Beach Brands Holding Company

Small household appliances market participants are mostly focused on product advancements through the implementation of advanced technologies. Signing partnerships, contracts, joint ventures, and financial agreements around the world allow the company to preserve its brand identity on a global scale. Whirlpool, for example, announced a new line of Neo Fresh Glassdoor Frost-Free refrigerators and expanded its product selection on April 2nd, 2022. Whirlpool Corporation also commits to real-world action toward a low-carbon future with the US Department of Energy on March 11th, 2022.



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Table of Contents

1. Executive Summary

2. Introduction

2.1 Household Appliances: An Overview
2.2 Small Household Appliances Segmentation: An Overview
2.2.1 Small Household Appliances Segmentation

3. The US Market Analysis

3.1 The US Small Household Appliances Market: An Analysis

3.1.1 The US Small Household Appliances Market: An Overview
3.1.2 The US Small Household Appliances Market by Value
3.1.3 The US Small Household Appliances Market by Category (Cooking, Home Environment, Food Preparation, and Personal Care)
3.1.4 The US Small Household Appliances Market by Products (Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles)
3.1.5 The US Small Household Appliances Market by Distribution Channel (Online and Other)

3.2 The US Small Household Appliances Market by Volume: An Analysis

3.2.1 The US Small Household Appliances Market by Volume: An Overview
3.2.2 The US Small Household Appliances Market by Volume
3.2.3 The US Small Household Appliances Market Volume by Product (Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles)

3.3 The US Small Household Appliances Market: Category Analysis

3.3.1 The US Small Household Appliances Market by Category: An Overview
3.3.2 The US Small Household Cooking Appliances Market by Value
3.3.3 The US Small Household Home Environment Appliances Market by Value
3.3.4 The US Small Household Food Preparation Appliances Market by Value
3.3.5 The US Small Household Personal Care Appliances Market by Value

3.4 The US Small Household Appliances Market: Product Analysis

3.4.1 The US Small Household Appliances Market by Product: An Overview
3.4.2 The US Small Kitchen Appliances Market by Value
3.4.3 The US Small Kitchen Appliances Market by Volume
3.4.4 The US Vacuum Cleaners Appliances Market by Value
3.4.5 The US Vacuum Cleaners Appliances Market by Volume
3.4.6 The US Grills & Roasters Appliances Market by Value
3.4.7 The US Grills & Roasters Appliances Market by Volume
3.4.8 The US Coffee Machines Appliances Market by Value
3.4.9 The US Coffee Machines Appliances Market by Volume
3.4.10 The US Microwave Ovens Appliances Market by Value
3.4.11 The US Microwave Ovens Appliances Market by Volume
3.4.12 The US Irons Appliances Market by Value
3.4.13 The US Irons Appliances Market by Volume
3.4.14 The US Hair Clippers Appliances Market by Value
3.4.15 The US Hair Clippers Appliances Market by Volume
3.4.16 The US Toasters Appliances Market by Value
3.4.17 The US Toasters Appliances Market by Volume
3.4.18 The US Hair Dryers Appliances Market by Value
3.4.19 The US Hair Dryers Appliances Market by Volume
3.4.20 The US Electric Kettles Appliances Market by Value
3.4.21 The US Electric Kettles Appliances Market by Volume

3.5 The US Small Household Appliances Market: Distribution Channel Analysis

3.5.1 The US Small Household Appliances Market by Distribution Channel: An Overview
3.5.2 The US Online Small Household Appliances Market by Value
3.5.3 The US Other Small Household Appliances Market by Value

4. Impact of COVID-19

4.1 Impact of Covid-19

4.1.1 Impact of COVID-19 on the US Small Household Appliances Market
4.1.2 Impact of COVID-19 on Online Sales
4.1.3 Impact of COVID-19 on Store Sales
4.1.4 Impact of COVID-19 on Total Retail Sales
4.1.5 Post COVID-19 Scenario

5. Market Dynamics

5.1 Growth Drivers
5.1.1 Growing Number of Single-Person Households
5.1.2 Rise in Disposable Income
5.1.3 Surging Urban Population
5.1.4 Growth in Number of Smart Homes
5.1.5 Rising Millennial Population
5.1.6 Surging Online Sales of Small Household Appliances
5.1.7 Surging Smart Sensors Demand
5.1.8 Rising Demand for Energy Optimization

5.2 Challenges
5.2.1 Increased Tariffs on Raw Materials
5.2.2 Rising Privacy Threats
5.2.3 Changing Regulations

5.3 Market Trends
5.3.1 Cloud Technology
5.3.2 Integration of Artificial Intelligence Technology
5.3.3 Surge in Adoption of Internet of Things (IoT)
5.3.4 Growing Influence of Social Media
5.3.5 Introduction of Innovative Small Household Appliances

6. Competitive Landscape

6.1 The US Small Household Appliances Market Players by Research & Development Expenditure

7. Company Profiles

7.1 Haier Group Corporation
7.1.1 Business Overview
7.1.2 Operating Segments
7.1.3 Business Strategy

7.2 Newell Brands Inc.
7.2.1 Business Overview
7.2.2 Operating Segments
7.2.3 Business Strategy

7.3 Samsung Electronics Co., Ltd.
7.3.1 Business Overview
7.3.2 Operating Segments
7.3.3 Business Strategy

7.4 LG Electronics Inc.
7.4.1 Business Overview
7.4.2 Operating Segments
7.4.3 Business Strategy

7.5 Whirlpool Corporation
7.5.1 Business Overview
7.5.2 Operating Segments
7.5.3 Business Strategy

7.6 Panasonic Corporation
7.6.1 Business Overview
7.6.2 Operating Segments
7.6.3 Business Strategy

7.7 Electrolux AB
7.7.1 Business Overview
7.7.2 Operating Segments
7.7.3 Business Strategy

7.8 Robert Bosch GmbH
7.8.1 Business Overview
7.8.2 Operating Segments
7.8.3 Business Strategy

7.9 Spectrum Brands
7.9.1 Business Overview
7.9.2 Operating Segments
7.9.3 Business Strategy

7.10 Koninklijke Philips N.V.
7.10.1 Business Overview
7.10.2 Operating Segments
7.10.3 Business Strategy

7.11 Dyson Limited
7.11.1 Business Overview
7.11.2 Business Strategy

7.12 Smeg SpA
7.12.1 Business Overview
7.12.2 Business Strategy

7.13 Hamilton Beach Brands Holding Company
7.13.1 Business Overview
7.13.2 Business Strategy

List of Figures

Figure 1: Traditional Classification of Household Appliances
Figure 2: Small Household Appliances Segmentation
Figure 3: The US Small Household Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 4: The US Small Household Appliances Market by Value; 2022-2027(US$ Billion)
Figure 5: The US Small Household Appliances Market by Category; 2021 (Percentage, %)
Figure 6: The US Small Household Appliances Market by Products; 2021 (Percentage, %)
Figure 7: The US Small Household Appliances Market by Distribution Channel; 2021 (Percentage, %)
Figure 8: The US Small Household Appliances Market by Volume; 2017-2021 (Million)
Figure 9: The US Small Household Appliances Market by Volume; 2022-2027 (Million)
Figure 10: The US Small Household Appliances Market Volume by Product; 2021(Percentage, %)
Figure 11: The US Small Household Cooking Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 12: The US Small Household Cooking Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 13: The US Small Household Home Environment Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 14: The US Small Household Home Environment Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 15: The US Small Household Food Preparation Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 16: The US Small Household Food Preparation Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 17: The US Small Household Personal Care Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 18: The US Small Household Personal Care Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 19: The US Small Kitchen Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 20: The US Small Kitchen Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 21: The US Small Kitchen Appliances Market by Volume; 2017-2021 (Million)
Figure 22: The US Small Kitchen Appliances Market by Volume; 2022-2027 (Million)
Figure 23: The US Vacuum Cleaners Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 24: The US Vacuum Cleaners Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 25: The US Vacuum Cleaners Appliances Market by Volume; 2017-2021 (Million)
Figure 26: The US Vacuum Cleaners Appliances Market by Volume; 2022-2027 (Million)
Figure 27: The US Grills & Roasters Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 28: The US Grills & Roasters Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 29: The US Grills & Roasters Appliances Market by Volume; 2017-2021 (Million)
Figure 30: The US Grills & Roasters Appliances Market by Volume; 2022-2027 (Million)
Figure 31: The US Coffee Machines Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 32: The US Coffee Machines Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 33: The US Coffee Machines Appliances Market by Volume; 2017-2021 (Million)
Figure 34: The US Coffee Machines Appliances Market by Volume; 2022-2027 (Million)
Figure 35: The US Microwave Ovens Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 36: The US Microwave Ovens Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 37: The US Microwave Ovens Appliances Market by Volume; 2017-2021 (Million)
Figure 38: The US Microwave Ovens Appliances Market by Volume; 2022-2027 (Million)
Figure 39: The US Irons Appliances Market by Value; 2017-2021 (US$ Million)
Figure 40: The US Irons Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 41: The US Irons Appliances Market by Volume; 2017-2021 (Million)
Figure 42: The US Irons Appliances Market by Volume; 2022-2027 (Million)
Figure 43: The US Hair Clippers Appliances Market by Value; 2017-2021 (US$ Million)
Figure 44: The US Hair Clippers Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 45: The US Hair Clippers Appliances Market by Volume; 2017-2021 (Million)
Figure 46: The US Hair Clippers Appliances Market by Volume; 2022-2027 (Million)
Figure 47: The US Toasters Appliances Market by Value; 2017-2021 (US$ Million)
Figure 48: The US Toasters Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 49: The US Toasters Appliances Market by Volume; 2017-2021 (Million)
Figure 50: The US Toasters Appliances Market by Volume; 2022-2027 (Million)
Figure 51: The US Hair Dryers Appliances Market by Value; 2017-2021 (US$ Million)
Figure 52: The US Hair Dryers Appliances Market by Value; 2022-2027 (US$ Million)
Figure 53: The US Hair Dryers Appliances Market by Volume; 2017-2021 (Million)
Figure 54: The US Hair Dryers Appliances Market by Volume; 2022-2027 (Million)
Figure 55: The US Electric Kettles Appliances Market by Value; 2017-2021 (US$ Million)
Figure 56: The US Electric Kettles Appliances Market by Value; 2022-2027 (US$ Million)
Figure 57: The US Electric Kettles Appliances Market by Volume; 2017-2021 (Million)
Figure 58: The US Electric Kettles Appliances Market by Volume; 2022-2027 (Million)
Figure 59: The US Online Small Household Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 60: The US Online Small Household Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 61: The US Other Small Household Appliances Market by Value; 2017-2021 (US$ Billion)
Figure 62: The US Other Small Household Appliances Market by Value; 2022-2027 (US$ Billion)
Figure 63: The US Online Purchasing Receipt; 2020 (Per-Capita Receipt Index)
Figure 64: The US Store Purchasing Receipt; 2020 (Per-Capita Receipt Index)
Figure 65: The US Total Retail Purchasing Receipt; 2020 (Per-Capita Receipt Index)
Figure 66: The US Number of Single-Person Households; 2015-2021 (Million)
Figure 67: The US Disposable Personal Income; Jan’2016-Jan’2020 (US$ Trillion)
Figure 68: The US Urban Population; 2015-2022 (Percentage, %)
Figure 69: The US Number of Smart Home; 2019-2023 (Million)
Figure 70: The US Millennial Population; 2016-2036 (Million)
Figure 71: The US Retail E-commerce Sales; 2018-2024 (US$ Billion)
Figure 72: The US Cloud Computing Market by Value; 2020-2024 (US$ Billion)
Figure 73: The US Artificial Intelligence Market; 2020-2024 (US$ Billion)
Figure 74: The US Internet of Things (IOT) Market; 2020-2024 (US$ Billion)
Figure 75: The US Social Network Users; 2019-2027 (Million)
Figure 76: The US Small Household Appliances Market Players by Research & Development Expenditure; 2020-2021 (US$ Million)
Figure 77: Haier Group Corporation Revenue by Segments; 2021 (Percentage, %)
Figure 78: Newell Brands Inc. Net Sales by Segments; 2021 (Percentage, %)
Figure 79: Samsung Electronics Co., Ltd. Net Revenue by Segments; 2021 (Percentage, %)
Figure 80: LG Electronics Net Sales by Segments; 2021 (Percentage, %)
Figure 81: Whirlpool Corporation Net Sales by Segments; 2021 (Percentage, %)
Figure 82: Panasonic Corporation Net Sales by Segments; 2022 (Percentage, %)
Figure 83: Electrolux AB Net Sales by Segments; 2021 (Percentage, %)
Figure 84: Robert Bosch GmbH Sales by Segments; 2021 (Percentage, %)
Figure 85: Spectrum Brands Net Sales by Segments; 2021 (Percentage, %)
Figure 86: Koninklijke Philips N.V. Sales by Segments; 2021 (Percentage, %)

 

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