Summary

The ice cream industry in China stands as a dynamic and rapidly evolving landscape, mirroring the country's socio-economic transformation and shifting consumer preferences. With a market characterised by a growing middle class, rising disposable incomes, and a penchant for diverse and premium culinary experiences, China has emerged as a hotbed of innovation and opportunity for the ice cream sector. Urbanisation and the modernization of lifestyles have spurred a significant departure from traditional dietary habits, ushering in an era where ice cream is no longer merely a frozen dessert but a symbol of indulgence and modernity. This paradigm shift has given rise to a thriving market that embraces a wide spectrum of flavors, traditional and international, catering to a diverse consumer base. From local artisanal ice cream shops boasting unique and culturally inspired creations to the influx of global ice cream brands introducing innovative formulations, the industry is marked by a fervent pursuit of excellence and variety. The integration of e-commerce and online delivery services has further democratised access to a plethora of ice cream options, providing consumers with unparalleled convenience when exploring new tastes. More than 90% of Chinese consumers buy ice cream regularly. Among them, about 27% consume ice cream daily, and around 37% purchase it every 2 or 3 days. The seasonal nature of ice cream has gradually weakened in China. Female consumers are the main force behind ice cream consumption, accounting for 60% of the total consumer group. Consumers from the East and South of China consume more ice cream than those from other regions. Young consumers between 18 and 39 years old are the primary consumers, taking over 40% of the ice cream consumption in the country.

According to the research report "China Ice Cream Market Overview, 2029," published by Bonafide Research, the China Ice Cream market is expected to reach a market size of more than USD 17 billion by 2029. The robust growth of China's ice cream market can be primarily attributed to a confluence of factors that collectively reflect the changing dynamics of consumer behaviour and economic prosperity. As urbanisation continues to shape lifestyles, there is a notable shift in dietary preferences and an increasing inclination towards indulgent and premium food options. The rise of the middle class, accompanied by a surge in disposable incomes, has empowered consumers to seek out diverse and higher-quality products, transforming ice cream from a simple dessert into a sought-after culinary experience. Chinese consumers are not only demanding traditional flavours but are also exploring and embracing international and innovative offerings. This shift is evident in the emergence of artisanal and gourmet ice cream shops, both local and international, catering to a more sophisticated palate. Moreover, the expanding presence of global ice cream brands in the Chinese market, offering unique flavours and formulations, contributes to the diversification of choices available to consumers. The growth in e-commerce and online food delivery services further facilitates accessibility to a wide range of ice cream products, allowing consumers to explore different brands and flavours from the comfort of their homes. This convenience factor has become increasingly important, particularly in the context of busy urban lifestyles. Furthermore, ice cream has become a symbol of modernity and a trendy lifestyle in China. The younger generation, influenced by global food trends and social media, actively seeks out aesthetically pleasing and Instagram-worthy desserts, contributing to the popularity of ice cream as a fashionable and shareable indulgence.

Based on the product types, Impulse Ice Cream, Artisanal Ice Cream, and Take Home Ice Cream are among them in China. The impulse ice cream segment is contributing a significant market share. The impulse ice cream segment in China is driven by the rapid pace of urbanization. As more people move to urban areas, there is an increased demand for convenient and on-the-go food options. Impulse ice cream, often sold by street vendors, convenience stores, and mobile carts, aligns perfectly with the fast-paced urban lifestyle. The accessibility and portability of impulse ice cream make it a convenient treat for consumers navigating busy city environments, allowing them to satisfy their cravings without interrupting their daily activities. Additionally, the rising disposable incomes and changing spending habits of Chinese consumers play a crucial role. With a growing middle class and increased affluence, consumers are more willing to indulge in spontaneous and impulsive purchases, including the spontaneous enjoyment of ice cream. The impulse ice cream segment capitalises on this trend by providing a quick and affordable treat that appeals to consumers looking for instant gratification. In terms of flavour types, they are segmented into Vanilla, Chocolate, Fruit, Tutti Frutti, Blends, and others. In China, fruit flavours are a growing market, with an increasing focus on healthier lifestyle choices among Chinese consumers. As awareness of nutrition and well-being rises, there is a growing demand for ice cream options that are perceived as healthier and more natural. Fruit-flavoured ice creams are often associated with freshness and the inherent nutritional benefits of real fruits, appealing to health-conscious consumers seeking a balance between indulgence and wellness. The cultural significance of fruits in Chinese cuisine also plays a pivotal role. Fruits have long been regarded as symbols of good health and prosperity in Chinese culture. Incorporating fruit flavours into ice cream aligns with cultural values and traditions, making it a favourable choice for consumers who appreciate the connection between food and cultural symbolism.

According to the report, the packaging types are segmented into sticks and bars, cones and cups, tubs and bricks, and others; among them, the cones and cups lead with the highest market share. Cones and cups offer a convenient and portable packaging solution, making them popular choices for on-the-go consumption. Chinese consumers, especially in urban areas, appreciate the ease of holding and enjoying ice cream without the need for additional utensils. China has a vibrant street food culture, and ice cream in cones or cups fits seamlessly into this culinary landscape. Street vendors and mobile ice cream sellers often provide cones and cups as practical options for consumers to enjoy their treats while strolling through markets or busy streets. Based on the distribution channel, which includes supermarkets and hypermarkets, convenience stores, ice cream parlours, online sales channels, and others, in the country, convenience stores are a growing market. As urbanisation continues to shape China's demographics, there is a surge in busy and on-the-go lifestyles. Convenience stores strategically located in urban areas cater to consumers who seek quick and accessible solutions for their snacking and dessert needs. Ice cream, being a portable and convenient treat, aligns perfectly with the fast-paced urban lifestyle. Ice cream products available in convenience stores are often designed with on-the-go packaging, such as individual servings, ice cream bars, and handheld options. This caters to consumers who want the flexibility to enjoy their ice cream while commuting or engaging in other activities.

Considered in this report:
• Geography: China
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• China Ice Cream market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types
• Impulse Ice Cream
• Artisanal Ice Cream
• Take Home Ice Cream

By Flavours Types:
• Vanilla
• Chocolate
• Fruit
• Tutti Frutti
• Blends
• Others

By Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Ice cream Parlor
• Online Sales Channel
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Ice Cream, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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