Summary

People all across the world associate childhood memories with ice cream, which makes it one of the most classic childhood foods! Ice cream not only tastes delicious and cool and is available in a wide range of interesting flavors, but it also evokes memories of our happy childhood summers spent with loved ones. Perhaps there is nothing more nostalgic than Russian ice cream. Russian ice cream company Iceberry (brands Plombir Vologda, Filevskoye, and Pearl of Russia) rose to prominence. For the first time in 10 years, the Renna group of firms surpassed Unilever to become the biggest ice cream producer in Russia. The ice cream market is experiencing a number of trends and events, such as the shutdown of Obamka's Tatarstan production, the arrival of R&R Ice Cream, a British ice cream manufacturer, in the Russian market, the opening of the Unilever production cluster in the Tula region, the entry of the Ossetian ice cream brand, the four-fold increase in ice cream production by the Perm Cold Processing Plant Constellation, the untrustworthy advertising of Ice-Fili, the introduction of special ice cream for animals in Belgorod, etc. The characteristics of the Russian ice cream market are similar to those of the food industry as a whole: increased rivalry, low profitability, and the growth of producers and retail chains. Unitel and Wahlberg Dann have historically controlled the majority of the Russian ice cream business, with majority of the total market share. Over the past few years, this proportion has been largely stable due to volume growth that has been moderated by the mainly undeveloped infrastructure in many regions of the nation. However, the industry has changed recently, and some newer entrants have made considerable advances in recent years. This is due to a drive by smaller enterprises to expand and offer more specialized tastes and forms. Companies with high-quality products and affordable unit costs, like Seven-Up, Morozoff, and Rotosoft, have made significant progress in the market.

According to the research report "Russia Ice Cream Market Overview, 2029," published by Bonafide Research, the Russia Ice Cream Market is expected to grow with more than 5% CAGR from 2024 to 2029. Consumers are more likely to seek out decadent and pleasant delicacies like ice cream when their discretionary income levels rise. Russia's expanding middle class could be a factor in the country's rising expenditure on indulgences like ice cream. Market expansion may be fueled by changing consumer preferences, such as the need for a variety of high-quality ice cream items. Customers might be more open to trying out novel flavors and better products. Even though ice cream is usually enjoyed as a treat, there is a movement toward healthier varieties. In response to consumer expectations, companies might introduce products with lower sugar content, organic ingredients, and other health-conscious characteristics. The warmer months usually see a rise in the consumption of ice cream. With its long and frigid winters, Russia may experience a spike in demand for ice cream goods when spring and summer arrive. When the economy is struggling, people look for reasonably priced pleasures. Ice cream becomes a more appealing alternative because of its comparatively lower price point when compared to other sweets. Russia has strengthened domestic food production in response to economic hardships and sanctions. This has helped regional ice cream producers, which could result in reduced costs and increased availability. Leading businesses are continuing to advance with innovative flavors and inventive marketing efforts in spite of obstacles. This keeps the market lively and draws in customers looking for novel experiences.

Based on product type market is divided into Impulse Ice Cream, Artisanal Ice Cream, Take Home Ice Cream. The social side of ice cream consumption is catered to via take-home tubs and multipacks, as Russians value family time and get-togethers. Take-home ice cream is far more affordable than single-serve options. This is a delight that can be enjoyed by all and is affordable for families with numerous serves. This feature is especially appealing in the Russian market, as consumers' decisions are influenced by price sensitivity. Russian companies are excellent at providing a wide variety of flavors and take-home ice cream shapes. There is something for everyone, ranging from traditional flavors like vanilla and chocolate to daring combinations like black currant or honey-walnut. In addition, novel formats that accommodate changing consumer tastes, such as multi-layered tubs and ice cream cakes, keep the industry lively.

Based on flavor type market is divided into Vanilla, Chocolate, Fruit, Tutti Frutti, Blends, Others. Many people think of vanilla as a traditional and well-liked flavor. Tutti Frutti is also gaining importance to some extent in Russia. Tutti frutti's infinite assortment of candied fruit combinations, ranging from traditional cherries and pineapple to daring choices like kiwi and papaya, appeal to a wide range of palates. A larger range of customers are drawn in by this variety since it enables customization and accommodates personal preferences. Tutti frutti's infinite assortment of candied fruit combinations, ranging from traditional cherries and pineapple to daring choices like kiwi and papaya, appeal to a wide range of palates. A larger range of customers are drawn in by this variety since it enables customization and accommodates personal preferences.

Based on Packaging type market is divided into Sticks/Bars, Cones & Cups, Tubs & Bricks, Others. Customers can eat ice cream in cones and cups, which are portable and simple alternatives to additional utensils. They are well-liked options for drinking when traveling due to their convenience. Cones enhance the taste experience by adding a crunchy element that contrasts with the creamy ice cream texture. For customers, this combination improves their entire sensory experience. Customers can select a cup based on their hunger because they are available in a variety of sizes. Different consumption occasions are catered for with single-serving cups, bigger shared containers, and multipack alternatives. The variety of cones on the market has expanded, offering specialty cones like cookie or chocolate-dipped varieties. The whole ice cream experience is made more exciting and varied by these advances.

Based on Distribution Channel type market is divided into Supermarkets And Hypermarkets, Convenience Stores, Ice cream Parlor ,Online Sales Channel, Others. Supermarkets can use imaginative displays, themed promotions, and joint marketing initiatives with ice cream brands as creative retail methods to draw in customers. These tactics promote the purchase of ice cream and enhance the whole purchasing experience. Customers frequently have a great deal of faith in supermarkets. Customers' decisions when buying ice cream may be influenced by these retail formats' well-established reputations for quality, dependability, and customer care. Supermarkets usually stock a combination of Russian local brands and foreign ice cream brands. Because of their diversity, supermarkets are able to cater to a wide range of consumer demands and maintain their dominant position in the market. Even though supermarkets and hypermarkets control the majority of the market, ice cream shops, convenience stores, and kiosks are still important distribution channels. Nonetheless, they are less competitive in terms of total market share due to their smaller footprint and constrained product line.

Considered in this report:
• Geography: Russia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• Russia Ice Cream Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Strategic recommendation

By Product Type:
• Impulse Ice Cream
• Artisanal Ice Cream
• Take Home Ice Cream

By Flavor:
• Vanilla
• Chocolate
• Fruit
• Tutti Frutti
• Others

By Packaging:
• Sticks/Bars
• Cones & Cups
• Tubs & Bricks
• Others

By Distribution Channel:
• Hypermarket/supermarket
• Convenience Stores
• Ice cream Parlour
• Online Sales Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Ice Cream industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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