Summary

South Africa's climate and diverse natural landscapes encourage outdoor activities such as hiking, camping, and sports. Bottled water is a common companion for individuals engaging in these activities, as it offers a reliable means of staying hydrated in outdoor environments. Bottled water's portability makes it ideal for outdoor activities. It can be easily carried in backpacks, pockets, or sports bags without the need for additional equipment or preparation. This makes it a practical choice for individuals engaged in hiking, camping, or sports activities. Bottled water is often perceived as a hygienic and safe option, particularly in areas where access to clean drinking water sources may be limited or unreliable. By choosing bottled water, outdoor enthusiasts can ensure they have a reliable source of safe and uncontaminated water to stay hydrated. Furthermore, many outdoor destinations in the country may not have easily accessible tap water sources. Bottled water offers the convenience of a self-contained hydration solution, eliminating the need to search for water sources or carry additional filtration or purification equipment.

According to the research report "South Africa Bottled Water Market Overview, 2028," published by Bonafide Research, the South Africa Bottled Water market was valued at above USD 552.29 million in 2022. In the South African bottled water market, the off-trade sales channel is typically more popular than the on-trade channel. The off-trade channel refers to the sales of bottled water that occur outside of establishments where the product is consumed immediately. This includes retail outlets such as supermarkets, hypermarkets, convenience stores, and online retailers. Off-trade sales allow consumers to purchase bottled water for consumption at home, on the go, or for stockpiling purposes. Shoprite, Pick n Pay, Checkers, Spar, Woolworths, and Makro are major supermarket and hypermarket chains in South Africa where bottled water is commonly available. The on-trade channel, also known as the HORECA sector (Hotels, Restaurants, and Cafés), encompasses establishments where bottled water is consumed immediately on the premises. This includes restaurants, hotels, cafés, bars, and other food service outlets. In the on-trade channel, bottled water is typically offered as part of a menu or beverage selection for customers to consume while dining or spending time at these establishments. Aquelle, Valpré, Nestlé Pure Life, H2O, and Bonaqua are popular bottled water brands in the country.

The South African Bureau of Standards (SABS) has developed specific standards for bottled water under the SANS 1651 series. These standards cover various aspects of bottled water production, including source water requirements, processing methods, labelling, and microbiological and chemical quality parameters. Additionally, the Department of Health plays a significant role in monitoring and regulating the safety and quality of They establish guidelines and standards for water quality, ensuring that it meets acceptable levels for human consumption. Furthermore, the NRCS is responsible for enforcing product regulations in South Africa. They conduct inspections and audits to ensure that bottled water products comply with the relevant standards and regulations. Bottled water manufacturers must obtain the necessary certification and comply with the NRCS's requirements. Ensuring efficient distribution networks and reaching remote or underserved areas can be challenging in South Africa's diverse geographical landscape. Building and maintaining a robust infrastructure to deliver bottled water to various regions in a timely manner is crucial for market penetration and customer satisfaction. Additionally, the environmental impact of single-use plastic bottles is a significant concern worldwide, including in South Africa. Increasing awareness and consumer preferences for sustainable alternatives, such as reusable water bottles or eco-friendly packaging, pose challenges for the bottled water industry to address sustainability concerns. Ensuring efficient distribution networks and reaching remote or underserved areas can be challenging in South Africa's diverse geographical landscape. Building and maintaining a robust infrastructure to deliver bottled water to various regions in a timely manner is crucial for market penetration and customer satisfaction.

South Africa's middle-class population is expanding, accompanied by increased disposable income. This provides consumers with more purchasing power and the ability to afford bottled water as a preferred choice for hydration. Additionally, urbanisation is a significant trend in the country, leading to a busy and fast-paced lifestyle for many individuals. Bottled water offers convenience in on-the-go situations, making it a suitable option for urban dwellers who seek quick and easily accessible hydration. As consumers become more health-conscious and prioritise hydration, the demand for bottled water is expected to continue growing. The perception that bottled water is a safe and convenient option for hydration will contribute to its sustained popularity. South Africa's diverse natural landscapes, including national parks, mountains, and coastal regions, attract outdoor enthusiasts seeking adventure. Travellers, whether exploring urban destinations or engaging in outdoor activities such as safaris, hiking, or beach visits, often require a portable and convenient source of hydration. Bottled water provides a reliable and easily accessible solution to staying hydrated while on the go.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Africa market with its value and forecast along with its segments
• Country-wise Germany Bottled water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

BY Sales Channel
• On trade
• Off trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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