Summary

The flavored milk market in the United States has experienced significant growth and popularity in recent years. Flavored milk refers to milk that has been infused with various flavors. It is a popular beverage choice among children and adults alike due to its taste, nutritional value, and convenience. Factors such as the rising demand for convenient and healthy beverages, increased focus on nutritional content, and innovative flavor offerings have contributed to its growth. In US, Flavored milk is often positioned as a nutritious beverage, particularly for children and adolescents, due to its calcium content and other essential nutrients. Manufacturers have introduced low-fat and reduced-sugar options to meet the growing demand for healthier alternatives. In US, there has been an increasing emphasis on healthier and natural ingredients in flavored milk products. Consumers are seeking products with reduced sugar content, clean label claims, organic or plant-based options, and functional additives like probiotics. In US, Flavored milk contains essential nutrients like calcium, vitamins, and proteins, making it a favorable choice for parents and health-conscious individuals. Flavored milk is available in ready-to-drink packaging, making it a convenient choice for on-the-go consumption. Manufacturers have invested in innovative packaging designs and marketing strategies to attract consumers. They have introduced new flavors and formulations to cater to diverse consumer preferences. In US, manufacturers are emphasizing sustainable packaging materials and practices to align with growing consumer concerns about environmental impact.

According to the research report "USA Flavored Milk Market Overview, 2028," published by Bonafide Research, The USA Flavored Milk Market was valued at above USD 12.20 Billion in 2022. The flavored milk market in the United States offers a wide range of specialty options to cater to different consumer preferences and dietary needs. Such as, Organic Flavored Milk, Lactose-Free Flavored Milk, Fortified or Enriched Flavored Milk, Artisanal or Small-Batch Flavored Milk, Limited Edition or Seasonal Flavors, etc. The flavored milk market in the United States can be categorized into two main types based on the type of milk used they are dairy-based flavored milk and plant-based flavored milk. Dairy-Based Flavored Milk Market type includes flavored milk products that are made using cow's milk or other animal-based milk. Dairy-based flavored milk is the traditional and most common form of flavored milk in the market. It offers the creamy texture and familiar taste associated with cow's milk. Simultaneously, Plant-Based Flavored Milk Market type focuses on flavored milk alternatives made from plant sources, catering to consumers who prefer or require dairy-free options. Plant-based flavored milk is typically made from plant-based milk alternatives such as soy milk, almond milk, oat milk, coconut milk, or rice milk.

The flavored milk market in the United States has several unique aspects that set it apart from other beverage markets. Like, Popularity among Children, Association with School Lunch Programs, Strong Nutritional Profile, Diverse Flavor Options, Innovation in Formulations, Marketing Strategies, Seasonal and Limited-Edition Offerings, Convenience and On-the-go Consumption. The flavored milk market in the United States offers various packaging options to cater to consumer preferences and convenience. Some of the packaging types commonly used in the flavored milk market of US are, Cartons, Bottles, Pouches, Single-Serve Cups, Tetra Pak, Multi-Pack Packaging, Eco-Friendly Packaging, etc. In US, the popularity and availability of flavors may vary across different regions. Some of the common flavors of flavored milk that have been popular in the US such as, Chocolate, Strawberry, Vanilla, Cookies and Cream, Banana, Caramel, Coffee, Mint, Almond, etc. In the flavored milk market of the United States, the most popular flavor historically has been chocolate. Chocolate-flavored milk has been a long-standing favorite among consumers of all ages. It is often associated with childhood nostalgia and is widely available in various brands and packaging formats. Apart from chocolate, strawberry is another popular flavor in the flavored milk market. Strawberry-flavored milk appeals to consumers who prefer a fruity and refreshing taste. Vanilla is also a commonly enjoyed flavor, known for its creamy and subtle taste profile.

The flavored milk market in the United States is distributed through various channels to reach consumers. There are some common distribution channels through which flavored milk products are made available to customers like, Supermarkets and Hypermarkets, Convenience Stores, Online Retail, School and Institutional Cafeterias, Specialty Stores, Restaurants and Foodservice, Vending Machines, Direct Sales and Local Distribution. The brands which offer various flavored milk options with different origins and flavor profiles. Some of the few well-known flavored milk brands in the US are, Nesquik, a brand owned by Nestlé, is known for its chocolate-flavored milk products. TruMoo is a brand owned by Dean Foods that offers a range of flavored milk options includes chocolate, strawberry, vanilla, and cookies and cream flavors, among others. Silk, a prominent plant-based milk brand, offers flavored milk alternatives made from soy, almond, and oat milk. Fairlife is a brand known for its high-protein milk products. They offer flavored milk options like chocolate, strawberry, and vanilla, which are made with their ultra-filtered milk. Horizon Organic is a brand that specializes in organic dairy products. They offer organic flavored milk options. Organic Valley is another brand known for its organic dairy products. They offer organic chocolate milk and other flavored milk varieties made with organic ingredients. Prairie Farms is a dairy cooperative that produces flavored milk products. They offer a range of flavors such as chocolate, strawberry, banana, and cookies and cream. Darigold is a dairy cooperative that produces various dairy products, including flavored milk.

Recent Developments

In United States, flavoured milk is a popular beverage, particularly among children and young adults. Some well-known companies that produce flavoured milk or related dairy products in United States include:
• Nestlé has been expanding its flavored milk offerings in the US market. They launched a new line of Nesquik Super Breakfast flavored milk beverages, which are fortified with additional nutrients and designed to provide a nutritious start to the day.

• Danone North America, a leading dairy company, introduced new flavors to its Silk brand of plant-based flavored milk alternatives. They launched Silk Dark Chocolate Almond & Cashewmilk and Silk Dark Chocolate Coconutmilk to cater to consumers seeking dairy-free options.

• Dean Foods, one of the largest dairy companies in the US, introduced TruMoo Chocolate Marshmallow flavored milk during the holiday season. This limited-edition flavor combines the classic chocolate taste with the sweetness of marshmallow.

• Shamrock Farms launched a new line of flavored milk products called Rockin' Protein Plus. These beverages combine high-quality protein with flavors like chocolate, vanilla, and cookies 'n cream to provide a convenient and nutritious option for consumers.

• Fairlife, known for its ultra-filtered milk products, expanded its line of Core Power protein shakes with new flavors such as Chocolate Marshmallow and Chocolate Banana. These flavored milk protein shakes offer a convenient and protein-rich option for fitness enthusiasts.

• Organic Valley, an organic dairy cooperative, introduced new flavors to its line of organic flavored milks. They added flavors like Strawberry Banana and Vanilla Bean to provide consumers with more variety in their flavored milk options.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States flavoured milk market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Dairy-based
• Plant-based

By Capacity
• Chocolate
• Fruit
• Vanilla
• Others

By Packaging
• Plastic Packaging
• Paper Based Packaging
• Glass Packaging
• Metal Packaging

By Distribution Channel
• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to flavored milk industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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