Summary

North America’s growing population has strongly contributed to the growth of dairy yoghurts and the number of flavour combinations available in the yoghurt market. According to a market survey on drinkable yoghurt, customers have cut back on their sugar intake to meet the demand of consumers who are concerned about their health. Consumers are becoming more health-conscious and seeking convenient yet nutritious food and beverage choices. Drinkable yoghurt offers a portable and satisfying option, often fortified with probiotics and other beneficial ingredients. Yoghurt manufacturers are introducing new flavours, ingredients, and formulations to cater to diverse consumer preferences. This includes incorporating superfoods, functional ingredients, and low-sugar or no-added-sugar options. There is a strong emphasis on health and wellness in North America, and drinkable yoghurt is often positioned as a nutritious and beneficial food choice. It is promoted for its probiotic content, which is believed to support gut health and digestion. Many consumers perceive drinkable yoghurt as a healthier alternative to sugary beverages. North Americans have a fast-paced lifestyle, and drinkable yoghurt caters to the need for convenient and portable snacks. The ability to consume yoghurt in liquid form makes it easy to drink while driving, working, or engaging in other activities. While yoghurt has been a part of North American diets for decades, the concept of drinkable yoghurt aligns with the convenience and preference for beverages in the region. The adoption of drinkable yoghurt represents a cultural adaptation of traditional yoghurt consumption habits to fit modern lifestyles.

According to the research report "North America Drinkable Yoghurt Market Outlook, 2028," published by Bonafide Research, the North America Drinkable Yoghurt market was valued at USD 12.00 Billion in 2022. The drinkable yoghurt market in North America has seen continuous innovation in terms of flavours, formulations, and packaging. Manufacturers are introducing a wide range of flavour options, including traditional fruit flavours, indulgent desserts, and unique combinations. This variety appeals to consumer preferences and provides options for different taste preferences. North American consumers are shifting towards healthier eating habits and seeking nutritious alternatives to sugary beverages and snacks. Drinkable yogurt provides a satisfying and flavorful option that can replace less healthy choices, driving its popularity among health-conscious individuals. Consumers are looking for drinkable yogurts that offer more than just basic nutrition. Brands are incorporating functional ingredients like superfoods, vitamins, minerals, and added probiotics to enhance the health benefits of their products. Ingredients like chia seeds, flaxseeds, matcha, turmeric, and adaptogens are being used to appeal to health-conscious consumers. Based on the categorised types includes the Dairy - Based Yogurt and Non - Dairy Based / Vegan Yogurt. In North America market dairy based drinkable yogurt is leading the market; Dairy-based yogurt has a long history and strong tradition in North America. Consumers are familiar with dairy-based yogurt products, which have been widely available and consumed for many years. The familiarity and trust associated with dairy-based options have contributed to their continued popularity and market leadership. Dairy-based yogurt offers a rich and creamy texture along with a distinct flavor that many consumers enjoy. The taste and texture of dairy-based yogurt are often considered more indulgent and satisfying compared to non-dairy alternatives. This sensory appeal contributes to the preference for dairy-based drinkable yogurt. Due to Dairy-based yogurt is naturally rich in protein, calcium, and other essential nutrients. It is perceived as a wholesome and nutritious food choice, offering benefits for bone health, muscle recovery, and overall well-being. The nutritional profile of dairy-based yogurt is a key factor driving its leading position in the market.

Based on the types segment includes the Flavoured and Plain, in North America Market the Flavoured drinkable yogurt is having the highest market share, Most of the consumers of drinking yogurt are more attracted towards drinking yogurts that are flavored. Flavored drinkable yogurts offer a wide range of appealing tastes that cater to consumers' flavor preferences. The addition of fruit purees, natural flavourings, and sweeteners enhances the taste and creates a more enjoyable experience compared to plain or unflavoured options. Flavors like strawberry, blueberry, mango, and vanilla are popular choices that provide a pleasant and satisfying sensory experience. In this region flavored drinkable yogurts often mimic the taste of popular desserts, such as fruit pies, cheesecakes, or creamy desserts like chocolate mousse. By offering these dessert-inspired flavors, drinkable yogurts can provide a guilt-free indulgence and a satisfying treat-like experience. This appeals to consumers looking for a healthier alternative to traditional desserts. Based on by packaging types includes the Cup, Bottles, Tetra Pack and Pouches. In North America region the Cup is account for the largest market share. Cup packaging offers convenience to consumers as it is a ready-to-consume format. Consumers can easily open the cup and enjoy the yogurt without the need for additional utensils or containers. This convenience makes cup packaging ideal for on-the-go consumption, which aligns with the fast-paced lifestyle of many North American consumers. Single-serve plastic cups are widely used for packaging drinkable yogurt in North America.

However, there are several industry associations and organisations related to the dairy and yoghurt industries in North America that may include drinkable yoghurt as part of their focus. These associations aim to support and promote the dairy industry and its various products, including yoghurt. Some prominent associations in North America include The International Dairy Foods Association (IDFA) represents the dairy industry in the United States and is involved in advocacy, policy development, and promotion of dairy products. While not specifically focused on drinkable yoghurt, the IDFA works towards the overall growth and advancement of the dairy industry, which encompasses various dairy products, including yoghurt. Dairy Farmers of America (DFA) is one of the largest dairy cooperatives in the United States. It represents dairy farmers and works to promote and support the dairy industry. While not solely focused on yoghurt, DFA plays a role in promoting and marketing various dairy products, including drinkable yoghurt. The Yoghurt in Nutrition Initiative (YINI) is an international, multi-stakeholder collaboration that aims to increase awareness and understanding of the nutritional benefits of yoghurt. Although not exclusive to North America, YINI provides educational resources and supports scientific research on yoghurt's health effects, which includes drinkable yoghurt.

Based on the distribution types, these include supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. In North America, supermarkets and hypermarkets have the highest market shares due to the fact that supermarkets and hypermarkets offer a wide variety of yoghurt brands, flavours, and types to cater to diverse consumer preferences. They have dedicated sections or aisles dedicated to yoghurt, providing consumers with a vast range of options to choose from. This extensive selection allows consumers to explore different brands and flavours, making supermarkets and hypermarkets a one-stop destination for yoghurt shopping. There are several supermarkets and hypermarkets that offer drinkable yoghurt: Walmart, Kroger, Costco Wholesale, and Target. In the future, the online segment will grow at the highest CAGR rate; online platforms provide convenience and accessibility to consumers. With the rise of e-commerce, consumers can easily browse and purchase drinkable yoghurt from the comfort of their homes or on the go using their smartphones or computers. Online shopping eliminates the need to visit physical stores, saving time and effort.

Based on the report, the countries covered by drinkable yoghurt are the US, Canada, and Mexico. The US will lead the drinkable yoghurt market in North America in 2022. The United States has a significant population, which translates to a large consumer market. The high population provides a substantial customer base for yoghurt manufacturers, enabling economies of scale and the potential for higher sales volumes. Yoghurt consumption has been ingrained in American dietary habits for many years. Americans have a strong awareness of the health benefits associated with yoghurt, such as probiotics and calcium content. This awareness, coupled with a growing interest in healthier food options, has led to a higher demand for yoghurt products, including drinkable yoghurt. Yoghurt manufacturers in the United States invest heavily in marketing and advertising to promote their products. They leverage various channels, such as television, digital media, and social media, to create brand awareness and drive consumer engagement. These marketing efforts contribute to the popularity and market leadership of drinkable yoghurt in the U.S.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Drinkable Yogurt market with its value and forecast along with its segments
• Country-wise Drinkable Yogurt market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Category

• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Packaging types

• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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