ブランドスピリッツの世界市場（2024年版）：金額・数量別、カテゴリー別（ウイスキー、ウォッカ、テキーラ、ラム、その他）、価格帯別、流通チャネル別、地域別、国別の分析：市場インサイトと予測

Global Branded Spirits Market (2024 Edition): Analysis By Value and Volume, Category (Whisky, Vodka, Tequila, Rum, Others), Price Point, By Distribution Channel, By Region, By Country: Market Insights and Forecast

エグゼクティブ・サマリー Azoth Analytics社はこのたび、「ブランドスピリッツの世界市場（2024年版）」と題する調査レポートを発表しました。この調査レポートは世界のブランドスピリッツ産業を金額と数量、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
Azoth Analytics アーゾスアナリティクス	2024年2月1日	US$2,450 シングルユーザライセンスライセンス・価格情報注文方法はこちら	250	英語

サマリー

エグゼクティブ・サマリー

Azoth Analytics社はこのたび、「ブランドスピリッツの世界市場（2024年版）」と題する調査レポートを発表しました。この調査レポートは世界のブランドスピリッツ産業を金額と数量、カテゴリー別（ウイスキー、ウォッカ、テキーラ、ラム、その他）、価格帯別（ウルトラ、プレミアム、プレミアムプラス）、流通チャネル別（オントレード、オフトレード）、地域別、国別に分類し、2019-2022年の過去期間、2023年の推定期間、2024-2029年の予測期間について完全な分析を提供しています。

この調査レポートは、世界市場、地域（北米、欧州、アジア太平洋地域、その他の地域）、10カ国（米国、カナダ、英国、ドイツ、フランス、イタリア、中国、インド、日本、韓国）の詳細な分析を掲載しています。さらに、この調査レポートは、市場規模、年間成長率と潜在力の分析、市場プレイヤーの競争調査、投資機会と需要予測を含むデータを提示しています。この調査レポートは、成長指標、阻害要因、需給リスク、その他の重要な統計データ、市場の進化に関連する現在および将来の市場動向の完全な評価も行っています。

ブランドスピリッツの世界市場は、2022年の4,093億米ドルから2029年末までに5,923億米ドルを創出すると予測される。急速な都市化により可処分所得の増加が見込まれ、これは業界の成長に好都合である。海外旅行者の増加、向上心の高まり、輸入酒に有利な環境、可処分所得の増加により、消費者は世界中でプレミアム・セグメントへとアップグレードしている。プレミアム化の進展は、大手メーカーがセミプレミアムやプレミアムのカテゴリーに力を入れるようになり、これらのカテゴリーの発売やマーケティングが増加していることからも明らかである。業界を牽引しているもう一つの傾向は、伝統的に人気の高い糖蜜ベースの酒類に対して、穀物ベースの酒類の人気が高まっていることである。

地政学的・経済的混乱が市場に影響を及ぼす中、酒類愛飲者の消費行動は変化している。プレミアム化など、業界を支えてきた主なトレンドは、消費者が生活費危機の増大に対応するにつれて進化していくだろう。しかし、酒類業界は大幅な価値成長を遂げるだろう。富裕層の増加、消費者、小売業者、ブランド・オーナーによる投資対象としてのスピリッツへの注目、新たな消費者のオンライン化、そしてデジタル・エンゲージメントである。

レポートの範囲

- ブランドスピリッツ市場を金額（百万米ドル）別に分析

- ブランドスピリッツ市場を数量（百万リットル）で分析

- ブランドスピリッツ市場の過去期間2019-2022年、推定期間2023年、予測期間2024-2029年の分析を紹介します。

- ブランド蒸留酒市場をカテゴリー別（ウイスキー、ウォッカ、テキーラ、ラム、その他）に分析しています。

- ブランドスピリッツ市場を流通チャネル別（オントレード、オフトレード）に分析しています。

- ブランドスピリッツ市場を価格帯別（ウルトラ、プレミアム、プレミアムプラス）に分析しています。

- 本レポートの主要な洞察は、SWOTとポーターのファイブフォース分析の枠組みを通して提示されています。また、市場の魅力を地域別、サービス別、運営形態別、エンドユーザー別に紹介しています。

- 業界の主な機会、動向、促進要因、課題についても分析しています。

- 競合の動向、戦略、M&A、新製品開発を追跡しています。本レポートで分析されている企業は、Diageo PLC、Pernod Ricard、Coca-Cola Hellenic Bottling Company、LVMH MoÎt Hennessy Louis Vuitton、Constellation Brands、Brown Forman、Beam Suntory、Bacardi Ltd、Sazerac Company, Inc.

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1. Market Background

1.1 Scope and Product Outlook

1.2 Executive Summary

1.3 Research Methodology

2. Strategic Recommendations

3. Global Branded Spirits Market: Historic and Forecast (2019-2029)

3.1 Impact Analysis of Macro Economic Factors on Branded Spirits Market

3.2 GDP Per Capita, By Country (2022)

3.3 Share of People Living in the Urban Areas Across the Globe

3.4 Internet Users, By Country

3.5 Cellphone Users, By Country and Top 50 Countries With the Largest Percentage of Older Adults

3.6 Global Branded Spirits Market: Dashboard

3.7 Global Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR) and (Million Litres & CAGR)

3.8 Degree of Impact of COVID-19 on the Branded Spirits Market

3.9 Global Branded Spirits Market Segmentation: By Category

3.9.1 Global Branded Spirits Market, By Category Overview

3.9.2 Global Branded Spirits Market Size, By Whisky, By Value, 2019H-2029F (USD Billion & CAGR)

3.9.3 Global Branded Spirits Market Size, By Vodka, By Value, 2019H-2029F (USD Billion & CAGR)

3.9.4 Global Branded Spirits Market Size, By Tequila, By Value, 2019H-2029F (USD Billion & CAGR)

3.9.5 Global Branded Spirits Market Size, By Rum, By Value, 2019H-2029F (USD Billion & CAGR)

3.9.6 Global Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

3.10 Global Branded Spirits Market Segmentation: By Distribution Channel

3.10.1 Global Branded Spirits Market, By Distribution Channel Overview

3.10.2 Global Branded Spirits Market Size, By On-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

3.10.3 Global Branded Spirits Market Size, By Off-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

3.11 Global Branded Spirits Market Segmentation: By Price-Point

3.11.1 Global Branded Spirits Market, By Price-Point Overview

3.11.2 Global Branded Spirits Market Size, By Ultra, By Value, 2019H-2029F (USD Billion & CAGR)

3.11.3 Global Branded Spirits Market Size, By Premium Plus, By Value, 2019H-2029F (USD Billion & CAGR)

3.11.4 Global Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

4. Global Branded Spirits Market, Regional Analysis

4.1 Regional Coverage of the Study

4.2 Regional Snapshot

5. North America Branded Spirits Market: Historic and Forecast (2019-2029)

5.1 North America Branded Spirits Market: Snapshot

5.2 North America Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR) and (Million Litres & CAGR)

5.3 North America Branded Spirits Market Segmentation: By Category

5.3.1 North America Branded Spirits Market, By Category Overview

5.3.2 North America Branded Spirits Market Size, By Whisky, By Value, 2019H-2029F (USD Billion & CAGR)

5.3.3 North America Branded Spirits Market Size, By Vodka, By Value, 2019H-2029F (USD Billion & CAGR)

5.3.4 North America Branded Spirits Market Size, By Tequila, By Value, 2019H-2029F (USD Billion & CAGR)

5.3.5 North America Branded Spirits Market Size, By Rum, By Value, 2019H-2029F (USD Billion & CAGR)

5.3.6 North America Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

5.4 North America Branded Spirits Market Segmentation: By Distribution Channel

5.4.1 North America Branded Spirits Market, By Distribution Channel Overview

5.4.2 North America Branded Spirits Market Size, By On-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

5.4.3 North America Branded Spirits Market Size, By Off-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

5.5 North America Branded Spirits Market Segmentation: By Price-Point

5.5.1 North America Branded Spirits Market, By Price Point Overview

5.5.2 North America Branded Spirits Market Size, By Ultra, By Value, 2019H-2029F (USD Billion & CAGR)

5.5.3 North America Branded Spirits Market Size, By Premium Plus, By Value, 2019H-2029F (USD Billion & CAGR)

5.5.4 North America Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

5.6 North America Branded Spirits Market Segmentation: By Country

5.6.1 United States Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

5.6.1.1 United States Branded Spirits Market, By Category

5.6.1.2 United States Branded Spirits Market, By Distribution Channel

5.6.1.3 United States Branded Spirits Market, By Price-Point

5.6.2 Canada Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

5.6.2.1 Canada Branded Spirits Market, By Category

5.6.2.2 Canada Branded Spirits Market, By Distribution Channel

5.6.2.3 Canada Branded Spirits Market, By Price-Point

6. Europe Branded Spirits Market: Historic and Forecast (2019-2029)

6.1 Europe Branded Spirits Market: Snapshot

6.2 Europe Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR) and (Million Litres & CAGR)

6.3 Europe Branded Spirits Market Segmentation: By Category

6.3.1 Europe Branded Spirits Market, By Category Overview

6.3.2 Europe Branded Spirits Market Size, By Whisky, By Value, 2019H-2029F (USD Billion & CAGR)

6.3.3 Europe Branded Spirits Market Size, By Vodka, By Value, 2019H-2029F (USD Billion & CAGR)

6.3.4 Europe Branded Spirits Market Size, By Tequila, By Value, 2019H-2029F (USD Billion & CAGR)

6.3.5 Europe Branded Spirits Market Size, By Rum, By Value, 2019H-2029F (USD Billion & CAGR)

6.3.6 Europe Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

6.4 Europe Branded Spirits Market Segmentation: By Distribution Channel

6.4.1 Europe Branded Spirits Market, By Distribution Channel Overview

6.4.2 Europe Branded Spirits Market Size, By On-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

6.4.3 Europe Branded Spirits Market Size, By Off-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

6.5 Europe Branded Spirits Market Segmentation: By Price-Point

6.5.1 Europe Branded Spirits Market, By Price-Point Overview

6.5.2 Europe Branded Spirits Market Size, By Ultra, By Value, 2019H-2029F (USD Billion & CAGR)

6.5.3 Europe Branded Spirits Market Size, By Premium Plus, By Value, 2019H-2029F (USD Billion & CAGR)

6.5.4 Europe Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

6.6 Europe Branded Spirits Market Segmentation: By Country

6.6.1 United Kingdom Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

6.7.1.1 United Kingdom Branded Spirits Market, By Category

6.7.1.2 United Kingdom Branded Spirits Market, By Distribution Channel

6.7.1.3 United Kingdom Branded Spirits Market, By Price-Point

6.6.2 France Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

6.6.2.1 France Branded Spirits Market, By Category

6.6.2.2 France Branded Spirits Market, By Distribution Channel

6.6.2.3 France Branded Spirits Market, By Price-Point

6.6.3 Germany Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

6.6.3.1 Germany Branded Spirits Market, By Category

6.6.3.2 Germany Branded Spirits Market, By Distribution Channel

6.6.3.3 Germany Branded Spirits Market, By Price-Point

6.6.4 Italy Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

6.6.4.1 Italy Branded Spirits Market, By Category

6.6.4.2 Italy Branded Spirits Market, By Distribution Channel

6.6.4.3 Italy Branded Spirits Market, By Price-Point

6.6.5 Rest of Europe Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

6.6.5.1 Rest of Europe Branded Spirits Market, By Category

6.6.5.2 Rest of Europe Branded Spirits Market, By Distribution Channel

6.6.5.3 Rest of Europe Branded Spirits Market, By Price-Point

7. Asia Pacific Branded Spirits Market: Historic and Forecast (2019-2029)

7.1 Asia Pacific Branded Spirits Market: Snapshot

7.2 Asia Pacific Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR) and (Million Litres & CAGR)

7.3 Asia Pacific Branded Spirits Market Segmentation: By Category

7.3.1 Asia Pacific Branded Spirits Market, By Category Overview

7.3.2 Asia Pacific Branded Spirits Market Size, By Whisky, By Value, 2019H-2029F (USD Billion & CAGR)

7.3.3 Asia Pacific Branded Spirits Market Size, By Vodka, By Value, 2019H-2029F (USD Billion & CAGR)

7.3.4 Asia Pacific Branded Spirits Market Size, By Tequila, By Value, 2019H-2029F (USD Billion & CAGR)

7.3.5 Asia Pacific Branded Spirits Market Size, By Rum, By Value, 2019H-2029F (USD Billion & CAGR)

7.3.6 Asia Pacific Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

7.4 Asia Pacific Branded Spirits Market Segmentation: By Distribution Channel

7.4.1 Asia Pacific Branded Spirits Market, By Distribution Channel Overview

7.4.2 Asia Pacific Branded Spirits Market Size, By On-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

7.4.3 Asia Pacific Branded Spirits Market Size, By Off-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

7.5 Asia Pacific Branded Spirits Market Segmentation: By Price-Point

7.5.1 Asia Pacific Branded Spirits Market, By Price-Point Overview

7.5.2 Asia Pacific Branded Spirits Market Size, By Ultra, By Value, 2019H-2029F (USD Billion & CAGR)

7.5.3 Asia Pacific Branded Spirits Market Size, By Premium Plus, By Value, 2019H-2029F (USD Billion & CAGR)

7.5.4 Asia Pacific Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

7.6 Asia Pacific Branded Spirits Market Segmentation: By Country

7.6.1 China Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

7.6.1.1 China Branded Spirits Market, By Category

7.6.1.2 China Branded Spirits Market, By Distribution Channel

7.6.1.3 China Branded Spirits Market, By Price-Point

7.6.2 Japan Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

7.6.2.1 Japan Branded Spirits Market, By Category

7.6.2.2 Japan Branded Spirits Market, By Distribution Channel

7.6.2.3 Japan Branded Spirits Market, By Price-Point

7.6.3 India Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

7.6.3.1 India Branded Spirits Market, By Category

7.6.3.2 India Branded Spirits Market, By Distribution Channel

7.6.3.3 India Branded Spirits Market, By Price-Point

7.6.4 South Korea Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

7.6.4.1 South Korea Branded Spirits Market, By Category

7.6.4.2 South Korea Branded Spirits Market, By Distribution Channel

7.6.4.3 South Korea Branded Spirits Market, By Price-Point

7.6.5 Rest of Asia Pacific Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR)

7.6.5.1 Rest of Asia Pacific Branded Spirits Market, By Category

7.6.5.2 Rest of Asia Pacific Branded Spirits Market, By Distribution Channel

7.6.5.3 Rest of Asia Pacific Branded Spirits Market, By Price-Point

8. Rest of the World Branded Spirits Market: Historic and Forecast (2019-2029)

8.1 Rest of the World Branded Spirits Market: Snapshot

8.2 Rest of the World Branded Spirits Market: Market Size and CAGR, 2019-2029 (USD Billion & CAGR) and (Million Litres & CAGR)

8.3 Rest of the World Branded Spirits Market Segmentation: By Category

8.3.1 Rest of the World Branded Spirits Market, By Category Overview

8.3.2 Rest of the World Branded Spirits Market Size, By Whisky, By Value, 2019H-2029F (USD Billion & CAGR)

8.3.3 Rest of the World Branded Spirits Market Size, By Vodka, By Value, 2019H-2029F (USD Billion & CAGR)

8.3.4 Rest of the World Branded Spirits Market Size, By Tequila, By Value, 2019H-2029F (USD Billion & CAGR)

8.3.5 Rest of the World Branded Spirits Market Size, By Rum, By Value, 2019H-2029F (USD Billion & CAGR)

8.3.6 Rest of the World Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

8.4 Rest of the World Branded Spirits Market Segmentation: By Distribution Channel

8.4.1 Rest of the World Branded Spirits Market, By Distribution Channel Overview

8.4.2 Rest of the World Branded Spirits Market Size, By On-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

8.4.3 Rest of the World Branded Spirits Market Size, By Off-Trade, By Value, 2019H-2029F (USD Billion & CAGR)

8.5 Rest of the World Branded Spirits Market Segmentation: By Price-Point

8.5.1 Rest of the World Branded Spirits Market, By Price-Point Overview

8.5.2 Rest of the World Branded Spirits Market Size, By Ultra, By Value, 2019H-2029F (USD Billion & CAGR)

8.5.3 Rest of the World Branded Spirits Market Size, By Premium Plus, By Value, 2019H-2029F (USD Billion & CAGR)

8.5.4 Rest of the World Branded Spirits Market Size, By Others, By Value, 2019H-2029F (USD Billion & CAGR)

9. Market Dynamics

9.1 Impact Assessment of Market Dynamics on the Global Branded Spirits Market

9.2 Drivers

9.3 Restraints

9.4 Trends

10. Industry Ecosystem Analysis

10.1 Value Chain Analysis

10.2 Porter Analysis

11. Competitive Landscape

11.1 Competitive Positioning

11.2 Prominent companies market share

11.3 Company Profiles

11.3.1 Diageo PLC

11.3.2 Pernod Ricard

11.3.3 Coca-Cola Hellenic Bottling Company

11.3.4 LVMH MoÎt Hennessy Louis Vuitton

11.3.5 Constellation Brands

11.3.6 Brown Forman

11.3.7 Beam Suntory

11.3.8 Bacardi Ltd

11.3.9 Sazerac Company, Inc.

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Table of Contents

Summary

Executive Summary

Azoth Analytics has released a research report titled “Global Branded Spirits Market (2024 Edition)” which provides a complete analysis of the Global Branded Spirits industry in terms of value and volume, market segmentation by Category (Whisky, Vodka, Tequila, Rum, Others), Price Point (Ultra, Premium, Premium Plus), By Distribution Channel (On-trade and Off-trade), By Region and By Country for the historical period of 2019-2022, the estimates of 2023 and the forecast period of 2024-2029.

The research report covers a detailed analysis of the global market, the regions (North America, Europe, Asia Pacific, and Rest of the World) and 10 countries (United States, Canada, United Kingdom, Germany, France, Italy, China, India, Japan, South Korea). Additionally, the research report presents data including market size, yearly growth and potential analysis, the competitive study of market players, investment opportunities and demand forecast. The research report also assesses growth indicators, restraints, supply and demand risk, and other important statistics, as well as a full assessment of current and future market trends that are relevant to the market evolution.

The Global Branded Spirits Market is expected to generate USD 592.3 Billion by the end of 2029, up from USD 409.3 Billion in 2022. Rapid urbanization is expected to enhance disposable income, which is favourable for the growth of the industry. With more and more people travelling abroad, rising aspirations, a favourable environment for imported liquor and higher disposable income, consumers are upgrading towards premium segments across the globe. The rise in premiumization is evident in the increased focus of the big players on semi-premium and premium categories with an increase in launches and increased marketing of these categories. Another trend, which is gaining traction in the industry, is the growing popularity of grain-based liquor as against traditionally popular molasses-based liquor.

As geopolitical and economic turbulence impacts the market, alcohol drinkers are shifting their consumption behaviours. The key trends that have underpinned the industry, such as premiumisation, will evolve as consumers respond to the increased cost-of-living crisis. The industry will, however, deliver pockets of significant value growth. The fundamentals for future growth are solid: increased wealth; a focus on spirits as an investment by consumers, retailers and brand owners; new audiences coming online; and digital engagement, which will further accelerate the market growth in the coming years.

Scope of the Report

• The report analyses the Branded Spirits Market by Value (USD Million)

• The report analyses the Branded Spirits Market by Volume (Million Litres)

• The report presents the analysis of Branded Spirits Market for the historical period of 2019-2022, the estimated year 2023 and the forecast period of 2024-2029.

• The report analyses the Branded Spirits Market by Category (Whisky, Vodka, Tequila, Rum, Others).

• The report analyses the Branded Spirits Market by Distribution Channel (On-Trade, and Off-Trade).

• The report analyses the Branded Spirits Market by Price Point (Ultra, Premium, Premium Plus).

• The key insights of the report have been presented through the frameworks of SWOT and Porter's Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by services, by mode of operation & by end users.

• The major opportunities, trends, drivers and challenges of the industry have been analysed in the report.

• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Diageo PLC, Pernod Ricard, Coca-Cola Hellenic Bottling Company, LVMH MoÎt Hennessy Louis Vuitton, Constellation Brands, Brown Forman, Beam Suntory, Bacardi Ltd, Sazerac Company, Inc.

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データリソース社はどのような会社ですか?

当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
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ブランドスピリッツの世界市場（2024年版）：金額・数量別、カテゴリー別（ウイスキー、ウォッカ、テキーラ、ラム、その他）、価格帯別、流通チャネル別、地域別、国別の分析：市場インサイトと予測

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（食品）の最新刊レポート

Azoth Analytics社の食品・飲料分野での最新刊レポート

本レポートと同じKEY WORD（）の最新刊レポート

よくあるご質問

Azoth Analytics社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?