AI-driven zero-touch automation: market analysis of related technology and use cases for the telecoms industry
This report analyses the use of AI-driven zero-touch1 automation in a telecoms environment, within which it can play a central role in automating complex end-to-end processes. We examine the techno... もっと見る
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SummaryThis report analyses the use of AI-driven zero-touch1 automation in a telecoms environment, within which it can play a central role in automating complex end-to-end processes. We examine the technology required for zero-touch automation, discuss how this technology will be used and explain what zero-touch will mean for CSPs and vendorsTable of ContentsAbout this report Recommendations How is AI applied to zero-touch processes? There are four main ways that AI enables zero-touch automation to replace manual intervention within a given process Key component-level integration development and AI infrastructure are being used to build the AI ecosystems that are needed to deliver zero-touch automation Zero-touch automation requires an abundance of good-quality data to initially model each use case and to be able to continue learning by monitoring outcomes Why is AI needed to provide zero-touch automation? AI helps to address complex processes that have numerous decision points and multiple data inputs; it also helps to prevent a significant number of rules variations Zero-touch automation has limits unless AI technology is applied to it; AI technology has matured sufficiently to deliver its full capabilities in a cost-effective manner Replicating human intelligence and beyond requires an understanding of the real world in order to reproduce and build on human intelligence Where is AI being used in zero-touch automation? Automated monitoring processes for complex data sets are possible when using ML to find exceptions or anomalies within a standard model Diagnostics and RCA can help to identify problems with the underlying data in order to predict and prevent (or reduce) undesirable outcomes Zero-touch automation makes more-precise sales and marketing possible, and can help provide market insights at a micro-segmentation level to each user/subscriber Customer engagement processes have traditionally involved substantial manual intervention; shifting to zero-touch automation requires real-world understanding Appendix Case study: Elisa Case study: Verizon Case study: Orange Case study: Deutsche Telekom About the author and Analysys Mason About the author Analysys Mason’s consulting and research are uniquely positioned Research from Analysys Mason Consulting from Analysys Mason List of figures: Figure 1: AI-based approaches to zero-touch automation build on other approaches and address more-complex and dynamic issues Figure 7: AI stack options built into development environments Figure 8: AI workflow for development and deployment Figure 9: Logic fabric can become highly complex even with a simple four-step process Figure 11: The skills that are needed to interpret raw data help ZTA solutions to fully understand different data. Figure 12: Using AI to monitor processes is straightforward Figure 14: The ways in which AI can be used in marketing and sales processes for zero-touch Figure 15: How AI works for customer interaction and with chatbots
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