This report analyses how premiumisation is adopted in Asian food markets – a strategy to draw value growth in a challenging economic environment. Distilling consumer motivations to spend and key categories that show persistent growth despite unit price in…
In-person sales of supermarkets have decreased due to an increasingly price-sensitive consumer preferring small local grocers and discounters. Moreover, e-commerce has consolidated as a key channel in the industry, regardless of the age of the consumers. …