In 2023, total volume sales of wine saw almost a double-digit increase in India. Millennials, a significant group of 331 million individuals, are driving sales, as the category’s sophistication and lower alcohol content (ABV) than spirits make it suitable…
India boasts a young, urban population that is keen to reduce its alcohol consumption and explore beyond traditional beverage categories. To cater to this demand, brands have introduced a diverse range of lower alcohol content Ready-to-Drink (RTD) options…
In 2023, beer maintained double-digit total volume growth in India, but the rate of increase saw a slowdown to 10%, after two years of growth at over 30%. However, it should be noted that in 2020 India saw a significant drop in beer consumption due to a 4…
In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater number…
After two years of double-digit total volume growth, the rate of increase for spirits slowed in India in 2023. This slowdown can be attributed to continued recovery for the on-trade channel. When consumers drink outside the home, it typically reduces over…
サイダー/ペリーのメーカーは、輸送費、人件費、光熱費などの営業コストの上昇とインフレの高進により、2023年も引き続き困難に見舞われた。そのため、Carlsberg Brewery Malaysia Bhd、Heineken Malaysia Bhd、Luen Heng Agency Sdn Bhdといったメーカーは、こうしたコスト…
During 2022, India continued to witness a growing preference for low-calorie alcoholic beverages, as well as those with a lower alcohol content. This was driven by growing levels of health-consciousness and changing lifestyles post-COVID-19. Furthermore, …