Summary

The Customer Communication Management Market stood at 1.9 billion in 2021 and is expected to grow at a steady rate of around 12% owing to the increasing advancement in multi-channel marketing and customer experience management. Customer communication management refers to the strategies and practices implemented by businesses to effectively engage and interact with their customers throughout the entire customer lifecycle. It involves the systematic management of all communication channels, including print, digital, and mobile, to deliver personalized and consistent messages that cater to individual customer preferences. Customer communication management aims to enhance the overall customer experience by providing relevant and timely information, addressing customer inquiries and concerns, and building strong relationships. Moreover, the increasing use of mobility and analytics for customer communication management is another factor helping the market to grow. Additionally, the growing adoption of cloud computing amongst businesses is one of the most prominent factors contributing to the growth of the market. For instance, according to Google Cloud, by 2027, more than 50% of enterprises will use industry cloud platforms to accelerate their business initiatives.

Some of the major players operating in the market are Adobe; Oracle; Open Text Corporation; Zendesk; Capgemini; Newgen Software Technologies Limited; Sefas Innovation, Inc.; Quadient; MESSAGEPOINT INC.; and Smart Communications. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report
“Amongst component, the solutions catered to a significant share of the market in 2021”
Based on component, the market is bifurcated into solutions and services. The solutions segment catered to a significant share of the market owing to the need for enhanced customer experiences, the rise of digital transformation, regulatory compliance requirements, and the importance of data-driven insights. These solutions empower businesses to effectively manage and personalize their customer communications across multiple channels, resulting in improved customer satisfaction, loyalty, and overall business success.

“Amongst deployment, the cloud segment is expected to grow at a prominent CAGR during the forecast period”
On the basis of deployment, the market is classified into on-premises and cloud. Among these, the cloud segment is expected to grow at a substantial CAGR during the forecast period. The growing demand for cloud-deployed CCM is driven by its flexibility, accessibility, security, cost savings, and ability to support personalized customer experiences. As businesses strive to remain competitive in a digital-first world, cloud-based CCM solutions offer the necessary tools and infrastructure to effectively manage customer communications, enhance productivity, and drive customer satisfaction.

“North America held a significant share of the global customer communications management market in 2021”
North America held a significant share of the global customer communication management market in 2021. The need for personalized experiences, regulatory compliance, the digital shift accelerated by the pandemic, and the growth of e-commerce are some of the most prominent factors driving the growth of the market. Businesses recognize that effective management of customer communications is crucial for maintaining a competitive edge, ensuring compliance, and building strong customer relationships in today's fast-paced and digitally driven business landscape.

Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:
The global customer communications management market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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