電動ヘアブラシの市場規模推移と予測（2020年〜2030年）、世界および地域シェア、動向、成長機会分析レポート対象：電動ヘアブラシの市場規模推移と予測（2020年〜2030年）、世界および地域シェア、動向、成長機会分析レポート：製品タイプ別（ラウンドブラシ、フラットブラシ）、カテゴリー別（男性用、女性用、ユニセックス）、流通チャネル別（スーパーマーケット、ハイパーマーケット、専門店、オンラインショップ、その他）

Electric Hair Brush Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

電動ヘアブラシ市場規模は、2022年の7億1,406万米ドルから2030年には11億1,046万米ドルに成長すると予測され、2022年から2030年までの年平均成長率は5.7%と予測される。サロンスタイルのカールやヘアスタイリ... もっと見る

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電動ヘアブラシ市場規模は、2022年の7億1,406万米ドルから2030年には11億1,046万米ドルに成長すると予測され、2022年から2030年までの年平均成長率は5.7%と予測される。

サロンスタイルのカールやヘアスタイリングに対する消費者の嗜好の高まりや、インスタグラム、ユーチューブ、フェイスブック、ピンタレストなどのソーシャルメディア・プラットフォームを通じたファッションスタイルに関するキャンペーン数の急増は、市場成長を加速させる要因の一部である。加えて、自動シャットオフ、温度制御、モバイルアプリケーションによるスマートコネクティビティの組み込みといった機能を含む技術的に高度な製品に対する需要の急増に起因して、新製品開発に従事している市場の主要企業が市場成長をさらに促進している。

今日、マーケティングは商業広告の域を超えた。最近では、ソーシャルメディア・プラットフォームがビジネスを促進する最良の手段として台頭してきている。インスタグラムやツイッターなどのソーシャルメディア・プラットフォームにおけるユーチューブ動画や有名人のプロモーションは、世界中で電動ヘアブラシなどのヘアケア家電の需要を大幅に高めている。例えば、インドを拠点とする大手ヘアケア家電およびビューティケアアクセサリーのフラッグシップブランドであるVEGAは、ブランドアンバサダーでボリウッド女優のAnanya Pandayを起用し、パーソナルケア家電カテゴリーの3-in-1ヘアスタイラーとビューティケアアクセサリーシリーズのヘアブラシを宣伝する新しいキャンペーンを開始した。同様に、2023年2月、Koninklijke Philips N.V.は、有名なボリウッド・スターのアリア・バットを起用した新しいキャンペーン「#YourHairYourWay」で、同社の縮毛矯正製品シリーズを紹介した。このように、メーカーによる有名人の推薦やキャンペーンは、ファンや消費者に電動ヘアブラシの使用に影響を与えている。

さらに、ソーシャルメディア・プラットフォームでヘアケア家電を宣伝する傾向も出てきている。これらのプラットフォームにはショッピング機能も統合されており、インフルエンサーやヘアスタイリストが電動ヘアブラシをオンラインで販売できるようになっている。ユーチューブ、フェイスブック、ピンタレストなどのソーシャルメディア・フォーラムにおけるファッション・スタイルに関するキャンペーンの増加は、身だしなみの様々な側面の改善に関する認識を促進する上で重要な役割を果たしている。この傾向は、大学生や若い社会人を中心に、すべての年齢層で避けられない。

電動ヘアブラシ市場は、流通チャネルに基づき、スーパーマーケットおよびハイパーマーケット、コンビニエンスストア、オンライン小売、その他に区分される。スーパーマーケットおよびハイパーマーケット部門は、2022年の世界の電動ヘアブラシ市場で最大のシェアを占めた。スーパーマーケットとハイパーマーケットは利便性とアクセスしやすさを提供している。また、これらの店舗は一般的にアクセスしやすい場所にあるため、顧客が通常の買い物と並行して電動ヘアブラシを閲覧・購入するのに便利である。さらに、これらの店舗は営業時間が延長されていることが多く、顧客は便利に買い物をすることができます。また、これらの大規模な小売施設は、多くの場合、顧客に競争力のある価格を提供することができ、大量購買力の利点を持っています。したがって、スーパーマーケットやハイパーマーケットから電動ヘアブラシを購入すると、専門店よりも手頃な価格で購入することができます。さらに、スーパーマーケットやハイパーマーケットでは、電動ヘアブラシのような様々なヘアスタイリング家電を在庫している傾向があり、顧客はより優れた選択を提供します。

地域的には、電動ヘアブラシ市場は北米、欧州、アジア太平洋（APAC）、中東・アフリカ（MEA）、南米・中米に区分される。2022年には、アジア太平洋地域が電動ヘアブラシ市場で最大のシェアを占め、ヨーロッパは2022年から2030年にかけて最も高いCAGRで成長すると予測されている。欧州では、多様な製品を提供する国内外のブランドの存在感が強く、同地域の市場成長を後押ししている。Koninklijke Philips N.V.、L'Oréal S.A.、Dyson Limitedなどが、この市場で事業を展開する著名なプレーヤーである。これらの企業は、電動ヘアブラシの需要拡大に対応するため、合併、買収、提携などの戦略的イニシアチブの採用に積極的に取り組んでいる。さらに、同地域の技術進歩も市場成長に貢献している。同地域のメーカーは、調節可能な熱設定、イオン技術、セラミックまたはトルマリンコーティング毛などの機能を取り入れて、縮れや静電気を抑え、性能とユーザー体験を向上させている。例えば、2023年3月、L'Oréal S.A.は、効果的で簡単なブラッシングとスタイリングのために、スチームディスペンサー付きの熱伝導歯を組み込んだ電気ヘアブラシ装置を開発した。

電気ヘアブラシ市場全体の規模は、一次情報源と二次情報源を用いて導き出された。調査プロセスを開始するにあたり、市場に関する質的・量的情報を入手するため、社内外の情報源を用いて徹底的な二次調査を実施した。また、データを検証し、トピックに関するより分析的な洞察を得るために、業界関係者に複数の一次インタビューを実施した。この調査プロセスには、副社長、事業開発マネージャー、マーケットインテリジェンスマネージャー、国内営業マネージャー、評価専門家、リサーチアナリスト、キーオピニオンリーダーなど、電動ヘアブラシ市場を専門とする外部コンサルタントなどの業界専門家が参加しています。

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TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Electric Hair Brush Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channels
4.3.5 End Consumers
4.4 List of Vendors
5. Electric Hair Brush Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:
6. Electric Hair Brush Market - Global Market Analysis
6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 – 2030
6.2 Electric Hair Brush Market Forecast and Analysis
7. Electric Hair Brush Market Analysis – Product Type
7.1 Round Brush
7.1.1 Overview
7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
7.2.1 Overview
7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)
8. Global Electric Hair Brush Market Analysis – Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)
9. Global Electric Hair Brush Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Electric Hair Brush Market - Geographical Analysis
10.1 North America
10.1.1 North America Electric Hair Brush Market Overview
10.1.2 North America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3 North America Electric Hair Brush Market Breakdown by Product Type
10.1.3.1 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
10.1.4 North America Electric Hair Brush Market Breakdown by Category
10.1.4.1 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
10.1.5 North America Electric Hair Brush Market Breakdown by Distribution Channel
10.1.5.1 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
10.1.6 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.1.6.1 North America Electric Hair Brush Market Breakdown by Country
10.1.6.2 US Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.6.2.1 US Electric Hair Brush Market Breakdown by Product Type
10.1.6.2.2 US Electric Hair Brush Market Breakdown by Category
10.1.6.2.3 US Electric Hair Brush Market Breakdown by Distribution Channel
10.1.6.3 Canada Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.6.3.1 Canada Electric Hair Brush Market Breakdown by Product Type
10.1.6.3.2 Canada Electric Hair Brush Market Breakdown by Category
10.1.6.3.3 Canada Electric Hair Brush Market Breakdown by Distribution Channel
10.1.6.4 Mexico Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.6.4.1 Mexico Electric Hair Brush Market Breakdown by Product Type
10.1.6.4.2 Mexico Electric Hair Brush Market Breakdown by Category
10.1.6.4.3 Mexico Electric Hair Brush Market Breakdown by Distribution Channel
10.2 Europe
10.2.1 Europe Electric Hair Brush Market Overview
10.2.2 Europe Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.2.3 Europe Electric Hair Brush Market Breakdown by Product Type
10.2.3.1 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
10.2.4 Europe Electric Hair Brush Market Breakdown by Category
10.2.4.1 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
10.2.5 Europe Electric Hair Brush Market Breakdown by Distribution Channel
10.2.5.1 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.2.6.1 Europe Electric Hair Brush Market Breakdown by Country
10.2.6.2 Germany Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.2.6.2.1 Germany Electric Hair Brush Market Breakdown by Product Type
10.2.6.2.2 Germany Electric Hair Brush Market Breakdown by Category
10.2.6.2.3 Germany Electric Hair Brush Market Breakdown by Distribution Channel
10.2.6.3 France Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.2.6.3.1 France Electric Hair Brush Market Breakdown by Product Type
10.2.6.3.2 France Electric Hair Brush Market Breakdown by Category
10.2.6.3.3 France Electric Hair Brush Market Breakdown by Distribution Channel
10.2.6.4 Italy Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.2.6.4.1 Italy Electric Hair Brush Market Breakdown by Product Type
10.2.6.4.2 Italy Electric Hair Brush Market Breakdown by Category
10.2.6.4.3 Italy Electric Hair Brush Market Breakdown by Distribution Channel
10.2.6.5 UK Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.2.6.5.1 UK Electric Hair Brush Market Breakdown by Product Type
10.2.6.5.2 UK Electric Hair Brush Market Breakdown by Category
10.2.6.5.3 UK Electric Hair Brush Market Breakdown by Distribution Channel
10.2.6.6 Russia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.2.6.6.1 Russia Electric Hair Brush Market Breakdown by Product Type
10.2.6.6.2 Russia Electric Hair Brush Market Breakdown by Category
10.2.6.6.3 Russia Electric Hair Brush Market Breakdown by Distribution Channel
10.2.6.7 Rest of Europe Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.2.6.7.1 Rest of Europe Electric Hair Brush Market Breakdown by Product Type
10.2.6.7.2 Rest of Europe Electric Hair Brush Market Breakdown by Category
10.2.6.7.3 Rest of Europe Electric Hair Brush Market Breakdown by Distribution Channel
10.3 Asia Pacific
10.3.1 Asia Pacific Electric Hair Brush Market Overview
10.3.2 Asia Pacific Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.3.3 Asia Pacific Electric Hair Brush Market Breakdown by Product Type
10.3.3.1 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
10.3.4 Asia Pacific Electric Hair Brush Market Breakdown by Category
10.3.4.1 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
10.3.5 Asia Pacific Electric Hair Brush Market Breakdown by Distribution Channel
10.3.5.1 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
10.3.6 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.3.6.1 Asia Pacific Electric Hair Brush Market Breakdown by Country
10.3.6.2 Australia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.3.6.2.1 Australia Electric Hair Brush Market Breakdown by Product Type
10.3.6.2.2 Australia Electric Hair Brush Market Breakdown by Category
10.3.6.2.3 Australia Electric Hair Brush Market Breakdown by Distribution Channel
10.3.6.3 China Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.3.6.3.1 China Electric Hair Brush Market Breakdown by Product Type
10.3.6.3.2 China Electric Hair Brush Market Breakdown by Category
10.3.6.3.3 China Electric Hair Brush Market Breakdown by Distribution Channel
10.3.6.4 India Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.3.6.4.1 India Electric Hair Brush Market Breakdown by Product Type
10.3.6.4.2 India Electric Hair Brush Market Breakdown by Category
10.3.6.4.3 India Electric Hair Brush Market Breakdown by Distribution Channel
10.3.6.5 Japan Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.3.6.5.1 Japan Electric Hair Brush Market Breakdown by Product Type
10.3.6.5.2 Japan Electric Hair Brush Market Breakdown by Category
10.3.6.5.3 Japan Electric Hair Brush Market Breakdown by Distribution Channel
10.3.6.6 South Korea Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.3.6.6.1 South Korea Electric Hair Brush Market Breakdown by Product Type
10.3.6.6.2 South Korea Electric Hair Brush Market Breakdown by Category
10.3.6.6.3 South Korea Electric Hair Brush Market Breakdown by Distribution Channel
10.3.6.7 Rest of Asia Pacific Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.3.6.7.1 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Product Type
10.3.6.7.2 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Category
10.3.6.7.3 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Distribution Channel
10.4 Middle East and Africa
10.4.1 Middle East and Africa Electric Hair Brush Market Overview
10.4.2 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.4.3 Middle East and Africa Electric Hair Brush Market Breakdown by Product Type
10.4.3.1 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Electric Hair Brush Market Breakdown by Category
10.4.4.1 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
10.4.5 Middle East and Africa Electric Hair Brush Market Breakdown by Distribution Channel
10.4.5.1 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.4.6.1 Middle East and Africa Electric Hair Brush Market Breakdown by Country
10.4.6.2 South Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.2.1 South Africa Electric Hair Brush Market Breakdown by Product Type
10.4.6.2.2 South Africa Electric Hair Brush Market Breakdown by Category
10.4.6.2.3 South Africa Electric Hair Brush Market Breakdown by Distribution Channel
10.4.6.3 Saudi Arabia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.3.1 Saudi Arabia Electric Hair Brush Market Breakdown by Product Type
10.4.6.3.2 Saudi Arabia Electric Hair Brush Market Breakdown by Category
10.4.6.3.3 Saudi Arabia Electric Hair Brush Market Breakdown by Distribution Channel
10.4.6.4 UAE Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.4.1 UAE Electric Hair Brush Market Breakdown by Product Type
10.4.6.4.2 UAE Electric Hair Brush Market Breakdown by Category
10.4.6.4.3 UAE Electric Hair Brush Market Breakdown by Distribution Channel
10.4.6.5 Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.5.1 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Product Type
10.4.6.5.2 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Category
10.4.6.5.3 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Distribution Channel
10.5 South and Central America
10.5.1 South and Central America Electric Hair Brush Market Overview
10.5.2 South and Central America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.5.3 South and Central America Electric Hair Brush Market Breakdown by Product Type
10.5.3.1 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
10.5.4 South and Central America Electric Hair Brush Market Breakdown by Category
10.5.4.1 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
10.5.5 South and Central America Electric Hair Brush Market Breakdown by Distribution Channel
10.5.5.1 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.5.6.1 South and Central America Electric Hair Brush Market Breakdown by Country
10.5.6.2 Brazil Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.2.1 Brazil Electric Hair Brush Market Breakdown by Product Type
10.5.6.2.2 Brazil Electric Hair Brush Market Breakdown by Category
10.5.6.2.3 Brazil Electric Hair Brush Market Breakdown by Distribution Channel
10.5.6.3 Argentina Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.3.1 Argentina Electric Hair Brush Market Breakdown by Product Type
10.5.6.3.2 Argentina Electric Hair Brush Market Breakdown by Category
10.5.6.3.3 Argentina Electric Hair Brush Market Breakdown by Distribution Channel
10.5.6.4 Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.4.1 Rest of South and Central America Electric Hair Brush Market Breakdown by Product Type
10.5.6.4.2 Rest of South and Central America Electric Hair Brush Market Breakdown by Category
10.5.6.4.3 Rest of South and Central America Electric Hair Brush Market Breakdown by Distribution Channel
11. Electric Hair Brush Market – Impact of COVID-19 Pandemic
11.1 Pre & Post COVID-19 Impact
12. Industry Landscape
12.1 Overview
12.2 Expansion
12.3 New Product Development
12.4 Other Business Strategies
13. Competitive Landscape
13.1 Heat Map Analysis by Key Players
13.2 Company Positioning & Concentration
14. Company Profiles
14.1 Koninklijke Philips NV
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Revlon Inc
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Vega Industries Pvt Ltd
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Drybar Products LLC
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Conair LLC
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Dafni Hair Products Ltd
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 L'ange Hair Inc
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Apalus Inc
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Rocket Commercial LLC
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Tre Milano LLC
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix

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Table of Contents

Summary

The electric hair brush market size is expected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to grow at a CAGR of 5.7% from 2022 to 2030

Increasing consumer preference for salon style curling and hairstyling, and surging number of campaigns on fashion style through social media platform such as Instagram, YouTube, Facebook, and Pinterest are some of the factors surging the market growth. In addition, the key players operating in the market engaged in developing new products owing to surging demand for technologically advanced products including features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications has further driven the market growth.

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. For instance, VEGA—one of the leading hair care appliances and beauty care accessories flagship brands based in India—has launched new campaigns promoting their 3-in-1 Hair Styler under the Personal Care Appliances category and Hair Brushes under the Beauty Care Accessories range, featuring their brand ambassador and Bollywood actress, Ananya Panday. Similarly, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes.

Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.

Based on distribution channel, the electric hair brush market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the global electric hair brush market in 2022. Supermarkets and hypermarkets offer convenience and accessibility. Also, the stores are typically located in easily accessible areas, making it convenient for customers to browse and purchase electric hair brushes alongside regular shopping. Additionally, these stores often have extended operating hours, allowing customers to shop conveniently. Also, these larger retail establishments often have the advantage of bulk purchasing power, allowing them to offer competitive prices to customers. Thus, purchasing electric hair brushes from supermarkets and hypermarkets can be more affordable than specialty stores. Moreover, supermarkets and hypermarkets tend to stock a variety of hair styling appliances such as electric hair brushes, providing customers with a more excellent selection.

Geographically, the electric hair brush market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, Asia Pacific held the largest share of the electric hair brush market whereas Europe is projected to grow at the highest CAGR from 2022 to 2030. In Europe, the strong presence of local and international brands offering a diverse range of products has propelled the market growth in the region. Koninklijke Philips N.V., L'Oréal S.A., and Dyson Limited are among the prominent players operating in the market. These players are actively involved in adopting strategic initiatives, such as mergers, acquisitions, and collaborations, to cater to the growing demand for electric hair brushes. In addition, the technological advancement in the region has further contributed to the market growth. Manufacturers in the region are incorporating features such as adjustable heat settings, ionic technology, and ceramic or tourmaline-coated bristles to reduce frizz and static to improve the performance and user experience. For instance, in March 2023, L'Oréal S.A. developed an electric hair brush device incorporating heat-conducting teeth with steam dispensers for effective and easy brushing and styling.

The overall electric hair brush market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the electric hair brush market.

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