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スポーツ用品の市場調査：アパレル：業界プレイヤーの主要収益源セグメントMarket Study on Sporting Goods: Apparel Key Revenue Generator Segment for Industry Players スポーツ用品市場 - レポートスコープ Persistence Market Research社はこのほど、世界のスポーツ用品市場に関する調査レポート（評価期間：2023年～2033年）を発行しました。当レポートでは、市場の進化する... もっと見る
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サマリースポーツ用品市場 - レポートスコープPersistence Market Research社はこのほど、世界のスポーツ用品市場に関する調査レポート（評価期間：2023年～2033年）を発行しました。当レポートでは、市場の進化する側面や、市場成長に影響を与える力学に関する洞察に迫ります。また、特に世界的に人々に影響を及ぼしているCOVID-19のパンデミック状況による市場の主要な展開にも焦点を当てています。レポートには、市場成長に大きな影響を与える様々なマクロおよびミクロ経済要因が含まれています。 世界のスポーツ用品市場に関する本レポートは、その成長を形成する主要動向に幅広く焦点を当てています。さらに、機会分析では、意欲的な企業にとって未開拓のコーナーが強調されています。また、本レポートは、読者がビジネスの成長のために効果的な意思決定を行う上でさらに役立つ、機会の増加の全体的なビューを提供します。 スポーツ用品市場のすべての利害関係者は、重要な意思決定を行うために本レポートで提供されるデータを信頼することができます。さらに、本レポートで提供される情報は、新規市場参入者がこの分野で基盤を拡大するのにも役立ちます。 本レポートでは、スポーツ用品市場を形成している歴史的動向と現在の動向の両方について詳しく説明しています。読者に市場の有利な機会を明らかにするために、市場のパフォーマンスの旅が描かれ、分析されています。本レポートに掲載されている競合情勢は、スポーツ用品市場で事業を展開する主要企業のプロフィールを、その差別化戦略や重点分野とともに詳細に展望しています。 市場区分 この調査レポートは、詳細な市場分類を提供しており、主要セグメントについて詳細に論じています。市場は、スポーツカテゴリー、製品タイプ、エンドユーザー、販売チャネル、地域に基づいてセグメント化されています。各セグメントは詳細に分析されており、各セグメントの成長に関連するデータも含まれている。 属性詳細 スポーツカテゴリー サッカー バイクスポーツ テニス ラケットスポーツ アウトドアスポーツ フィットネス ランニング ウォータースポーツ ウィンタースポーツ ゴルフ その他のスポーツ 製品タイプ アパレル 用具 シューズ その他 エンドユーザー 初心者 中級者 プロフェッショナル 販売チャネル 卸売業者/販売業者 ハイパーマーケット・スーパーマーケット 専門店 マルチブランド店 独立系スポーツ店 オンライン小売業者 その他 地域 北米 中南米 欧州 東アジア 南アジア オセアニア MEA この調査レポートには、市場で事業展開している主要な競合企業のダッシュボードビューを提供する競合情勢が含まれています。このセクションに含まれる市場プレーヤーには、Adidas AG、Nike Inc.、Under Armour Inc.、PUMA SE、AMER Sports、Admiral Sportswear Limited、Diadora S.p.A.、Ellesse、ODLO International AG、Hummel International Sport & Leisure A/S、Fila Holdings Corp.、Schäper Sportgerätebau GmbH、Jako AG、Hammer Sports、Polar Electro、Joma、Legea Company、KETTLER、WaterRower、Reusch International SpA - AGなどがあります。 レポートで回答した主な質問 世界のスポーツ用品市場に関する調査研究は、最も包括的な方法で包括的な洞察を提供しています。レポートで提供される主要な洞察は、利害関係者がすべての新たな可能性を測定する際に役立つ最も重要な質問のいくつかに答えています。 世界のスポーツ用品市場における成長機会は何か？ 予測期間中、スポーツ用品の売上は世界全体でどの程度のCAGRで増加するのか？ 世界のスポーツ用品市場の主要トレンドは？ 世界市場におけるスポーツ用品の需要を促進する上で、サービスモデルはどのように不可欠か？ 調査方法 独自の有望な調査手法が、予測期間における市場レポートの基盤を形成しています。本レポートは、市場事象を包括的に分析した上で作成されており、興味深い洞察が綿密にまとめられています。 調査方法は、一次調査と二次調査から成る2段階のプロセスである。サプライヤー、サービスプロバイダー、取締役副社長、取締役、技術アドバイザー、GMマーケティング専門家、営業専門家などの専門家を含む主要関係者にインタビューを行った。情報を得るために参照した二次情報源は、メーカーの投資家向けプレゼンテーション、世界銀行、IMF、およびその他の信頼できる情報源である。 目次1. Executive Summary1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. PMR Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.1.1. Evolving Consumer Behaviour 3.1.2. Digitalization 3.1.3. The Sustainability Imperative 3.1.4. Changing Retail Landscape 3.1.5. Rising Number of Sports Start-ups 3.1.6. Stringent Sports Related Safety Standards 3.2. Product/Service Innovation & Development Trends 4. Global Sporting Goods Market Demand (in Value or Size in US$ Bn) Analysis 2018-2022 and Forecast, 2023-2033 4.1. Historical Market Value (US$ Bn) Analysis, 2018-2022 4.2. Current and Future Market Value (US$ Bn) Projections, 2023-2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Market Background 5.1. Macro-Economic Factors 5.1.1. Global GDP Growth Outlook 5.1.2. Global Consumer Spending Outlook 5.1.3. Global Urbanization Overview 5.1.4. Fashion and Apparel Industry Growth 5.1.5. Global Sporting Goods Market Outlook 5.1.6. Global Outbreak of Covid-19 Pandemic 5.1.7. Global Economic Instability 5.1.8. Global Growing Population and Income Level 5.1.9. Global Income Group Population Overview 5.2. Forecast Factors - Relevance & Impact 5.2.1. Top Companies Historical Growth 5.2.2. Urbanization Growth Outlook 5.2.3. Consumer Price Index 5.2.4. Household Income Outlook 5.2.5. Per Capita Disposable Income 5.3. Value Chain 5.4. PESTLE Analysis of Sporting Goods Market 5.5. Investment Feasibility Matrix of Sporting Goods Market 5.6. Porter’s Five Force 5.7. Market Dynamics 5.7.1. Drivers 5.7.2. Restraints 5.7.3. Opportunity Analysis 6. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Sporting Category 6.1. Introduction / Key Findings 6.2. Historical Market Size (US$ Bn) Analysis by Sporting Category, 2018-2022 6.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Sporting Category, 2023-2033 6.3.1. Football 6.3.2. Bike Sports 6.3.3. Tennis 6.3.4. Racket Sports 6.3.5. Outdoor Sports 6.3.6. Fitness 6.3.7. Running 6.3.8. Water Sports 6.3.9. Winter Sports 6.3.10. Golf 6.3.11. Other Sports 6.4. Market Attractiveness Analysis by Sporting Category 7. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Product Type 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Bn) Analysis by Product Type, 2018-2022 7.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Product Type, 2023-2033 7.3.1. Apparel 7.3.2. Equipment 7.3.3. Shoes 7.3.4. Others 7.4. Market Attractiveness Analysis by Product Type 8. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by End User 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Bn) Analysis by End User, 2018-2022 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by End User, 2023-2033 8.3.1. Men 8.3.2. Women 8.3.3. Kids 8.4. Market Attractiveness Analysis by End User 9. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Bn) Analysis by Sales Channel, 2018-2022 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Sales Channel, 2023-2033 9.3.1. Wholesalers/Distributors 9.3.2. Hypermarkets/Supermarkets 9.3.3. Specialty Stores 9.3.4. Multi-brand Stores 9.3.5. Independent Sports Stores 9.3.6. Online Retailers 9.3.7. Others 9.4. Market Attractiveness Analysis by Sales Channel 10. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Region 10.1. Introduction 10.2. Historical Market Size (US$ Bn) Analysis by Region, 2018-2022 10.3. Current Market Size (US$ Bn) Analysis and Forecast by Region, 2023-2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. South Asia 10.3.5. East Asia 10.3.6. Oceania 10.3.7. Middle East and Africa (MEA) 10.4. Market Attractiveness Analysis by Region 11. North America Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 11.1. Introduction 11.2. Historical Market Size (US$ Bn) Trend Analysis by Market Taxonomy, 2018 -2022 11.3. Market Size (US$ Bn) Forecast by Market Taxonomy, 2023 - 2033 11.3.1. By Country 11.3.1.1. U.S. 11.3.1.2. Canada 11.3.2. By Sporting Category 11.3.3. By Product Type 11.3.4. By End User 11.3.5. By Sales Channel 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Sporting Category 11.4.3. By Product Type 11.4.4. By End User 11.4.5. By Sales Channel 11.5. Market Trends 11.6. Key Market Participants - Intensity Mapping 11.7. Drivers and Restraints - Impact Analysis 12. Latin America Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 12.1. Introduction 12.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 12.3.1. By Country 12.3.1.1. Brazil 12.3.1.2. Mexico 12.3.1.3. Rest of Latin America 12.3.2. By Sporting Category 12.3.3. By Product Type 12.3.4. By End User 12.3.5. By Sales Channel 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Sporting Category 12.4.3. By Product Type 12.4.4. By End User 12.4.5. By Sales Channel 12.5. Market Trends 12.6. Key Market Participants - Intensity Mapping 12.7. Drivers and Restraints - Impact Analysis 13. Europe Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 13.1. Introduction 13.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 13.3.1. By Country 13.3.1.1. Germany 13.3.1.2. Italy 13.3.1.3. France 13.3.1.4. U.K. 13.3.1.5. Spain 13.3.1.6. Rest of Europe 13.3.2. By Sporting Category 13.3.3. By Product Type 13.3.4. By End User 13.3.5. By Sales Channel 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Sporting Category 13.4.3. By Product Type 13.4.4. By End User 13.4.5. By Sales Channel 13.5. Market Trends 13.6. Key Market Participants - Intensity Mapping 13.7. Drivers and Restraints - Impact Analysis 14. South Asia Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 14.1. Introduction 14.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 14.3.1. By Country 14.3.1.1. India 14.3.1.2. Thailand 14.3.1.3. Indonesia 14.3.1.4. Malaysia 14.3.1.5. Rest of South Asia 14.3.2. By Sporting Category 14.3.3. By Product Type 14.3.4. By End User 14.3.5. By Sales Channel 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Sporting Category 14.4.3. By Product Type 14.4.4. By End User 14.4.5. By Sales Channel 14.5. Market Trends 14.6. Key Market Participants - Intensity Mapping 14.7. Drivers and Restraints - Impact Analysis 15. East Asia Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 15.1. Introduction 15.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 15.3.1. By Country 15.3.1.1. China 15.3.1.2. Japan 15.3.1.3. South Korea 15.3.2. By Sporting Category 15.3.3. By Product Type 15.3.4. By End User 15.3.5. By Sales Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Sporting Category 15.4.3. By Product Type 15.4.4. By End User 15.4.5. By Sales Channel 15.5. Market Trends 15.6. Key Market Participants - Intensity Mapping 15.7. Drivers and Restraints - Impact Analysis 16. Oceania Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 16.1. Introduction 16.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 16.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 16.3.1. By Country 16.3.1.1. Australia 16.3.1.2. New Zealand 16.3.2. By Sporting Category 16.3.3. By Product Type 16.3.4. By End User 16.3.5. By Sales Channel 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Sporting Category 16.4.3. By Product Type 16.4.4. By End User 16.4.5. By Sales Channel 16.5. Market Trends 16.6. Key Market Participants - Intensity Mapping 16.7. Drivers and Restraints - Impact Analysis 17. Middle East and Africa Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 17.1. Introduction 17.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 17.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 17.3.1. By Country 17.3.1.1. GCC Countries 17.3.1.2. South Africa 17.3.1.3. Northern Africa 17.3.1.4. Rest of MEA 17.3.2. By Sporting Category 17.3.3. By Product Type 17.3.4. By End User 17.3.5. By Sales Channel 17.4. Market Attractiveness Analysis 17.4.1. By Country 17.4.2. By Sporting Category 17.4.3. By Product Type 17.4.4. By End User 17.4.5. By Sales Channel 17.5. Market Trends 17.6. Key Market Participants - Intensity Mapping 17.7. Drivers and Restraints - Impact Analysis 18. Key Countries Sporting Goods Market Analysis, 2022 18.1. Introduction 18.1.1. Market Value Proportion Analysis, By Key Countries 18.1.2. Global Vs. Country Growth Comparison 18.2. U.S. Sporting Goods Market Analysis 18.2.1. By Sporting Category 18.2.2. By Product Type 18.2.3. By End User 18.2.4. By Sales Channel 18.3. Canada Sporting Goods Market Analysis 18.3.1. By Sporting Category 18.3.2. By Product Type 18.3.3. By End User 18.3.4. By Sales Channel 18.4. Mexico Sporting Goods Market Analysis 18.4.1. By Sporting Category 18.4.2. By Product Type 18.4.3. By End User 18.4.4. By Sales Channel 18.5. Brazil Sporting Goods Market Analysis 18.5.1. By Sporting Category 18.5.2. By Product Type 18.5.3. By End User 18.5.4. By Sales Channel 18.6. Germany Sporting Goods Market Analysis 18.6.1. By Sporting Category 18.6.2. By Product Type 18.6.3. By End User 18.6.4. By Sales Channel 18.7. Italy Sporting Goods Market Analysis 18.7.1. By Sporting Category 18.7.2. By Product Type 18.7.3. By End User 18.7.4. By Sales Channel 18.8. France Sporting Goods Market Analysis 18.8.1. By Sporting Category 18.8.2. By Product Type 18.8.3. By End User 18.8.4. By Sales Channel 18.9. U.K. Sporting Goods Market Analysis 18.9.1. By Sporting Category 18.9.2. By Product Type 18.9.3. By End User 18.9.4. By Sales Channel 18.10. Spain Sporting Goods Market Analysis 18.10.1. By Sporting Category 18.10.2. By Product Type 18.10.3. By End User 18.10.4. By Sales Channel 18.11. China Sporting Goods Market Analysis 18.11.1. By Sporting Category 18.11.2. By Product Type 18.11.3. By End User 18.11.4. By Sales Channel 18.12. Japan Sporting Goods Market Analysis 18.12.1. By Sporting Category 18.12.2. By Product Type 18.12.3. By End User 18.12.4. By Sales Channel 18.13. S. Korea Sporting Goods Market Analysis 18.13.1. By Sporting Category 18.13.2. By Product Type 18.13.3. By End User 18.13.4. By Sales Channel 18.14. India Sporting Goods Market Analysis 18.14.1. By Sporting Category 18.14.2. By Product Type 18.14.3. By End User 18.14.4. By Sales Channel 18.15. ASEAN Sporting Goods Market Analysis 18.15.1. By Sporting Category 18.15.2. By Product Type 18.15.3. By End User 18.15.4. By Sales Channel 18.16. Australia and New Zealand Sporting Goods Market Analysis 18.16.1. By Sporting Category 18.16.2. By Product Type 18.16.3. By End User 18.16.4. By Sales Channel 18.17. South Africa Sporting Goods Market Analysis 18.17.1. By Sporting Category 18.17.2. By Product Type 18.17.3. By End User 18.17.4. By Sales Channel 19. Market Structure Analysis 19.1. Market Analysis by Tier of Companies (Sporting Goods) 19.2. Market Concentration 19.3. Market Share Analysis of Top Players 19.4. Market Presence Analysis 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. Adidas AG 20.3.1.1. Overview 20.3.1.2. Product Portfolio 20.3.1.3. Profitability by Market Segments (Service/Channel/Region) 20.3.1.4. Sales Footprint 20.3.1.5. Strategy Overview 20.3.1.5.1. Marketing Strategy 20.3.1.5.2. Service Strategy 20.3.1.5.3. Channel Strategy 20.3.2. Nike Inc. 20.3.2.1. Overview 20.3.2.2. Product Portfolio 20.3.2.3. Profitability by Market Segments (Service/Channel/Region) 20.3.2.4. Sales Footprint 20.3.2.5. Strategy Overview 20.3.2.5.1. Marketing Strategy 20.3.2.5.2. Service Strategy 20.3.2.5.3. Channel Strategy 20.3.3. Under Armour, Inc. 20.3.3.1. Overview 20.3.3.2. Product Portfolio 20.3.3.3. Profitability by Market Segments (Service/Channel/Region) 20.3.3.4. Sales Footprint 20.3.3.5. Strategy Overview 20.3.3.5.1. Marketing Strategy 20.3.3.5.2. Service Strategy 20.3.3.5.3. Channel Strategy 20.3.4. PUMA SE 20.3.4.1. Overview 20.3.4.2. Product Portfolio 20.3.4.3. Profitability by Market Segments (Service/Channel/Region) 20.3.4.4. Sales Footprint 20.3.4.5. Strategy Overview 20.3.4.5.1. Marketing Strategy 20.3.4.5.2. Service Strategy 20.3.4.5.3. Channel Strategy 20.3.5. AMER Sports 20.3.5.1. Overview 20.3.5.2. Product Portfolio 20.3.5.3. Profitability by Market Segments (Service/Channel/Region) 20.3.5.4. Sales Footprint 20.3.5.5. Strategy Overview 20.3.5.5.1. Marketing Strategy 20.3.5.5.2. Service Strategy 20.3.5.5.3. Channel Strategy 20.3.6. Admiral Sportswear Limited 20.3.6.1. Overview 20.3.6.2. Product Portfolio 20.3.6.3. Profitability by Market Segments (Service/Channel/Region) 20.3.6.4. Sales Footprint 20.3.6.5. Strategy Overview 20.3.6.5.1. Marketing Strategy 20.3.6.5.2. Service Strategy 20.3.6.5.3. Channel Strategy 20.3.7. Diadora S.p.A. 20.3.7.1. Overview 20.3.7.2. Product Portfolio 20.3.7.3. Profitability by Market Segments (Service/Channel/Region) 20.3.7.4. Sales Footprint 20.3.7.5. Strategy Overview 20.3.7.5.1. Marketing Strategy 20.3.7.5.2. Service Strategy 20.3.7.5.3. Channel Strategy 20.3.8. Ellesse 20.3.8.1. Overview 20.3.8.2. Product Portfolio 20.3.8.3. Profitability by Market Segments (Service/Channel/Region) 20.3.8.4. Sales Footprint 20.3.8.5. Strategy Overview 20.3.8.5.1. Marketing Strategy 20.3.8.5.2. Service Strategy 20.3.8.5.3. Channel Strategy 20.3.9. ODLO International AG 20.3.9.1. Overview 20.3.9.2. Product Portfolio 20.3.9.3. Profitability by Market Segments (Service/Channel/Region) 20.3.9.4. Sales Footprint 20.3.9.5. Strategy Overview 20.3.9.5.1. Marketing Strategy 20.3.9.5.2. Service Strategy 20.3.9.5.3. Channel Strategy 20.3.10. Hummel International Sport & Leisure A/S 20.3.10.1. Overview 20.3.10.2. Product Portfolio 20.3.10.3. Profitability by Market Segments (Service/Channel/Region) 20.3.10.4. Sales Footprint 20.3.10.5. Strategy Overview 20.3.10.5.1. Marketing Strategy 20.3.10.5.2. Service Strategy 20.3.10.5.3. Channel Strategy 20.3.11. Fila Holdings Corp. 20.3.11.1. Overview 20.3.11.2. Product Portfolio 20.3.11.3. Profitability by Market Segments (Service/Channel/Region) 20.3.11.4. Sales Footprint 20.3.11.5. Strategy Overview 20.3.11.5.1. Marketing Strategy 20.3.11.5.2. Service Strategy 20.3.11.5.3. Channel Strategy 20.3.12. Schäper Sportgerätebau GmbH 20.3.12.1. Overview 20.3.12.2. Product Portfolio 20.3.12.3. Profitability by Market Segments (Service/Channel/Region) 20.3.12.4. Sales Footprint 20.3.12.5. Strategy Overview 20.3.12.5.1. Marketing Strategy 20.3.12.5.2. Service Strategy 20.3.12.5.3. Channel Strategy 20.3.13. Jako AG 20.3.13.1. Overview 20.3.13.2. Product Portfolio 20.3.13.3. Profitability by Market Segments (Service/Channel/Region) 20.3.13.4. Sales Footprint 20.3.13.5. Strategy Overview 20.3.13.5.1. Marketing Strategy 20.3.13.5.2. Service Strategy 20.3.13.5.3. Channel Strategy 20.3.14. Hammer Sports 20.3.14.1. Overview 20.3.14.2. Product Portfolio 20.3.14.3. Profitability by Market Segments (Service/Channel/Region) 20.3.14.4. Sales Footprint 20.3.14.5. Strategy Overview 20.3.14.5.1. Marketing Strategy 20.3.14.5.2. Service Strategy 20.3.14.5.3. Channel Strategy 20.3.15. Polar Electro 20.3.15.1. Overview 20.3.15.2. Product Portfolio 20.3.15.3. Profitability by Market Segments (Service/Channel/Region) 20.3.15.4. Sales Footprint 20.3.15.5. Strategy Overview 20.3.15.5.1. Marketing Strategy 20.3.15.5.2. Service Strategy 20.3.15.5.3. Channel Strategy 20.3.16. Joma 20.3.16.1. Overview 20.3.16.2. Product Portfolio 20.3.16.3. Profitability by Market Segments (Service/Channel/Region) 20.3.16.4. Sales Footprint 20.3.16.5. Strategy Overview 20.3.16.5.1. Marketing Strategy 20.3.16.5.2. Service Strategy 20.3.16.5.3. Channel Strategy 20.3.17. Legea Company 20.3.17.1. Overview 20.3.17.2. Product Portfolio 20.3.17.3. Profitability by Market Segments (Service/Channel/Region) 20.3.17.4. Sales Footprint 20.3.17.5. Strategy Overview 20.3.17.5.1. Marketing Strategy 20.3.17.5.2. Service Strategy 20.3.17.5.3. Channel Strategy 20.3.18. KETTLER 20.3.18.1. Overview 20.3.18.2. Product Portfolio 20.3.18.3. Profitability by Market Segments (Service/Channel/Region) 20.3.18.4. Sales Footprint 20.3.18.5. Strategy Overview 20.3.18.5.1. Marketing Strategy 20.3.18.5.2. Service Strategy 20.3.18.5.3. Channel Strategy 20.3.19. WaterRower 20.3.19.1. Overview 20.3.19.2. Product Portfolio 20.3.19.3. Profitability by Market Segments (Service/Channel/Region) 20.3.19.4. Sales Footprint 20.3.19.5. Strategy Overview 20.3.19.5.1. Marketing Strategy 20.3.19.5.2. Service Strategy 20.3.19.5.3. Channel Strategy 20.3.20. Reusch International SpA – AG 20.3.20.1. Overview 20.3.20.2. Product Portfolio 20.3.20.3. Profitability by Market Segments (Service/Channel/Region) 20.3.20.4. Sales Footprint 20.3.20.5. Strategy Overview 20.3.20.5.1. Marketing Strategy 20.3.20.5.2. Service Strategy 20.3.20.5.3. Channel Strategy 20.3.21. Other Players (As requested) 20.3.21.1. Overview 20.3.21.2. Product Portfolio 20.3.21.3. Profitability by Market Segments (Service/Channel/Region) 20.3.21.4. Sales Footprint 20.3.21.5. Strategy Overview 20.3.21.5.1. Marketing Strategy 20.3.21.5.2. Service Strategy 20.3.21.5.3. Channel Strategy 21. Assumptions and Acronyms Used 22. Research Methodology
SummarySporting Goods Market - Report Scope Table of Contents1. Executive Summary1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. PMR Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.1.1. Evolving Consumer Behaviour 3.1.2. Digitalization 3.1.3. The Sustainability Imperative 3.1.4. Changing Retail Landscape 3.1.5. Rising Number of Sports Start-ups 3.1.6. Stringent Sports Related Safety Standards 3.2. Product/Service Innovation & Development Trends 4. Global Sporting Goods Market Demand (in Value or Size in US$ Bn) Analysis 2018-2022 and Forecast, 2023-2033 4.1. Historical Market Value (US$ Bn) Analysis, 2018-2022 4.2. Current and Future Market Value (US$ Bn) Projections, 2023-2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Market Background 5.1. Macro-Economic Factors 5.1.1. Global GDP Growth Outlook 5.1.2. Global Consumer Spending Outlook 5.1.3. Global Urbanization Overview 5.1.4. Fashion and Apparel Industry Growth 5.1.5. Global Sporting Goods Market Outlook 5.1.6. Global Outbreak of Covid-19 Pandemic 5.1.7. Global Economic Instability 5.1.8. Global Growing Population and Income Level 5.1.9. Global Income Group Population Overview 5.2. Forecast Factors - Relevance & Impact 5.2.1. Top Companies Historical Growth 5.2.2. Urbanization Growth Outlook 5.2.3. Consumer Price Index 5.2.4. Household Income Outlook 5.2.5. Per Capita Disposable Income 5.3. Value Chain 5.4. PESTLE Analysis of Sporting Goods Market 5.5. Investment Feasibility Matrix of Sporting Goods Market 5.6. Porter’s Five Force 5.7. Market Dynamics 5.7.1. Drivers 5.7.2. Restraints 5.7.3. Opportunity Analysis 6. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Sporting Category 6.1. Introduction / Key Findings 6.2. Historical Market Size (US$ Bn) Analysis by Sporting Category, 2018-2022 6.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Sporting Category, 2023-2033 6.3.1. Football 6.3.2. Bike Sports 6.3.3. Tennis 6.3.4. Racket Sports 6.3.5. Outdoor Sports 6.3.6. Fitness 6.3.7. Running 6.3.8. Water Sports 6.3.9. Winter Sports 6.3.10. Golf 6.3.11. Other Sports 6.4. Market Attractiveness Analysis by Sporting Category 7. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Product Type 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Bn) Analysis by Product Type, 2018-2022 7.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Product Type, 2023-2033 7.3.1. Apparel 7.3.2. Equipment 7.3.3. Shoes 7.3.4. Others 7.4. Market Attractiveness Analysis by Product Type 8. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by End User 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Bn) Analysis by End User, 2018-2022 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by End User, 2023-2033 8.3.1. Men 8.3.2. Women 8.3.3. Kids 8.4. Market Attractiveness Analysis by End User 9. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Bn) Analysis by Sales Channel, 2018-2022 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Sales Channel, 2023-2033 9.3.1. Wholesalers/Distributors 9.3.2. Hypermarkets/Supermarkets 9.3.3. Specialty Stores 9.3.4. Multi-brand Stores 9.3.5. Independent Sports Stores 9.3.6. Online Retailers 9.3.7. Others 9.4. Market Attractiveness Analysis by Sales Channel 10. Global Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033, by Region 10.1. Introduction 10.2. Historical Market Size (US$ Bn) Analysis by Region, 2018-2022 10.3. Current Market Size (US$ Bn) Analysis and Forecast by Region, 2023-2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. South Asia 10.3.5. East Asia 10.3.6. Oceania 10.3.7. Middle East and Africa (MEA) 10.4. Market Attractiveness Analysis by Region 11. North America Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 11.1. Introduction 11.2. Historical Market Size (US$ Bn) Trend Analysis by Market Taxonomy, 2018 -2022 11.3. Market Size (US$ Bn) Forecast by Market Taxonomy, 2023 - 2033 11.3.1. By Country 11.3.1.1. U.S. 11.3.1.2. Canada 11.3.2. By Sporting Category 11.3.3. By Product Type 11.3.4. By End User 11.3.5. By Sales Channel 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Sporting Category 11.4.3. By Product Type 11.4.4. By End User 11.4.5. By Sales Channel 11.5. Market Trends 11.6. Key Market Participants - Intensity Mapping 11.7. Drivers and Restraints - Impact Analysis 12. Latin America Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 12.1. Introduction 12.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 12.3.1. By Country 12.3.1.1. Brazil 12.3.1.2. Mexico 12.3.1.3. Rest of Latin America 12.3.2. By Sporting Category 12.3.3. By Product Type 12.3.4. By End User 12.3.5. By Sales Channel 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Sporting Category 12.4.3. By Product Type 12.4.4. By End User 12.4.5. By Sales Channel 12.5. Market Trends 12.6. Key Market Participants - Intensity Mapping 12.7. Drivers and Restraints - Impact Analysis 13. Europe Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 13.1. Introduction 13.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 13.3.1. By Country 13.3.1.1. Germany 13.3.1.2. Italy 13.3.1.3. France 13.3.1.4. U.K. 13.3.1.5. Spain 13.3.1.6. Rest of Europe 13.3.2. By Sporting Category 13.3.3. By Product Type 13.3.4. By End User 13.3.5. By Sales Channel 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Sporting Category 13.4.3. By Product Type 13.4.4. By End User 13.4.5. By Sales Channel 13.5. Market Trends 13.6. Key Market Participants - Intensity Mapping 13.7. Drivers and Restraints - Impact Analysis 14. South Asia Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 14.1. Introduction 14.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 14.3.1. By Country 14.3.1.1. India 14.3.1.2. Thailand 14.3.1.3. Indonesia 14.3.1.4. Malaysia 14.3.1.5. Rest of South Asia 14.3.2. By Sporting Category 14.3.3. By Product Type 14.3.4. By End User 14.3.5. By Sales Channel 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Sporting Category 14.4.3. By Product Type 14.4.4. By End User 14.4.5. By Sales Channel 14.5. Market Trends 14.6. Key Market Participants - Intensity Mapping 14.7. Drivers and Restraints - Impact Analysis 15. East Asia Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 15.1. Introduction 15.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 15.3.1. By Country 15.3.1.1. China 15.3.1.2. Japan 15.3.1.3. South Korea 15.3.2. By Sporting Category 15.3.3. By Product Type 15.3.4. By End User 15.3.5. By Sales Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Sporting Category 15.4.3. By Product Type 15.4.4. By End User 15.4.5. By Sales Channel 15.5. Market Trends 15.6. Key Market Participants - Intensity Mapping 15.7. Drivers and Restraints - Impact Analysis 16. Oceania Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 16.1. Introduction 16.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 16.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 16.3.1. By Country 16.3.1.1. Australia 16.3.1.2. New Zealand 16.3.2. By Sporting Category 16.3.3. By Product Type 16.3.4. By End User 16.3.5. By Sales Channel 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Sporting Category 16.4.3. By Product Type 16.4.4. By End User 16.4.5. By Sales Channel 16.5. Market Trends 16.6. Key Market Participants - Intensity Mapping 16.7. Drivers and Restraints - Impact Analysis 17. Middle East and Africa Sporting Goods Market Analysis 2018-2022 and Forecast 2023-2033 17.1. Introduction 17.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2018-2022 17.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2023-2033 17.3.1. By Country 17.3.1.1. GCC Countries 17.3.1.2. South Africa 17.3.1.3. Northern Africa 17.3.1.4. Rest of MEA 17.3.2. By Sporting Category 17.3.3. By Product Type 17.3.4. By End User 17.3.5. By Sales Channel 17.4. Market Attractiveness Analysis 17.4.1. By Country 17.4.2. By Sporting Category 17.4.3. By Product Type 17.4.4. By End User 17.4.5. By Sales Channel 17.5. Market Trends 17.6. Key Market Participants - Intensity Mapping 17.7. Drivers and Restraints - Impact Analysis 18. Key Countries Sporting Goods Market Analysis, 2022 18.1. Introduction 18.1.1. Market Value Proportion Analysis, By Key Countries 18.1.2. Global Vs. Country Growth Comparison 18.2. U.S. Sporting Goods Market Analysis 18.2.1. By Sporting Category 18.2.2. By Product Type 18.2.3. By End User 18.2.4. By Sales Channel 18.3. Canada Sporting Goods Market Analysis 18.3.1. By Sporting Category 18.3.2. By Product Type 18.3.3. By End User 18.3.4. By Sales Channel 18.4. Mexico Sporting Goods Market Analysis 18.4.1. By Sporting Category 18.4.2. By Product Type 18.4.3. By End User 18.4.4. By Sales Channel 18.5. Brazil Sporting Goods Market Analysis 18.5.1. By Sporting Category 18.5.2. By Product Type 18.5.3. By End User 18.5.4. By Sales Channel 18.6. Germany Sporting Goods Market Analysis 18.6.1. By Sporting Category 18.6.2. By Product Type 18.6.3. By End User 18.6.4. By Sales Channel 18.7. Italy Sporting Goods Market Analysis 18.7.1. By Sporting Category 18.7.2. By Product Type 18.7.3. By End User 18.7.4. By Sales Channel 18.8. France Sporting Goods Market Analysis 18.8.1. By Sporting Category 18.8.2. By Product Type 18.8.3. By End User 18.8.4. By Sales Channel 18.9. U.K. Sporting Goods Market Analysis 18.9.1. By Sporting Category 18.9.2. By Product Type 18.9.3. By End User 18.9.4. By Sales Channel 18.10. Spain Sporting Goods Market Analysis 18.10.1. By Sporting Category 18.10.2. By Product Type 18.10.3. By End User 18.10.4. By Sales Channel 18.11. China Sporting Goods Market Analysis 18.11.1. By Sporting Category 18.11.2. By Product Type 18.11.3. By End User 18.11.4. By Sales Channel 18.12. Japan Sporting Goods Market Analysis 18.12.1. By Sporting Category 18.12.2. By Product Type 18.12.3. By End User 18.12.4. By Sales Channel 18.13. S. Korea Sporting Goods Market Analysis 18.13.1. By Sporting Category 18.13.2. By Product Type 18.13.3. By End User 18.13.4. By Sales Channel 18.14. India Sporting Goods Market Analysis 18.14.1. By Sporting Category 18.14.2. By Product Type 18.14.3. By End User 18.14.4. By Sales Channel 18.15. ASEAN Sporting Goods Market Analysis 18.15.1. By Sporting Category 18.15.2. By Product Type 18.15.3. By End User 18.15.4. By Sales Channel 18.16. Australia and New Zealand Sporting Goods Market Analysis 18.16.1. By Sporting Category 18.16.2. By Product Type 18.16.3. By End User 18.16.4. By Sales Channel 18.17. South Africa Sporting Goods Market Analysis 18.17.1. By Sporting Category 18.17.2. By Product Type 18.17.3. By End User 18.17.4. By Sales Channel 19. Market Structure Analysis 19.1. Market Analysis by Tier of Companies (Sporting Goods) 19.2. Market Concentration 19.3. Market Share Analysis of Top Players 19.4. Market Presence Analysis 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. Adidas AG 20.3.1.1. Overview 20.3.1.2. Product Portfolio 20.3.1.3. Profitability by Market Segments (Service/Channel/Region) 20.3.1.4. Sales Footprint 20.3.1.5. Strategy Overview 20.3.1.5.1. Marketing Strategy 20.3.1.5.2. Service Strategy 20.3.1.5.3. Channel Strategy 20.3.2. Nike Inc. 20.3.2.1. Overview 20.3.2.2. Product Portfolio 20.3.2.3. Profitability by Market Segments (Service/Channel/Region) 20.3.2.4. Sales Footprint 20.3.2.5. Strategy Overview 20.3.2.5.1. Marketing Strategy 20.3.2.5.2. Service Strategy 20.3.2.5.3. Channel Strategy 20.3.3. Under Armour, Inc. 20.3.3.1. Overview 20.3.3.2. Product Portfolio 20.3.3.3. Profitability by Market Segments (Service/Channel/Region) 20.3.3.4. Sales Footprint 20.3.3.5. Strategy Overview 20.3.3.5.1. Marketing Strategy 20.3.3.5.2. Service Strategy 20.3.3.5.3. Channel Strategy 20.3.4. PUMA SE 20.3.4.1. Overview 20.3.4.2. Product Portfolio 20.3.4.3. Profitability by Market Segments (Service/Channel/Region) 20.3.4.4. Sales Footprint 20.3.4.5. Strategy Overview 20.3.4.5.1. Marketing Strategy 20.3.4.5.2. Service Strategy 20.3.4.5.3. Channel Strategy 20.3.5. AMER Sports 20.3.5.1. Overview 20.3.5.2. Product Portfolio 20.3.5.3. Profitability by Market Segments (Service/Channel/Region) 20.3.5.4. Sales Footprint 20.3.5.5. Strategy Overview 20.3.5.5.1. Marketing Strategy 20.3.5.5.2. Service Strategy 20.3.5.5.3. Channel Strategy 20.3.6. Admiral Sportswear Limited 20.3.6.1. Overview 20.3.6.2. Product Portfolio 20.3.6.3. Profitability by Market Segments (Service/Channel/Region) 20.3.6.4. Sales Footprint 20.3.6.5. Strategy Overview 20.3.6.5.1. Marketing Strategy 20.3.6.5.2. Service Strategy 20.3.6.5.3. Channel Strategy 20.3.7. Diadora S.p.A. 20.3.7.1. Overview 20.3.7.2. Product Portfolio 20.3.7.3. Profitability by Market Segments (Service/Channel/Region) 20.3.7.4. Sales Footprint 20.3.7.5. Strategy Overview 20.3.7.5.1. Marketing Strategy 20.3.7.5.2. Service Strategy 20.3.7.5.3. Channel Strategy 20.3.8. Ellesse 20.3.8.1. Overview 20.3.8.2. Product Portfolio 20.3.8.3. Profitability by Market Segments (Service/Channel/Region) 20.3.8.4. Sales Footprint 20.3.8.5. Strategy Overview 20.3.8.5.1. Marketing Strategy 20.3.8.5.2. Service Strategy 20.3.8.5.3. Channel Strategy 20.3.9. ODLO International AG 20.3.9.1. Overview 20.3.9.2. Product Portfolio 20.3.9.3. Profitability by Market Segments (Service/Channel/Region) 20.3.9.4. Sales Footprint 20.3.9.5. Strategy Overview 20.3.9.5.1. Marketing Strategy 20.3.9.5.2. Service Strategy 20.3.9.5.3. Channel Strategy 20.3.10. Hummel International Sport & Leisure A/S 20.3.10.1. Overview 20.3.10.2. Product Portfolio 20.3.10.3. Profitability by Market Segments (Service/Channel/Region) 20.3.10.4. Sales Footprint 20.3.10.5. Strategy Overview 20.3.10.5.1. Marketing Strategy 20.3.10.5.2. Service Strategy 20.3.10.5.3. Channel Strategy 20.3.11. Fila Holdings Corp. 20.3.11.1. Overview 20.3.11.2. Product Portfolio 20.3.11.3. Profitability by Market Segments (Service/Channel/Region) 20.3.11.4. Sales Footprint 20.3.11.5. Strategy Overview 20.3.11.5.1. Marketing Strategy 20.3.11.5.2. Service Strategy 20.3.11.5.3. Channel Strategy 20.3.12. Schäper Sportgerätebau GmbH 20.3.12.1. Overview 20.3.12.2. Product Portfolio 20.3.12.3. Profitability by Market Segments (Service/Channel/Region) 20.3.12.4. Sales Footprint 20.3.12.5. Strategy Overview 20.3.12.5.1. Marketing Strategy 20.3.12.5.2. Service Strategy 20.3.12.5.3. Channel Strategy 20.3.13. Jako AG 20.3.13.1. Overview 20.3.13.2. Product Portfolio 20.3.13.3. Profitability by Market Segments (Service/Channel/Region) 20.3.13.4. Sales Footprint 20.3.13.5. Strategy Overview 20.3.13.5.1. Marketing Strategy 20.3.13.5.2. Service Strategy 20.3.13.5.3. Channel Strategy 20.3.14. Hammer Sports 20.3.14.1. Overview 20.3.14.2. Product Portfolio 20.3.14.3. Profitability by Market Segments (Service/Channel/Region) 20.3.14.4. Sales Footprint 20.3.14.5. Strategy Overview 20.3.14.5.1. Marketing Strategy 20.3.14.5.2. Service Strategy 20.3.14.5.3. Channel Strategy 20.3.15. Polar Electro 20.3.15.1. Overview 20.3.15.2. Product Portfolio 20.3.15.3. Profitability by Market Segments (Service/Channel/Region) 20.3.15.4. Sales Footprint 20.3.15.5. Strategy Overview 20.3.15.5.1. Marketing Strategy 20.3.15.5.2. Service Strategy 20.3.15.5.3. Channel Strategy 20.3.16. Joma 20.3.16.1. Overview 20.3.16.2. Product Portfolio 20.3.16.3. Profitability by Market Segments (Service/Channel/Region) 20.3.16.4. Sales Footprint 20.3.16.5. Strategy Overview 20.3.16.5.1. Marketing Strategy 20.3.16.5.2. Service Strategy 20.3.16.5.3. Channel Strategy 20.3.17. Legea Company 20.3.17.1. Overview 20.3.17.2. Product Portfolio 20.3.17.3. Profitability by Market Segments (Service/Channel/Region) 20.3.17.4. Sales Footprint 20.3.17.5. Strategy Overview 20.3.17.5.1. Marketing Strategy 20.3.17.5.2. Service Strategy 20.3.17.5.3. Channel Strategy 20.3.18. KETTLER 20.3.18.1. Overview 20.3.18.2. Product Portfolio 20.3.18.3. Profitability by Market Segments (Service/Channel/Region) 20.3.18.4. Sales Footprint 20.3.18.5. Strategy Overview 20.3.18.5.1. Marketing Strategy 20.3.18.5.2. Service Strategy 20.3.18.5.3. Channel Strategy 20.3.19. WaterRower 20.3.19.1. Overview 20.3.19.2. Product Portfolio 20.3.19.3. Profitability by Market Segments (Service/Channel/Region) 20.3.19.4. Sales Footprint 20.3.19.5. Strategy Overview 20.3.19.5.1. Marketing Strategy 20.3.19.5.2. Service Strategy 20.3.19.5.3. Channel Strategy 20.3.20. Reusch International SpA – AG 20.3.20.1. Overview 20.3.20.2. Product Portfolio 20.3.20.3. Profitability by Market Segments (Service/Channel/Region) 20.3.20.4. Sales Footprint 20.3.20.5. Strategy Overview 20.3.20.5.1. Marketing Strategy 20.3.20.5.2. Service Strategy 20.3.20.5.3. Channel Strategy 20.3.21. Other Players (As requested) 20.3.21.1. Overview 20.3.21.2. Product Portfolio 20.3.21.3. Profitability by Market Segments (Service/Channel/Region) 20.3.21.4. Sales Footprint 20.3.21.5. Strategy Overview 20.3.21.5.1. Marketing Strategy 20.3.21.5.2. Service Strategy 20.3.21.5.3. Channel Strategy 21. Assumptions and Acronyms Used 22. Research Methodology
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