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ケニアのギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス（データブック） - 市場規模および予測、デジタル/eギフトカード、小売・法人消費者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態による支出分析 - 2023年第1四半期更新Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update 2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る
サマリー2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。金額ベースでは、ケニアのギフトカード市場は2018年から2022年の間に11.2%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率12.8%で成長し、2023年には3億7560万米ドルに達すると予想されています。 ケニアのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に11.0%のCAGRを記録すると予測されています。同国のギフトカード市場は、2022年の3億3290万米ドルから増加し、2027年には5億7040万米ドルに達するでしょう。 本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。 目次1.Kenya Total Gift Spend Analyzer1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027 1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027 1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027 1.4.Gift Spend Market Size and Forecast Analysis by Product Category 1.5.Gift Spend Market Share Analysis by Product Category 1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 1.7.Total Gift Spend Market Share Analysis by Retail Sector 2.Kenya Retail Consumer Gift Spend Analyzer 2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027 2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027 2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category 2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category 2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector 3.Kenya Corporate Consumer Gift Spend Analyzer 3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027 3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027 3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category 3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category 3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector 4.Kenya Gift Card Spend Analyzer 4.1.Gift Card Spend Market Size and Forecast, 2018-2027 4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027 4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027 4.4.Gift Card Spend Market Share Analysis by Consumer Segment 4.5.Gift Card Spend Market Share Analysis by Functional Attribute 4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027 5.Kenya Digital Gift Card Spend Analyzer 5.1.Digital Gift Card Market Size and Forecast, 2018-2027 5.2.Digital Gift Card Penetration by Occasion, 2018-2027 5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027 5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027 5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size 5.8.Large Enterprise Segment Digital Gift Card Spend Analysis 5.9.Mid-Tier Segment Digital Gift Card Spend Analysis 5.1.Small Scale Segment Digital Gift Card Spend Analysis 6.Kenya Gift Card Spend Share by Demographics and Purchase Behaviour 6.1.Gift Card Spend Share by Age, Income, and Gender 6.2.Digital Gift Card Spend Share by Age, Income, and Gender 6.3.Gift Card Consumer Purchase Behaviour 6.4.Corporate Consumer Gift Card Spend by Company Type 7.Kenya Retail Consumer Gift Card Spend Analyzer 7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027 7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute 7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 8.Kenya Retail Consumer Gift Card Spend Analysis by Functional Attribute 8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute 9.Kenya Retail Consumer Gift Card Spend Analysis by Occasion 9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027 9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027 9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027 9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027 10.Kenya Corporate Consumer Gift Card Spend Analyzer 10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027 10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute 10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 11.Kenya Corporate Consumer Gift Card Spend Analysis by Functional Attribute 11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute 12.Kenya Corporate Consumer Gift Card Spend Analysis by Occasion 12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027 12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027 12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027 13.Kenya Corporate Consumer Gift Card Spend Analysis by Company Size 13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size 13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027 13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027 13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.Kenya Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute 14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute 14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute 14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.Kenya Gift Card Spend Analysis by Distribution Channel 15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027 16.Kenya Gift Card Spend Analysis by Retail Sector 16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 16.2.Total Gift Card Spend Market Share Analysis by Retail Sector 16.3.Sales Uplift by Retail Sector 17.Kenya Retail Consumer Gift Card Spend Analysis by Retail Sector 17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector 18.Kenya Corporate Consumer Gift Card Spend Analysis by Retail Sector 18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector 図表リスト1. Kenya Total Gift Spend Analysis (US$ Million), 2018-20272. Kenya Gift Card Penetration by Market Value(%), 2018-2027 3. Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 4. Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 5. Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 6. Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027 7. Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027 8. Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027 9. Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 10. Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 11. Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027 12. Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027 13. Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 14. Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 15. Kenya Gift Card Load Value (US$ Million), 2018-2027 16. Kenya Number of Gift Cards Purchased (Million) 2018-2027 17. Kenya Gift Card Transaction Value (US$ Million), 2018-2027 18. Kenya Gift Card Transaction Volume (Million), 2018-2027 19. Kenya Average Value of Per Transaction (US$), 2018-2027 20. Kenya Unused Value of Gift Card Purchased (US$ Million), 2018-2027 21. Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 22. Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027 23. Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 24. Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027 25. Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 26. Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 27. Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 28. Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 29. Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027 30. Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027 31. Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 32. Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 33. Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 34. Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 35. Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 36. Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 37. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 38. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 39. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 40. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027 41. Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 42. Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 43. Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 44. Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 45. Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 46. Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 47. Kenya Retail Consumer Gift Card Load Value (US$ Million), 2018-2027 48. Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 49. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 50. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 51. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 52. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027 53. Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027 54. Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 55. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 56. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 57. Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 58. Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027 59. Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 60. Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027 61. Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 62. Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 63. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 64. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 65. Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027 66. Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027 67. Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027 68. Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027 69. Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027 70. Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027 71. Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027 72. Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027 73. Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027 74. Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 75. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 76. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 77. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 78. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027 79. Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 80. Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 81. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 82. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 83. Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 84. Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027 85. Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 86. Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027 87. Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 88. Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 89. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 90. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 91. Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027 92. Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027 93. Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027 94. Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027 95. Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027 96. Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027 97. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 98. Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027 99. Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027 100. Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027 101. Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027 102. Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027 103. Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027 104. Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027 105. Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 106. Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 107. Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 108. Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 109. Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 110. Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 111. Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 112. Kenya Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 113. Kenya Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 114. Kenya Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 115. Kenya Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 116. Kenya Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 117. Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027 118. Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2048
SummaryGift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Table of Contents1.Kenya Total Gift Spend Analyzer1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027 1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027 1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027 1.4.Gift Spend Market Size and Forecast Analysis by Product Category 1.5.Gift Spend Market Share Analysis by Product Category 1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 1.7.Total Gift Spend Market Share Analysis by Retail Sector 2.Kenya Retail Consumer Gift Spend Analyzer 2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027 2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027 2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category 2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category 2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector 3.Kenya Corporate Consumer Gift Spend Analyzer 3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027 3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027 3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category 3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category 3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector 4.Kenya Gift Card Spend Analyzer 4.1.Gift Card Spend Market Size and Forecast, 2018-2027 4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027 4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027 4.4.Gift Card Spend Market Share Analysis by Consumer Segment 4.5.Gift Card Spend Market Share Analysis by Functional Attribute 4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027 5.Kenya Digital Gift Card Spend Analyzer 5.1.Digital Gift Card Market Size and Forecast, 2018-2027 5.2.Digital Gift Card Penetration by Occasion, 2018-2027 5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027 5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027 5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size 5.8.Large Enterprise Segment Digital Gift Card Spend Analysis 5.9.Mid-Tier Segment Digital Gift Card Spend Analysis 5.1.Small Scale Segment Digital Gift Card Spend Analysis 6.Kenya Gift Card Spend Share by Demographics and Purchase Behaviour 6.1.Gift Card Spend Share by Age, Income, and Gender 6.2.Digital Gift Card Spend Share by Age, Income, and Gender 6.3.Gift Card Consumer Purchase Behaviour 6.4.Corporate Consumer Gift Card Spend by Company Type 7.Kenya Retail Consumer Gift Card Spend Analyzer 7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027 7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute 7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 8.Kenya Retail Consumer Gift Card Spend Analysis by Functional Attribute 8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute 9.Kenya Retail Consumer Gift Card Spend Analysis by Occasion 9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027 9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027 9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027 9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027 10.Kenya Corporate Consumer Gift Card Spend Analyzer 10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027 10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute 10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 11.Kenya Corporate Consumer Gift Card Spend Analysis by Functional Attribute 11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute 12.Kenya Corporate Consumer Gift Card Spend Analysis by Occasion 12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027 12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027 12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027 13.Kenya Corporate Consumer Gift Card Spend Analysis by Company Size 13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size 13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027 13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027 13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.Kenya Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute 14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute 14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute 14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.Kenya Gift Card Spend Analysis by Distribution Channel 15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027 16.Kenya Gift Card Spend Analysis by Retail Sector 16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 16.2.Total Gift Card Spend Market Share Analysis by Retail Sector 16.3.Sales Uplift by Retail Sector 17.Kenya Retail Consumer Gift Card Spend Analysis by Retail Sector 17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector 18.Kenya Corporate Consumer Gift Card Spend Analysis by Retail Sector 18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector List of Tables/Graphs1. Kenya Total Gift Spend Analysis (US$ Million), 2018-20272. Kenya Gift Card Penetration by Market Value(%), 2018-2027 3. Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 4. Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 5. Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 6. Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027 7. Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027 8. Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027 9. Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 10. Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 11. Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027 12. Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027 13. Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 14. Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 15. Kenya Gift Card Load Value (US$ Million), 2018-2027 16. Kenya Number of Gift Cards Purchased (Million) 2018-2027 17. Kenya Gift Card Transaction Value (US$ Million), 2018-2027 18. Kenya Gift Card Transaction Volume (Million), 2018-2027 19. Kenya Average Value of Per Transaction (US$), 2018-2027 20. Kenya Unused Value of Gift Card Purchased (US$ Million), 2018-2027 21. Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 22. Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027 23. Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 24. Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027 25. Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 26. Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 27. Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 28. Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 29. Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027 30. Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027 31. Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 32. Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 33. Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 34. Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 35. Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 36. Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 37. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 38. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 39. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 40. Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027 41. Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 42. Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 43. Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 44. Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 45. Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 46. Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 47. Kenya Retail Consumer Gift Card Load Value (US$ Million), 2018-2027 48. Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 49. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 50. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 51. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 52. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027 53. Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027 54. Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 55. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 56. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 57. Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 58. Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027 59. Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 60. Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027 61. Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 62. Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 63. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 64. Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 65. Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027 66. Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027 67. Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027 68. Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027 69. Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027 70. Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027 71. Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027 72. Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027 73. Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027 74. Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 75. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 76. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 77. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 78. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027 79. Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 80. Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 81. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 82. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 83. Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 84. Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027 85. Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 86. Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027 87. Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 88. Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 89. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 90. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 91. Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027 92. Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027 93. Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027 94. Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027 95. Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027 96. Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027 97. Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 98. Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027 99. Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027 100. Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027 101. Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027 102. Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027 103. Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027 104. Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027 105. Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 106. Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 107. Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 108. Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 109. Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 110. Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 111. Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 112. Kenya Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 113. Kenya Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 114. Kenya Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 115. Kenya Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 116. Kenya Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 117. Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027 118. Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2048
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