インドのギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス（データブック） - 市場規模と予測、デジタル/eギフトカード別支出分析、小売・法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態 - 2023年第1四半期アップデート

India Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$2,400 シングルユーザライセンスライセンス・価格情報・注文方法はこちら	268	英語

目次
図表リスト

サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

インドのギフトカード業界では、ここ3～4年の間に大きな変化がありました。以前は、ギフトカードは主に都市部の現象でした。しかし、電子商取引とテクノロジーの急速な普及が、消費者のギフトカードへのシフトを促し、その結果、この決済手段は国内のより幅広い層に浸透しています。実用性、利便性、選択力に重点を置いたギフトカードは、今後さらに需要が高まると予測されています。

ギフトカード購入者のシェアは、Tier IIとIIIの都市で急速に拡大しています。ブランドや企業も消費者行動の変化に注目し、その結果、多くの企業がインドで革新的なギフトカードプログラムを開始しました。ブランドだけでなく、企業も従業員のエンゲージメントを高め、良い仕事をするインセンティブを与えるために、インドでギフトカードの利用を増やしています。これらのトレンドは、Eコマース市場の成長とともに、今後3～4年間、インドのギフトカード業界の成長を牽引し続けると予想されます。

2022年、インド人の間でギフトカードが有力な祝祭ギフトの選択肢として浮上している

インドは最大のギフト贈答産業の一つです。年間を通してお祭りが開催され、何十億円ものお金がギフトの購入に費やされています。ここ数年、人々はギフトを贈る選択肢としてギフトカードに目を向けるようになりました。今や、ギフトカードは最も好まれる贈り物の選択肢として浮上しています。
オンライン小売業から衣料品、アクセサリー、パーソナルケア、食料品、飲食店まで、ギフトカードはさまざまな業界でますます採用されるようになってきています。このような傾向は、短期的・中期的な観点からさらに高まり、インドにおける業界の成長を支えるものと予測されます。

デジタルゲームギフトカードのマーケットプレイスが、グローバル展開を加速させるために資金調達ラウンドを実施

オンラインゲーム市場は、世界的なパンデミック発生以降、力強い成長を記録しています。インドでは、オンラインゲーマーが安定的に成長すると予測されており、この分野で事業を展開する企業にとって有利な成長機会を意味します。この傾向は世界市場でも同様であり、その結果、デジタルゲームギフトカードのマーケットプレイスは、より多くの国で存在感を示すために資金を調達しています。
- 2022年11月、インドを拠点とするゲーム、デジタルギフトカードのマーケットプレイスであるDriffleは、Beenextが主導したシード資金調達ラウンドで340万米ドルを調達したことを発表しました。Driffleは、ゲーマーがゲームやデジタルギフトカードを自国通貨で購入できるマーケットプレイスを提供しています。現在、同社は世界100以上の市場に進出しており、成長するオンラインゲーム業界を活用するため、さらに事業範囲を拡大する予定です。

また、グローバル展開に伴い、技術インフラや製品開発への投資も予定しています。PayNXT360は、短中期的な観点から、同社がこのような資本ラウンドをより多く調達することを期待しています。

暗号通貨取引所がギフトカード機能を開始し、インドのギフト市場に活路を見出す

インドでは、暗号通貨の人気が高まっています。ミレニアル世代やZ世代のインド人の中には、デジタル資産クラスに投資する人が増えています。人気の高まりに乗じて、暗号通貨取引所は、インドの祝祭日やホリデーのギフト贈呈シーズンにギフトカード機能を開始します。
- 2022年10月、同国の主要な暗号通貨取引所の1つであるWazirXは、ギフトカード機能の開始を発表し、祝祭シーズンにユーザーが愛する人に暗号通貨を贈ることができるようになりました。
- 2022年9月、別の暗号通貨取引所であるFlitpayは、同社が新しいディワリキャンペーンの下で物理的なギフトカードオプションを開始したと発表しました。同社は、経済的安定を切望するインド人をターゲットに暗号ギフトカードを提供しました。
PayNXT360は、短期・中期的な観点から、インドで成長する暗号通貨コミュニティに対応した、このような革新的なギフトカードの発売が増えることを期待しています。これにより、今後3～4年間のギフトカード業界の成長がさらに促進されるでしょう。

金額ベースでは、インドのギフトカード市場は2018年から2022年の間に15.0%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率16.5%で成長し、2023年には7億5562万米ドルに達すると予想されています。

インドのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に15.0%のCAGRを記録すると予測されています。同国のギフトカード市場は、2022年の6486.9百万米ドルから増加し、2027年には13237.3百万米ドルに達すると予想されます。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1.India Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.India Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.India Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.India Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.India Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.India Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.India Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.India Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.India Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.India Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.India Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.India Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.India Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.India Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.India Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.India Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.India Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.India Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.India Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

1. India Total Gift Spend Analysis (US$ Million), 2018-2027
2. India Gift Card Penetration by Market Value(%), 2018-2027
3. India Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. India Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. India Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. India Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. India Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. India Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. India Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. India Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. India Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. India Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. India Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. India Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. India Gift Card Load Value (US$ Million), 2018-2027
16. India Number of Gift Cards Purchased (Million) 2018-2027
17. India Gift Card Transaction Value (US$ Million), 2018-2027
18. India Gift Card Transaction Volume (Million), 2018-2027
19. India Average Value of Per Transaction (US$), 2018-2027
20. India Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. India Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. India Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. India Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. India Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. India Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. India Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. India Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. India Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. India Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. India Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. India Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. India Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. India Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. India Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. India Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. India Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. India Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. India Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. India Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. India Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. India Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. India Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. India Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. India Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. India Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. India Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. India Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. India Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. India Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. India Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. India Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. India Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. India Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. India Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. India Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. India Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. India Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. India Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. India Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. India Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. India Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. India Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. India Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. India Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. India Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. India Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. India Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. India Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. India Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. India Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. India Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. India Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. India Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. India Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. India Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. India Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. India Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. India Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. India Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. India Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. India Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. India Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. India Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. India Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. India Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. India Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. India Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. India Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. India Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. India Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. India Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. India Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. India Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. India Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. India Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. India Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. India Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. India Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. India Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. India Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. India Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. India Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. India Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2041

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Table of Contents
List of Tables/Graphs

Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

There has been a substantial shift in the Indian gift card industry over the last three to four years. Previously, gift cards were largely an urban phenomenon. However, the rapid adoption of e-commerce and technology has driven the consumer's shift towards gift cards, and as a result, the payment instrument has reached a wider demographics in the country. With a greater focus on practicality, convenience, and power of choice, gift cards are projected to further experience an increase in demand.

The share of gift card buyers is rapidly increasing in Tier II and III cities. Brands and businesses are also taking note of changing consumer behavior, and as a result, many have launched innovative gift card programs in the country. Along with brands, corporates have also increased their usage of gift cards in India to boost employee engagement and incentivize good work. All of these trends, along with the growing e-commerce market, are projected to keep driving the growth of the Indian gift card industry over the next three to four years.

Gift cards have emerged as a strong festive gift-giving options among Indians in 2022

India is one of the largest gifts giving industries. Festivals are celebrated across the year and billions of dollars are spent on buying gifts in the country. Over the last few years, people have turned to gift cards as a gift giving option. Now, gift cards have emerged as the most preferred gifting option.
From online retail to clothing and accessories, personal care, grocery, and dining, gift cards are getting increasingly adopted across different industry verticals. These trends are projected to further increase from the short to medium-term perspective, thereby supporting industry growth in India.

Digital gaming gift card marketplaces are raising funding rounds to accelerate their global expansion

The online gaming market has recorded strong growth since the global pandemic outbreak. In India, online gamers are projected to grow at a steady rate, meaning a lucrative growth opportunity for firms operating in the segment. The trend is similar in the global market, and consequently, digital gaming gift card marketplaces are raising capital to build their presence in more countries.
• In November 2022, Driffle, an India-based gaming, and digital gift card marketplace, announced that the firm had raised US$3.4 million in a seed funding round, which was led by Beenext. The firm provides a marketplace that allows gamers to buy games and digital gift cards in their local currencies. Currently, the firm has a presence in over 100 markets globally and is planning to further expand its reach to capitalize on the growing online gaming industry.

Along with the global expansion, the firm is also planning to invest in tech infrastructure and product development. PayNXT360 expects the firm to raise more such capital rounds from the short to medium-term perspective.

Cryptocurrency exchanges are launching gift card features to capitalize on the Indian gift-giving market

The popularity of cryptocurrencies has been on the rise in India. An increasing number of millennials and Gen Z Indians have invested in the digital asset class. To capitalize on the growing popularity, cryptocurrency exchanges are launching gift card features during the festive and holiday gift-giving season in India.
• In October 2022, WazirX, one of the leading cryptocurrency exchanges in the country, announced the launch of a gift card feature, which allows users to gift cryptocurrencies to their loved ones during the festive season.
• In September 2022, Flitpay, another cryptocurrency exchange, announced that the firm had launched a physical gift card option under its new Diwali campaign. The firm targeted the crypto gift cards towards Indians who are craving financial stability.
From the short to medium-term perspective, PayNXT360 expects more such innovative gift card launches that cater to the growing cryptocurrency community in India. This will further assist the gift card industry's growth over the next three to four years.

In value terms, the gift card market in India has recorded a CAGR of 15.0% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 16.5% on annual basis to reach US$ 7556.2 million in 2023.

The gift card industry in India will continue to grow over the forecast period and is expected to record a CAGR of 15.0% during 2023-2027. Gift card market in the country will increase from US$ 6486.9 million in 2022 to reach US$ 13237.3 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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