ドイツギフトカードとインセンティブカードの市場インテリジェンスと今後の成長ダイナミクス（データブック） - 市場規模および予測、デジタル/eギフトカード別支出分析、小売および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態 - Q1 2023アップデート

Germany Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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図表リスト

サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

ドイツではここ数年、消費者の間でギフトカードの注目度が高まっています。この決済方法が広く普及したことで、ブランドは一貫してこの分野への投資を増やしており、この傾向は今後3～4年間はさらに続くと予想されます。

食料品小売業者からホスピタリティ企業まで、業界を問わず多くの企業が、ドイツ人の間で高まる人気を活用するため、革新的なギフトカード施策を打ち出しています。さらに、オンラインショッピングのトレンドの高まりにより、短期・中期的には物理的なギフトカードよりもデジタルギフトカードの成長が促進されると予測されます。PayNXT360は、今後3～4年間、ドイツのギフトカード部門が堅調に成長するとの見通しを示しています。

小売業者は、顧客を誘致し、成長を促進するために、ドイツでいくつかのギフトカード施策を開始する予定です。

ドイツの消費者の間で決済手段としてのギフトカードの人気が高まる中、成長を促進するために、ギフトカードを業務やマーケティング戦略に取り入れる小売業者が増えています。例えば、以下のようなことです、
- 2022年11月、ドイツの小売業であるアルディは、消費者の間で高まる普及率を活用するために、決済端末の更新とギフトカード施策の展開を検討していることを発表しました。
- さらに、ドイツでの2022年のホリデーシーズンを前に、同小売業者はギフトカードプログラムのプレゼントも発表しました。ドイツ国内のアルディ店舗で買い物をすると、一部のお客様にギフトカードがプレゼントされます。同社は、店舗で1,000点以上の期間限定ホリデー商品の発売を記念して、このプログラムを開始しました。

PayNXT360は、今後3～4年の間に、このようなギフトカード販促キャンペーンをさらに展開し、国内におけるギフトカードの取引量と金額を増加させると予想しています。

ドイツに拠点を置くギフトカードプロバイダーは、より多くの国や販売パートナーに決済ソリューションを拡大しています

世界的に、ギフトカードは主流の決済手段となっており、より多くのブランドや消費者がオンラインやオフラインでの購入にギフトカードを利用しています。この傾向を利用するため、ドイツに拠点を置く企業は、よりグローバルな市場でギフトカードサービスを開始することで、地理的なプレゼンスを拡大させています。
- 2022年6月、大手決済処理会社であるepayは、より多くの国で決済ソリューションRenewalを開始し、新たな販売パートナーも獲得したことを発表しました。販売パートナーおよび国には、オーストラリアのHarvey Norman、アラブ首長国連邦のEtisalat、シンガポールのSingtelなどが含まれています。Renewalを利用することで、ブランドや企業はデジタル製品をサブスクリプションモデルに変換し、epayと連携して運営する小売業者のグローバルネットワークを通じて販売することができます。

短中期的な観点からは、ギフトカードサービスも提供する決済会社は、より多くのグローバル市場でプレゼンスを拡大すると予測されます。これにより、今後3～4年の間に、同社の成長はさらに加速するものと思われます。

ホスピタリティ企業各社は、ドイツで旺盛な旅行需要を掘り起こすため、ギフトカードの割引プログラムを開始している

パンデミックは、ホスピタリティ企業の経営に深刻な影響を及ぼした。しかし、旅行が回復し、人々が旅行活動に費やす機会が増えていることから、ホスピタリティ企業はギフトカードを活用し、ドイツで旺盛な旅行需要を取り込もうとしています。例えば、以下のようなことです、

- 2022年11月、ホスピタリティ分野における世界的な大手企業であるアコーは、アコーライブリミットレス会員全員を対象としたギフトカードの割引プログラムを発表しました。このプログラムでは、ギフトカードを購入する際に、会員にさらに20％の金額を提供します。旅行者は、ギフトカードを3年間使用することができるため、魅力的な決済手段となり、アコーは収益の増加を図ることができます。

また、英国でも旅行者向けに同様のギフトカード割引プログラムを開始しました。ただし、英国では、ギフトカードを購入してから1年以内に購入したもののみが対象となります。2023年には世界中で旅行が好調に回復すると予想されているため、こうしたギフトカードプログラムは業界の成長を加速させることが期待されます。

金額ベースでは、ドイツのギフトカード市場は2018年から2022年にかけて12.2%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率10.8%で成長し、2023年には1億4401.2万米ドルに達すると予測されています。

ドイツのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間にCAGR 9.4%を記録すると予測されています。同国のギフトカード市場は、2022年の1億2951万米ドルから増加し、2027年には2億6282万米ドルに達するでしょう。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1.Germany Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.Germany Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.Germany Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.Germany Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.Germany Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.Germany Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.Germany Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.Germany Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.Germany Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.Germany Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.Germany Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.Germany Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.Germany Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.Germany Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.Germany Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.Germany Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.Germany Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.Germany Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.Germany Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

1. Germany Total Gift Spend Analysis (US$ Million), 2018-2027
2. Germany Gift Card Penetration by Market Value(%), 2018-2027
3. Germany Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. Germany Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. Germany Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. Germany Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. Germany Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. Germany Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. Germany Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. Germany Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. Germany Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. Germany Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. Germany Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. Germany Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. Germany Gift Card Load Value (US$ Million), 2018-2027
16. Germany Number of Gift Cards Purchased (Million) 2018-2027
17. Germany Gift Card Transaction Value (US$ Million), 2018-2027
18. Germany Gift Card Transaction Volume (Million), 2018-2027
19. Germany Average Value of Per Transaction (US$), 2018-2027
20. Germany Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. Germany Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. Germany Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. Germany Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. Germany Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. Germany Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. Germany Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. Germany Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. Germany Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. Germany Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. Germany Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. Germany Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. Germany Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. Germany Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. Germany Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. Germany Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. Germany Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. Germany Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. Germany Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. Germany Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. Germany Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. Germany Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. Germany Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. Germany Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. Germany Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. Germany Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. Germany Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. Germany Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. Germany Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. Germany Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. Germany Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. Germany Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. Germany Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. Germany Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. Germany Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. Germany Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. Germany Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. Germany Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. Germany Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. Germany Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. Germany Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. Germany Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. Germany Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. Germany Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. Germany Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. Germany Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. Germany Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. Germany Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. Germany Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. Germany Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. Germany Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. Germany Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. Germany Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. Germany Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. Germany Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. Germany Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. Germany Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. Germany Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. Germany Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. Germany Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. Germany Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. Germany Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. Germany Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. Germany Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. Germany Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. Germany Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. Germany Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. Germany Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. Germany Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. Germany Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. Germany Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. Germany Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. Germany Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. Germany Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. Germany Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. Germany Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. Germany Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. Germany Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. Germany Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. Germany Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. Germany Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. Germany Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2039

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Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

Gift cards have gained increasing prominence among consumers in Germany over the last few years. With the payment method gaining widespread adoption, brands have consistently increased their investment in the space and the trend is expected to further continue over the next three to four years.

From grocery retailers to hospitality firms, many players across industry verticals are launching innovative gift card initiatives to leverage the growing popularity among Germans. Furthermore, the growing trend of online shopping is projected to push forward the growth of digital gift cards over physical ones from the short to medium-term perspective. Overall, PayNXT360 maintains a robust growth outlook for the gift card sector in Germany over the next three to four years.

Retailers are planning to launch several gift card initiatives in Germany to lure customers and drive growth

Amid the growing popularity of gift cards as a payment tool among German consumers, more and more retailers are incorporating the payment solution into their operations and marketing strategies to drive growth. For instance,
• In November 2022, Aldi, the German retailer, announced that the firm is looking to update its payment terminals and roll out gift card initiatives to leverage the rising adoption among consumers.
• Furthermore, just ahead of the 2022 holiday season in Germany, the retailer also announced a giveaway gift card program. Select customers will receive gift cards at select locations when shopping at Aldi stores in Germany. The firm has launched the program to celebrate the release of more than 1,000 limited-time holiday products at its stores.

PayNXT360 expects the firm to further launch more such gift card promotional campaigns, which will subsequently drive gift card transaction volume and value in the country over the next three to four years.

Germany-based gift card providers are expanding their payment solution to more countries and distribution partners

Globally, gift cards have become a mainstream payment option, as more and more brands and consumers are using the payment tool to complete their online and offline purchases. To capitalize on this trend, Germany-based firms are expanding their geographical presence by launching their gift card services in more global markets.
• In June 2022, epay, the leading payment processing firm, announced the launch of its payment solution Renewal in more countries and has also onboarded new distribution partners. The distribution partners and countries include Harvey Norman in Australia, Etisalat in the United Arab Emirates, and Singtel in Singapore, among others. With Renewal, brands and businesses can convert their digital products into a subscription model and sell them through the global network of retailers operating in collaboration with epay.

From the short to medium-term perspective, the payments firm which also offers gift card services is projected to expand its presence in more global markets. This will further accelerate the growth of the firm over the next three to four years.

Hospitality firms are launching discounted gift card programs to tap into the pent-up travel demand in Germany

The pandemic has had a severe impact on the operations of hospitality firms. However, with travel rebounding and people increasingly spending on their travel activities, hospitality firms are leveraging gift cards to capitalize on the pent-up travel demand in Germany. For instance,

• In November 2022, Accor, one of the leading global players in the hospitality sector, announced a discounted gift card program for all of its Accor Live Limitless members. Under the program, the firm is offering members an additional 20% amount when purchasing gift cards. Travelers can use the gift cards over a duration of three years, thereby making them an attractive payment tool, while driving incremental revenue for the firm.

The firm also launched a similar discounted gift card program for travelers in the United Kingdom. However, in the United Kingdom, gift cards are only eligible for purchases made within a year of buying the gift cards. Such gift card programs are expected to accelerate the growth of the industry as travel is expected to post a strong recovery around the world in 2023.

In value terms, the gift card market in Germany has recorded a CAGR of 12.2% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 10.8% on annual basis to reach US$ 14401.2 million in 2023.

The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2023-2027. Gift card market in the country will increase from US$ 12995.1 million in 2022 to reach US$ 20628.2 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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