ブラジルのギフトカードとインセンティブカード市場のインテリジェンスと今後の成長ダイナミクス（データブック） - 市場規模および予測、デジタル/eギフトカード別支出分析、小売および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態 - 2023年第1四半期アップデート

Brazil Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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図表リスト

サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

ブラジルのギフトカード業界は、参入企業が増え続け、競争が激化しています。決済プロバイダーから銀行、オンラインフードデリバリープラットフォームまで、企業はブラジルでの収益を上げるために、決済方法の人気の高まりを利用しようとしています。
さらに、世界のギフトカードプロバイダーは、何百万人ものブラジル人にアプローチするため、デジタルウォレットプロバイダーと戦略的提携を結び、同国でギフトカードマーケットプレイスを立ち上げています。また、多くの大手ブランドは、ブラジルでの顧客の関心と売上を促進するために、ギフトカードを使ったプロモーションキャンペーンを実施しています。PayNXT360は、ブラジルが今後3～4年の間にギフトカード分野で力強い成長を記録したことから、こうした傾向がさらに高まると予想しています。

ブラジルで成長し、競争の激しいギフトカード市場に参入する企業が増えています。

世界的なパンデミックの発生以来、ブラジル人の間でギフトカードの人気が急上昇しています。オンラインとオフラインの両方のショッピングで、ギフトカードの利用が高まる中、市場に参入するプレーヤーも増えています。
- 2022年12月、ブラジルのテクノロジー系企業であるSaque e Pagueは、新たな分野をターゲットとすることで収益拡大を図るため、ギフトカード市場への参入を発表しました。同社は、販売時点において、ブラジル人がギフトカードを購入し、リチャージできるようにしています。この分野への参入は、E-Pay社との戦略的提携に続くものです。当初、Saque e Pagueは、iFood、Rappi、Google、Uber、Xbox Storeで使用可能なギフトカードを販売する予定です。
- 2022年11月、ブラジルの銀行機関であるBanco Itaúは、支払い方法の人気が高まる中、同社がギフトカード分野に進出することを発表しました。当初は、Google Play、Airbnb、iFood、Spotify、Uber、Playstation、Xboxのギフトカードを販売する予定です。ブラジルの消費者は、Banco Itaúのモバイルアプリケーションからこれらのギフトカードにアクセスすることができ、これにより同国の消費者にさらなる利便性を提供します。
- 2022年8月には、ブラジルに拠点を置く別の銀行機関であるC6銀行が、同国の顧客向けにパーソナライズされたギフトサービスを発表しています。同社は、顧客がUber、iFood、Spotify、Xboxなどのオンラインサービスやゲームプラットフォームで使用できるギフトカードサービスを開始しました。

短中期的な展望としては、ブラジル国民の間でギフトカードに対する需要が高まり続けていることから、より多くのプレーヤーがブラジルのギフトカード業界に参入することが予想されます。これにより、ブラジルの競争環境が強化され、市場の革新と成長が促進されるでしょう。

世界のギフトカードプロバイダーが戦略的提携を結び、ブラジルでデジタルギフトカードマーケットプレイスを立ち上げる。
数百万人の潜在顧客を獲得し、この分野での地位をさらに強固なものにするため、世界のギフトカードプロバイダーは、ブラジルのデジタルウォレットとの提携に乗り出しています。例えば、以下のようなことです、
- 2022年10月、ブラジル市場におけるギフトカード大手のGivexは、同国最大の公共交通機関アプリであるCittamobiと戦略的パートナーシップを結び、Cittamobiが運営するデジタルウォレットサービス内にギフトカードのマーケットプレイスを開設したことを発表しました。この提携により、GivexとiFoodなどのクライアントが、Cittamobiに登録している数百万人の交通機関利用者にギフトカードを販売することができるようになります。
これらの戦略的提携により、短期・中期的にはブラジル人のギフトカード利用がさらに促進され、同地域の産業全体の成長に寄与することが期待されます。

ブラジルのギフトカード人気を活用し、大手ブランドが販促キャンペーンを実施

多くのブランドがギフトカードを活用した販促キャンペーンを行い、売上を伸ばしていますが、その傾向はブラジルでも同じです。グローバルブランドは、ギフトカードの人気を活用して収益を伸ばしています。例えば
- 2022年12月、コカ・コーラは自社製品の販売を促進するため、クリスマスのプロモーションキャンペーンを実施した。このキャンペーンでは、消費者がiFoodで同ブランドの製品を購入し、WhatsAppの音声機能を使ってボトルの形を描くことに成功すると、40BRL相当のギフトカードが提供されました。消費者は、このギフトカードをiFoodでの次回以降の購入時に利用することができます。
PayNXT360は、より多くのブランドがギフトカードを使ったプロモーションキャンペーンを実施し、収益や売上を向上させることを期待しています。これにより、短期的・中期的な観点から、ブラジル人の間で決済ツールとしてのギフトカードの人気がさらに高まることが期待されます。

金額ベースでは、ブラジルのギフトカード市場は2018年から2022年の間に10.7％のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率11.6%で成長し、2023年には6億4192万米ドルに達すると予測されています。

ブラジルのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に10.7%のCAGRを記録すると予測されています。同国のギフトカード市場は、2022年の5億7540万米ドルから増加し、2027年には9億6362万米ドルに達するでしょう。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1.Brazil Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.Brazil Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.Brazil Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.Brazil Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.Brazil Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.Brazil Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.Brazil Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.Brazil Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.Brazil Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.Brazil Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.Brazil Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.Brazil Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.Brazil Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.Brazil Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.Brazil Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.Brazil Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.Brazil Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.Brazil Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.Brazil Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

1. Brazil Total Gift Spend Analysis (US$ Million), 2018-2027
2. Brazil Gift Card Penetration by Market Value(%), 2018-2027
3. Brazil Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. Brazil Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. Brazil Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. Brazil Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. Brazil Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. Brazil Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. Brazil Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. Brazil Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. Brazil Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. Brazil Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. Brazil Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. Brazil Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. Brazil Gift Card Load Value (US$ Million), 2018-2027
16. Brazil Number of Gift Cards Purchased (Million) 2018-2027
17. Brazil Gift Card Transaction Value (US$ Million), 2018-2027
18. Brazil Gift Card Transaction Volume (Million), 2018-2027
19. Brazil Average Value of Per Transaction (US$), 2018-2027
20. Brazil Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. Brazil Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. Brazil Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. Brazil Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. Brazil Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. Brazil Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. Brazil Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. Brazil Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. Brazil Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. Brazil Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. Brazil Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. Brazil Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. Brazil Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. Brazil Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. Brazil Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. Brazil Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. Brazil Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. Brazil Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. Brazil Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. Brazil Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. Brazil Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. Brazil Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. Brazil Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. Brazil Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. Brazil Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. Brazil Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. Brazil Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. Brazil Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. Brazil Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. Brazil Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. Brazil Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. Brazil Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. Brazil Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. Brazil Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. Brazil Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. Brazil Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. Brazil Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. Brazil Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. Brazil Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. Brazil Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. Brazil Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. Brazil Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. Brazil Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. Brazil Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. Brazil Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. Brazil Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. Brazil Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. Brazil Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. Brazil Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. Brazil Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. Brazil Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. Brazil Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. Brazil Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. Brazil Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. Brazil Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. Brazil Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. Brazil Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. Brazil Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. Brazil Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. Brazil Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. Brazil Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. Brazil Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. Brazil Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. Brazil Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. Brazil Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. Brazil Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. Brazil Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. Brazil Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. Brazil Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. Brazil Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. Brazil Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. Brazil Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. Brazil Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. Brazil Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. Brazil Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. Brazil Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. Brazil Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. Brazil Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. Brazil Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. Brazil Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. Brazil Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2030

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Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

The Brazilian gift card industry is becoming increasingly competitive as more and more players continue to enter the market. From payment providers to banking institutions and online food delivery platforms, firms are looking to leverage the growing popularity of the payment method to drive their revenue in Brazil.
Furthermore, to reach millions of Brazilians, global gift card providers are forging strategic alliances with digital wallet providers to launch gift card marketplaces in the country. Many of the leading brands are also running promotional campaigns using gift cards to drive customer attention and sales in Brazil. PayNXT360 expects these trends to further grow as the country recorded strong growth in the gift card segment over the next three to four years.

An increasing number of firms are entering the growing and competitive gift card landscape in Brazil

Ever since the global pandemic outbreak, the popularity of gift cards has surged among Brazilians. With the rising usage of gift cards, for both online and offline shopping, more and more players have entered the market.
• In December 2022, Saque e Pague, a technology-based firm in Brazil, announced its foray into the gift card market as it seeks to drive increased revenue by targeting new sectors. At the point of sale, the firm is allowing Brazilians to buy and recharge their gift cards. The firm's foray into the segment comes after it entered into a strategic collaboration with E-Pay. Initially, Saque e Pague will sell gift cards that can be used at iFood, Rappi, Google, Uber, and Xbox Stores.
• In November 2022, Banco Itaú, the Brazilian banking institution, announced that the firm is foraying into the gift card segment amid the rising popularity of the payment method. Initially, the firm will be selling gift cards from Google Play, Airbnb, iFood, Spotify, Uber, Playstation, and Xbox. Brazilians will have access to these gift cards from Banco Itaú mobile application, thereby offering more convenience to consumers in the country.
• In August 2022, C6 Bank, another banking institution based in Brazil, announced a personalized gift-giving service for its customers in the country. The firm launched a gift card service that customers can use for online services and gaming platforms, including Uber, iFood, Spotify, Xbox, and others.

From the short to medium-term perspective, more players are expected to enter the gift card industry in Brazil, as the demand for the payment solution continues to rise among Brazilians. This will drive the competitive landscape in the country, thereby assisting market innovation and growth.

Global gift card providers are forging strategic alliances to launch digital gift card marketplaces in Brazil
To reach millions of potential customers and to further consolidate their position in the segment, global gift card providers are entering into collaboration with digital wallets in Brazil. For instance,
• In October 2022, Givex, one of the leading gift card players in the Brazilian market, announced that the firm had entered into a strategic partnership with Cittamobi, the largest public transport app in the country, to launch a gift card marketplace inside the digital wallet service ran by Cittamobi. The collaboration will assist Givex and its clients, such as iFood, to sell gift cards to millions of transit users registered with Cittamobi.
These strategic collaborations are expected to further drive the adoption of gift cards among Brazilians from the short to medium-term perspective, thereby assisting the overall industry growth in the region.

Big brands are running promotional campaigns by leveraging gift cards popularity in Brazil

Many brands turn to gift card-powered promotional campaigns to drive their sales and the trends are no different in Brazil. Global brands are leveraging gift cards' popularity to drive their revenue. For instance,
• In December 2022, Coca-Cola launched a Christmas promotional campaign to drive the sales of its product. Under the campaign, the firm offered BRL 40 worth of gift card when consumers buy the brand's product at iFood and manages to draw the bottle shape using the audio feature on WhatsApp. Consumers can use the gift card for future purchases at iFood.
PayNXT360 expects more brands to run such promotional campaigns using gift cards to drive their revenue and sales. This will further assist the popularity of gift cards as a payment tool among Brazilians from the short to medium-term perspective.

In value terms, the gift card market in Brazil has recorded a CAGR of 10.7% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 11.6% on annual basis to reach US$ 6419.2 million in 2023.

The gift card industry in Brazil will continue to grow over the forecast period and is expected to record a CAGR of 10.7% during 2023-2027. Gift card market in the country will increase from US$ 5754.0 million in 2022 to reach US$ 9636.2 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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