オーストラリアのギフトカードとインセンティブカードの市場情報と今後の成長ダイナミクス（データブック） - 市場規模および予測、デジタル/eギフトカード別支出分析、小売および法人消費者、トップ小売業者、流通チャネル、用途、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態 - 2023年第1四半期アップデート

Australia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

オーストラリアのギフトカード市場は、消費者やブランドの間で人気が高まる中、安定した成長を記録しています。2023年には、生活コストの上昇により、オーストラリアの消費者の需要がさらに高まると予想されます。オーストラリアでは、消費者の間で支払い方法が普及しているため、ギフトカードプログラムを活用して売上や収益を上げるブランドが増えており、エコシステムの競争は激化しています。

さらに、消費者に革新的なギフトカードを提供するために、プロバイダーは国内でマルチブランド・ソリューションを開始しています。こうしたギフトカードソリューションは、短・中期的な観点からギフトカード業界の成長を加速させることが期待されます。さらに、世界のギフトカードプロバイダーは、成長するオーストラリアのギフトカード市場での地位を強化するために、M&Aにも参入しています。

オーストラリアでは、商品価格の高騰に対抗するため、買い物客がギフトカードソリューションに注目している

インフレと生活費の圧迫により、オーストラリアの買い物客はギフトカードに安住の地を求めています。多くの小売業者がギフトカードの割引プログラムを開始し、買い物客は食料品から燃料まで、あらゆる買い物をすることができるようになりました。
- オーストラリアの大手スーパーマーケットColesは、インフレと生活費の上昇に苦しむ消費者の負担を軽減するために、ギフトカードの割引プログラムを開始しました。このギフトカードは、Mastercardが使える場所であればどこでも利用できるため、食料品から電気代や燃料まで、あらゆるものを購入することが可能です。
- また、オーストラリアのロードサイドアシスタンス機関であるNRMAも、ギフトカードの割引プログラムを開始しました。カード会員は、Big W、Rebel、JB Hi-Fiなど複数の小売店でギフトカードを利用できます。オーストラリア人がインフレに苦しむ中、3％から10％の節約になる決済ソリューションであるため、このギフトカードの利用率は45％に達しているそうです。
- 同じくオーストラリアのスーパーマーケットであるウールワースは、消費者向けにギフトカードのプロモーションを実施している。同社では、買い物客にボーナスポイントを付与し、後日、買い物に利用できるようにしている。
このようなギフトカードプログラムは、今後数四半期でさらに普及することが予想され、短期・中期的な観点からオーストラリアにおける同業界の成長を促進するものと思われます。

ギフトカードプロバイダーは、オーストラリア市場でのポジションを強化するためにM&A案件に参入している

ギフトカード業界の状況が急変し、市場での競争が激化する中、世界のギフトカードプロバイダーは、オーストラリアでの地位をさらに強化するために国内企業の買収を進めています。例えば、以下のようなことです、
- 2022年10月、世界有数のペイメントテクノロジー企業であるInComm Paymentsは、国内のギフトカードプロバイダーであるThe Card Networkを買収したことを発表しました。この買収により、InComm Paymentsは国内の消費者にカスタマイズ可能でパーソナライズされたギフトカードソリューションを提供することができるようになります。The Card Networkは、マルチブランドギフトカードの分野で実績があり、店頭でギフトカードが購入できる小売店との強力なネットワークを持っています。さらに、消費者はオンラインでギフトカードを購入することもできます。
PayNXT360は、国内外から多くの企業が参入し、競争が激化する中、短期・中期的にこのような買収案件が増加すると予想しています。

プロバイダーは、オーストラリアの消費者の間で人気を集めるために、マルチブランドのギフトカードソリューションを開始します。

成長するオーストラリアのギフトカード業界でより多くのシェアを獲得するため、企業はさまざまな異なる小売店で使用できるギフトカード決済ツールなど、革新的なソリューションを発表しています。
- 2022年10月、この分野の世界的な大手企業であるブラックホーク・ネットワークは、オーストラリアの買い物客向けのマルチブランドギフトカードプログラムの開始を発表しました。究極のみんなのギフトカード」と名付けられたこのギフトカードソリューションは、スポーツ、旅行、食品、ゲーム、ウェルネスなど、さまざまなカテゴリーの64ブランドで利用することができる。このマルチブランドギフトカードは、オンラインとオフラインの両方で利用できるようにしました。オーストラリアでは、Woolworths、Coles、Big W などの小売店がギフトカードを提供しています。
オーストラリアでは、マルチブランドギフトカードの購入を計画している買い物客が増加しているため、PayNXT360では、短期的・中期的な観点から、オーストラリアでこのようなソリューションを開始するプロバイダーが増えるものと予想しています。これにより、今後3～4年間は業界全体の成長を支援し続けるとともに、オーストラリアでの競争環境を促進することができるでしょう。

金額ベースでは、オーストラリアのギフトカード市場は2018年から2022年の間に11.1%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率10.0%で成長し、2023年には6億6068万米ドルに達すると予測されています。

オーストラリアのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に9.1%のCAGRを記録すると予測されています。同国のギフトカード市場は、2022年の6億780万米ドルから増加し、2027年には9億3729万米ドルに達する見込みです。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1.Australia Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.Australia Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.Australia Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.Australia Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.Australia Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.Australia Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.Australia Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.Australia Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.Australia Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.Australia Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.Australia Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.Australia Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.Australia Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.Australia Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.Australia Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.Australia Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.Australia Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.Australia Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.Australia Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

1. Australia Total Gift Spend Analysis (US$ Million), 2018-2027
2. Australia Gift Card Penetration by Market Value(%), 2018-2027
3. Australia Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. Australia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. Australia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. Australia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. Australia Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. Australia Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. Australia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. Australia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. Australia Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. Australia Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. Australia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. Australia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. Australia Gift Card Load Value (US$ Million), 2018-2027
16. Australia Number of Gift Cards Purchased (Million) 2018-2027
17. Australia Gift Card Transaction Value (US$ Million), 2018-2027
18. Australia Gift Card Transaction Volume (Million), 2018-2027
19. Australia Average Value of Per Transaction (US$), 2018-2027
20. Australia Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. Australia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. Australia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. Australia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. Australia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. Australia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. Australia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. Australia Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. Australia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. Australia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. Australia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. Australia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. Australia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. Australia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. Australia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. Australia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. Australia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. Australia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. Australia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. Australia Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. Australia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. Australia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. Australia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. Australia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. Australia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. Australia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. Australia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. Australia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. Australia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. Australia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. Australia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. Australia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. Australia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. Australia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. Australia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. Australia Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. Australia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. Australia Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. Australia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. Australia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. Australia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. Australia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. Australia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. Australia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. Australia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. Australia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. Australia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. Australia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. Australia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. Australia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. Australia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. Australia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. Australia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. Australia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. Australia Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. Australia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. Australia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. Australia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. Australia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. Australia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. Australia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. Australia Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. Australia Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. Australia Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. Australia Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. Australia Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. Australia Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. Australia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. Australia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

The gift card market in Australia has recorded steady growth amid rising popularity among consumers and brands. In 2023, the rising cost of living is expected to further drive the demand among consumers in Australia. The ecosystem has become increasingly competitive as more and more brands are leveraging gift card programs to drive their sales and revenue, owing to the popularity of payment methods among consumers in Australia.

Furthermore, to offer consumers an innovative gift card, providers are launching multi-brand solutions in the country. Such gift card solutions are expected to accelerate the growth of the gift card industry from the short to medium-term perspective. Moreover, global gift card providers are also entering into mergers and acquisition deals to strengthen their position in the growing Australian gift card market.

Shoppers are turning to gift card solutions to combat the surging product prices in Australia

With inflation and cost of living pressures, Australian shoppers are seeking safe haven in gift cards. Many retailers have launched discounted gift card program, which allows shoppers to shop for anything from groceries to fuel and more.
• Coles, one of the leading supermarkets in the country, launched a discounted gift card program in its effort to ease the consumer burden who are struggling with rising inflation and cost of living. Shoppers can use the gift cards wherever Mastercard is accepted, thereby allowing them to buy anything from groceries to power bills and fuel.
• NRMA, the Australian organization that offers roadside assistance, also launched a discounted gift card program. Cardholders can use the gift cards to several retailers including Big W, Rebel, and JB Hi-Fi. The firm has experienced an uptake of 45% for these gift cards, as the payment solution offers them savings ranging from 3% to 10% at times when Australians are struggling with inflation.
• Woolworths, another Australian supermarket retailer, has a gift card promotion for consumers. The firm provides shoppers with bonus points, which they can use at a later date for shopping.
These gift card programs are expected to gain more popularity over the next few quarters, thereby driving the growth of the industry in Australia from the short to medium-term perspective.

Gift card providers are entering into mergers and acquisition deals to strengthen their position in the Australian market

Amid the surging gift card industry landscape and growing competitiveness in the market, global gift card providers are buying out domestic firms to further strengthen their position in Australia. For instance,
• In October 2022, InComm Payments, a leading global payments technology firm, announced that the firm had acquired The Card Network, a domestic gift card provider. This acquisition will assist InComm Payments to offer a customizable and personable gift card solution to consumers in the country. With a proven record in the multi-brand gift card category, The Card Network has a strong network of retailers offering in-store gift card shopping capabilities. Furthermore, consumers can also purchase gift cards online.
With the industry becoming increasingly competitive amid the presence of several domestic and global players, PayNXT360 expects more such acquisition deals from the short to medium-term perspective.

Providers are launching multi-brand gift card solutions to drive popularity among Australian shoppers

To capture more share in the growing Australian gift card industry, firms are launching innovative solutions, including gift card payment tools that can be used at a variety of different retailers.
• In October 2022, Blackhawk Network, one of the leading global players in the segment, announced the launch of its multi-brand gift card program for Australian shoppers. Dubbed the Ultimate Gift Card for Everyone, the gift card solution can be used at 64 brands across different categories, including sports, travel, food, gaming, and wellness. The firm has made the multi-brand gift card available both online and offline. Retailers such as Woolworths, Coles, and Big W, are offering gift cards at their stores in Australia.
With more and more Australian shoppers planning to buy multi-brand gift cards, PayNXT360 expects more providers to launch such solutions in the country from the short to medium-term perspective. This will keep assisting the overall industry growth over the next three to four years, while also driving the competitive landscape in Australia.

In value terms, the gift card market in Australia has recorded a CAGR of 11.1% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 10.0% on annual basis to reach US$ 6606.8 million in 2023.

The gift card industry in Australia will continue to grow over the forecast period and is expected to record a CAGR of 9.1% during 2023-2027. Gift card market in the country will increase from US$ 6007.8 million in 2022 to reach US$ 9372.9 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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